---
description: Discover the benefits and disadvantages of Marketman.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
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title: Marketman Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Restaurant Management Software](/directory/20026/restaurant-management/software) > [Marketman](/software/136439/marketman-restaurant-inventory)

# Marketman

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> MarketMan is the AI-powered inventory platform that puts profitability on your menu
> 
> Verdict: Rated **4.7/5** by 113 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Marketman?

Multi-location restaurant groups, restaurant chains, independent restaurants, bars, and foodservice operators.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 113 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.8/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: MarketMan
- **Founded**: 2012

## Commercial Context

- **Starting Price**: US$249.00
- **Pricing model**: Flat Rate
- **Pricing Details**: Core Add-Ons:&#10;- Order by Recipe&#10;- AI Ordering&#10;- Vendor EDI Integration&#10;- Open API Access&#10;&#10;1 Choice Included in Growth,&#10;Additional Add-Ons for Purchase&#10;&#10;All Core Add-Ons Included in Enterprise&#10;&#10;Premium Add-Ons:&#10;- Commissary Kitchen&#10;- Enhanced Onboarding&#10;- Premium Success&#10;&#10;Available for Growth \&amp; Enterprise Plans Only
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Chinese, Dutch, English, French, German, Hebrew, Spanish
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 171 more

## Features

- Alerts/Notifications
- Barcoding/RFID
- Billing & Invoicing
- Catalog Management
- Contract/License Management
- Cost Management
- Cost Tracking
- Delivery Tracking
- Electronic Payments
- Forecasting
- Import/Export Management
- Inventory Control
- Inventory Management
- Inventory Tracking
- Invoice Processing
- Kitchen/Menu Management
- Menu Planning
- Mobile Access
- Online Ordering
- Online Payments
- Order Entry
- Order Management
- Order Tracking
- Point of Sale (POS)
- Purchase Order Management
- Purchasing & Receiving
- Recipe Management
- Reorder Management
- Reporting & Statistics
- Reporting/Analytics
- Requisition Management
- Spend Analysis
- Spend Management
- Supplier Management
- Table Management
- Third-Party Integrations
- Traceability
- Warehouse Management

## Integrations (36 total)

- 5-Out
- Aloha EPOS
- Auphan Dining
- BILL Accounts Payable & Receivable
- Clover
- Dyne
- InTouchPOS
- Invu POS
- Lavu
- Lightspeed Retail
- Maitre'D
- ODBC Driver for QuickBooks Desktop
- Ordyx
- Otter
- Push Operations

... and 21 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Restaurant Management Software](https://www.capterra.co.uk/directory/20026/restaurant-management/software)

## Related Categories

- [Restaurant Management Software](https://www.capterra.co.uk/directory/20026/restaurant-management/software)
- [Food Service Management Software](https://www.capterra.co.uk/directory/20025/food-service-management/software)
- [Inventory Control Software](https://www.capterra.co.uk/directory/30106/inventory-control/software)
- [Catering Software](https://www.capterra.co.uk/directory/20023/catering/software)
- [Food Service Distribution Software](https://www.capterra.co.uk/directory/20024/food-service-distribution/software)

## Alternatives

1. [Fishbowl](https://www.capterra.co.uk/software/123794/fishbowl) — 4.2/5 (1132 reviews)
2. [Booqable](https://www.capterra.co.uk/software/138689/booqable) — 4.8/5 (1193 reviews)
3. [Odoo](https://www.capterra.co.uk/software/135618/odoo) — 4.2/5 (1332 reviews)
4. [Sortly](https://www.capterra.co.uk/software/169199/sortly-pro) — 4.5/5 (957 reviews)
5. [NetSuite](https://www.capterra.co.uk/software/135757/netsuite) — 4.2/5 (2076 reviews)

## Reviews

### "Need a lot of support to get this running, but very good potential." — 2.0/5

> **Natalie** | *11 May 2025* | Food & Beverages | Recommendation rating: 5.0/10
> 
> **Pros**: I know the potential it has to make inventory management easy.
> 
> **Cons**: I find it really difficult to implement, especially getting it started.

