What Is Yext?

Yext is a hosted search-as-a-service platform that empowers businesses to build frictionless digital experiences wherever consumers look for answers.

At the foundation of our platform is a Knowledge Graph, a brain-like database that stores all of a business’s most important information. This enables brands to deliver direct answers to customer questions across any of our 250+ integrations with industry partners, so brands can manage data and capture consumer intent with the tools they trust.

Who Uses Yext?

Both national and international businesses of all sizes across all verticals. Yext works with Small and Medium-sized businesses, Enterprise businesses, and Partner re-sellers.

Yext Details

Yext

Founded in 2006

Yext pricing

Starting Price:

Not provided by vendor
  • Yes, has free trial
  • No free version

Yext does not have a free version but does offer a free trial. Yext paid version starts at N/A.

Pricing plans get a free trial

Yext Details

Yext

Founded in 2006

Yext videos and images

Yext video
Yext Software - Yext Knowledge Graph - thumbnail
Yext Software - Yext Listings - thumbnail
Yext Software - Yext Reviews - thumbnail
Yext Software - Yext Analytics - thumbnail
Yext Software - Yext Answers - thumbnail

Yext deployment and support

Support

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)

Deployment

  • Cloud, SaaS, Web-based

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos

Features of Yext

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Approval Process Control
  • Artwork Management
  • Brand Guidelines
  • CRM
  • Campaign Management
  • Change Management
  • Collaboration Tools
  • Commenting/Notes
  • Content Library
  • Content Management
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Data Import/Export
  • Digital Asset Management
  • Document Storage
  • Drag & Drop
  • Engagement Tracking
  • File Management
  • Filtering
  • Fulfillment Distribution
  • Image Editing
  • Image Library
  • Metadata Management
  • Monitoring
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Output Formats
  • Project Management
  • Real Time Analytics
  • Real Time Reporting
  • Reporting & Statistics
  • Role-Based Permissions
  • Search/Filter
  • Single Sign On
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Template Management
  • Third Party Integrations
  • Version Control
  • Visual Analytics
  • Workflow Management

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  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Approval Process Control
  • Asset Lifecycle Management
  • Audio File Management
  • CRM
  • Calendar Management
  • Campaign Management
  • Collaboration Tools
  • Commenting/Notes
  • Configurable Workflow
  • Content Library
  • Content Management
  • Content Publishing Options
  • Customisable Branding
  • Customisable Forms
  • Customisable Templates
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Electronic Forms
  • Email Management
  • Engagement Tracking
  • File Management
  • Filtering
  • Forms Management
  • Full Text Search
  • Image Editing
  • Metadata Management
  • Multi-Language
  • Reporting & Statistics
  • Role-Based Permissions
  • SEO Management
  • Search/Filter
  • Single Sign On
  • Social Media Integration
  • Tagging
  • Template Management
  • Text Editing
  • Third Party Integrations
  • User Management
  • Version Control
  • Video Support
  • WYSIWYG Editor
  • Website Management
  • Workflow Management

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  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Alerts/Notifications
  • Behaviour Tracking
  • Benchmarking
  • Cataloguing/Categorisation
  • Categorisation/Grouping
  • Compliance Management
  • Content Management
  • Customer Database
  • Customisable Categories
  • Data Capture and Transfer
  • Data Import/Export
  • Data Storage Management
  • Data Visualisation
  • Document Management
  • Document Storage
  • Drag & Drop
  • Event Logs
  • Faceted Search / Filtering
  • File Management
  • Filtering
  • Forecasting
  • Full Text Search
  • Fuzzy Search
  • Historical Reporting
  • Indexing
  • Lifecycle Management
  • Metadata Management
  • Multiple User Accounts
  • Natural Language Search
  • Performance Management
  • Predictive Analytics
  • Real Time Analytics
  • Reporting & Statistics
  • Search/Filter
  • Secure Data Storage
  • Semantic Search
  • Sentiment Analysis
  • Single Sign On
  • Tagging
  • Task Management
  • Text Analysis
  • Third Party Integrations
  • User Defined Attributes
  • User Management
  • Visual Analytics
  • eDiscovery

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  • API
  • Access Controls/Permissions
  • Active Directory Integration
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • CRM
  • Calendar Management
  • Cataloguing/Categorisation
  • Categorisation/Grouping
  • Chat/Messaging
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Configurable Workflow
  • Content Library
  • Content Management
  • Customisable Branding
  • Customisable Forms
  • Customisable Reports
  • Customisable Templates
  • Customizable Fields
  • Data Import/Export
  • Decision Support Systems
  • Discussions / Forums
  • Document Management
  • Document Storage
  • Drag & Drop
  • Email Management
  • File Management
  • Full Text Search
  • Gamification
  • Knowledge Base Management
  • Live Chat
  • Multi-Language
  • Online Forums
  • Projections
  • Real Time Notifications
  • Reporting & Statistics
  • SSL Security
  • Self Service Portal
  • Self-Learning
  • Single Sign On
  • Social Media Integration
  • Surveys & Feedback
  • Tagging
  • Text Editing
  • Third Party Integrations
  • Widgets
  • Workflow Management

