Outbrain Amplify

Outbrain Amplify

by Outbrain

Who Uses This Software?

Online marketer

Average Ratings

22 reviews
  • Overall 4.3/5
  • Ease of Use 4.3/5
  • Customer Service 4.2/5
  • Features 4.2/5
  • Value for Money 3.9/5

Product Details

  • Starting Price US$20.00/one-time
  • Pricing Details Min Daily budget
  • Free Version No
  • Free Trial No
  • Deployment Cloud, SaaS, Web
  • Training Live Online
    Webinars
    Documentation
  • Support Business Hours
    Online

Vendor Details

  • Outbrain
  • http://www.outbrain.com
  • Founded 2006

About Outbrain Amplify

Outbrain is a premium native advertising platform that helps connect marketers to their target audience through personalized recommendations on the world's leading publishers. We use proprietary interest and behavioral data to capture audiences attention all the way to inspiring their next action.

Outbrain Amplify Features

  • A/B Testing
  • Ad Inventory Management
  • Ad Optimisation
  • Banner Management
  • Conversion Tracking
  • Mobile Ad Serving
  • Native Ad Serving
  • Newsletter / Email Ad Serving
  • Referrals / Affiliates
  • Rich Media Ad Serving
  • Video Ad Serving
  • Campaign Management
  • Collaboration
  • Document Management
  • File Sharing
  • Project Management
  • Task Management
  • Time Tracking
  • Affiliate Management
  • Affiliate Tracking
  • Banner Management
  • Commission Management
  • Email/Online
  • Fraud Detection
  • Multi Level Marketing (MLM)
  • Social Media Promotion
  • Channel Management
  • Contact Database
  • Email Marketing
  • Event Triggered Actions
  • Lead Management
  • Multi-Campaign
  • Audience Targeting
  • Brand Management
  • Campaign Management
  • Categorisation/Grouping
  • Conversion Tracking
  • Distribution Management
  • Editorial Calendar
  • Multi-Channel Publishing
  • Publish Scheduling
  • SEO Management
  • Social Media Management
  • Video Management
  • Contact Discovery
  • Contact Import/Export
  • Lead Capture
  • Lead Database Integration
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Prospecting Tools
  • Visitor Identification
  • A/B Testing
  • Campaign Tracking
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics
  • Channel Attribution
  • Contextual Targeting
  • Coupons
  • Email Marketing
  • Engagement Monitoring
  • Location-Based Marketing
  • Push Notifications
  • Text Messaging
  • Text-to-Win
  • A/B Testing
  • Account Alerts
  • Analytics / ROI Tracking
  • Bid Management
  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages / Web Forms
  • URL Builder
  • Campaign Analysis
  • Conservative
  • Contact Management
  • Contribution Tracking
  • Demographic Data
  • Donor Targeting
  • Email Marketing
  • Event Calendar
  • Fundraising Management
  • Mapping
  • Non-Partisan
  • Online Payment Processing
  • Progressive
  • Staff Management
  • Volunteer Management
  • Voter Database
  • Article Author Database
  • Auto-Update Media Lists
  • Campaign Management
  • Clippings Management
  • Communications Calendar
  • Contact Management
  • Digital Asset Management
  • Direct Mail Management
  • Email Distribution
  • Press Monitoring
  • Press Release Builder
  • A/B Testing
  • Audience Targeting
  • Behavioural Targeting
  • Conversion Tracking
  • Geo Targeting
  • Mobile Retargeting
  • Personalisation
  • Recommendation Engine
  • Social Media Retageting
  • A/B Testing
  • Auditing
  • Competitor Analysis
  • Content Management
  • Dashboard
  • Google Analytics Integration
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localisation
  • Mobile Search Tracking
  • Rank Tracking
  • Revenue Management
  • User Management
  • Automated Publishing
  • Brand Tracking
  • Collaboration
  • Content Management
  • Customer Engagement
  • Multi-Account Management
  • Post Scheduling
  • Reporting/Analytics
  • Social Media Monitoring
  • Analytics
  • Automated Publishing
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Targeting
  • Keyword Filtering
  • Multi-Account Management
  • Post Scheduling

Outbrain Amplify Most Helpful Reviews

Want to reach a wider audience?

