15 years helping British businesses
choose better software

What is MailerLite?

Grow your business with MailerLite’s fast and scalable email marketing platform.

Create professional newsletters, landing pages & websites using our drag & drop editor (with AI generator) or with pre-designed templates. And manage campaigns on-the-go in the iOS app.

Nurture relationships with advanced features like pop-ups, multi-trigger automations, embedded surveys, Facebook custom audiences and auto resend campaigns. Measure performance with detailed reporting inside your dashboard.

Who Uses MailerLite?

Freelancers, writers, small and mid size businesses, non-profits, public administrations, large enterprises. Simply anyone who needs affordable and great value email marketing service.

MailerLite Software - AI Drag and drop
MailerLite Software - Unlimited automations
MailerLite Software - Sign-up forms to collect new subscribers
MailerLite Software - Mobile app when you're on the go
MailerLite Software - State of the art dashboard

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Reviews of MailerLite

Average score

Overall
4.7
Ease of Use
4.6
Customer Service
4.8
Features
4.6
Value for Money
4.7

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Michael
Michael
Digital Marketing Consultant in UK
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: Free Trial
Reviewer Source

Clean and Easy to Use UI, FREE tier options and features the **BEST** in the industry.

5.0 3 years ago

Comments: Excellent....no complaints whatsoever. Customer service was prompt and helpful

Pros:

How easy it is to use. I logged in and setup a campaign with a subscription form on the landing page I had built in less than 10 minutes. Was able to verify my sending email domain quickly, and test everything with no deliverability options. None of the emails wen to spam, like other platforms I've tested, from my same domain I was using, emails went to spam, or took ages to arrive in the inbox in my test runds.

Cons:

No library of images, for example other platforms are connected to pixabay or unsplash, but this is a small price to pay, as their basic pro plan starts at a low fee of $10 per month (or $84 per year) - for 5 landing pages and one website, THIS IS AN INCREDIBLE price.

MailerLite Response

3 years ago

You review titles is making us blush, Michael! What a treat to read this. Thank you so much on behalf of our team to write this. Glad you became part of our community. Edit: Just realized I didn't add this little part in - we do have Unsplash integrated, so a little odd that you cannot see this from your end. Here's a link that might help: https://www.mailerlite.com/video-tutorials/file-manager-store-and-organize-your-images If this doesn't work, please get in touch with our support team as they will help you out with this.

Rachel
Equestrian Mindset Coach in Canada
E-Learning, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Excellent beginner platform for email marketing if you're just starting out

4.0 2 weeks ago New

Comments: Overall my experience with Mailerlite has been great, it'd helped me grow my business, learn more about email marketing, and i've used almost all of their tools in some aspect or another to help my subscriber base grow and my sales along with it.

Pros:

I have been using Mailerlite for about 4 years in my business. It's been a phenomenal platform for me to learn about email marketing on. It's quite user-friendly and easy to learn. It offers great features that can serve as double duty for your business such as landing pages that convert leads. I love their automations and use numerous automations in my business. They have been a game changer for my business and allowed me to give a more personal touch to my subscribers as I have multiple welcome email sequences that can slowly introduce my brand and myself and also lead to a soft sale.

Cons:

I do find Mailerlite can be a little glitchy sometimes, especially in their drag and drop email builder, I wish the developers would make it more streamlined. For example the side menu seems to disappear and to add an additional block to my email, I need to duplicate a block and delete the duplicate in order to bring up the menu. They also recently did a major conversion/upgrade from mailerlite classic to their new version and I thought they could've made the transition more seamless and less on their customers to do, as we had to migrate all of our own data. However if you're new to mailerlite that wouldn't pose a problem to you.

MailerLite Response

2 weeks ago

Hey Rachel, we'd love to understand this glitch your experience and try to see what we can do on our end about this. In order to do that, we would need some extra details, could you please get in touch with us?

Sara
CEO and Editor in Mexico
Publishing, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

The worst email management software - it malfunctions causing serious issues. Terrible customer service.

1.0 2 months ago New

Pros:

Nothing - the worst email management software I have ever used

Cons:

This is the worst email management software I have ever used. We started with an annual plan in Nov 2023, within the first month we sent a large campaign separated into segments of the audience. The feature to separate the segments and NOT send to others did NOT work, even though the correct boxes were checked. This resulted in some subscribers receiving the email blast up to 3 times. Obviously, this resulted in some subscribers clicking to mark as SPAM - clearly no one wants multiple emails with the same content! MailerLite then blocked our account and said they would not re-open it nor refund ANY money. Having paid about $1500 for the annual subscription, we tried many times to explain what happened, they were not interested. The customer service department is terrible, you cannot actually get through to a person and if they respond on email they are blunt and rude and refuse to refund an annual service that was used for about 1 month and malfunctioned causing this issue.

Teddi
Marketing and Tech Director, Co-Founder in US
Publishing, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Quality email newsletter system

5.0 3 months ago

Comments: Overall, it's been a good relationship and Mailerlite is a solid product. Sad to see the prices rise beyond our current budget levels, but would return if circumstances change to allow it.

Pros:

Mailerlite has excellent layouts and a good interface for building newsletters. The ability to re-use past layouts as templates saves a lot of time. The scheduling is flexible and reliable. They have some features not available on other email platforms, like RSS Campaigns that send new blog posts to subscribers. The ability to group and segment our audience is also very important. All around, it's a full-featured platform with solid and responsive tech support (for the paid plans).

Cons:

After they launched their new platform and revised their plans, our relatively small list of subscribers (1400) was still too big to qualify for the free plan. And because it was over 1000 subs, we fell into a plan that cost $30/month. We're already paying that much for website hosting, so paying the same amount just to keep in contact with our audience wasn't cost-effective (we don't really "sell" to our list in a way that sustains that level of expense).

Tydie
Founder in US
E-Learning, Self Employed
Used the Software for: 1+ year
Reviewer Source

Easy to Use - Switched from MailChimp

5.0 2 months ago New

Pros:

Love how easy it is to set up email campaigns, track engaged users, and create landing pages. I was really able to customize everything to my business branding.

Cons:

Very few cons. One is the pricing. I think it is very akin to other email management providers, just wish it was cheaper. I wish you could track the origin of clicks to a landing page - that would be fabulous. Instead, I used Milkshake for that.