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  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Behavioural Analytics
  • Collaboration Tools
  • Communication Management
  • Customer Segmentation
  • Customisable Reports
  • Data Connectors
  • Data Import/Export
  • Data Mapping
  • Data Synchronisation
  • Data Visualisation
  • Database Support
  • Demographic Data
  • Dispatch Management
  • Geocoding
  • Geofencing
  • Geographic Maps
  • Geolocation
  • Geotargeting
  • Heatmaps
  • Location Tracking
  • Mobile Access
  • Multi-Channel Marketing
  • Multi-Location
  • Multiple Data Sources
  • Order Management
  • Predictive Analytics
  • Real Time Analytics
  • Real Time Notifications
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • Route Optimisation
  • SEO Management
  • Search/Filter
  • Single Sign On
  • Status Tracking
  • Third Party Integrations
  • Trade Area Analysis
  • Trend Analysis
  • User Management
  • Visual Analytics
  • Visual Discovery
  • Website Integration
  • Widgets

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  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Attribution
  • Charting
  • Content Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualisation
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • Keyword Tracking
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Predictive Analytics
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Search/Filter
  • Social Media Integration
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  • Website Analytics

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  • Engagement Tracking
  • Hashtag Tracking
  • Keyword Tracking
  • Multi-Location
  • Post Scheduling
  • Real Time Monitoring
  • Real Time Notifications
  • Reporting/Analytics
  • Response Management
  • Review Display
  • Review Generation
  • Review Monitoring
  • Review Notification
  • Review Request
  • Review Sharing
  • SEO Management
  • SMS Messaging
  • Search/Filter
  • Sentiment Analysis
  • Social Media Integration
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  • Surveys & Feedback
  • Template Management
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  • Customer Experience Management
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Dashboard
  • Data Import/Export
  • Email Management
  • Email Reminders
  • Engagement Tracking
  • Feedback Management
  • Monitoring
  • Multi-Channel Campaigns
  • Multi-Language
  • Multi-Location
  • Negative Feedback Management
  • Performance Metrics
  • Purchasing & Receiving
  • Ratings / Reviews
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Reminders
  • Reporting & Statistics
  • Response Management
  • Review Badge Management
  • Review Monitoring
  • Review Notification
  • Review Request
  • SEO Management
  • SMS Messaging
  • Sentiment Analysis
  • Social Media Integration
  • Social Promotion
  • Social Sharing
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  • Click Tracking
  • Competitive Analysis
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  • Conversion Rate Optimisation
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Dashboard
  • Data Visualisation
  • Email Marketing
  • Google Analytics Integration
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Link Management
  • Localisation Automation
  • Mobile Keywords
  • Monitoring
  • Multi-Campaign
  • Multi-Language
  • Multi-Location
  • Performance Management
  • Performance Metrics
  • Real Time Data
  • Real Time Notifications
  • Real-time Updates
  • Reporting & Statistics
  • SEO Management
  • Scheduled / Automated Reports
  • Social Media Integration
  • Third Party Integrations
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  • Workflow Management

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  • Content Management
  • Customisable Branding
  • Customisable Categories
  • Customisable Templates
  • Customizable Fields
  • Data Synchronisation
  • Directions
  • Distance Calculation
  • Duplicate Detection
  • Email Alerts
  • Event Promotions
  • Geographic Maps
  • Geolocation
  • Geotargeting
  • Lead Capture
  • Location Tracking
  • Mapping
  • Mobile Access
  • Monitoring
  • Multi-Channel Marketing
  • Multi-Location
  • Multiple User Accounts
  • Product Search
  • Promotions Management
  • Ratings / Reviews
  • Real Time Analytics
  • Real Time Notifications
  • Reporting & Statistics
  • Reporting/Analytics
  • Route Optimisation
  • SEO Management
  • Search/Filter
  • Social Media Integration
  • Social Media Monitoring
  • Tagging
  • Third Party Integrations
  • User Management
  • Visual Analytics
  • Website Analytics
  • Website Integration
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  • Campaign Management
  • Charting
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Dashboard Creation
  • Data Import/Export
  • Data Visualisation
  • Drag & Drop
  • Engagement Tracking
  • Funnel Analysis
  • Goal Setting / Tracking
  • Heatmaps
  • Keyword Tracking
  • Monitoring
  • Multiple Site Management
  • Pageview Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • Sales Trend Analysis
  • Screen Activity Recording
  • Search/Filter
  • Site Search Tracking
  • Social Media Integration
  • Surveys & Feedback
  • Tagging
  • Third Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • User Interaction Tracking
  • Visitor Tracking
  • Visual Analytics
  • Visualisation
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Alternatives to Yext

More Yext alternatives

Reviews of Yext

Read all 104 reviews

Average score

Overall
4.3
Ease of Use
4.3
Customer Service
4.1
Features
4.2
Value for Money
3.9

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Giovanni J.
Giovanni J.
SEO Specialist in US
Verified LinkedIn User
Marketing & Advertising, 2-10 Employees
Used the Software for: 1+ year
Reviewer Source

My Go-To Local Business Listing Software

5 2 years ago

Comments: Yext has made it easy for us to generate income from a very necessary action that small businesses and big businesses alike absolutely need done. We get results in just hours where some other listing software can take days to update listings.

