17 years helping British businesses
choose better software

What is Ontraport?

Ontraport is a no-code business software that empowers service businesses to systemize and scale. Ontraport manages and automates the entire buying cycle, resulting in faster growth while freeing up business owners and teams to deliver more customer value. Ontraport’s full set of marketing, sales and business operations features include CRM, automation, payments, sales pipeline, web apps, tracking, email and SMS, landing pages, and membership sites.

Who Uses Ontraport?

Service providers of all kinds — including consultants and agencies, coaches and advisors, and personal and professional service providers — trust Ontraport to achieve more growth with less work.

Ontraport Software - Use Ontraport's robust funnel building software to automate and scale any marketing or sales process to get more customers with less work.
Ontraport Software - Ontraport Calendar makes it possible to manage appointment booking, reminders and follow-up in one place.
Ontraport Software - With 150+ video lessons on marketing, sales, payments, membership and web apps, Ontraport University is your free resource to learn everything you need to know about building a business online.
Ontraport Software - With Ontraport, you can build dynamic websites and web apps that offer your visitors personalized experiences. Business of all sizes use Ontraport to create blogs, customer portals, online courses, directories and more.
Ontraport Software - Ontraport's drag-and-drop page builder allows you to create higher-converting web pages in minutes.

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Reviews of Ontraport

Average score

Overall
4.2
Ease of Use
3.8
Customer Service
4.3
Features
4.2
Value for Money
3.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Francois Pascal
Francois Pascal
Service provider in France
Verified LinkedIn User
Internet, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

It's an exceptional tool for developing marketing strategies.

5.0 last year

Pros:

This tool allows me to automate, connect and optimize my marketing via social media marketing, e-mail advertising, A/B testing, visitor tracking for better conversion and analytics.

Cons:

Apart from its relatively high cost, I haven't encountered any major problems with this tool.

Ontraport Response

last year

Thanks for this, Francois! We appreciate the positive feedback!

Annette
Annette
Automation Consultant in Guatemala
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Simply The Best!

5.0 3 years ago

Comments: Ontraport is heads and shoulders above the competition for an all-in-one automation tool. Yeah, I know, I sound like their marketing, but it's true. I get super cranky when tech takes up unnecissary time because it just sucks 🤪👈, AND with Ontraport, it just works and it's intuitive to USE 🎉. It's also, unlimited in nature, with their open API you really truly can scale and do anything with this platform.
I've personally used them all, infusionsoft, kajabi, active campaign, clickfunnels... They say they are great 'all-in-one' solutions and they really just don't compare once you become a heavy user of these platforms.
Get the right tech, get Ontraport.

Pros:

Incredible customer support, along with the platforms features and unlimited capabilities really sets this software heads and shoulders above the rest. Everything really can be consolidated into this one platform, saving you time and headaches with deploying your business with a automated platform.

Cons:

In the past, when new features were released, they could be a bit buggy from my experience for the first couple of months. However, their latest "CMS" release (which is a feature that allows you to build SAAS apps right in their platform!) came out without any significant issues, and the feature release they did before that one (mobile app) also seemed to be flawless.

Ontraport Response

3 years ago

Thanks for this raving review, Annette! We appreciate you sticking it out with us all these years and we're so happy to hear you've been satisfied with the most recent app updates. Thanks again for the five stats!

Verified Reviewer
Verified LinkedIn User
Alternative Medicine, Self Employed
Used the Software for: 6-12 months
Reviewer Source

I Tried It for 6 Months This Is What I Found:

3.0 5 years ago

Comments: I had a few really hard sales people; just not very nice. After my first (kind-of) set up call, I just stopped doing it because I was told everything I had been doing (for the last 10 years) was old, wrong, and shoddy. I was informed the only way to fix it was with Ontraport.
In 20+ years of business, that one on-boarding call ranks one of my worst experiences. Just because of that, I can't recommend Ontraport to anyone that I know. I'd never want my business or my name associated with a company that talks to people the way that I had been talked to.
What I've come away with: Ontraport has the best customer service (amazing people and policies, just fabulous!) but they don't pay their affiliates and they use mean, fear-based high pressure sales to get you to upgrade or to keep you from cancelling.

Pros:

The landing pages are fabulous! You can add a sales forms and up-sale sections. If you understand sales funnels, you may really like it. They have great customer service and there's always a way to talk to someone. You can chat with someone, schedule mini-screen share sessions and schedule longer training calls. All of my customer service interactions were fabulous.

