--- description: Discover the benefits and disadvantages of Cognito Forms. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Cognito Forms Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Forms Automation Software](/directory/10023/forms-automation/software) > [Cognito Forms](/software/138990/cognito-forms) # Cognito Forms Canonical: https://www.capterra.co.uk/software/138990/cognito-forms Page: 1 / 9\ Next: [Next page](https://www.capterra.co.uk/software/138990/cognito-forms?page=2) > Free online form builder with advanced capabilities that are sophisticated enough for power users, yet simple enough for beginners. > > Verdict: Rated **4.7/5** by 182 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Cognito Forms? Businesses and teams who need an easier and more efficient way to collect information and payments from their customers or employees online. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 182 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.7/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Cognito Apps - **Founded**: 2009 ## Commercial Context - **Starting Price**: US$19.00 - **Pricing model**: Per User (Free version available) (Free Trial) - **Pricing Details**: Individual plan is free for one user and 100 entries/month. Pro: $19/month for 2 users and 2,000 entries/month. Team: $39/month for 5 users and 10,000 entries/month. Enterprise: $129/month for 20 users and unlimited entries. Additional users for $5/user/month. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Brazil, Canada, Germany, Japan, Mexico, New Zealand, United Kingdom, United States ## Features - Access Controls/Permissions - Approval Process Control - Business Process Automation - Collaboration Tools - Compliance Tracking - Conditional Logic - Customisable Forms - Customisable Templates - Data Capture and Transfer - Data Connectors - Data Import/Export - Document Management - Drag & Drop - Electronic Signature - Forms Creation & Design - Forms Management - Information Governance - Mobile Access - Multiple Data Sources - Role-Based Permissions - Task Management - Template Management - Third-Party Integrations - Workflow Automation - Workflow Configuration ## Integrations (173 total) - AWeber - Accelo - Act\! - Act-On - ActiveCampaign - ActiveTrail - Acuity Scheduling - Agile CRM - Airtable - Asana - Avochato - Basecamp - Benchmark Email - Bird - BombBomb ... and 158 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Forms Automation Software](https://www.capterra.co.uk/directory/10023/forms-automation/software) ## Related Categories - [Forms Automation Software](https://www.capterra.co.uk/directory/10023/forms-automation/software) - [Data Management Software](https://www.capterra.co.uk/directory/31003/data-management/software) - [Data Collection Software](https://www.capterra.co.uk/directory/32475/data-collection/software) - [Workflow Management Software](https://www.capterra.co.uk/directory/30091/workflow-management/software) - [Data Entry Software](https://www.capterra.co.uk/directory/30543/data-entry/software) ## Alternatives 1. [Typeform](https://www.capterra.co.uk/software/137289/typeform) — 4.7/5 (969 reviews) 2. [Zoho Forms](https://www.capterra.co.uk/software/172452/zoho-forms) — 4.5/5 (147 reviews) 3. [Jotform](https://www.capterra.co.uk/software/158456/jotform-4-0) — 4.7/5 (2896 reviews) 4. [Google Workspace](https://www.capterra.co.uk/software/168389/google-workspace) — 4.7/5 (17589 reviews) 5. [Microsoft Forms](https://www.capterra.co.uk/software/1025299/microsoft-forms) — 4.6/5 (326 reviews) ## Reviews ### "Simple, reliable, and genuinely easy to use" — 5.0/5 > **bryan** | *1 May 2026* | Nonprofit Organization Management | Recommendation rating: 10.0/10 > > **Pros**: What I like most about Cognito Forms is how easy it makes everything feel. It’s genuinely intuitive - you can build quite complex forms without needing to overthink it or fight the tool. The interface is clean, and it just makes sense as you go along. I’ve really appreciated how flexible it is too. Whether it’s simple registrations or more detailed workflows, it handles it without feeling clunky. The calculations, conditional logic, and integrations are all there when you need them, but they don’t get in your way. It’s also reliable, which matters more than anything. Once a form is set up, it just works. Submissions come through cleanly, and you’re not constantly worrying about things breaking. Overall, I genuinely love using it - it saves time, reduces hassle, and lets you focus on what you’re actually trying to achieve rather than the mechanics of building forms. > > **Cons**: Honestly, there’s not much I actively dislike because it’s a really solid tool, but if I