--- description: Discover the benefits and disadvantages of Salesforce Marketing Cloud Account Engagement. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Salesforce Marketing Cloud Account Engagement Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Salesforce Marketing Cloud Account Engagement](/software/134593/pardot) # Salesforce Marketing Cloud Account Engagement Canonical: https://www.capterra.co.uk/software/134593/pardot Page: 1 / 27\ Next: [Next page](https://www.capterra.co.uk/software/134593/pardot?page=2) > Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting. > > Verdict: Rated **4.1/5** by 650 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Salesforce Marketing Cloud Account Engagement? Organizations that use online marketing for lead generation ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.1/5** | 650 Reviews | | Ease of Use | 3.8/5 | Based on overall reviews | | Customer Support | 3.8/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 4.0/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Salesforce - **Location**: San Francisco, US - **Founded**: 2003 ## Commercial Context - **Starting Price**: US$1,250.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: GROWTH Standard marketing automation $1,250/month/up to 10,000 contacts PLUS Advanced marketing automation $2,500/month/up to 10,000 contacts ADVANCED Customizable marketing automation $4,000/month/up to 10,000 records ENTERPRISE $15,000/month/upto 75,000 contacts All plans are billed annually. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile) - **Supported Languages**: English - **Available Countries**: Australia, Canada, China, India, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, United Kingdom, United States, Vietnam ## Features - Activity Dashboard - Alerts/Notifications - Autoresponders - CAN-SPAM Compliance - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Tracking - Channel Management - Contact Database - Contact Management - Content Management - Conversion Tracking - Customer Database - Customer Segmentation - Customisable Forms - Dashboard - Data Visualisation - Drag & Drop - Email Tracking - Event Triggered Actions - Forms Creation & Design - Forms Management - Interaction Tracking - Landing Pages/Web Forms - Lead Distribution - Lead Generation - Lead Management - Lead Notifications - Lead Nurturing - Marketing Automation - Mobile Optimization - Multi-Channel Marketing - Online Forms - Performance Metrics - ROI Tracking - Reporting/Analytics - Sales Activity Management - Sales Reports - Segmentation - Social Marketing - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor - Website Analytics - Website Visitor Tracking - Workflow Automation - Workflow Management ... and 14 more features ## Integrations (20 total) - Eventbrite - FullContact - Gmail - GoTo Webinar - GoodData.AI - Google Ads - Google Analytics 360 - LinkedIn for Business - Meta for Business - Microsoft Outlook - Olark - Salesforce Marketing Cloud - Salesforce Platform - Salesforce Sales Cloud - SugarCRM ... and 5 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software) ## Related Categories - [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software) - [Campaign Management Software](https://www.capterra.co.uk/directory/30012/campaign-management/software) - [Lead Generation Software](https://www.capterra.co.uk/directory/30963/lead-generation/software) - [Email Management Software](https://www.capterra.co.uk/directory/30553/email-management/software) - [Forms Automation Software](https://www.capterra.co.uk/directory/10023/forms-automation/software) ## Alternatives 1. [Brevo](https://www.capterra.co.uk/software/132996/brevo) — 4.6/5 (3464 reviews) 2. [Gmail](https://www.capterra.co.uk/software/202338/gmail) — 4.8/5 (13423 reviews) 3. [Mailchimp](https://www.capterra.co.uk/software/110228/mailchimp) — 4.5/5 (17618 reviews) 4. [ActiveCampaign](https://www.capterra.co.uk/software/79367/activecampaign) — 4.6/5 (2561 reviews) 5. [MailerLite](https://www.capterra.co.uk/software/136603/mailerlite) — 4.7/5 (2266 reviews) ## Reviews ### "SalesForce MC makes your life easier" — 5.0/5 > **Simon** | *5 November 2025* | Financial Services | Recommendation rating: 10.0/10 > > **Pros**: Undoubtly the best tool for communication with clients. The main modules we've been using such as Email Studio, Journey Builder with Automation Studio, Contact Builder, and Web Studio enable us to manage data, design campaigns, and automate customer journeys at scale. > > **Cons**: What I least like about SalesForce Marketing Cloud is logg off time out which is by my personal opinion extremely short. > > Drag-and-drop editor and reusable templates make it easy to design professional emails without needing deep HTML skills. Features like A/B testing, dynamic content, and predictive engagement ensure that every email is optimized for performance. Whether it’s a one-time campaign or a recurring newsletter, Email Studio gives us full control over design, delivery, and analytics. Journey Builder where is all about orchestrating customer journeys across channels, allows us to design automated, multi-channel customer journeys — meaning we can deliver the right message, at the right time, through the right channel. ----- ### "A huge potential" — 3.0/5 > **Chiara** | *27 April 2025* | Health, Wellness & Fitness | Recommendation rating: 7.0/10 > > **Pros**: The tool has a lot of potential but many things that make it non user friendly > > **Cons**: I hate that contacts and accounts cannot be deleted and reports are not the best. > > I must say that this could have to do with the way it was set up in my company ----- ### "Great with in Salesforce Cloud Platform" — 4.0/5 > **Verified Reviewer** | *18 January 2025* | Retail | Recommendation rating: 9.0/10 > > **Pros**: It's fully integrated into our CRM used between our internal sales and external vendors. > > **Cons**: It's not intuitive enough to compete with office 365 or Google platform. ----- ### "Thumbs Up to Salesforce" — 4.0/5 > **Gina** | *10 April 2025* | Computer & Network Security | Recommendation rating: 10.0/10 > > **Pros**: I like that I am able to tag opportunities. > > **Cons**: Not every version is the same. I wish all versions allowed for lead assignment and lead conversion. > > Great. I have used it for over 10 years. ----- ### "A fine Marketing Orchestration tool for ABM marketers" — 4.0/5 > **Sarah** | *1 June 2026* | E-Learning | Recommendation rating: 7.0/10 > > **Pros**: Pardot is a fine tool for orchestrating B2B ABM marketing strategies and flows. It works fairly seamlessly with Salesforce and the initial integration is not too complex. Linking to contacts and leads is straightforward and setting up automations and journeys is quick once you get the hang of it. > > **Cons**: UI feels old and outdated. No native connection for Form Assembly (though a form handler is available). No out of the box connections to Campaign members. Marketing attribution logic is confusing. > > I have experience in Oracle Eloqua, SF Marketing Cloud Advanced, and SF Marketing Cloud Engagement. I find MCAE (Pardot) to be easier to understand and deploy campaigns than it's sisters in the Salesforce marketing product line. Keep in mind that Pardot operates best when adopting a no duplicate record strategy in Salesforce, meaning it is ideal for an ABM go to market strategy. Also keep in mind that Salesforce is putting effort into beefing up Data cloud and marketing cloud advanced and therefore Pardot may not be supported as well in future years. ----- Page: 1 / 27\ Next: [Next page](https://www.capterra.co.uk/software/134593/pardot?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/134593/pardot) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data