Reviewed on 28/03/2019
Abdul haseeb K.
Digital Marketing Manager
Online Media, 13-50 Employees
Used the Software for: 6-12 months
Reviewer Source 
5/5
Overall
5/5
Ease of Use
5/5
Features & Functionality
5/5
Customer Support
5/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: I use Outbrain - Amplify to reach audience worldwide to promote my products. It has been a real helping hand to scale. I see a lot of good publishers on the network (in most of the countries) who got tons of traffic everyday. You can create campaigns in multiple countries and paying in only one currency which helps to ease reporting! Also, if you are looking to retarget users, I believe Outbrain got a fair hold here! I work with other native advertising tools & I would say the UX design is much simpler and easier then what I see elsewhere. Last but not least, customer support is top-notch! Quick, Sharp & Supportive!

Pros: - Fast & easy campaign set-up,
- Very specific GEO targeting,
- Excellent tracking,
- Audience reach at a fair price,
- Quick & reliable reporting.

Cons: - No ads preview once the campaign is live,
- Cannot target Chinese market,

Outbrain helps us reach high value customers

Reviewed on 19/03/2019
Verified Reviewer
Junior Online Marketing Manager
Apparel & Fashion, 201-500 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
4/5
Ease of Use
4/5
Features & Functionality
5/5
Customer Support
5/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Pros: The software is very user-friendly and a number of updates have been added over the course of last year, which allow for a better campaign set up, more precise targeting and have helped us decrease our acquisition costs.

Cons: At the moment it's not possible to evenly split budget between ads, meaning that the ad that has been identified as the most promising by the algorithm gets assigned quite a significant share of the overall budget. Hence, conducting tests on ad level has proven a bit tricky.

My secret lead generation weapon :)

Reviewed on 13/03/2019
Soufiane Z.
Performance Marketing
Internet, 201-500 Employees
Used the Software for: 1+ year
Reviewer Source 
5/5
Overall
5/5
Ease of Use
5/5
Features & Functionality
5/5
Customer Support
5/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Outbrain is one of the greatest channels for our generating leads in our industry. The CTR and CVR is way better than normal display Banner.By paying less for the clicks compared to FB & Google, we are getting the highest ROI from this channel. I think Native Advertising is the future and i am happy working with such a big player like Outbrain and to be honest, i am enjoying their great customer support.

Pros: Great support
Easy to use
Targeting options (GEO, Age, Interests, Retargeting etc...)
Pixel and Tracking implementation
Low CPC

Cons: Interests targeting optimization still not possible at the moment of this review

It was not a good experience

Reviewed on 14/08/2019
Maria C.
Marketing Analyst
Education Management, 501-1,000 Employees
Used the Software for: 6-12 months
Reviewer Source 
3/5
Overall
3/5
Ease of Use
3/5
Features & Functionality
Customer Support
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Pros: The idea of ​​the tool is very cool, especially the way they proposed that our content be discovered by the target audience.

Cons: Unfortunately, the company that represents them in my city did not do a good job, the campaign was confusing and we could not see any relevant results to justify the investment

A very good Native Advertising software

Reviewed on 25/03/2019
Verified Reviewer
Junior Digital Marketing Manager
Marketing & Advertising, 51-200 Employees
Used the Software for: 1-5 months
Reviewer Source 
5/5
Overall
5/5
Ease of Use
5/5
Features & Functionality
5/5
Customer Support
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: We are very satisfied with Outbrain. The software is our number one provider for Native Advertising and we prefer it to its competitors.

Pros: I like how easy to use Outbrain is. The whole platform is very intuitive and you can easily find your way around. Also, by using the variations mechanism I can easily create several variations with my assets without manually booking them in one by one. This is a big advantage compared to other platforms.
Also, whenever we experienced any kind of difficulty with our campaigns, the customer team worked very fast and provided excellent solutions.

Cons: I seriously have no big issue with the software. The only thing bothering me from time to time is that single ads cannot be deleted out of a campaign. But using the pause function is an ok workaround for us.

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