15 years helping British businesses
choose better software

What is Act!?

Act! Premium, a powerful all-in-one CRM and Marketing Automation tool, is perfect for today’s small and midsize businesses looking to market better, sell more, and create customers for life. With unparalleled flexibility and freedom of choice, Act! Premium accommodates the unique ways you do business, whether it’s on-premises (Act! Premium Desktop), in the cloud (Act! Premium Cloud), or a hybrid deployment (Desktop Sync) for maximum flexibility!

Who Uses Act!?

Act! empowers small and midsize businesses to build and manage client relationships and leads, so you always have your pipeline of new, repeat, and referral business under control.

Act! Software - Customizable dashboard
Act! Software - Opportunity details for every deal
Act! Software - Rich customer management
Act! Software - Power Marketing Automation – Real-time results
Act! Software - Act! Companion Mobile App

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Reviews of Act!

Average score

Overall
3.8
Ease of Use
3.8
Customer Service
3.4
Features
3.8
Value for Money
3.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Thomas
Thomas
President in US
Verified LinkedIn User
Computer & Network Security, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Act and old and reliable friend.

5.0 7 months ago

Comments: I have looked at other CRM packages and find they offer no great benefits.

Pros:

It is easy to understand and use. You can add fields on any screen and it's user friendly.

Cons:

Integration with exchange is unreliable. Support is spotty at best.

Act! Response

7 months ago

Thank you, Thomas - we value your feedback and enjoy hearing that you find Act! intuitive and easy to use! We're sorry to hear that you've had some inferior support experiences and hope you'll give our team another try. We want to help and continually strive to improve our support and training resources.

Tracy
Program Manager in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

ACT cloud for Marketing

5.0 last week New

Comments: ACT is a solid program and has been working for us since 1999. The cloud based version is new for our company but one we are welcoming since we want to speed up the database process. The old desktop version has become super slow and time consuming with freezes and overall slowdowns navigating through the CRM.

Pros:

We have been using ACT for 19+ years. To make the switch to the cloud version just seemed logical. It has the basics features that we need and was simple to transfer over to the client.

Cons:

ACT does not have all the bells and whistles that we would like such as power dialers and automatic reporting.

Daniel
consultant in US
Computer Software, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

good CRM for the money

3.0 last month New

Comments: using it since v2.0. using it since v2.0

Pros:

the basic CRM function, the basic CRM function

Cons:

priced a little high, some minor bugs still in the product, differences between Web and local PC app

Act! Response

3 weeks ago

Thanks for taking the time to share your review, Daniel. We really appreciate hearing from our long-term and loyal customers!

Claire
Director in UK
Public Relations & Communications, Self Employed
Used the Software for: 2+ years
Reviewer Source

Feels like home

5.0 2 months ago

Comments: Loving it so far - feels like coming home.

Pros:

I used ACT! for nearly 20 years in my previous role and when I went freelance I really missed it but thought it was not affordable. I am now so busy I really needed to get organised and I was pleasantly surprised at how affordable it actually is. It only really needs to save me one hour a month to give me more than return on investment - and it did that on day 1!

Cons:

I made a silly error uploading and couldn't figure out how to undo so I shall be calling on the onboarding team for help.

Act! Response

2 months ago

We are so happy to have you back, Claire, and thrilled to hear that Act! is already saving you time and helping you organize your business. We wish you the very best with your freelance business! How exciting!

John
Business Development Manager in UK
Construction, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Vacuum Excavator Hire

5.0 last week New

Comments: Great service, great support, great product so I'm a believer

Pros:

Easy to set up and does what it says on the tin

Cons:

We are happy so there are no cons for us

Act! Response

4 days ago

Thank you for letting us know, John, that Act! is helping you grow your business. We value your feedback!