Who Uses This Software?

For SMBs who want to grow, Act! is a CRM & marketing automation software that enables growth. Unlike other offerings, Act! is the only proven platform that is a perfect fit for your business.

Average Ratings

572 reviews
  • Overall 3.5 / 5
  • Ease of Use 4 / 5
  • Customer Service 3.5 / 5
  • Features 4 / 5
  • Value for Money 4 / 5

Product Details

  • Starting Price US$10.00/month
    See pricing details
  • Free Version No
  • Free Trial Yes, get a free trial
  • Deployment Cloud, SaaS, Web
    Installed - Windows
  • Training In Person
    Live Online
    Webinars
    Documentation
  • Support Business Hours
    Online

Vendor Details

  • Swiftpage
  • http://www.swiftpage.com
  • Founded 1987

About Act!

Act! makes it easy for businesses to grow, delivering proven CRM and powerful Marketing Automationthe ultimate toolset. The Act! portfolio also includes Act! 365, purpose-built for Microsoft Office 365 users looking for simple CRM with integrated email marketing. For over 30 years, Act! has been a pioneer in the small & midsized business software market and today offers the rich functionality, unparalleled flexibility, and exceptional value that enables a perfect fit for every customer.

Act! Features

  • Calendar/Reminder System
  • Document Storage
  • Email Marketing
  • Internal Chat Integration
  • Lead Scoring
  • Marketing Automation Integration
  • Mobile Access
  • Quotes/Proposals
  • Segmentation
  • Social Media Integration
  • Task Management
  • Territory Management
  • A/B Testing
  • Analytics/ROI Tracking
  • Customisable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking

Act! Most Helpful Reviews

Very versatile

Reviewed on 01/08/2019
Thom F.
Owner
Marketing & Advertising, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: I have been using it non stop since the earliest versions - that should tell you that I am very satisfied with it.

Pros: I have been using ACT for over 25 years and have seen lots of versions. I like its flexibility and that I can put users into multiple groups, It would be impossible to design a program that did everything everybody wanted it to but ACT comes close. I use it for sales, marketing, personal groups I coordinate, keeping track of some of my customers' customers. It can interact with Outlook and Google's calendar if you use either of those programs. I am a Premium member. The bad side to that is it is a little pricey - about $0 a month. The good side is that I always have the most up to date version. The customer support is wonderful if you are a premium member. Whenever Microsoft Windows has an update a lot of my programs need some adjusting. ACT requires the SQL to restart but that is a simple fix. If/when I have had issues I couldn't fix I just made a call and their support team was terrific in helping me. I like the fact that it is cloud based so I can access it on my tablet or cell phone or any computer anywhere. At my office I use the offline version and simply update the sync to the cloud. I have it set to update overnight also. One of the features I like best is the history. It is great to be able to look back to meetings, calls etc to see what I said, did etc. The library of forms is very useful also - create a form, letter - whatever - and you have a pre printed template you can utilize for multiple clients or for just one. It holds tons of contacts also.

Cons: I wish it had more options for the ID/Status cells. The group function sort of does that but not like I need it to. Having 3, 4, 5 or more ID/Status cells would be very useful. Most of my clients fall into more than one category.

Customer relationship management in a neat little package!

Reviewed on 30/07/2019
Verified Reviewer
ICT Systems Coordinator
Music, 501-1,000 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Act has become a valuable database of information for our teams, storing all manner of customer and company information that we can utilise for various means. It is a valuable asset for us and will no doubt continue to be in the future.

Pros: There are multiple benefits to using Act as reported by our users. The Act database allows for a large quantity of information to be stored, meaning we were able to decommission several other systems holding various bits of customer data by merging it into Act. We have found pricing to be competitive on a per-licence basis which suits us as a small team working within a non-profit organisation. Act makes it easy for users to update already stored customer/company information, so we always have up-to-date data for contacting, addresses, etc.
Communications to customers/companies are tracked in Act so other members of the department can see who has communicated with who, and what the correspondence was – this is useful if a member of staff is off and another needs to pick up some workload.
On the technical side, updates and hotfixes are provided regularly and it is relatively easy to install these during periods of downtime. The UI is easy to navigate, with clearly labelled menus and an in-built help area.

