---
description: Discover the benefits and disadvantages of Typeform.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Typeform Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Lead Generation Software](/directory/30963/lead-generation/software) > [Typeform](/software/137289/typeform)

# Typeform

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> Create beautiful, conversational forms with logic, branding, and AI. Built to boost completion rates and collect better data.
> 
> Verdict: Rated **4.7/5** by 983 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Typeform?

Typeform is used by marketers, product teams, HR professionals, customer success managers, educators, researchers, small and large sized companies.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 983 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.2/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Typeform
- **Location**: Barcelona, Spain
- **Founded**: 2012

## Commercial Context

- **Starting Price**: £39.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: Typeform offers a range of flexible pricing plans designed to scale with teams of all sizes. &#10;&#10;Core Plans&#10;Typeform’s Core plans are built for all teams looking to create interactive, high-performing forms.&#10;&#10;Basic: Create interactive AI forms that connect to your workflow. Ideal for individuals and small teams getting started with data collection.&#10;&#10;Plus: Make your AI forms more beautiful and on-brand. Includes removal of Typeform branding and expanded customization options.&#10;&#10;Business: Analyze performance with AI and do more with your data. Designed for data-driven teams requiring advanced analytics and higher response limits.&#10;&#10;Specialized Team Plans&#10;Typeform offers tailored solutions for specific departmental needs to streamline specialized workflows:&#10;&#10;Growth Pro: Created for marketing teams. Automate and streamline their marketing workflows, with advanced integrations and conversion tracking.&#10;&#10;Talent: Created for HR teams. Improve your employee experience with best-in-class AI, video, and automation features. &#10;&#10;Enterprise&#10;For scaling teams: Unlock limitless growth with advanced features and support. Our Enterprise tier provides organization-wide security, dedicated account management, and custom volume limits to support large-scale operations.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop)
- **Supported Languages**: Catalan, Chinese, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Ukrainian
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 209 more

## Features

- Abbreviation Detection
- Activity Dashboard
- Alerts/Notifications
- CRM
- Communication Management
- Conditional Logic
- Customer Experience Management
- Customer History
- Customisable Branding
- Customisable Forms
- Customisable Questions
- Customisable Templates
- Dashboard
- Data Capture and Transfer
- Data Import/Export
- Data Visualisation
- Drag & Drop
- Email Management
- Email Marketing
- Feedback Management
- Forms Creation & Design
- Forms Management
- Lead Qualification
- Lead Segmentation
- Live Results Sharing
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Language
- Multiple Question Types
- NPS Survey Structure
- Online Forms
- Online Polling
- Panel Management
- Performance Metrics
- Pulse Surveys
- Q\&A Management
- Question Branching
- Reporting & Statistics
- Reporting/Analytics
- Scoring
- Skip Logic
- Statistical Analysis
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Template Management
- Test/Quiz Creation
- Third-Party Integrations
- URL Customisation
- Workflow Automation

... and 3 more features

## Integrations (53 total)

- ActiveCampaign
- Aircall
- Airtable
- Arrangr
- Asana
- Brevo
- Calendly
- Canva
- Chattermill
- Chili Piper
- Contentful
- EnjoyHQ
- Evernote Teams
- Fomo
- Freshdesk

... and 38 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Lead Generation Software](https://www.capterra.co.uk/directory/30963/lead-generation/software)

## Related Categories

- [Survey Software](https://www.capterra.co.uk/directory/30092/survey/software)
- [Polling Software](https://www.capterra.co.uk/directory/31220/polling/software)
- [Customer Satisfaction Software](https://www.capterra.co.uk/directory/30541/customer-satisfaction/software)
- [Forms Automation Software](https://www.capterra.co.uk/directory/10023/forms-automation/software)
- [Data Entry Software](https://www.capterra.co.uk/directory/30543/data-entry/software)

## Alternatives

1. [Connecteam](https://www.capterra.co.uk/software/153140/connecteam) — 4.6/5 (5318 reviews)
2. [Survicate](https://www.capterra.co.uk/software/132914/survicate) — 4.6/5 (99 reviews)
3. [Google Forms](https://www.capterra.co.uk/software/176571/google-forms) — 4.7/5 (11594 reviews)
4. [SurveyMonkey](https://www.capterra.co.uk/software/32728/surveymonkey) — 4.6/5 (10513 reviews)
5. [Jotform](https://www.capterra.co.uk/software/158456/jotform-4-0) — 4.7/5 (2928 reviews)

## Reviews

### "More than just a form" — 5.0/5

> **Mike** | *21 May 2026* | Arts & Crafts | Recommendation rating: 10.0/10
> 
> **Pros**: The ease of use, as well as the overall look and feel on the end user side. It looks so much better and especially using it with the artist for whom the look matters a lot, is just great.
> 
> **Cons**: It does take some time to work it out and to make sure you can get the best out of the software and utilise all of it’s features.

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### "Reliable, easy-to-use survey tool that just works" — 4.0/5

> **George** | *21 May 2026* | Food & Beverages | Recommendation rating: 8.0/10
> 
> **Pros**: Typeform makes it really easy to build out questions, with a clean interface that doesn't require any technical knowledge to get going. The integrations with other tools we use have been a big plus, and being able to share results with the team is straightforward. Overall it's been a solid choice for our use case.
> 
> **Cons**: Honestly, for the way we use it, I haven't run into much I'd complain about. It does what we need it to do well. If I had to pick something, I'd say there's always room for more flexibility in customisation, but it hasn't been a blocker for us.

-----

### "Flexible and visual survey tool" — 5.0/5

> **Megan** | *14 March 2025* | Information Technology & Services | Recommendation rating: 9.0/10
> 
> **Pros**: Easy to use interface, ability to build out more complex surveys
> 
> **Cons**: The results section and reports can be a little bit difficult to understand sometimes
> 
> I’ve used Typeform for many years now in B2B and B2C marketing to create dynamic and visually appealing surveys, I much prefer it to SurveyMonkey / Google forms etc as it is so customisable but still easy to use.

-----

### "Brilliant - Typeform is perfect for gathering feedback from clients & much more." — 5.0/5

> **Joe** | *26 March 2026* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: An excellent tool for getting customer feedback. Packed with features, and great value for money. We use it across the business for multiple data capture reasons.
> 
> **Cons**: It would be nice if we could do more with the design aspect. You can customise the forms, but its not as customizable as I as a marketeer would like\!
> 
> A great experience, it works fast and looks slick. We used to gather case studies through a word document so this is leaps ahead.

-----

### "Great product, easy to use" — 4.0/5

> **Phil** | *21 May 2026* | Marketing & Advertising | Recommendation rating: 7.0/10
> 
> **Pros**: Typeform is so easy and intuitive to use. I can make my workflows so much smoother with onboarding and other forms.
> 
> **Cons**: Price\! It is an expensive product for a small business and every year I do seriously consider cancelling. A low cost option for small business would be good
> 
> Very smooth, I’ve had assistance from customer service before and that was really easy. I like the design features too.

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## Links

- [View on Capterra](https://www.capterra.co.uk/software/137289/typeform)

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