Outbrain

Who Uses Outbrain?

Online marketer

What Is Outbrain?

Outbrain is a premium native advertising platform that helps connect marketers to their target audience through personalized recommendations on the world's leading publishers. We use proprietary interest and behavioral data to capture audiences attention all the way to inspiring their next action.

Outbrain Details

Outbrain

http://www.outbrain.com

Founded 2006

Outbrain Amplify
Outbrain Amplify
Outbrain video
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Outbrain pricing overview

Outbrain has a free version. Outbrain paid version starts at US$20.00/one-time.


Starting Price

US$20.00/one-time

Pricing Details

Choose a daily budget ($20 minimum) and cost-per-click. You pay only for the visits you receive, until you reach your daily budget.

Free Version

Yes

Outbrain deployment and support

Support

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • Chat

Deployment

  • Cloud, SaaS, Web-based

Training

  • Live Online
  • Webinars
  • Documentation
  • Videos

Outbrain Features

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Assignment Management
  • Billing & Invoicing
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Client Management
  • Collaboration Tools
  • Commenting / Notes
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Data Visualisation
  • Deadline Management
  • Document Management
  • Drag & Drop
  • Email Management
  • File Management
  • File Sharing
  • Gantt/Timeline View
  • Monitoring
  • Performance Metrics
  • Prioritisation
  • Project Management
  • Project Planning
  • Project Templates
  • Project Time Tracking
  • Project Tracking
  • Projections
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Reminders
  • Reporting & Statistics
  • Status Tracking
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Task Scheduling
  • Template Management
  • Third Party Integrations
  • Time Tracking
  • Workflow Management

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  • Advertising Management
  • Affiliate Management
  • Alerts/Notifications
  • Banner Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Commission Management
  • Contact Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Segmentation
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Data Import/Export
  • Discount Management
  • Electronic Payments
  • Email Marketing
  • Email Templates
  • Email/Online
  • Fraud Detection
  • Geotargeting
  • Lead Generation
  • Monitoring
  • Multi Level Marketing (MLM)
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multi-Language
  • Performance Metrics
  • Promotions Management
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Rewards Management
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Outbrain Alternatives

More Outbrain alternatives

Outbrain Reviews for UK Users

Read all reviews

Overall rating

4.2/5

Average score

Ease of Use 4.3
Customer Service 4.3
Features 4.2
Value for Money 4

Review software

Share your experiences with other software buyers.

Write a Review!
Hannah G.
Web Developer
Computer Software
Used the Software for: 1+ year
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 28/07/2018

"Helps with page views"

Pros: Easy to utilize user interface that enables actual time updates and reporting. Complete exposure into outcomes that enables my group to make modifications that will right away affect the project performance.The platform is really user-friendly.

Cons: You cannot make edits to existing projects once they are live, you need to recreate them if you wish to alter any aspects.

  • Reviewer Source 
  • Reviewed on 28/07/2018
Rotem S.
Online marketing
Computer Software, 51-200 Employees
Used the Software for: 1+ year
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 11/06/2018

"An amazing way to reach new customers!"

Comments: wat to reach new users

Pros: It's a great way to reach the best audience at the right time. Outbrain bring us the best ROI we ever seen from other PPC platforms.

Cons: It has friendly UI, and great ways to reach various target audiences. The only cons its that you need some short period of training on the system.

  • Reviewer Source 
  • Reviewed on 11/06/2018
Verified Reviewer
CEO
Insurance, Self Employed
Used the Software for: 2+ years
  • Overall Rating
    3 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    3 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 25/02/2021

"Access to great media, but targeting and exclusions are limited"

Comments: A good experience but could be better when spending alot of money each month.

Pros: We like that we are able to target new audiences on new medias and get a good ROI when running Ads witho outbrain.

Cons: We wasted alot of clicks and impressions on low quality websites as we are limited to how many we can actually exclude. This actually caused us to cancel alot of campaigns with Outbrain.

  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 25/02/2021
Moises C.
Senior Web Application Developer
Marketing & Advertising, 2-10 Employees
Used the Software for: 1+ year
  • Overall Rating
    4 /5
  • Ease of Use
    3 /5
  • Features & Functionality
    3 /5
  • Customer Support
    3 /5
  • Value for Money
    3 /5
  • Likelihood to Recommend
    6/10
  • Reviewer Source 
  • Reviewed on 16/07/2019

"Easy to use but also difficult"

Comments: It is an awesome way to get traffic to your site. It's top notch and the options and demographics is so easy to get stats and build upon them on your next campaign.

Pros: Its very quick to get started and creating campaigns. You have a lot of useful options to create you campaigns. ec. locations, placements, os type.

Cons: Editing your already created campaigns content. Lets say you created a campaign and added a picture and you have to edit the picture. There is no visible way to go in and edit the image. You cannot find the option to edit.

  • Reviewer Source 
  • Reviewed on 16/07/2019
Yuri K.
Marketing Analyst
Education Management, 501-1,000 Employees
Used the Software for: 6-12 months
  • Overall Rating
    4 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    4 /5
  • Customer Support
    3 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 28/08/2018

"Outbrain helping University"

Pros: The advertising agency that provides services to the University where I work proposed the use of Outbrain technology. We have a lot of content but it was not possible to get it to a lot of people at the same time, and that's what Outbrain helped us do.

Cons: The support here in Brazil was confusing, this delayed the beginning of the campaign and displeased the company. Luckily, in the end the numbers were positive and this softened any problems that had occurred previously.

  • Reviewer Source 
  • Reviewed on 28/08/2018