MailerLite

MailerLite

by MailerLite

Who Uses MailerLite?

Freelancers, writers, small and mid size businesses, non profits, public administrations, large enterprises. Simply anyone who needs affordable and great value email marketing service.

What Is MailerLite?

MailerLite is an email marketing service provider with focus on simplicity, excellent customer support and beautiful email designs.

Forget complex settings. MailerLite's user-friendly software allows you to quickly create your beautiful email campaigns, track their results, manage subscribers and unsubscribers, design custom popups and landing pages, and much more.

MailerLite has lots of helpful features and integrations, yet they manage to keep it simple and easy-to-use for everybody.

MailerLite Details

MailerLite

https://www.mailerlite.com

Founded 2005

MailerLite Pricing Overview

MailerLite starts at US$10.00/month. MailerLite has a free version and offers free trial. See additional pricing details for MailerLite below.

Starting Price

US$10.00/month

Pricing Details

For up to 1,000 subscribers and 12,000 emails per month - FREE

Free Version

Yes

Free Trial

Yes

Deployment

Cloud, SaaS, Web

Mobile - iOS Native

Training

Webinars

Documentation

Support

24/7 (Live Rep)

Online

MailerLite Features

Email Marketing Software
A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimised Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor
A/B Testing
Audience Segmentation
Campaign Management
Event-Based Notifications
Location Tracking
Team Management
A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates
A/B Testing
Analytics/ROI Tracking
Customisable CTAs
Drip Campaigns
Dynamic Content
Landing Pages/Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

MailerLite Reviews

Showing 5 of 279 reviews

Overall
4.4/5
Ease of Use
4.5/5
Customer Service
4.3/5
Features
4.4/5
Value for Money
4.6/5
Abigail N.
Founder
Architecture & Planning, 13-50 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 22/12/2018

"Great for creating email newsletters and shareable pdf brochures"

Comments: Mailerlite is a Godsent, I think the export to PDF has a lot of potential.
There are over 12 million WhatsApp users in Kenya, most of our clients and prospects, are more willing to connect us via WhatsApp than by email.
The PDF brochures has become one of our biggest marketing assets as we can keep them updated about our projects in a more social way. The fact that the brochures are more shareable is a big bonus.
However, It'll be good to be able to track clicks, which currently can't be done as it's stored as a draft in MailerLite.
I know Mailerlite is an email marketing software but I'd love to be able to monitor the performance of newsletters turned into brochures the same way I can monitor sent campaigns. Even if it's something as simple as having a dashboard for draft campaigns and using Google Analytics to track clicks on it.

Pros: - I used Mailerlite to create email newsletters (Which any email marketing software can do) but most importantly I used Mialerlite to create sharable pdf brochures showcasing our past/current projects (My client was an Architecture company). These "brochures" are light size wise as the target platform was Whatsapp.
The images are clickable linking to the projects on our websites, this way when sent to clients/potential clients on WhatsApp they can know more about us without having to go to our website.
- Design Options: I've used MailChimp, Active Campaign, Moosend and pretty much any Email marketing software you can think off, but in terms of design flexibility and templates, Mailerlite has the best design options. My favorite is the "Featured Image" block - Great Customer Support: Mailerlite is meant for creating email newsletters and not pdf brochures so it was a bit tricky working around that especially since the share to social media button wouldn't work since the newsletter I converted into a brochure wasn't technically an email campaign (I.e it wasn't sent to anyone/mailing list) but remained in my dashboard as a draft. I had a chat with them on how to arrange the elements so my brochure was 3 pages max, and how to reduce the size.

Cons: - My emails kept going to the spam folder which was very bothersome, so I contacted support and I was told I'm not the only one having the same problem and that it's an issue they're working on as they were blacklisted (Or something like that) -As much as I love the featured image element, it renders differently on Outlook desktop app. Instead of appearing as one large image, the images appeared as a grid, with nine images of the same image taking the space instead of one large image. It was a bit disconcerting and there was no way around it.

  • Reviewer Source 
  • Reviewed on 22/12/2018
Elizabeth P.
Director, HR
Marketing & Advertising, 5,001-10,000 Employees
Used the Software for: 1+ year
  • Overall Rating
    4/5
  • Ease of Use
    4/5
  • Features & Functionality
    4/5
  • Customer Support
    3/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 26/02/2020

"Excellent email marketing platform, easy to use"

Comments: MailerLite allows me to send a sequence of emails to customers that I add to a list, it improves the workflow since all employees can be kept informed about company events. Taking advantage of customer data and much more. The connection to MailerLite was much easier than I expected, with a fast integration process and without interruptions. As for the mailing lists, they are super simple to use and track. It is easy to design each email according to your specifications, users can create and send newsletters, manage subscribers and track positive results. It's easy to create newsletters that look good on both desktop computers, tablets and mobile devices. The email analysis is fantastic because it helps to know who in the company is reading our emails and who we need to add or contact so they can communicate. The customer service is quite good.

