---
description: Discover the benefits and disadvantages of Typeform.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Typeform Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Lead Generation Software](/directory/30963/lead-generation/software) > [Typeform](/software/137289/typeform)

# Typeform

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> Create beautiful, conversational forms with logic, branding, and AI. Built to boost completion rates and collect better data.
> 
> Verdict: Rated **4.7/5** by 964 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Typeform?

Typeform is used by marketers, product teams, HR professionals, customer success managers, educators, researchers, small and large sized companies.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 964 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.2/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Typeform
- **Location**: Barcelona, Spain
- **Founded**: 2012

## Commercial Context

- **Starting Price**: £39.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: Typeform offers a range of flexible pricing plans designed to scale with teams of all sizes. &#10;&#10;Core Plans&#10;Typeform’s Core plans are built for all teams looking to create interactive, high-performing forms.&#10;&#10;Basic: Create interactive AI forms that connect to your workflow. Ideal for individuals and small teams getting started with data collection.&#10;&#10;Plus: Make your AI forms more beautiful and on-brand. Includes removal of Typeform branding and expanded customization options.&#10;&#10;Business: Analyze performance with AI and do more with your data. Designed for data-driven teams requiring advanced analytics and higher response limits.&#10;&#10;Specialized Team Plans&#10;Typeform offers tailored solutions for specific departmental needs to streamline specialized workflows:&#10;&#10;Growth Pro: Created for marketing teams. Automate and streamline their marketing workflows, with advanced integrations and conversion tracking.&#10;&#10;Talent: Created for HR teams. Improve your employee experience with best-in-class AI, video, and automation features. &#10;&#10;Enterprise&#10;For scaling teams: Unlock limitless growth with advanced features and support. Our Enterprise tier provides organization-wide security, dedicated account management, and custom volume limits to support large-scale operations.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop)
- **Supported Languages**: English, French, Spanish
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 209 more

## Features

- Abbreviation Detection
- Activity Dashboard
- Alerts/Notifications
- CRM
- Communication Management
- Conditional Logic
- Customer Experience Management
- Customer History
- Customisable Branding
- Customisable Forms
- Customisable Questions
- Customisable Templates
- Dashboard
- Data Analysis Tools
- Data Import/Export
- Data Visualisation
- Drag & Drop
- Email Management
- Email Marketing
- Feedback Management
- Forms Creation & Design
- Lead Qualification
- Lead Segmentation
- Live Results Sharing
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Language
- Multiple Question Types
- NPS Survey Structure
- Online Forms
- Online Polling
- Panel Management
- Performance Metrics
- Pipeline Management
- Process/Workflow Automation
- Pulse Surveys
- Q\&A Management
- Question Branching
- Reporting & Statistics
- Reporting/Analytics
- Scoring
- Skip Logic
- Statistical Analysis
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Template Management
- Test/Quiz Creation
- Third-Party Integrations
- URL Customisation

... and 1 more features

## Integrations (55 total)

- ActiveCampaign
- Aircall
- Airtable
- Arrangr
- Asana
- Brevo
- Calendly
- Canva
- Chattermill
- Chili Piper
- Contentful
- EnjoyHQ
- Evernote Teams
- Fomo
- Freshdesk

... and 40 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Lead Generation Software](https://www.capterra.co.uk/directory/30963/lead-generation/software)

## Related Categories

- [Survey Software](https://www.capterra.co.uk/directory/30092/survey/software)
- [Polling Software](https://www.capterra.co.uk/directory/31220/polling/software)
- [Customer Satisfaction Software](https://www.capterra.co.uk/directory/30541/customer-satisfaction/software)
- [Forms Automation Software](https://www.capterra.co.uk/directory/10023/forms-automation/software)
- [Data Entry Software](https://www.capterra.co.uk/directory/30543/data-entry/software)

## Alternatives

1. [SurveyLab](https://www.capterra.co.uk/software/80891/mysurveylab-com) — 4.9/5 (62 reviews)
2. [Involve.me](https://www.capterra.co.uk/software/168333/brandquiz) — 4.4/5 (67 reviews)
3. [Zonka Feedback](https://www.capterra.co.uk/software/137773/zonka-feedback) — 4.8/5 (68 reviews)
4. [Google Forms](https://www.capterra.co.uk/software/176571/google-forms) — 4.7/5 (11432 reviews)
5. [SurveyMonkey](https://www.capterra.co.uk/software/32728/surveymonkey) — 4.6/5 (10455 reviews)

## Reviews

### "Good Form Platform" — 5.0/5

> **Rachael** | *12 May 2025* | Health, Wellness & Fitness | Recommendation rating: 9.0/10
> 
> **Pros**: Customisable and looks . Can add your own pictures, branding, colours, and save these themes.&#10;Great user usability
> 
> **Cons**: Took a bit of getting used to how to set a form up. &#10;Also tricky to set up a test, but worked this out
> 
> Imroved our candidate journey as the aesthetics of the things they fill out is much better&#10;Also started to use internally as it's so good

-----

### "Best platform for surveys" — 5.0/5

> **Sophie** | *8 October 2024* | Education Management | Recommendation rating: 8.0/10
> 
> **Pros**: Typeform is one of the best surveying products out there, and would always be my first choice for a client survey. Also integrates nicely with websites.
> 
> **Cons**: It can get quite expensive, especially if you are using it fairly infrequently. They do have a nice range of plans though.
> 
> Really helpful platform, very user-friendly and makes creating surveys or polls really simple. Perfect for businesses who want to do this a lot.

-----

### "Brilliant - Typeform is perfect for gathering feedback from clients & much more." — 5.0/5

> **Joe** | *26 March 2026* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: An excellent tool for getting customer feedback. Packed with features, and great value for money. We use it across the business for multiple data capture reasons.
> 
> **Cons**: It would be nice if we could do more with the design aspect. You can customise the forms, but its not as customizable as I as a marketeer would like\!
> 
> A great experience, it works fast and looks slick. We used to gather case studies through a word document so this is leaps ahead.

-----

### "Multi functional easy to use platform" — 5.0/5

> **Suzanne** | *10 November 2025* | Insurance | Recommendation rating: 9.0/10
> 
> **Pros**: Flexibility of use, whether it’s gathering surveys, feedback, knowledge testing it’s simple and easy to use.
> 
> **Cons**: Maybe could have more filters when downloading reports but generally I’m happy with the functionality.
> 
> Multi functional use for sharing knowledge and feedback both with internal and external partners and customers. Ability to duplicate and adapt to each team.

-----

### "Great product, easy to use" — 4.0/5

> **Phil** | *21 May 2026* | Marketing & Advertising | Recommendation rating: 7.0/10
> 
> **Pros**: Typeform is so easy and intuitive to use. I can make my workflows so much smoother with onboarding and other forms.
> 
> **Cons**: Price\! It is an expensive product for a small business and every year I do seriously consider cancelling. A low cost option for small business would be good
> 
> Very smooth, I’ve had assistance from customer service before and that was really easy. I like the design features too.

-----

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## Links

- [View on Capterra](https://www.capterra.co.uk/software/137289/typeform)

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