--- description: Discover the benefits and disadvantages of Act!. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Act! Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [CRM Software](/directory/2/customer-relationship-management/software) > [Act\!](/software/133171/act) # Act\! Canonical: https://www.capterra.co.uk/software/133171/act Page: 1 / 39\ Next: [Next page](https://www.capterra.co.uk/software/133171/act?page=2) > Act\! Advantage is an all-in-one, full front-office CRM solution that unites sales, marketing, and customer management. > > Verdict: Rated **3.9/5** by 937 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Act\!? Act\! Advantage is a front-office CRM solution that unites sales, marketing, and customer management in one affordable platform to help you stay organized, and turn relationships into results. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **3.9/5** | 937 Reviews | | Ease of Use | 3.9/5 | Based on overall reviews | | Customer Support | 3.6/5 | Based on overall reviews | | Value for Money | 3.9/5 | Based on overall reviews | | Features | 3.9/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Act\! - **Location**: Scottsdale, US - **Founded**: 1987 ## Commercial Context - **Starting Price**: £25.00 - **Pricing model**: Per User (Free Trial) - **Pricing Details**: Act\! Premium Desktop £30/mo/user billed annually Act\! Premium Cloud £25/mo/user billed annually - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000 - **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Dutch, English, French, German - **Available Countries**: Australia, Belgium, France, Germany, Netherlands, New Zealand, South Africa, Switzerland, United Kingdom, United States ## Features - Activity Dashboard - Appointment Scheduling - Batch Processing - CRM - Calendar Management - Calendar/Reminder System - Campaign Analytics - Campaign Management - Collaboration Tools - Commenting/Notes - Contact Database - Contact Management - Customer Database - Customisable Reports - Customizable Fields - Data Security - Document Storage - Drip Campaigns - Email Management - Email Marketing - For Insurance Industry - Forecasting - Insurance Management - Interaction Tracking - Landing Pages/Web Forms - Lead Management - Lead Qualification - Marketing Automation - Mobile Access - Multi-Channel Communication - Multi-Channel Marketing - Opportunity Management - Performance Metrics - Pipeline Management - Quotes/Estimates - ROI Tracking - Reporting & Statistics - Reporting/Analytics - Sales Activity Management - Sales Forecasting - Search/Filter - Segmentation - Shared Contacts - Social Marketing - Social Media Integration - Task Management - Template Management - Third-Party Integrations - Website Visitor Tracking - Workflow Management ... and 4 more features ## Integrations (24 total) - BigCommerce - Dropbox - Ecwid - Eventbrite - FreshBooks - Freshdesk - Google Contacts - Google Workspace - Instagram - LinkedIn for Business - Meta for Business - Microsoft 365 - Microsoft Outlook - QuickBooks Online - Shopify ... and 9 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [CRM Software](https://www.capterra.co.uk/directory/2/customer-relationship-management/software) ## Related Categories - [CRM Software](https://www.capterra.co.uk/directory/2/customer-relationship-management/software) - [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software) - [Sales Force Automation Software](https://www.capterra.co.uk/directory/12/sales-force-automation/software) - [Customer Service Software](https://www.capterra.co.uk/directory/22/customer-service/software) - [Contact Management Software](https://www.capterra.co.uk/directory/30016/contact-management/software) ## Alternatives 1. [HubSpot CRM](https://www.capterra.co.uk/software/152373/hubspot-crm) — 4.5/5 (4491 reviews) 2. [Zoho CRM](https://www.capterra.co.uk/software/155928/zoho-crm) — 4.3/5 (7003 reviews) 3. [Bigin by Zoho CRM](https://www.capterra.co.uk/software/204998/bigin-by-zoho-crm) — 4.7/5 (744 reviews) 4. [Salesforce Sales Cloud](https://www.capterra.co.uk/software/61368/salesforce) — 4.4/5 (18812 reviews) 5. [Dynamics 365](https://www.capterra.co.uk/software/157279/dynamics-365) — 4.4/5 (5860 reviews) ## Reviews ### "Superb system with a few minor niggles" — 4.0/5 > **Clive** | *16 July 2026* | Legal Services | Recommendation rating: 9.0/10 > > **Pros**: When deciding to go down the path of a CRM I did exhaustive research and did try a couple. However the ease of use and