Pros:

We've seen the best results for our clients when using Yext to update/correct their business listing across the web. It's an easy to use interface that helps you keep on top of all listings and finds the issues for you. This has saved us countless hours of manual searches.

Cons:

The cost makes it a bit difficult to sign up some clients that do not have a big budget.

Alternatives Considered: Moz Pro

Reasons for Choosing Yext: We found the listings get updated a lot faster in Yext which gives us an advantage to get our clients to that aha! moment a lot faster which in turn helps us look good to upsell and retain clients longer.

Switched From: Moz Pro

Reasons for Switching to Yext: They are a recognized leader in this space and their direct API connection to the top 100 listing sites made it the clear choice.

Yext Response

2 years ago

Thank you for leaving your review, Giovanni. We appreciate the kind words and are glad to hear that your clients are finding success with our services.

Ian R.
Manager in US
Marketing & Advertising, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Effective and Easy to Use

5 2 years ago

Comments: Overall I like their service. Price is kind of high, but their service is worth it. Their support is really great and responsive too

Pros:

It is easy to add locations, citations are built VERY quickly, customization abilities for each location are really nice too

Cons:

Kind of expensive - and your citations revert back when you stop your subscription (but I get that part)

Alternatives Considered: BrightLocal

Reasons for Switching to Yext: Yext is simpler to use - and that is important for us. They also have a scanner and other tools that give my clients confidence

Yext Response

2 years ago

Thank you for your review, Ian. We're happy to hear that you're satisfied with our products and services and appreciate the feedback on our pricing structure. We are always looking for helpful feedback and will pass it along to our team. Thank you again for being a great customer.

Allan T.
CEO in US
Marketing & Advertising, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

No SEO benefit

2 4 months ago

Comments: I purchased Yext for local SEO. After two years I determined that Yext did not help rankings in Google for any type of search.

Pros:

Yext does update its network of web directories quickly. But, you don't want to use Yext to manage important directories like Google, Apple, Bing, Facebook, Foursquare, and Yelp because these popular websites should be managed directly. Yext can be used to update low-value web directories like YP, 123local, Citysearch, CitySpark, CitySquares, and dozens of other little-known and used directories.

Cons:

Yext does not help SEO, specifically ranking in Google. I've tested Yext extensively over 2 separate trials with each trial lasting two years. On tests with lawyers and local home services businesses that I used Yext did not show any noticeable improvement in ranking in Google.

Yext Response

4 months ago

Hi Allan, thank you for your business and for sharing your feedback. We'd appreciate an opportunity to connect with you directly and review your account. We want to ensure your account is optimized and you're getting the most out of Yext! Please reach out to us at https://help.yext.com/hc/en-us/requests/new. We look forward to speaking with you.

Verified Reviewer
Implementation Manager in US
Verified LinkedIn User
Computer Software, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source

Yext for your Directories.

5 4 months ago

Comments: Overall we have to use Yext because it seems like they have a monopoly on directory listing software. It has been an okay experience but not great.

Pros:

This is a widely used and fairly easy to use software that allows us to manage listings for hundreds of clients. They also allow us to integrate their software with ours.

Cons:

It can be very buggy at times. Sometimes things will connect and sometimes things will not connect.

Yext Response

4 months ago

Thank you for your review! Managing listings for hundreds of businesses is a tall order. We want to ensure Yext continues to be the best and most powerful tool in this space. We'd love to connect with you to discuss your account and any opportunities to optimize your Knowledge Graph and ensure your clients' Listings are live. Please reach out to us at help.yext.com/hc/en-us/requests/new. Thanks again for your review and for being a valued Yext Partner.

Russ A.
Russ A.
Digital Marketing Manager in US
Verified LinkedIn User
Hospital & Health Care, 1,001-5,000 Employees
Used the Software for: 1+ year
Reviewer Source

588% Increase in Listings Reach

5 3 years ago

Comments: With Yext, we saw a 288% increase in Google Search queries, a 320% increase in Google Customer Actions, and a 588% increase in listings reach.

Pros:

Before Yext, our listing distribution software took weeks to update directories. Now with Yext, I can make big changes within hours. Its duplicate suppression is powerful, its analytics tools are extremely useful, and their customer support is second to none.

Cons:

There is troubleshooting with every product you use. There have been a few issues in our account with connections and categories, but the Yext team was quick to help us find a solution. It's

Alternatives Considered: BrightLocal

Reasons for Switching to Yext: Power of the platform, affordability, and amazing customer service from [SENSITIVE CONTENT HIDDEN].

Yext Response

3 years ago

Thanks for leaving your review, Russ and for sharing the results you've seen with our products.