What is Outbrain?

Outbrain is a premium native advertising platform that helps connect marketers to their target audience through personalized recommendations on the world's leading publishers. We use proprietary interest and behavioral data to capture audiences attention all the way to inspiring their next action.

Who Uses Outbrain?

Online marketer

Where can Outbrain be deployed?

Cloud, SaaS, Web-based

About the vendor

  • Outbrain
  • Located in New York, US
  • Founded in 2006
  • Phone Support
  • Chat

Countries available

Australia, Canada, United States

Languages

English

About the vendor

  • Outbrain
  • Located in New York, US
  • Founded in 2006
  • Phone Support
  • Chat

Countries available

Australia, Canada, United States

Languages

English

Outbrain videos and images

Outbrain Software - 1
Outbrain Software - Outbrain Amplify
Outbrain Software - Outbrain Amplify
Outbrain Software - 4
Outbrain Software - 5
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Outbrain video
Outbrain Software - 1
Outbrain Software - Outbrain Amplify
Outbrain Software - Outbrain Amplify
Outbrain Software - 4
Outbrain Software - 5

Compare Outbrain pricing with similar products

Outbrain

US$20.00/one-time
Free Version
Free Trial
N/A
Free Version
Free Trial
US$25.00
Free Version
Free Trial
US$22.00/month
Free Version
Free Trial

Features of Outbrain

  • AB Testing
  • Account Alerts
  • Activity Dashboard
  • Affiliate Management
  • Audience Targeting
  • Automated Publishing
  • Banner Management
  • Bid Management
  • Billing & Invoicing
  • Budget Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Segmentation
  • Dashboard
  • Data Import/Export
  • Data Visualisation
  • Email Marketing
  • Engagement Tracking
  • Fraud Detection
  • Fundraising Management
  • Goal Setting / Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Marketing
  • Online Payments
  • Performance Metrics
  • Personalisation
  • Post Scheduling
  • ROI Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Search/Filter
  • Website Analytics

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Reviews of Outbrain

Average score

Overall
4.1
Ease of Use
4.1
Customer Service
4.1
Features
4.0
Value for Money
3.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
54%
4
23%
3
12%
1
12%
Hannah G.
Hannah G.
Web Developer in US
Verified LinkedIn User
Computer Software
Used the Software for: 1+ year
Reviewer Source

Helps with page views

5 4 years ago

Pros:

Easy to utilize user interface that enables actual time updates and reporting. Complete exposure into outcomes that enables my group to make modifications that will right away affect the project performance.The platform is really user-friendly.

Cons:

You cannot make edits to existing projects once they are live, you need to recreate them if you wish to alter any aspects.

Rotem S.
Rotem S.
Online marketing in Israel
Verified LinkedIn User
Computer Software, 51-200 Employees
Used the Software for: 1+ year
Reviewer Source

An amazing way to reach new customers!

5 4 years ago

Comments: wat to reach new users

Pros:

It's a great way to reach the best audience at the right time. Outbrain bring us the best ROI we ever seen from other PPC platforms.

Cons:

It has friendly UI, and great ways to reach various target audiences. The only cons its that you need some short period of training on the system.

Verified Reviewer
CEO in Thailand
Verified LinkedIn User
Insurance, Self Employed
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

Access to great media, but targeting and exclusions are limited

3 last year

Comments: A good experience but could be better when spending alot of money each month.

Pros:

We like that we are able to target new audiences on new medias and get a good ROI when running Ads witho outbrain.

Cons:

We wasted alot of clicks and impressions on low quality websites as we are limited to how many we can actually exclude. This actually caused us to cancel alot of campaigns with Outbrain.

Moises C.
Moises C.
Senior Web Application Developer in US
Verified LinkedIn User
Marketing & Advertising, 2-10 Employees
Used the Software for: 1+ year
Reviewer Source

Easy to use but also difficult

4 3 years ago

Comments: It is an awesome way to get traffic to your site. It's top notch and the options and demographics is so easy to get stats and build upon them on your next campaign.

Pros:

Its very quick to get started and creating campaigns. You have a lot of useful options to create you campaigns. ec. locations, placements, os type.

Cons:

Editing your already created campaigns content. Lets say you created a campaign and added a picture and you have to edit the picture. There is no visible way to go in and edit the image. You cannot find the option to edit.

Yuri K.
Marketing Analyst in Brazil
Education Management, 501-1,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Outbrain helping University

4 4 years ago

Pros:

The advertising agency that provides services to the University where I work proposed the use of Outbrain technology. We have a lot of content but it was not possible to get it to a lot of people at the same time, and that's what Outbrain helped us do.

Cons:

The support here in Brazil was confusing, this delayed the beginning of the campaign and displeased the company. Luckily, in the end the numbers were positive and this softened any problems that had occurred previously.