18 years helping British businesses
choose better software

What is SE Ranking?

SE Ranking's Competitive Research tool can help you understand which channels and keywords bring traffic to your rivals or which products they offer that you miss. You can get a general impression of your rivals’ backlink profile and dive into the history of the ads your competitors have been betting on in search.

Who Uses SE Ranking?

SE Ranking is an intuitive SEO platform that helps SEO professionals turn complex data into SEO insights.

Where can SE Ranking be deployed?

Cloud-based
On-premise

About the vendor

  • SE Ranking
  • Located in London, US
  • Founded in 2012

SE Ranking support

  • Phone Support
  • Chat

Countries available

Afghanistan, Albania, American Samoa, Andorra, Angola and 215 others

Languages

Dutch, English, French, German, Italian and 4 others

SE Ranking pricing

Starting Price:

£19.80/month
  • Yes, has free trial
  • No free version

SE Ranking does not have a free version but does offer a free trial. SE Ranking paid version starts at £19.80/month.

Pricing plans get a free trial

About the vendor

  • SE Ranking
  • Located in London, US
  • Founded in 2012

SE Ranking support

  • Phone Support
  • Chat

Countries available

Afghanistan, Albania, American Samoa, Andorra, Angola and 215 others

Languages

Dutch, English, French, German, Italian and 4 others

SE Ranking videos and images

SE Ranking Software - 1
SE Ranking Software - Competitive research module
SE Ranking Software - Keyword research
SE Ranking Software - Backlink Monitoring module
SE Ranking Software - SE Ranking website audit
View 6 more
SE Ranking video
SE Ranking Software - 1
SE Ranking Software - Competitive research module
SE Ranking Software - Keyword research
SE Ranking Software - Backlink Monitoring module
SE Ranking Software - SE Ranking website audit

Features of SE Ranking

  • Alerts/Notifications
  • Audit Management
  • Backlink Management
  • Campaign Management
  • Competitive Analysis
  • Content Management
  • Customisable Reports
  • Dashboard
  • Data Visualisation
  • Engagement Tracking
  • Geo Rankings
  • Keyword Analysis
  • Keyword Discovery
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Link Analytics
  • Link Management
  • Listing Management
  • Performance Metrics
  • ROI Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Reviews Management
  • SEO Audit
  • SEO Management
  • Search/Filter
  • Web Traffic Reporting
  • Website Analytics

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Get accurate rankings, find opportunities for extra organic traffic and outperform competitors, while reporting results to clients.
Take your business to the next level with an SEO rank tracking and reporting solution.
Keep track of your Google rankings, keep an eye on your competitors, perform end-to-end keyword research, and improve your on-page SEO
Keyword research tool that offers SEO reports, domain overview, keyword suggestions,content ideas, and more.
Cocolyze is search engine optimization software that helps to analyse your keywords rankings for better overall website visibility.

Reviews of SE Ranking

Average score

Overall
4.7
Ease of Use
4.6
Customer Service
4.7
Features
4.6
Value for Money
4.7

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Miljenko
Miljenko
Chief Executive Officer in Croatia
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Very Comprehensive SEO Tool

5.0 5 years ago

Pros:

SE Ranking has everything you need to create a good SEO strategy for your websites.

Cons:

It could be somehow difficult to catch everything if you are a new user. They have A LOT of possibilities, so there is a little learning curve to become an advanced user.

Rafa
Web Designer in Spain
Design, Self Employed
Used the Software for: 1-5 months
Reviewer Source

A very good tool for seo

5.0 2 years ago

Comments: I am very happy to work with Seranking

Pros:

The options and information it provides at a reasonable price

Cons:

So far I have not found any missing tool.

Alternatives Considered: Semrush

Reasons for Switching to SE Ranking: I wanted to try it because the price was better for me

Gary
Founder in US
Consumer Services, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source
Source: SoftwareAdvice

Support

2.0 2 years ago

Pros:

It has the features that I'm looking for.

Cons:

There's no structure or organization of the said features. Support is the worst I've ever experienced in my 20 years in this industry. I mean that literally. Collecting money without proper support is a bad business practice.

Alternatives Considered: Semrush

Reasons for Choosing SE Ranking: Rank Ranger lacked features

Switched From: RankRanger

Reasons for Switching to SE Ranking: Semrush seemed extremely expensive.

Nirav
Manager in India
Automotive, 501–1,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Multi purpose SEO tool to track ranks, do keyword research, and technical SEO audit.