Cons:

There was a lacking in the template area, for me. It was not a simple as it would seem- my stuff kept crashing; I don't recommend larger images, files, or .gifs. They don't support .html, so if you have things you want to embed, it's a chore and there isn't any technical support. It's a lot of work for one person. This would be better for a mid-size or larger company. I wouldn't recommend it for any sole proprietors, independents or contractors. Beware of the affiliate program, just keep a watch on it: I signed up under a friend of mine. They never got the affiliate pay out. They should have been paid for 6 months. When I complained, they put in a ticket and he was only paid for 4 months. Plus, they hold any commissions for 90 days. If your sign up doesn't stay for over 90 days, you don't get paid at all.

Andres
Andres
Entrepreneur in Panama
Verified LinkedIn User
E-Learning, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great software but you have to be an advanced user to use it properly

5.0 4 years ago

Comments: I've been using ontraport for more than 6 years and it's a great tool, but you have to be an advanced user to use it properly.

Pros:

Very complete for marketing automations and advanced marketing campaigns that include lead generation and sales (including one click upsells), however, it's for advanced users.

Cons:

The user interface needs work, specifically metrics and reports. It's too complex and need many filters to get what you want.

Ontraport Response

3 years ago

Thanks for your feedback, Andres. We understand that there is a learning curve with the app (as there is for most technology) which is why we've launched Ontraport University. OPU offers 150+ video lessons on all things Ontraport and is free to all our users. Check it out here: https://ontraport.com/university

Mitch
Mitch
Founder in Canada
Verified LinkedIn User
Used the Software for: 2+ years
Reviewer Source

Ontraport is so powerful and flexible - almost to the point of overwhelm

5.0 7 years ago

Comments: The biggest benefit is that it allows us to intelligently segment our customers and have a true CRM where we can see what happened when and troubleshoot errors.

Pros:

You can just do so much with this software. It's amazing to have the ability to use such a powerful tool where we can design helpful systems for all aspects of our business without ever having to pay or consult a developer. The new updates they have made to the software have been amazing, and I love how there is always a helpful support person just one click away if you ever get stuck.

Cons:

Because the software can do so much and is so flexible, it can be a bit overwhelming and at times confusing because you end up doing things in a non-standard way which can lead to a messy account.

Ontraport Response

7 years ago

Hi Mitch! There are so many possibilities within ONTRAPORT. A best practice is to think through each process and what reporting you would like before building. You can always share your build with the ONTRAPORT Facebook User Community to get feedback before launching. Our experts and power users usually do this to see if there are other ways to build more efficiently.

Ksenia
Ksenia
HR manager in US
Verified LinkedIn User
Used the Software for: 2+ years
Reviewer Source

Powerful, multifaceted, intuitive

4.0 7 years ago

Comments: It just simplifies so many processes. Being able to build a page, send emails, manage contacts, and set up campaigns all under one roof makes everything so straightforward. We're better able to roll out new ideas and events because multiple team members have learned the simple UI, and because we don't have to juggle amongst several different services for each step of the process.

Pros:

I like how easy it is to create a sequence of events from start to finish--a page for customers to visit, a form to fill out, an email to send them upon form submission, a page to be routed to, a campaign of future emails to be added to... it's all so simple to set up with Ontraport's vastly powerful tools and visually intuitive interface.

Cons:

Some quirks and bugs in the page editors can make building a page frustrating--for instance, in the sidebar where you upload a photo for a certain block of the page, your cursor naturally tracks over Ontraport's sample photos on the way to the Submit button--and hovering over one of those images causes it to be chosen, overwriting the image you just uploaded and inserted. I have to take a scenic route in a big C-shape with my cursor to avoid this happening. Little quirks like that stack up and become pretty frustrating.

Ontraport Response

7 years ago

Hi Ksenia! Glad you and your team are using and enjoying the software. We hear you about the page builder. Keep an eye out for updates, we are constantly making the UI and experience better.

Karen
Karen
Internet Marketing Specialist: Content Marketing, Social Media Marketing, Blogging in US
Verified LinkedIn User
Management Consulting, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Not recommended

3.0 6 years ago

Pros:

The customer support is really good. Very responsive and goes the extra mile.

Cons:

Very large learning curve. Many of the terms used are not the same as other similar programs. If you are a solo entrepreneur and want to do something as simple as send an email, you would have to learn the system. If you have a support team, they will have to become expert to use it effectively.

Ontraport Response

6 years ago

Hi Karen. We understand that using unfamiliar software comes with a certain level of learning curve, that's why our support team is always ready to answer any questions you may have. If you haven't already, you should schedule a screenshare appointment with support using the app. The agent will be able to see exactly what is happening so they can adequately guide you. Shortly after the end of screenshare session, a video recording of the session is provided for download so you can refer to it later. This will help you learn as you go. You can also use the "?" in your account to view videos, usecases and step by step instructions.

