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What is Adobe Campaign?

Adobe Campaign provides the only enterprise marketing software specifically designed to manage, automate and optimize programs across traditional and emerging channels including direct mail, email and mobile. With Adobe Campaign's cross-channel direct marketing and lead management solutions, marketers can manage campaigns, resources, customer data and analytics from a single platform to dramatically improve effectiveness and ROI.

Who Uses Adobe Campaign?

Adobe Campaign is designed for any business that wants to automate the execution of mobile, social, email and offline campaigns.

Adobe Campaign Software - Adobe Campaign bids

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Reviews of Adobe Campaign

Average score

Overall
4.4
Ease of Use
4.0
Customer Service
4.0
Features
4.4
Value for Money
4.0

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Jeniffer
Jeniffer
SEO Specialist in Romania
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Intuitive Marketing Campaign Management product.

5.0 2 years ago

Comments: Adobe Campaign is quite a reliable marketing content creation and management software which also allows social media marketing campaign management.

Pros:

This Adobe solution offers the most responsive and easy multiple marketing campaigns management and monitoring ability is also excellent. The content integration and how easy to create effective sales reports on this Adobe platform is perfect. Lead distribution and Email list management using the system is perfect.

Cons:

Easy to get familia with the features, and the support offered is helpful and easy features configuration and navigation across the entire interface.

Ade
Online Digital Marketer in Nigeria
Information Technology & Services, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

It is like a Pro tool for Content Marketing Business online

5.0 2 years ago

Comments: This program is fantastic for automating marketing processes. The tool makes managing customer relationships a breeze.

Pros:

It has a very friendly interface. By tailoring campaigns throughout the whole network, we can improve every customer's web, email, and mobile phone experience. Customization on various channels for various clients is simple, and workflow and modification are both extremely possible. It also provides us with the option of creating a personalized dashboard that allows us to configure it to our liking and puts all of the capabilities at our fingers.

Cons:

The only issue is that you might need to be a little techie to understand the platform and make the best use of it for great results

Ram
Chief of Party in US
Construction, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

A Game-changing Marketing Automation and Campaign Management Solution.

5.0 2 months ago New

Pros:

I find it simple to run and automate email marketing campaigns with Adobe Campaign.It is possible to identify and capture new leads and customers with Adobe Campaign.It also automates marketing tasks and workflows.

Cons:

There are sometimes when I find it slow to load Adobe Campaign.

Verified Reviewer
Verified LinkedIn User
Luxury Goods & Jewelry, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great for campaign management, analytics should be improved

3.0 2 years ago

Comments: Adobe Campaign experience is good in day by day campaign management, creation and delivery. The implementation and adoption curve was a little bit more complicated compared to the previous tool. In order to exploit advanced features a constant IT support is required. In order to leverage on campaign insight and kpi we preferred to export raw data on external data visualization tools

Pros:

The overall campaign management and advanced workflows management. Also content personalization could be done creating custom content blocks.

Cons:

The campaign analytics features are below the expectations as well as the integration with other Adobe tools (eg. Adobe Analytics)

Esther
Head Operations and Sales in US
Financial Services, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Campaign & Lead Management Program

5.0 2 months ago New

Comments: Email marketing is the main relish that I gain from Adobe Campaign.

Pros:

Adobe Campaign automate marketing strategies which saves time and improve ROI.

Cons:

I do not encounter challenges when utilizing Adobe Campaign.