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### "Transformed our inventory tracking and COGS" — 4.0/5

> **Kira** | *26 September 2026* | Information Services | Recommendation rating: 9.0/10
> 
> **Pros**: MarketMan gives us total visibility over our raw ingredient costs, inventory levels, and menu pricing ​margins . Also really enjoyed the Recipe Costing \&amp; Yield Tracking, i was able to map out detailed recipes and track actual vs. theoretical usage and that has helped us pin down variance and tighten our Cost of Goods Sold significantly.
> 
> **Cons**: I really didnt like The Initial Setup ,Getting the catalog, recipes, unit conversions, and vendor items set up is labor-intensive and requires high attention to detail before you see real value. Also  &#10;While the mobile app is convenient for stock counts on the floor, count syncing can occasionally lag if connectivity drops in walk-in fridges or basements.
> 
> Overall, MarketMan has streamlined our purchasing workflows and given us real-time control over our kitchen margins. It is a powerful platform for restaurants or multi-location food operations serious about inventory control, as long as you are willing to invest the initial time needed for a proper setup.

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### "Good luck trying to cancel without wanting to smash your head through a wall" — 2.0/5

> **Jon** | *6 June 2025* | Hospitality | Recommendation rating: 0.0/10
> 
> **Pros**: I think if this integrates with your POS - it is a reasonable software.&#10;&#10;There are a lot of companies that do similar - integration is probably the most useful thing so make sure they integrate. If not I wouldn't consider them.
> 
> **Cons**: Extremely Frustrating Cancellation Process – Beware Before Signing Up&#10;&#10;MarketMan is a fairly easy-to-use SAAS product and getting started was simple enough. We used it for several years, despite the fact that it was never integrated with our POS system — which made it clunky and inefficient compared to competitors. We finally made the switch to a much better, integrated platform.&#10;&#10;That’s when the real headache started.&#10;&#10;Trying to cancel MarketMan was like jumping through flaming hoops. They pulled the classic move of referencing “contract terms” and a required 60-day notice — which I tried to provide. Instead of simply processing the cancellation, they responded with calendar invites and offers to “jump on a call” to show me what the software could do. After years of being a paying customer, this was insulting and incredibly tone-deaf. I made it crystal clear: just cancel my account. Charge me for the 60 days if you must. I don’t care — just cancel.&#10;&#10;Instead, they dragged things out with useless back-and-forth emails, hoops to jump through, and more pointless invitations to talk about features I’ve already used and decided weren’t worth it. It's the kind of dark-pattern nonsense that gives SAAS companies a bad name.&#10;&#10;You are not incurring costs to support me during the "notice period" — you’re just trying to trap customers into paying longer than they want to. I shouldn’t have to email a dozen people or waste time scheduling calls just to stop paying for a product I no longer want to use.&#10;&#10;MarketMan, maybe take a look at the new “click-to-cancel” law that was passed — it exists because of tactics like yours.&#10;&#10;If you want software that works with your systems and a company that treats its customers with respect — especially when they want to leave — I strongly suggest looking elsewhere. MarketMan is not that company.
> 
> Frustrating - for no reason, especially when trying to cancel. Good luck trying to figure that out if you ever have to.

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### "“Powerful Cost Control Tool with Moderate Learning Curve”" — 5.0/5

> **Dhinesh** | *15 December 2025* | Food & Beverages | Recommendation rating: 10.0/10
> 
> **Pros**: Strong inventory and purchasing tools that help reduce waste and tighten control over food cost.Powerful recipe costing with automatic updates when supplier prices change.Cloud‑based access and reporting that make it easier to manage multiple locations and view performance.
> 
> **Cons**: Initial setup can be time‑consuming, especially for businesses with many SKUs and complex recipes. Some users may find the system overwhelming at first because of the number of features and configuration options. Pricing and feature depth may feel more than needed for very small or simple operations.
> 
> Overall experience with Marketman is generally positive, especially for restaurants, cafes, and multi‑unit operators focused on controlling food cost and inventory. Once the system is set up and staff are trained, it can significantly improve visibility into costs, reduce waste, and streamline ordering and stock counts. The main trade‑off is the initial learning curve and setup time, but the long‑term benefits in control and profitability can be substantial.

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### "Good as a stand alone application" — 3.0/5

> **Felicia** | *6 March 2025* | Food & Beverages | Recommendation rating: 6.0/10
> 
> **Pros**: Marketman offered integration with Square.
> 
> **Cons**: Marketman struggled to sync with Square causing products to multiple. Modifiers to multiply.
> 
> I wouldn't recommend Marketman to integrate with Square. I think using Marketman as a stand alone product would be fine.

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