Melissa
Melissa
Digital Productivity Coach in US
Verified LinkedIn User
E-Learning, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Phenomenal software and customer support

5.0 6 years ago

Comments: This company and its software is incredible. I've worked with many softwares in the past and never run into customer service like this.

Pros:

We are on our way to taking over the world using this software. It has opened up so many doors for us. Originally, we were looking for a software to create a "drip" email marketing campaign. After talking to ONTRAPORT customer service about all the features, we ended up completely migrating our CRM from another software. We even use it to create customized landing pages for our clients. We've done way more than we ever intended to do with ONTRAPORT. The customer service, training, and knowledge base are out of this world.

Cons:

The only thing I find somewhat frustrating is the inability to do certain things. For example, when I'm creating a new email, I have certain limitations for what I can do to the text in an email or the formatting. There's usually a somewhat comparable workaround, and they add new features regularly, but it is a little annoying when you have a vision you can't completely bring to life immediately.

Ontraport Response

6 years ago

Hi Melissa! Thanks for the raving review. We're so happy that our software and support team have helped you do more than you had imagined. That's what we like to hear.

Abel
Abel
Managing Director in Nigeria
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Ontraport Helps In My Business Growth

5.0 4 years ago

Comments: Ontraport is a "DO IT YOURSELF" platform that delivers essential and effective business features, like marketing automation, a powerful CRM system, outstanding email delivery, etc. It is my best email marketing campaign platform.

Pros:

Ontraport Sales and its automation documents to clients are amazing. They have an effective customer support system and are always there to render any possible assistance whenever I experience any issue.

Cons:

They don't have flexible mobile App features, to have the best experience with Ontraport, I recommend using their desktop version. It will be super cool if you could improve your email tracking for each individual user.

Ontraport Response

4 years ago

Hello Abel. We appreciate your feedback as we always look to our customer reviews to see how we can best improve our platform. Mobile app is still in the works so stay tuned and thanks for the positive review. :)

Steven
Steven
Head of Product in US
Verified LinkedIn User
Environmental Services, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Complicated + Expensive....Better Options In My Experience

3.0 5 years ago

Comments: Frustrating and expensive would be the best way to sum it up. ActiveCampaign feels like a better option that costs less....if you're going to go with an expensive option with all the features + potential power, might as well go with InfusionSoft If you're going to use an InfusionSoft or an Ontraport....you better be (or have someone on team) with some technical chops + patience for troubleshooting.

Pros:

It is essentially a 'full stack' tool in that you can create your marketing web pages and forms in Ontraport that then connect directly to your CRM, email, marketing automation, etc tools It has the potential to be powerful and allow what would normally take multiple tools to be housed all in one.

Cons:

It was complicated to use. It was honestly easier to manage multiple different tools and tie them together via Zapier or API or other integrations. Had multiple frustrating issues working with the Ontraport tool to the point where we ended up switching away.

Rebecca
Business Strategist & Coach in US
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

I love this CRM! Ontraport has changed the way I do business

5.0 4 years ago

Comments: Amazing experience from the day I joined over 4 years ago until today.

Pros:

I love this CRM! Ontraport has changed the way I do business and I recommend it to all my clients (and let's face it - to anyone who will listen). The support is wonderful and the platform is powerful. You can set up any funnel you can dream up! Before OP, I was overworked, after getting OP I have so much more time to pour into my clients. You won't regret making the leap! Questions - ask me!

Cons:

The only thing is that at the time of this review they don't YET have countdown timers in their emails - but the key word is "YET" because they are always taking new feature requests from their community.

Ontraport Response

4 years ago

Reviews like this one is what keeps us doing what we do. Glad you've found Ontraport to be successful for your business. Thanks Rebecca!

Verified Reviewer
Verified LinkedIn User
, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Good in theory, buggy overall

4.0 7 years ago

Comments: Not having to juggle between a bunch of other software.

Pros:

Ontraport does a lot of things. For the small businesses that are just starting and not sure what they want, Ontraport is great.

Cons:

Ontraport made me terrified of all-in-one solution packages. It does a lot of things... but nothing well. Every solution that it solves also has a huge "Yes, BUT..." Rising prices, followed by my inability to do what I need for it to do perfectly, has made me leave Ontraport. Like, being able to control permissions for wordpress pages is neat. But incredibly tedious to disable access when there's a lot of content. Subscriptions would be hard to manage if the customer had multiple products. Email campaigns were difficult to execute. Just a long laundry list of problems. If you're a small business that DOES know what you want, and the software to handle it -- I recommend that solution instead.