had to pick something, it would be that a few of the more advanced features can take a bit of figuring out at first. Things like deeper conditional logic or more complex calculations aren’t always immediately obvious, so there can be a small learning curve if you’re trying to push it further. Once you get your head around it, it’s absolutely fine - it just takes a bit of exploring. Also, now and then I’ve found myself wanting a bit more flexibility in the design or layout side, especially if you’re trying to match a very specific look and feel. That said, these are fairly minor points. Overall it’s been a really positive experience and those little limitations haven’t got in the way of using it day to day. > > My overall experience with Cognito Forms has been genuinely really positive. It’s one of those tools that just quietly gets on with the job and makes life easier without creating extra work. From the start, it felt straightforward to use. I didn’t need loads of time to get going, and I was able to build forms that actually did what I needed quite quickly. As I’ve used it more, I’ve found it scales nicely too - whether it’s a simple form or something more detailed with logic and calculations, it handles it well. What stands out most is the reliability. Once something is set up, I trust it. Submissions come through properly, and I’m not second guessing whether it’s working in the background. It’s also saved me a lot of time. Instead of messing around with manual processes or trying to stitch different tools together, everything sits in one place and just works. Overall, it’s been a really smooth, dependable experience, and it’s become something I rely on rather than something I have to manage. ----- ### "Highly Recommended" — 4.0/5 > **Julie** | *17 April 2026* | Health, Wellness & Fitness | Recommendation rating: 10.0/10 > > **Pros**: It helps us adhere to GDPR Guidelines, keeps the data in one space, confidential, and easily disseminates data automatically via email for efficient use. Forms are easy to create in general, and it's easy to make each one unique for your needs. > > **Cons**: Little fiddly to set up rules, especially if they are more complicated (ie, multi-layered). However, these are rarely needed. > > Overall, it is a valuable tool. I love the versatility, and it really takes a lot of work away from me. I have recommended it to my company and between us, we have three accounts for different areas of the business. ----- ### "Cogntio streamlined everything for us\!" — 5.0/5 > **Thomas** | *29 October 2024* | Transportation/Trucking/Railroad | Recommendation rating: 10.0/10 > > **Pros**: Ease of use, we have not come across something we couldn't do so far\! > > **Cons**: Some features are locked away behind a paywall, but most may find that they don't need these, they have been very clever with how they have structured their subscriptions. > > Cognito has changed how we do business, making everything much more seamless and organised, we deal with sensitive data, so the encryption option is brilliant for us. We wouldn't be as efficient as we are now if it wasn't for Cognito\! ----- ### "Cognito - Complex and useful form builder" — 4.0/5 > **Billy** | *18 October 2024* | Law Practice | Recommendation rating: 7.0/10 > > **Pros**: Cognito forms work as intended- the webpage loads fast, the forms fill in correctly, the results load, the API works. The forms also have a lot of customisability by using conditional logic (if/else statements) so you have a lot of options in creating your forms. This is extremely helpful for the sort of forms I need to create, and it works brilliantly if you have a technical/programming mind. > > **Cons**: The look isn't particularly appealing when you are filling in a form - I know that you can change the way the forms look on the front end but I think the default look could be upgraded to look somewhat more appealing The customer support isn't amazing through my limited interactions with them but luckily there aren't too many issues to fix > > It does the job it describes well - a highly customisable form builder with databases, APIs and front-end customisation as well. ----- ### "Cognito best way to go" — 5.0/5 > **admire** | *29 October 2024* | Education Management | Recommendation rating: 9.0/10 > > **Pros**: Very friendly and easy to use . Easy drag and drop > > **Cons**: hard to do formulars . could be better to calculate > > Good. veru friendly and does it good . sharing is easy ----- Page: 1 / 9\ Next: [Next page](https://www.capterra.co.uk/software/138990/cognito-forms?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/138990/cognito-forms) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data