5.0 3 years ago

Comments: We are an enterprise website and need to track more than 30000 keywords on a regular basis. We were using a rank tracking tool named Rank Tracker by SEO Powersuite. But in the recent times Rank Tracker started having a lot of bugs and hence we were not able to use it well. We tried SE Ranking as an alternative and it meets most of our criteria

Pros:

- The tool can help you track the ranking for your keywords very accurately - It also helps you with the list of "Rich Results" that appear for a given keyword in Google SERP - It can accurately calculate search volume for a keyword - You can also perform a technical SEO audit

Cons:

- Although, it can help you with the rich results that appear in the SERP but it does not help with the position of each of these SERP results. - The tool is relatively expensive but it is very accurate

Manuel
CEO in Spain
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Excellent and very complete seo tool, with many subscription options.

5.0 3 years ago

Comments: excellent

Pros:

It is a perfect tool as a complement to ensure a good job of web optimization, SEO and SEM, to our clients. Very complete software and, not least, with many subscription options.

Cons:

In principle we did not find any cons. Perhaps the estimate of paid traffic falls somewhat short, it does not always show a very real estimate, but we really don't know if it is something attributable to the software or to the availability of data itself.

Gregory
Responsable del departamento de Marketing Digital in Spain
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Seranking is an ideal tool

5.0 3 years ago

Comments: Day-to-day use is very simple. It allows you to create reports quickly, easily and intuitively. If you are looking for a tool to control the visibility of a project, Seranking will impress you with a reasonable price.

Pros:

Seranking is an ideal tool to carry out the day-to-day activities of small businesses and freelancers. Customer service is great

Cons:

You can create a part where you can work on semantics through TF-IDF parsing. Give more data from the SERP analysis in terms of headings, meta, most repeated words...

Albert
Propietario y Director General in Spain
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Very easy to use for non-experts SEO managers

5.0 3 years ago

Comments: In general I like SE Ranking very much, and I did recommended the app to other colleagues.

Pros:

I am not an expert in SEO, I do have the basic knowledge but not an expert at all. And what I like the most is the ease of use, the app shows you very clear all the sections and key information.

Cons:

With some features, the UI is not very optimised, for example I did had to ask to customer service how to see the graphs of keyword performance.

Alternatives Considered: Semrush

Reasons for Switching to SE Ranking: The price and the design of the control panel. Compared for instance to Ahrefs, SE Ranking is so much clearer to understand.

Yanina
SEO Expert in Argentina
Design, Self Employed
Used the Software for: 2+ years
Reviewer Source

Excellent!

5.0 3 years ago

Pros:

I use SE Ranking almost 7 years ago. The optimizations made were always very good, and the support they give is first class.

Cons:

The bot only goes through the web once a week in my plan.

Antonio
Web designer in Spain
Marketing & Advertising, Self Employed
Used the Software for: 1+ year
Reviewer Source

Good tool with a good price for SEO managers

5.0 2 years ago

Pros:

Easy to use, good reports for clients and a good dashboard to work daily.

Cons:

Like all for now and compared with the other tools can't say nothing bad.

Alternatives Considered: mangools, Ahrefs and Semrush

Reasons for Switching to SE Ranking: Price, position tracking and reports automatic.

Hanno
Hanno
Founder in Germany
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 6-12 months
Reviewer Source

It's the Keyword Grouper!

5.0 5 years ago

Comments: Like I said: It really makes the keyword research much more valuable. And actually I just use that part of the tool.

Pros:

The Keyword grouping function. It makes your keyword research so much more valuable! You can group keywords by the similarity of the resulting SERPS. That has the effect, that you can group content together. A function that no other seo tool that I know of allows for.

Cons:

It takes some time until you get your results. If you're grouping some thousand keywords, it takes hours. But that's okay.

Alternatives Considered: Semrush

Reasons for Switching to SE Ranking: Actually, I don't know any tool that allows for keyword grouping with the same logic that SE Ranking offers.

Isaac
CEO in Spain
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

The service is the reason to come and the support is the reason to stay.

5.0 2 years ago

Comments: Very good.

Pros:

I use it for rank tracker on a daily basis but have discovered that there are a full range of tools really useful that make my work easier.

Cons:

Nothing... maybe that some tools are quite complex at the first time.

Maddy
Maddy
Founder in US
Verified LinkedIn User
Writing & Editing, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

A great SEO tool for small business owners and SEOs on a budget

4.0 2 years ago

Comments: It's a great tool! I've had the opportunity to collaborate with their team on sharing feedback and as a guest on one of their webinars. They are always a joy and they are very open to feedback. I'm of the opinion that they are continuously improving and I have an eye on them in terms of potentially switching over my all-in-one SEO needs in the future.

Pros:

SE Ranking really has it all. Like Ahrefs, it's an all-in-one offering for functions like keyword research, rank tracking, backlink analysis, and website auditing. In my investigations, their website audit tool has no significant difference with Ahrefs, at a fraction of the cost and with less strict limitations. The interface is very beginner friendly and there are few hurdles to overcome to become proficient in using the tool.