Ontraport Response

7 years ago

Thank you for your honest review. We would love to hear more about what your needs are so that we can submit them as feature releases. While we continue to bring core functionalities businesses need under one roof, we appreciate getting feedback from our users so we can continue to grow alongside the market. Please submit to our support team at [email protected].

Dario
Sales Coach & Keynote Speaker in Switzerland
Professional Training & Coaching, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source
Source: SoftwareAdvice

Tedious and complicated system with Bugs that cost a lot of Time & Money

3.0 5 years ago

Comments: So far not good, overall the Customer Support is great and they are very helpful and friendly, however on the other hand, when technical issues occur like the one I am going through, where the Automation does not work, it takes ages to figure it out and get it sorted.
I am considering to leave ontraport if it is not fixed soon and they are not making it up to me for wasting my time by giving me at least 1 month for free, for all the inconvenience they caused due to their technical errors and lack of judgement to figure it out in the first place when I first mentioned it over 1 week ago.

Pros:

At first it looked simple and the Dashboard with the navigation on the menu is okay to get used to it.

Cons:

1. The Automation isn't working, even when following all the steps and get support to double check that everything is in order, I have a landing page setup with the correct optin form and the campaign email messages are in order too, but it does not trigger the campaign when I optin with an email address. 2. The Page building tool is sometimes cluncky and freezes on you, so one has to go back and refresh the page, before you can proceed with setting up and building your Landing or Sale Pages. 3. Confusing structure on how to setup an automation, there are so many small steps in between that one has to consider that if you are not a technical genius you will need a Psychiatrist after having completed a setup, because of the stress you will go through getting there. 4. Expensive for what it does and not practical, very time consuming to get even the first campaign launched, 2 months passed and I have yet to experience the Benefits of using ontraport.

Catriona
Catriona
Business Owner in Australia
Writing & Editing, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

More than just CRM - its a marketing machine

5.0 6 years ago

Comments: Great customer service.

Pros:

Ontraport is amazing - its vast number of features means it can supercharge your business. From drag and drop web page construction to marketing funnels and all the standard CRM features, it means my business can be nearly fully automated, from SMS reminders to the checkout.

Cons:

User interface can take a bit of getting used to but with each update and new release, it's getting much easier.

Ontraport Response

6 years ago

Thank you for the glowing review! "Marketing Machine" - love it.

Tricia
Sales Coordinator in Canada
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

SMS Customer Support

5.0 2 years ago

Pros:

the data collecting part is easy. like how many people opened and clicked is a huge factor for email list managers.

Cons:

Some goals arent working as expected. Not all the time but I did SMS recently and I am happy that Chase helped me to dig into it.

Ontraport Response

2 years ago

Glad to hear Chase was able to help you sort out the SMS issue! Thanks for sharing your feedback, Tricia.

Adrian
Operations Manager in Canada
Education Management, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Great CRM to start

5.0 2 years ago

Comments: Overall a great CRM to start, but as the business grows you better look for other options. Great value for the price though.

Pros:

What I liked the most about Ontraport is that it's very user friendly. It allows you to send marketing emails with a few clicks, manage leads and keep track of sales.

Cons:

It has lack of some features like more advanced options in workflows, that's why we decided to move to another CRM

Ontraport Response

2 years ago

I'm sorry to hear you didn't feel that the app fit your needs – we designed it specifically to grow with you as your business grows and we normally get positive feedback in that aspect from our customers. We're always looking for ways to improve the app so thanks for sharing, Adrian.

Nelson
Business developer in Portugal
Computer Software, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Very slow

2.0 3 years ago

Comments: Very frustating...

Pros:

It served the purpose of contact management

Cons:

Very slow browsing between pages every time I clicked

Ontraport Response

3 years ago

Hello Nelson. Our page load times are faster than some of our competitors. Nevertheless, we understand it can be frustrating and we assure you our team is working on an update for such. Thanks for your feedback.

Louis
Commercial Manager in Netherlands
Music, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Simply the best CRM I have ever used

4.0 5 years ago

Comments: Simply a great product. I have used and implemented multiple CRMs, from big names to smaller ones, but this really is the cream of the crop. Recommend highly.

Pros:

Great customer support, super flexible tool, straightforward integration, not really much more you could ask for from a CRM.

Cons:

Visually it is not incredible, the UX takes a bit of time getting used to and the dashboard could do with some improvements and more features, but this is a small price to pay.

Ontraport Response

5 years ago

Thanks for taking the time to give us your positive and constructive feedback, Louis! We'll pass on the message to our support team. :) As for the dashboard, we're always making improvements and it's a project we're actively working on, so stay tuned!