Cons: We have found it somewhat difficult to integrate Act with our current systems and have resorted to manually exporting CSVs with information to import into our systems. This is a legacy process and may have been improved upon however, we haven’t looked into this. We have also had to purchase add-ins to enable certain features such as opportunities tracking, but Act plays well with these add-ons, so this is not too much of an issue for us. From an admin’s perspective, it has proven difficult to set up an automatic installation that works with our MDT deployments, but we roll out images with Act on rarely, so this isn’t too much of an issue. Perhaps in future, updates could be made to the UI to make it look a little less dated and bring it up to clean, modern, standards.

Act! is a flexible tool to track data the way you want to see it.

Reviewed on 21/05/2019
Jonathan M.
I.T. Administrator
Legal Services, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Act allows us to manage a vast database of over 85,000 contacts and 15,000 companies, as well as over 100,000 Table records between the two, with ease. Any information we need to find or update with these records is as easy as it gets, and makes our customer service team's jobs a relative breeze. There are hiccups here and there, especially with newer features to the program, but there's never been any issues that interrupt work or cause data loss, and the tech support available is very handy at resolving any issues we might have.

Pros: Everything in a Contact or Company record's layout can be customized, moved around, hidden on a per-user basis, and otherwise manipulated however your organization needs it to be. My company makes heavy use of this feature, having multiple team-based layouts that present the most important data to those teams prominently. We also greatly enjoy the software's ability to perform advanced queries on the data that can be saved and re-run with a single click to provide accurate reports and drill down to specific needs in moments.

Cons: There are quite a few features that feel incomplete or at least not fully integrated. For example, the software comes with the ability to create and Mail Merge templated emails that imports information like a contact's name, and the Smart Tasks feature allows you to automatically perform certain tasks including sending an email to a contact, yet for some reason you can't do both - that is, you can't set a Smart Task to perform a Mail Merge to a templated email and send the result, meaning that the automated emails cannot contain information personal to the contact such as their name.

Value of using Act

Reviewed on 29/01/2019
Robert O.
Sole proprietor
Arts & Crafts, Self Employed
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: See What I liked most.

Pros: Started using Act about 25 years ago. Have added contacts since and used most of the features. Over time the use of certain features such as mass mailings to customer lists have faded, and now occasionally by e-mail. Over time I have come to value how I can locate someone that was a customer years ago, and have a complete record of a transaction, conversation or specific subject we were involved in. You have to learn to use for nearly every phone conversation or piece of correspondence. If you do, you will always be able to revert back to a contact, and who said what when. What correspondence was involved etc. To say nothing about scheduling appointments, and being reminded of birthdays and other important events. Act is the backbone of my business and personal contact information. Invaluable and used every day. I have used over may revisions and Company changes. Sometimes the customer service is better than others. Presently the Customer Service is Excellent. If you are a first time user or considering starting to use it I would recommend you take a course on using it as many of the features are not apparent unless someone shows them to you. A great tool to keep track of what everyone on your team is doing and as they move on a record of what they did and who was involved. A great tool that I rely on daily. Happy to spread the word.

Cons: Many features that I never use, but see how others would. Don't like having to use MS Outlook for e-mail. Would like to access completely by phone, but my database is too big.

How act is helping me working at 74 as a sales man

Reviewed on 05/01/2017
Bill D.
Apps Engineer
Electrical/Electronic Manufacturing, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: I have been using ACT's since 1999 and this year I turned 74 and I'm still selling with the very best of them. I sell power supplies to industry and without ACT there is no way I could compete in the world of sales today without ACT, I put everything and anything that helps me sell more in a very competitive field including emails, quotes, power supply spec, and notes. I see so many people who will not invest in this program or database if they did their sales would be much higher nobody can remember everything but ACT does. In all the years I have used at never a problem of any kind I do keep it on three computers as the backup just in case there's a crash of one of my computers. I backup my database 2 to 3 times a week making sure I have everything when I need it. The thing I like most about ACT when I go to sales meetings I have all my information right in front of me on my laptop and so many people don't. So when I am questioned about any customer I can look in my notes and have the answers I need, without ACT my sales numbers would be much lower.
Thanks ACT

Pros: Without ACT I could not compete as well as I do in the sales world for it is changing every day. I need ACT to help track my customers my orders my RFQ's and so many other things without it I wouldn't have a job today. I see so many salespeople who won't invest in ACT who sales numbers could be so much better I tell them about ACT but they don't seem to want to invest in their future and their future sales that could be so much better.

Cons: I cannot find one thing wrong with ACT I have been using it approximately 20 years and never had a problem I cannot say this about other database programs I have had to use when I worked for other companies. Some of them were super complicated took hours of work just to get your data in whereas using ACT it was a breeze putting data in and saving data of all kinds.

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