Cons:

The keyword research data is just not at the same scale as big players like Ahrefs. That's the one thing that prevents me from switching over to SE Ranking. This is something I'm told they're actively working on, so I'd 100% reconsider my stance if presented with new information about how this has been updated. I would also love to see more automations/integrations, such as Slack notifications if keyword rankings change or when audit results are ready.

Sebastian
Director in Argentina
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Support by [sensitive content hidden]

5.0 2 years ago

Pros:

The support that I receive from her was very usefull for my setup. I will bring up 5 accounts to SERANKING

Cons:

I dont know yet because I recently install de software and the projects

stefan
owner in Netherlands
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

SE Ranking better than ever since major change

5.0 4 years ago

Comments: It gives me more insights in websites and when I show that to clients; they really understand that I can be helpful to them. I have contact with their helpdesk weekly; they respond fast and clear

Pros:

It gives all the information I need and many insights to get the work done. Their help desk is great and fast end help full

Cons:

I have to think hard about what I like less.. nothing comes up at the moment

Dan
Digital Marketer in UK
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

This tool is really good, they have some well thought out features that are genuinely useful.

5.0 7 years ago

Comments: Affordable, useful, well thought-out tools that show promise for even more features in the near future. This tool has made my work with clients much easier and efficient. They like it for its clarity. I like it for its unique and genuinely useful features that work well and deliver to my expectations. I've already recommended this to most people I know.

Pros:

I like that you get a fair keyword allowance. If I'm tracking 50 keywords on desktop, I can track those same 50 on mobile without it being deducted from my total keyword allowance, this is something I've been ripped off by other tools in the past. I like that you can add a monetary value to your keywords dependent on their position and other variables, this is great to show value to clients. I like that you can import keywords directly from search console and monitor them. I think the backlink tool useful and has some good metrics in the dashboard. Reporting is good because clients understand it. the competitor analysis and auditing tools are very useful too. Showing overall metrics is great for clients and a quick bird's eye view of performance. It's also a responsive layout, so I can use it on my tablet (seems trivial but most bigger tools are hard to use on smaller screens) I've been told that most of the features that are missing are being worked on and will be implemented soon. I expect them to be just as useful and intuitive too. Overall, the value for money, fairness and useful tools make this a good investment for me. I'm very happy with it.

Cons:

It'd be awesome to be able to segment by the organic and local pack as that piece of the interface can be a bit confusing. I wish we could pull backlink data into the reports, but I have been told this is on the way soon. The android app isn't very useful (but hey, they actually have one unlike the others) It's good for a quick look at movements, but generally you're better using the full site

Verified Reviewer
Verified LinkedIn User
, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Robust SEO platform that continues to rapidly develop roadmap features at a great value for cost.

5.0 7 years ago

Comments: Robust SEO technology available to me on a scheduled basis, immediate demand basis and an excellent cost value for the features of the platform. SE Ranking is one of the best at building new roadmap features as well.

Pros:

I love the ability to perform accurate SEO actions with ease. The UX and UI is phenomenal. The projects are organized within folders to keep all data and information relevant to the SEO project you are working on. They have all of the SEO features, snippet testing, keyword monitoring, traffic & analytics and way more. I have a weekly report sent to me each week showing the reports of my sites and my competitors.

Cons:

A couple of their tools require a percentage of a cent to run a query, this tends to be on large google queries that as an upcoming platform they have to charge for currently.

Verified Reviewer
Verified LinkedIn User
Electrical/Electronic Manufacturing, 5,001–10,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Flexible pricing allows for a low-cost keyword tracking and SEO suite

4.0 3 years ago

Comments: You won't have to spend hours sifting through your competitors' websites to find out what they're up to. You can also be notified if your competitors alter their policies. Search engine optimization trends are constantly changing, and this is a convenient method to stay up to date on them.

Pros:

There are various ways to tailor a monthly plan to suit your needs, including how many keywords you want to track and how often you want the positions of those keywords to be updated. The use of past SERP tracking is useful while working on SEO projects involving reputation management. For my keyword and backlink research, as well as competitive and organic traffic and paid traffic analyses, I was able to acquire adequate information with the domain analysis tool. SE Ranking is an all-in-one SEO tool that costs a fraction of the price of some of its competitors.

Cons:

There may be no backlinks, keywords, or traffic statistics for fresher websites, therefore SE Ranking may not be able to find them. Their database has a lot of space to expand and evolve when compared to market leaders such as Ahrefs and SEMrush. However, this may not be a fair comparison because they are more expensive.