Ayesha
Recruitment Coordinator in Canada
Health, Wellness & Fitness, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great CRM system!

4.0 4 years ago

Comments: Overall, its a great place to keep our contacts and to schedule email campaigns.

Pros:

I usually deal with sending emails to a great amount of contacts. Writing an email is easy on Ontraport and scheduling features are great!

Cons:

What I dislike about Ontraport is that there is currently no spacing options. We can't adjust the spacing for our emails. It also lacks font options.

Ontraport Response

3 years ago

Glad to hear Ontraport has helped you with your marketing emails, Ayesha! We're constantly improving our editors so keep an eye out and please contact our support team for additional help. https://ontraport.com/support/

Chris
COO in US
Hospitality, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source
Source: SoftwareAdvice

Awesome support!

5.0 6 years ago

Pros:

I said its easy to use but that doesn't mean its easy to learn as lots of conditional logic, etc. is not necessarily 1st grade math when you have lots of stuff going on! But from what I hear its lightyears better than infusionsoft. If you do need help, Ontraport's support is amazing! There live chat is almost always available - including weekends and they are very helpful.

Cons:

Nothing yet. I've been on for about a month. I'm sure there are things they suck at compared to others as no one is great in all things (in my exp) but I haven't found those areas yet.

Ontraport Response

6 years ago

5 stars across the board! Thank you for taking the time to review us Chris. If you do find things you think can be improved, let our glowing support team know! We want to hear feedback so we can continually make the software the latest and greatest.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Great CRM software - terrible email builder

3.0 6 years ago

Pros:

Ontraport is a powerful system for managing my business. At first glance, it has everything I need - CRM, email automations, all the good stuff. If you aren't as picky as me, it should meet your needs

Cons:

I had a lot of issues with Ontraport - mostly in the realm of marketing automation. The biggest issue - the one that caused me to cancel almost immediatly - was the fact that you can't put bullet lists into emails! How is that possible? People don't read emails - they scan them.

Ontraport Response

6 years ago

We hear you! We have since released bulleted lists in our email builder. Thank you for your feedback, we are constantly making changes and updates to our software to make it the system that has everything you need.

Verified Reviewer
Verified LinkedIn User
Health, Wellness & Fitness, Self Employed
Used the Software for: 1-5 months
Reviewer Source

I was able to set up a book offer page in less than 90 minutes

5.0 6 years ago

Pros:

I feel like I can create and publish marketing materials for my business all in the same day, what a concept. If I need support, there is someone to speak to live to help me solve my issue(s) and have a workable product.

Cons:

The cost can be prohibitive, however if you add up all the tools you need to run an online business + human support...this app is a steal!

Ontraport Response

6 years ago

Thanks for the great review. We agree, not only does it cost less when you look at all the tools our one software replaces, but also think about the time saved! We're happy to hear the tools were easy to use -- next time you'll have an offer up in 60 minutes.

SALLY
Entrepreneur in US
Used the Software for: 1+ year
Reviewer Source

Solid platform

4.0 7 years ago

Pros:

There is so much available through one platform, it's impressive. That might be what I like most, especially for those who are growing their businesses and need some plug and play options and other fully customizable ones. Setting up a membership site, a sales page, etc. can be done fairly easily from one place.

Cons:

I have sometimes wished that certain product/payment options were better. For instance, pay what you can has become increasingly popular in my field, and there aren't a lot of platforms that make it easy to set that up. You can certainly create multiple products at various price points, but it's not the best experience.

Ontraport Response

7 years ago

Hi Sally, we think you are impressive too! Entrepreneurs and small business owners are the reason we come to work every day. Thank you for the positive review! If you'd like to submit a request for this type of payment, please send an email to [email protected] and ask them to add a feature request.

Maggie
Marketing Manager in US
Medical Practice, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Good for the Money

5.0 4 years ago

Pros:

Easy to use, support is great. Not as good as Hupspot but much more affordable.

Cons:

You can text contacts, but notifications of text messages in reply are virtually no existent.

Ontraport Response

4 years ago

Thanks for your feedback, Maggie!

James
Founder in US
Used the Software for: 6-12 months
Reviewer Source

Very easy to use, advanced features and blows away the competition.

5.0 7 years ago

Pros:

Ontraport is a POWERFUL tool for automation and tops mailchimp, aweber and other AutoResponders as the in depth automation sequences are easily managed and are much more robust than other software.

Cons:

It's very expensive, but that's made up for with outstanding support, great automatic sequences and ease of use.

Ontraport Response

7 years ago

Hi James! Thanks for the glowing review. We like you too!