--- description: Discover the benefits and disadvantages of Act!. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Act! Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [CRM Software](/directory/2/customer-relationship-management/software) > [Act\!](/software/133171/act) # Act\! Canonical: https://www.capterra.co.uk/software/133171/act Page: 1 / 36\ Next: [Next page](https://www.capterra.co.uk/software/133171/act?page=2) > Act\! Advantage is an all-in-one, full front-office CRM solution that unites sales, marketing, and customer management. > > Verdict: Rated **3.9/5** by 857 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Act\!? Act\! Advantage is a front-office CRM solution that unites sales, marketing, and customer management in one affordable platform to help you stay organized, and turn relationships into results. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **3.9/5** | 857 Reviews | | Ease of Use | 3.9/5 | Based on overall reviews | | Customer Support | 3.6/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 3.9/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Act\! - **Location**: St. Petersburg, US - **Founded**: 1987 ## Commercial Context - **Starting Price**: £25.00 - **Pricing model**: Per User (Free Trial) - **Pricing Details**: Act\! Premium Desktop £30/mo/user billed annually Act\! Premium Cloud £25/mo/user billed annually - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Dutch, English, French, German - **Available Countries**: France, Germany, United Kingdom, United States ## Features - Activity Dashboard - Alerts/Notifications - Appointment Scheduling - Batch Processing - CRM - Calendar Management - Calendar/Reminder System - Campaign Analytics - Campaign Management - Collaboration Tools - Commenting/Notes - Contact Database - Contact Management - Customer Database - Customisable Reports - Customizable Fields - Data Security - Document Storage - Drip Campaigns - Email Management - Email Marketing - For Insurance Industry - Insurance Management - Interaction Tracking - Landing Pages/Web Forms - Lead Management - Lead Qualification - Marketing Automation - Mobile Access - Multi-Channel Communication - Multi-Channel Marketing - Performance Metrics - Pipeline Management - Quotes/Estimates - ROI Tracking - Reporting & Statistics - Reporting/Analytics - Sales Activity Management - Sales Forecasting - Sales Pipeline Management - Search/Filter - Segmentation - Shared Contacts - Social Marketing - Social Media Integration - Task Management - Template Management - Third-Party Integrations - Website Visitor Tracking - Workflow Management ... and 4 more features ## Integrations (24 total) - BigCommerce - Dropbox Business - Ecwid - Eventbrite - FreshBooks - Freshdesk - Google Contacts - Google Workspace - Instagram - LinkedIn for Business - Meta for Business - Microsoft 365 - Microsoft Outlook - QuickBooks Online - Shopify ... and 9 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [CRM Software](https://www.capterra.co.uk/directory/2/customer-relationship-management/software) ## Related Categories - [CRM Software](https://www.capterra.co.uk/directory/2/customer-relationship-management/software) - [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software) - [Sales Force Automation Software](https://www.capterra.co.uk/directory/12/sales-force-automation/software) - [Customer Service Software](https://www.capterra.co.uk/directory/22/customer-service/software) - [Contact Management Software](https://www.capterra.co.uk/directory/30016/contact-management/software) ## Alternatives 1. [HubSpot CRM](https://www.capterra.co.uk/software/152373/hubspot-crm) — 4.5/5 (4451 reviews) 2. [Zoho CRM](https://www.capterra.co.uk/software/155928/zoho-crm) — 4.3/5 (6964 reviews) 3. [Bigin by Zoho CRM](https://www.capterra.co.uk/software/204998/bigin-by-zoho-crm) — 4.7/5 (724 reviews) 4. [EngageBay CRM](https://www.capterra.co.uk/software/178819/engagebay-marketing) — 4.7/5 (907 reviews) 5. [Salesforce Sales Cloud](https://www.capterra.co.uk/software/61368/salesforce) — 4.4/5 (18768 reviews) ## Reviews ### "KEEP USING ACT\!" — 5.0/5 > **Adele** | *3 April 2025* | Alternative Dispute Resolution | Recommendation rating: 10.0/10 > > **Pros**: They always help. I call them monthly for help with my email campaign and whoever I speak too always help me get through. My husband and I run a business from home and I follow up the results from the email campaign. ACT has served us well. > > **Cons**: The music while you wait to get through - maybe change it occasionally\!\!\! The Tech team are great - pretty much are ALL great technical support so I can't knock anyone. > > I don't know what I would do without them. ----- ### "Love Act and wouldn't be without it" — 5.0/5 > **Bev** | *1 April 2026* | Apparel & Fashion | Recommendation rating: 10.0/10 > > **Pros**: I had used Act many years ago and loved it. When it came to us needing CRM, we had tried a couple of free ones that, for us, just didn't work. Act is as good as I remembered it being. We don't currently use it to it's full potential but are loving the way we can customise it to suit our business. We have chosen to pay for the extended tech support and they really are amazing, talking us to support our learning. > > **Cons**: I'm not sure there is anything negative I can say about Act, however, the one thing that 'bugs' me is the way it records emails multiple times if there has been more than one addressee. > > I'm so glad we found Act again. It makes tracking the progress of enquiries and 'finding' people who wear more than hat very easy. ----- ### "Excellent customer support today" — 4.0/5 > **DANIEL** | *4 November 2025* | Research | Recommendation rating: 7.0/10 > > **Pros**: Customer support was excellent today. \[sensitive content hidden\] did a excellent job and was very thorough, guiding me through all of the processes involved. > > **Cons**: It was a bit tricky getting the right help. Integration with Outlook was difficult to set up, but I had the right help today > > Very good support today. The CRM itself is very good but the Outlook integration was a bit tricky, however it was not helped by a former employee sabotaging the system ----- ### "Excellent service" — 5.0/5 > **Marion** | *27 March 2026* | Entertainment | Recommendation rating: 7.0/10 > > **Pros**: Have been in touch with the team a few times when changing to a new computer. All the staff are brilliant and offer a superb service for any problems. M. Shennan Glasgow > > **Cons**: There was not anything I did not like. . > > Excellent service when need help with moving to new computer with the database . ----- ### "Would highly recommend" — 5.0/5 > **Karen** | *18 November 2024* | Business Supplies & Equipment | Recommendation rating: 10.0/10 > > **Pros**: We can adapt the layout to our needs and the support from \[sensitive content hidden\] is absolutely fantastic, even if it is a small query. It works well with our records with dates etc and getting the reports we require is perfect > > **Cons**: There are no cons as we have adapted the system to suit our needs with the help of \[sensitive content hidden\] > > Brilliant - I would highly recommend ACT to anyone as a full on CRM system, there is definley more we could do with the system, but it is having the time to speak to \[sensitive content hidden\] who is fantastic. ----- Page: 1 / 36\ Next: [Next page](https://www.capterra.co.uk/software/133171/act?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/133171/act) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data