the ability to adjust the layout to my own requirements won me over. Cost wise, it is not the cheapest, but definitely worth the price. The sales team have been a great help, once you start down this path, you will need their support to start with. > > **Cons**: Act\! does not interact with the new Outlook email system, this means that if you rely on meetings etc being automatically confirmed with your client, you will need to do this manually. Customer support is a weaker link, there are many on-line tutorials, but sometimes you just need a quick chat to solve an issue, however you keep being referred to an additional cost in a support package. > > I enjoy working with this system, and once integrated into you process', it is impossible to think of how it used to be\! Apart from the minor niggles, Act\! is definitely worth a closer look. ----- ### "Reliable CRM for Managing Customer Information" — 5.0/5 > **Alison** | *5 October 2026* | Construction | Recommendation rating: 10.0/10 > > **Pros**: I liked the convenience of having my customer database securely available in the cloud. It made it easier to access customer information from different locations, collaborate with colleagues, and keep data organised without relying on a single computer. > > **Cons**: The main drawback is that the system can sometimes feel slow and less intuitive than newer CRM platforms. Some features can also be difficult to find or require too many steps, and occasional performance or connectivity issues can make it frustrating to use. > > Overall, Act\! Database is a reliable and useful CRM for managing customer information and keeping records organised. Some features could be more intuitive, but overall it meets our needs well. ----- ### "Great software, great support." — 5.0/5 > **Bev** | *1 October 2026* | Textiles | Recommendation rating: 10.0/10 > > **Pros**: We are relatively new to Act and currently only have a one user account, however, it works really well for our company, helping to track our enquiries and follow up on phone calls and emails. We will be looking to extend this subscription to other team members and with the enhanced support, its' great to know that if or when we have 'issues' they are quickly resolved by a knowledgeable tech team. > > **Cons**: We have had a couple of odd glitches with it working with outlook but nothing that the tech team at Act haven't been able to resolve. > > Act are a very responsive, professional yet friendly, UK based company who go out of their way to ensure the end user has the best experience possible. ----- ### "Love Act and wouldn't be without it" — 5.0/5 > **Bev** | *1 April 2026* | Apparel & Fashion | Recommendation rating: 10.0/10 > > **Pros**: I had used Act many years ago and loved it. When it came to us needing CRM, we had tried a couple of free ones that, for us, just didn't work. Act is as good as I remembered it being. We don't currently use it to it's full potential but are loving the way we can customise it to suit our business. We have chosen to pay for the extended tech support and they really are amazing, talking us to support our learning. > > **Cons**: I'm not sure there is anything negative I can say about Act, however, the one thing that 'bugs' me is the way it records emails multiple times if there has been more than one addressee. > > I'm so glad we found Act again. It makes tracking the progress of enquiries and 'finding' people who wear more than hat very easy. ----- ### "Quick Quote Generation with Act\!" — 5.0/5 > **Victoria** | *20 September 2026* | Computer Games | Recommendation rating: 10.0/10 > > **Pros**: Act\!'s contact database syncs cleanly with Gmail, and the email templates let me send proposals in seconds. The deal pipeline is pretty solid, and the mobile app keeps me on track when I'm away from the desk. > > **Cons**: The help docs are a bit thin and when I hit a snag the support replies after a day, which slows my workflow. And the reporting export options are limited. > > I’ve been using Act\! for a couple of years, and the custom reporting tool has become my go‑to. Pulling a sales pipeline report takes less than a minute, and the drag‑and‑drop layout lets me tweak columns on the fly, so I can share instant insights with the team during meetings. ----- Page: 1 / 39\ Next: [Next page](https://www.capterra.co.uk/software/133171/act?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/133171/act) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data