Johan
SEO Manager in Panama
Hospital & Health Care, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Amazing Value and Tools

5.0 2 years ago

Pros:

I stumbled upon SE Ranking by chance from an email by Search Engine Journal. I can't believe how good SE Ranking is. We have used all the major players, Semrush, Ahrefs, and SE Rankings have nothing to envy them. I think we have found our winner.

Cons:

Nothing as of yet to be honest. I'm really happy with it.

francisco
ceo in Spain
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Seo thank to se ranking

4.0 3 years ago

Comments: very good value for money, recommended

Pros:

It is very versatile in our customer follow-ups

Cons:

very good value for money, recommended yes

Dav-Emmanuel
Dav-Emmanuel
Founder & CEO in Nigeria
Verified LinkedIn User
Information Technology & Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Great Value for Money

5.0 6 years ago

Comments: It's my very first time to use a premium SEO tool. I can say that I was amazed with SERanking's services and features. I really like the cleanliness and simpleness of the UI. The SEO audit tool is super useful and the reporting is rock solid! Although the rankings-check frequency of once in 3 days is good, however, I wish I had the daily frequency but overall I'm very satisfied.

Pros:

I wanted it for the keyword tracking and site analysis and so far I am very happy with the results. The keyword SERP position is very accurate. Also, they are one of the few whose database includes Google NG.

Cons:

Not necessarily a con of the product itself but of my current plan. I only get ranking updates every 3 days. Wished it was daily.

Luke
SEO/ Blogger in Philippines
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Affordable and great for tracking my keywords.

5.0 6 years ago

Comments: My overall experience using it is pretty nice. The rank tracker is solid and pricing is competetive.

Pros:

I mainly use SE Ranking to track my keywords. You can track up to 50 keywords on their lowest plan. They also offer a free 14-day trial at the moment so you can test the software before committing to subscribe. Setting up your first website is easy. Although you may want to add your keywords manually if you selected their lowest plan. I really love their rank tracking. It is fast and accurate. It also shows the search volume for each keyword that you want to track. Their lowest plan is affordable and more than enough for small websites. But do take note that you have to pay a full year for it.

Cons:

What I don't like about it is, you should pay a full year for their lowest plan. This may turn off beginners without a big budget for an SEO tool.

Allan
Web Marketing Head in US
Sports, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

A user-friendly cloud-based SEO tool!

5.0 6 years ago

Comments: It is great and affordable as well!

Pros:

SE Ranking is a great tool for all your SEO needs. It has plenty of features to help your websites rank higher or maintain their rankings. They also offer a 14-day free trial without the need to input your credit card details. Creating your very first project is easy. They also have a video tutorial on how to make one. Their On-page SEO tool is on point and can help your pages to avoid optimization errors. The rank tracker is accurate and you can track different search engines.

Cons:

There are some additional fees if you want to use certain tools like the Backlink Explorer.

Emma
Digital Marketing Assistant in US
Sports, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

I use it to track our website's keywords and traffic.

5.0 6 years ago

Comments: SE Ranking is a great option specially for beginners and budget-conscious users.

Pros:

SE Ranking is an affordable software that has all the necessary seo tools. They are all inside the same platform so users do not have to buy separate tools. They also offer a free trial, which in fact, a good chance to try them out before subscribing. They have their own keyword suggestion tool which has a quite big database. Their Keyword Position Tracking Tool is accurate and they regularly send updates to my email. Lastly, their pricing is competitive and they are one of the cheapest in the market today.

Cons:

You have to pay an extra to use their Backlink Explorer and Keyword Grouping tool. But even with those extra charges, SE Ranking remains an affordable SEO tool.

Verified Reviewer
Verified LinkedIn User
Publishing, Self Employed
Used the Software for: 1+ year
Reviewer Source

Very Good All-One SEO Solution

5.0 6 years ago

Comments: SE Ranking has been very helpful in helping me find keywords to target in my articles and helping me find ways to make my website more SEO friendly.

Pros:

I rely on SE Ranking for most of my SEO needs. I use it to track backlinks, keywords I’m targeting, audit my website, and identify new keywords to target. It’s very good for all these uses.

Cons:

It would be helpful for SE Ranking to add more link quality metrics in their backlinks explorer to help users to determine whether a backlink is a source of negative SEO.

Mike
Mike
Sales Development in US
Verified LinkedIn User
Used the Software for: 1+ year
Reviewer Source

Great All-in-one seo and ranking solution

5.0 7 years ago

Pros:

The "online marketing plan" is an excellent addition, it gives you a guided step-by-step process for a new site or digging into an existing site for a new client. Reports are nice looking and can be custom branded to each client. Clear and easy to read tracking.

Cons:

The plan I currently use is limited to querying ranking results once per week. Upgrade options can be on the expensive side and do not add a lot of value for the money