Pros: MailerLite has a simplicity approach, excellent customer service and beautiful email designs that allow you to create beautiful campaigns, track your results and design custom pop-ups, has many useful functions and integrations that are simple and easy to use, with a process of Quick and smooth integration. A learning curve is not required. MailerLite is incredibly easy to use and it won't take long to get used to it. Its software is incredibly progressive and works perfectly on all devices, it is highly optimized and responsive.

Cons: I don't have any suggestions or complaints, it works correctly, I don't have anything to dislike me.

  • Reviewer Source 
  • Reviewed on 26/02/2020
Verified Reviewer
COO
Internet, 13-50 Employees
Used the Software for: 1+ year
  • Overall Rating
    4/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    4/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 26/11/2019

"Mailchimp as it should be"

Comments: I use it for all my small and medium sized clients and i feel comfortable in saying that the free plan can cover almost any need they have.

Pros: Mailerlite is my software of choice if you plan to step in the newsletter marketing arena. It has all the features you need (and some top-class feature) to get you up and running quickly with an easy learning curve. The Survey and Quizzes function is my favorite one, alongside it's simple automation workflow engine.

Cons: Mailerlite it's a pleasure to use, but it's not (yet?) capable as more structured tools like Active Campaign or Sendinblue as far as segmenting and tracking user for marketing purposes. If you need more "power" under the hood you'll have to switch. But you'll miss the ease of use and the marvelous template builder this tool has!

  • Reviewer Source 
  • Reviewed on 26/11/2019
Amir S.
Used the Software for: 1-5 months
  • Overall Rating
    1/5
  • Ease of Use
    2/5
  • Features & Functionality
    2/5
  • Customer Support
    1/5
  • Value for Money
    1/5
  • Likelihood to Recommend
    0/10
  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 03/08/2016

"My Horrifying experience with MailerLite"

Comments: My experience with MailerLite. After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner. After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner. I give them credit, when it is due : Easy to navigate interface and professionally pre-made templates seemed a perfect match for my needs. As a small business owner, my first goal was to find a bulk email software that is easy to use and has a friendly and responsive customer service. For years, I used one of the major bulk email software providers, but they have become really expensive compared to what you get in return for these email campaigns. Finally, I made my decision and enrolled in one of MailerLite plans that seemed very attractive; at least on the paper! 15000 subscribers and unlimited monthly emails for $30!! WOAH !!! what a great bargain. Right? Not that fast ! They were very quick to charge my business card for the $30. I spent few hours to create a perfect email and uploaded my mailing list of 15000. and start creating the first campaign on MailerLite. This is where the nightmare started. When I wanted to send out the email, I received an email from their support team that I am not allowed to use more than 2000. ( i paid for 15000 subscribers with unlimited monthly emails) . I told them that I won't have it that way and they should cancel my account. They reached out to me and assured me that everything would be fine, hey approved me for 5000 and promised to increase my quote after the first few emails to prevent spams. Fair enough! After sending out the emails, they told me that I have breached their spam policy since the hard bounce of my emails were more than a certain number that they allow. I was not very happy with their decision but again, its their policy and I have to follow it. So I accepted their decision and didn't argue with them. But this the same email list that I have used with the other major email provider. I knew this is a small company with few resources and I have made a mistake. Obviously, I didn't want to pay for a service that I am not allowed to use. quite simple. So, I ask them to cancel my subscription and refund me the $30 that they have charged me !!! They kept me waiting for almost 4 days and then they told me that they have decided to keep my money ?!!!!!, and obviously they have access to all the 15000 subscribers on mailing list !! Customer service is the forefront of a business and I am really sorry to say that theirs is NON-EXISTING. Since the goal of this review was to save others some time and un-wanted headache, I have not mentioned any of the other competitors that make a much better option. Since then, I have signed up to another provider for only $5 extra and I could not be happier. I learned my lesson , cheaper choice is not always a better one. It is wiser to pay a bit more and go with a company with a better customer service and more resources. If even you think that you won't have the same issue that I had with them, still think of your need of customer service at some point. I hope this has helped you in your search. Good luck!

Pros: You would get a Cheap service

Cons: You would loose your money. They blame you for their failure to just charge your credit card for no service. Their system can't deliver and then they blame you. read other reviews all over web. Many people have complained about their delivery rate. You would loose your mailing list to them.

  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 03/08/2016
Daniel A.
Author
Writing & Editing, Self Employed
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 20/01/2020

"Great Email Marketing Software for a Competitive Price!"

Comments: Overall experience with MailerLite has been positive with only minor hiccups over the past few years I've been a user. A year or so ago they had an issue with one of their servers causing spam traps to be tripped on major email providers, but they resolved the issue relatively quickly.

Pros: Mailerlite has helped me to build an email list with a bevy of features like autoresponders, pop-up forms, and trigger actions all for a monthly fee of $10! The MailerLite team is constantly adding new features and updates to help their users attain new subscribers. They are friendly and responsive whenever you have a problem or request a feature.

Cons: Honestly, I don't have any complaints about MailerLite. They suit my email marketing needs perfectly!

  • Reviewer Source 
  • Reviewed on 20/01/2020