---
description: Discover the benefits and disadvantages of Cognito Forms.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
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title: Cognito Forms Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Forms Automation Software](/directory/10023/forms-automation/software) > [Cognito Forms](/software/138990/cognito-forms)

# Cognito Forms

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> Free online form builder with advanced capabilities that are sophisticated enough for power users, yet simple enough for beginners.
> 
> Verdict: Rated **4.6/5** by 149 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Cognito Forms?

Businesses and teams who need an easier and more efficient way to collect information and payments from their customers or employees online.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 149 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Cognito Apps
- **Founded**: 2009

## Commercial Context

- **Starting Price**: US$19.00
- **Pricing model**: Per User (Free version available) (Free Trial)
- **Pricing Details**: Individual plan is free for one user and 100 entries/month.&#10;&#10;Pro: $19/month for 2 users and 2,000 entries/month.&#10;&#10;Team: $39/month for 5 users and 10,000 entries/month.&#10;&#10;Enterprise: $129/month for 20 users and unlimited entries.&#10;&#10;Additional users for $5/user/month.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Brazil, Canada, Germany, Japan, Mexico, New Zealand, United Kingdom, United States

## Features

- Access Controls/Permissions
- Approval Process Control
- Business Process Automation
- Collaboration Tools
- Compliance Tracking
- Conditional Logic
- Customisable Forms
- Customisable Templates
- Data Capture and Transfer
- Data Connectors
- Data Import/Export
- Document Management
- Drag & Drop
- Electronic Signature
- Forms Creation & Design
- Forms Management
- Information Governance
- Mobile Access
- Multiple Data Sources
- Process/Workflow Automation
- Role-Based Permissions
- Task Management
- Template Management
- Third-Party Integrations
- Workflow Configuration

## Integrations (173 total)

- AWeber
- Accelo
- Act\!
- Act-On
- ActiveCampaign
- ActiveTrail
- Acuity Scheduling
- Agile CRM
- Airtable
- Asana
- Avochato
- Basecamp
- Benchmark Email
- Bird
- BombBomb

... and 158 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Forms Automation Software](https://www.capterra.co.uk/directory/10023/forms-automation/software)

## Related Categories

- [Forms Automation Software](https://www.capterra.co.uk/directory/10023/forms-automation/software)
- [Data Management Software](https://www.capterra.co.uk/directory/31003/data-management/software)
- [Data Collection Software](https://www.capterra.co.uk/directory/32475/data-collection/software)
- [Workflow Management Software](https://www.capterra.co.uk/directory/30091/workflow-management/software)
- [Data Entry Software](https://www.capterra.co.uk/directory/30543/data-entry/software)

## Alternatives

1. [Jotform](https://www.capterra.co.uk/software/158456/jotform-4-0) — 4.7/5 (2852 reviews)
2. [Typeform](https://www.capterra.co.uk/software/137289/typeform) — 4.7/5 (953 reviews)
3. [Zoho Forms](https://www.capterra.co.uk/software/172452/zoho-forms) — 4.5/5 (147 reviews)
4. [Google Workspace](https://www.capterra.co.uk/software/168389/google-workspace) — 4.7/5 (17532 reviews)
5. [Microsoft Forms](https://www.capterra.co.uk/software/1025299/microsoft-forms) — 4.6/5 (323 reviews)

## Reviews

### "Highly Recommended" — 4.0/5

> **Julie** | *17 April 2026* | Health, Wellness & Fitness | Recommendation rating: 10.0/10
> 
> **Pros**: It helps us adhere to GDPR Guidelines, keeps the data in one space, confidential, and easily disseminates data automatically via email for efficient use. Forms are easy to create in general, and it's easy to make each one unique for your needs.
> 
> **Cons**: Little fiddly to set up rules, especially if they are more complicated (ie, multi-layered). However, these are rarely needed.
> 
> Overall, it is a valuable tool. I love the versatility, and it really takes a lot of work away from me. I have recommended it to my company and between us, we have three accounts for different areas of the business.

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### "Excellent Functionality, Great Value for Money" — 5.0/5

> **Gordon** | *30 October 2024* | Hospitality | Recommendation rating: 10.0/10
> 
> **Pros**: Very easy to use, excellent functionality. Great looking forms.
> 
> **Cons**: Reporting on results is a bit basic. Results need to be manipulated in a spreadsheet.
> 
> Switched from another provider to Cognito and so glad we did. Functionality is great and cost of subscription is good value for money.

-----

### "Cogntio streamlined everything for us\!" — 5.0/5

> **Thomas** | *29 October 2024* | Transportation/Trucking/Railroad | Recommendation rating: 10.0/10
> 
> **Pros**: Ease of use, we have not come across something we couldn't do so far\!
> 
> **Cons**: Some features are locked away behind a paywall, but most may find that they don't need these, they have been very clever with how they have structured their subscriptions.
> 
> Cognito has changed how we do business, making everything much more seamless and organised, we deal with sensitive data, so the encryption option is brilliant for us. We wouldn't be as efficient as we are now if it wasn't for Cognito\!

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### "Cognito - Complex and useful form builder" — 4.0/5

> **Billy** | *18 October 2024* | Law Practice | Recommendation rating: 7.0/10
> 
> **Pros**: Cognito forms work as intended- the webpage loads fast, the forms fill in correctly, the results load, the API works.&#10;The forms also have a lot of customisability by using conditional logic (if/else statements) so you have a lot of options in creating your forms. This is extremely helpful for the sort of forms I need to create, and it works brilliantly if you have a technical/programming mind.
> 
> **Cons**: The look isn't particularly appealing when you are filling in a form - I know that you can change the way the forms look on the front end but I think the default look could be upgraded to look somewhat more appealing&#10;&#10;The customer support isn't amazing through my limited interactions with them but luckily there aren't too many issues to fix
> 
> It does the job it describes well - a highly customisable form builder with databases, APIs and front-end customisation as well.

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### "Cognito best way to go" — 5.0/5

> **admire** | *29 October 2024* | Education Management | Recommendation rating: 9.0/10
> 
> **Pros**: Very friendly and easy to use . Easy drag and drop
> 
> **Cons**: hard to do formulars . could be better to calculate
> 
> Good. veru friendly and does it good . sharing is easy

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## Links

- [View on Capterra](https://www.capterra.co.uk/software/138990/cognito-forms)

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