---
description: Discover the benefits and disadvantages of B2B Wave.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
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title: B2B Wave Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [B2B eCommerce Platform Software](/directory/31821/b2b-ecommerce-platform/software) > [B2B Wave](/software/133836/b2b-wave)

# B2B Wave

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> Simple B2B eCommerce platform built for wholesalers with complex pricing and ordering.
> 
> Verdict: Rated **4.9/5** by 51 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses B2B Wave?

Brands, wholesale distributors, manufacturers, and suppliers.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.9/5** | 51 Reviews |
| Ease of Use | 4.9/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 4.9/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: B2B Wave
- **Location**: London, UK
- **Founded**: 2016

## Commercial Context

- **Starting Price**: US$350.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: Try free for 14 days.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Chinese, Danish, Dutch, English, Finnish, French, German, Italian, Portuguese, Spanish
- **Available Countries**: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Netherlands, New Zealand, Poland, South Africa, Spain, Switzerland, United Kingdom, United States

## Features

- Alerts/Notifications
- Billing & Invoicing
- CRM
- Catalog Management
- Catalogue Creation
- Categorisation/Grouping
- Communication Management
- Content Library
- Content Management
- Customization
- Database Publishing
- Delivery Management
- For Small Businesses
- Inventory Control
- Inventory Management
- Mobile Access
- Order Management
- Order Tracking
- Payment Options
- Pricing Management
- Promotions Management
- Reordering
- Reporting/Analytics
- SEO Management
- Search/Filter
- Shipping Management
- Shopping Cart
- Supplier Management
- Third-Party Integrations
- Warehouse Management
- Website Management

## Integrations (21 total)

- Adyen
- Avalara
- Brightpearl
- Fishbowl
- Mailchimp
- PayPal
- Paynote
- QuickBooks Enterprise
- QuickBooks Online
- Sage 200
- Sage 50 Accounting
- ShipStation
- Shopify
- Square Payments
- Stripe

... and 6 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support

## Category

- [B2B eCommerce Platform Software](https://www.capterra.co.uk/directory/31821/b2b-ecommerce-platform/software)

## Related Categories

- [Ecommerce Tools for Small Businesses](https://www.capterra.co.uk/directory/31259/small-business-ecommerce/software)
- [Distribution Software](https://www.capterra.co.uk/directory/30079/distribution/software)
- [B2B eCommerce Platform Software](https://www.capterra.co.uk/directory/31821/b2b-ecommerce-platform/software)
- [Catalogue Management Software](https://www.capterra.co.uk/directory/30062/catalog-management/software)
- [Order Fulfillment Software](https://www.capterra.co.uk/directory/32618/order-fulfillment/software)

## Alternatives

1. [Adobe Commerce](https://www.capterra.co.uk/software/83890/magento-commerce) — 4.3/5 (655 reviews)
2. [Wholesale Suite](https://www.capterra.co.uk/software/204219/wholesale-suite) — 4.9/5 (88 reviews)
3. [Salesforce Commerce Cloud](https://www.capterra.co.uk/software/180822/salesforce-commerce-cloud) — 4.6/5 (97 reviews)
4. [Shopamine](https://www.capterra.co.uk/software/1048652/shopamine) — 5.0/5 (30 reviews)
5. [Cin7 Omni](https://www.capterra.co.uk/software/133133/cin7) — 4.3/5 (600 reviews)

