17 years helping British businesses
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MailerLite
What is MailerLite?
Grow your business with MailerLite’s fast and scalable email marketing platform.
Create professional newsletters, landing pages & websites using our drag & drop editor (with AI generator) or with pre-designed templates. And manage campaigns on-the-go in the iOS app.
Nurture relationships with advanced features like pop-ups, multi-trigger automations, embedded surveys, Facebook custom audiences and auto resend campaigns. Measure performance with detailed reporting inside your dashboard.
Who Uses MailerLite?
Freelancers, writers, small and mid size businesses, non-profits, public administrations, large enterprises. Simply anyone who needs affordable and great value email marketing service.
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Reviews of MailerLite
Clean and Easy to Use UI, FREE tier options and features the **BEST** in the industry.
Comments: Excellent....no complaints whatsoever. Customer service was prompt and helpful
Pros:
How easy it is to use. I logged in and setup a campaign with a subscription form on the landing page I had built in less than 10 minutes. Was able to verify my sending email domain quickly, and test everything with no deliverability options. None of the emails wen to spam, like other platforms I've tested, from my same domain I was using, emails went to spam, or took ages to arrive in the inbox in my test runds.
Cons:
No library of images, for example other platforms are connected to pixabay or unsplash, but this is a small price to pay, as their basic pro plan starts at a low fee of $10 per month (or $84 per year) - for 5 landing pages and one website, THIS IS AN INCREDIBLE price.
MailerLite Response
3 years ago
You review titles is making us blush, Michael! What a treat to read this. Thank you so much on behalf of our team to write this. Glad you became part of our community. Edit: Just realized I didn't add this little part in - we do have Unsplash integrated, so a little odd that you cannot see this from your end. Here's a link that might help: https://www.mailerlite.com/video-tutorials/file-manager-store-and-organize-your-images If this doesn't work, please get in touch with our support team as they will help you out with this.
Alternatives Considered:
A newsletter tool that has everything you need, with just a few minor problems
Comments: Very positive. I love software that does one thing right. Even though MailerLite has other products I'm not interested in (landing pages, forms, ecommerce), it does the mailing part brilliantly.
Pros:
I was able to set up an almost exact copy of our HTML email template using drag & drop tools from MailerLite. The platform has A/B testing features, which can come useful - but you need a larger list for this to be reliable. Creating emails is easy, and it has all the features you need to run a newsletter.
Cons:
The preview/testing options are more limited than I expected - it's a simple desktop & mobile preview, and not an advanced one where you can test the email in all clients. Logging in also has a minor problem. As MailerLite has multiple products, you need to select which one you want to use when you log in. There's an option to automatically redirect you to a specific product each time you log in - but if you remember your log in, that doesn't apply. You have to manually click it, even if you're only subscribed & using one product. It's a waste of just a few seconds each time you log in, but it's also such an easy thing to improve.
worst experince
Comments: Complete disappointment. I feel like their support or development team has no understanding of email processes. We've been using their Pro plan for over four months and even built a third-party automated email system for new customers. Everything was fine until three days ago, when they suddenly closed our account without any warning due to their spam policy! We reached out to them regarding this issue but have yet to receive a response. We provided all the necessary proof showing that we add subscribers' emails through a 100% legal process (where customers voluntarily submit their email addresses). Despite this, they still claim it’s spam. We've sent them all the evidence, but they don’t even seem interested in providing an explanation. They simply keep insisting it's spam. It feels like a joke! We invested a significant budget to create this email system, including custom template design, third-party integration, and even using an email address checker before adding emails to MailerLite. Yet, without any valid reason, they believe they have the right to close your account! If you want to lose all your hard work and end up with nothing, go ahead and work with them."**
Pros:
easy to use cool template design costumer friendly dashboard
Cons:
their support system complexity of group subscribers transfer
Alternatives Considered:
Mailerlite a Good Starter Email Service
Comments: It was very good. We use it a couple of times a week.
Pros:
This is a great starter service to start e-mail marketing. One of the things we really liked is the free plan is a great starting point then you can grow from there.
Cons:
Sometimes there new drag and drop interface can be a little sluggish.
Alternatives Considered:
User friendly, lots of options, good reporting
Pros:
Easy to get started, user friendly, pretty intuitive, good report and analytics, easy to customize
Cons:
Requires approval before being able to use the service (that was standard when I joined though that might be different now)