## Reviews

### "Would highly recommend B2Bwave\!\!\!" — 5.0/5

> **Hollie** | *15 November 2024* | Apparel & Fashion | Recommendation rating: 10.0/10
> 
> **Pros**: We have been working with B2Bwave now for 2-3 years and we wish we had it sooner\! The platform has saved so much time in what was previously a very manual \&amp; tedious way of creating orders \&amp; invoices. As a very bespoke company with lots of very bespoke options in terms of how our customers order with us, B2B wave has managed to cater to all of these efficiently when other platforms were unable to and this was our biggest issue in finding a partner and platform to work with. &#10;The integration with Xero is an added touch. With the click of one button, the information is transferred across \&amp; the the reconciliation of payments is fed back to B2B wave quickly with copies of the payments and invoices, easily viewable from our retailers accounts meaning we get far less enquiries from them now so we can allocate this time elsewhere\!\! Im really pleased with how the platform works together and how easy it is to use. Our retailers have also commented that it is one of their favourite portals to use compared to other Brand they work with. It is pretty, easy to understand and navigate. I would recommend to anyone looking for a similar solution in streamlining their order \&amp; invoice processing, especially if you are looking for a system to also look pretty from the front end (a main thing we were struggling to find).
> 
> **Cons**: No cons as such. In general when we ask for certain updates or provide feedback on things that are missing that would help us they are receptive to finding a solution. The main thing we are missing is the option of generating delivery notes. This is something we have fedback a few times and I would like to see this built quicker but they are actively open to looking into this and I do hope something they will implement soon.
> 
> Quick replies and support from the team. Pretty platform. Easy to navigate. Overall we love the system and so do our retailers who use it from the front end.

-----

### "Our experience with B2BWave" — 5.0/5

> **RICHARD** | *19 August 2024* | Import & Export | Recommendation rating: 10.0/10
> 
> **Pros**: Customer ordering more accurate and faster.&#10;Ease of use.&#10;Customer knows when products are out of stock.&#10;Orders can be saved for later and completed another day.&#10;Notification of products back in stock.&#10;Good support when I required help to change some things.&#10;Customer feedback has been really good. This is an example:-&#10;"The B2B site is as good as, if not better than the majority of B2B portals that we use \&amp; will probably get me round to taking in some new lines that I’ve meant to get round to for a while"&#10;We were manually inputting order data onto QuickBooks invoices prior to Using B2BWave and Quickbooks integration this removes 90% plus of the data inputting we were doing. Saving time and managing to fulfil more orders in the day.
> 
> **Cons**: Only negative we had from a customer point of view would be “quick order” as it’s still slower than uploading a system generated CSV or Excel file. Some B2B site offer the option of uploading (correctly formatted granted) \&amp; accepting an order by CSV to avoid the manual input. Although admin can do this on behalf of customers- is it a possibility for customers to do this in the future?&#10;No real back order system, we have to manually remove a backorder product and then do another order for the customer and then use the status to put on hold or in our case we use it for pre-orders and status changes to awaiting pre-order delivery. it would be helpful if back orders get put into a back order system.
> 
> Overall very positive. All those in our company that are currently using B2Bwave think its great.&#10;We have had great feedback from our customers and even those whom didnt want to change how they ordered are now enjoying the ease of ordering. &#10;Customers can now see pictures \&amp; desriptions, which they can use on their websites.

-----

### "A great step to digitise your B2B Agent Sales" — 4.0/5

> **Peter** | *9 December 2024* | Apparel & Fashion | Recommendation rating: 8.0/10
> 
> **Pros**: The way agents can log-in as customers and place orders. Thy can also pull off their own reports.
> 
> **Cons**: Basic UI - fine for agents but not customers.
> 
> Good - B2BWave was a step in our journey to digitise the B2B sales process. We have only moved from it due to an ERP implementation and the need to serve more customers directly hence we setup a separate B2B Shopify Store

-----

### "Using B2BWave website" — 5.0/5

> **Andrew** | *19 August 2024* | Wholesale | Recommendation rating: 10.0/10
> 
> **Pros**: The website was very easy to set up and use. It was also very responsive, robust, and secure. You can easily add product options with various price breaks etc &#10;It is a great product for new start-ups, without the need to be too tech minded.
> 
> **Cons**: We needed the product to be integrated with Sage 50 with the inventory date received displayed for out-of-stock items, and when next due plus other features such as managing pricing in sage and up loaded to the website automatically.
> 
> For many years, B2B Wave has been excellent support for our website and was able to make modifications for us. The website was so robust that we didn't have to contact them once for any other support in seven years of business.

-----

### "B & V Chemicals" — 5.0/5

> **Shane** | *21 August 2024* | Environmental Services | Recommendation rating: 8.0/10
> 
> **Pros**: Very simple to work with, clear instructions and good guidance from support.
> 
> **Cons**: Nothing of note, so far any queries I have had were dealt with quickly.
> 
> Very good, the set up process has been very straightforward and user feedback positive.

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## Links

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