--- description: Discover the benefits and disadvantages of Act!. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Act! Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [CRM Software](/directory/2/customer-relationship-management/software) > [Act\!](/software/133171/act) # Act\! Canonical: https://www.capterra.co.uk/software/133171/act Page: 1 / 38\ Next: [Next page](https://www.capterra.co.uk/software/133171/act?page=2) > Act\! Advantage is an all-in-one, full front-office CRM solution that unites sales, marketing, and customer management. > > Verdict: Rated **3.9/5** by 930 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Act\!? Act\! Advantage is a front-office CRM solution that unites sales, marketing, and customer management in one affordable platform to help you stay organized, and turn relationships into results. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **3.9/5** | 930 Reviews | | Ease of Use | 3.9/5 | Based on overall reviews | | Customer Support | 3.6/5 | Based on overall reviews | | Value for Money | 3.9/5 | Based on overall reviews | | Features | 3.9/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Act\! - **Location**: Scottsdale, US - **Founded**: 1987 ## Commercial Context - **Starting Price**: £25.00 - **Pricing model**: Per User (Free Trial) - **Pricing Details**: Act\! Premium Desktop £30/mo/user billed annually Act\! Premium Cloud £25/mo/user billed annually - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000 - **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Dutch, English, French, German - **Available Countries**: Australia, Belgium, France, Germany, Netherlands, New Zealand, South Africa, Switzerland, United Kingdom, United States ## Features - Activity Dashboard - Alerts/Notifications - Appointment Scheduling - Batch Processing - CRM - Calendar Management - Calendar/Reminder System - Campaign Analytics - Campaign Management - Collaboration Tools - Commenting/Notes - Contact Database - Contact Management - Customer Database - Customisable Reports - Data Import/Export - Data Security - Document Storage - Drip Campaigns - Email Management - Email Marketing - For Insurance Industry - Insurance Management - Interaction Tracking - Landing Pages/Web Forms - Lead Management - Lead Qualification - Marketing Automation - Mobile Access - Multi-Channel Communication - Multi-Channel Marketing - Performance Metrics - Pipeline Management - Quotes/Estimates - ROI Tracking - Reporting & Statistics - Reporting/Analytics - Sales Activity Management - Sales Forecasting - Sales Pipeline Management - Search/Filter - Segmentation - Shared Contacts - Social Marketing - Social Media Integration - Task Management - Template Management - Third-Party Integrations - Website Visitor Tracking - Workflow Management ... and 4 more features ## Integrations (24 total) - BigCommerce - Dropbox - Ecwid - Eventbrite - FreshBooks - Freshdesk - Google Contacts - Google Workspace - Instagram - LinkedIn for Business - Meta for Business - Microsoft 365 - Microsoft Outlook - QuickBooks Online - Shopify ... and 9 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [CRM Software](https://www.capterra.co.uk/directory/2/customer-relationship-management/software) ## Related Categories - [CRM Software](https://www.capterra.co.uk/directory/2/customer-relationship-management/software) - [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software) - [Sales Force Automation Software](https://www.capterra.co.uk/directory/12/sales-force-automation/software) - [Customer Service Software](https://www.capterra.co.uk/directory/22/customer-service/software) - [Contact Management Software](https://www.capterra.co.uk/directory/30016/contact-management/software) ## Alternatives 1. [HubSpot CRM](https://www.capterra.co.uk/software/152373/hubspot-crm) — 4.5/5 (4482 reviews) 2. [Zoho CRM](https://www.capterra.co.uk/software/155928/zoho-crm) — 4.3/5 (6994 reviews) 3. [Bigin by Zoho CRM](https://www.capterra.co.uk/software/204998/bigin-by-zoho-crm) — 4.7/5 (742 reviews) 4. [Salesforce Sales Cloud](https://www.capterra.co.uk/software/61368/salesforce) — 4.4/5 (18806 reviews) 5. [Dynamics 365](https://www.capterra.co.uk/software/157279/dynamics-365) — 4.4/5 (5846 reviews) ## Reviews ### "Review of my use of Act" — 4.0/5 > **peter** | *15 July 2026* | Farming | Recommendation rating: 9.0/10 > > **Pros**: Marketing and sales, Its easy to use, and user friendly all very visible and easy to see , loads of options and facilities and functions Recording info is easy > > **Cons**: Flaky at times, some functions are slow, sometimes putting things in box's is slow Groups can be difficult to manage > > Great. Its easy to use, and user friendly all very visible and easy to see , loads of options and facilities and functions Recording info is easy ----- ### "Superb system with a few minor niggles" — 4.0/5 > **Clive** | *16 July 2026* | Legal Services | Recommendation rating: 9.0/10 > > **Pros**: When deciding to go down the path of a CRM I did exhaustive research and did try a couple. However the ease of use and the ability to adjust the layout to my own requirements won me over. Cost wise, it is not the cheapest, but definitely worth the price. The sales team have been a great help, once you start down this path, you will need their support to start with. > > **Cons**: Act\! does not interact with the new Outlook email system, this means that if you rely on meetings etc being automatically confirmed with your client, you will need to do this manually. Customer support is a weaker link, there are many on-line tutorials, but sometimes you just need a quick chat to solve an issue, however you keep being referred to an additional cost in a support package. > > I enjoy working with this system, and once integrated into you process', it is impossible to think of how it used to be\! Apart from the minor niggles, Act\! is definitely worth a closer look. ----- ### "Love Act and wouldn't be without it" — 5.0/5 > **Bev** | *1 April 2026* | Apparel & Fashion | Recommendation rating: 10.0/10 > > **Pros**: I had used Act many years ago and loved it. When it came to us needing CRM, we had tried a couple of free ones that, for us, just didn't work. Act is as good as I remembered it being. We don't currently use it to it's full potential but are loving the way we can customise it to suit our business. We have chosen to pay for the extended tech support and they really are amazing, talking us to support our learning. > > **Cons**: I'm not sure there is anything negative I can say about Act, however, the one thing that 'bugs' me is the way it records emails multiple times if there has been more than one addressee. > > I'm so glad we found Act again. It makes tracking the progress of enquiries and 'finding' people who wear more than hat very easy. ----- ### "Good product - great customer service" — 4.0/5 > **Lizzie** | *3 July 2026* | Publishing | Recommendation rating: 7.0/10 > > **Pros**: We've been using Act\! as a system for years and have recently started using it more broadly across the organisation. The customer service and support provided with Act\! is far above that of any other system I have used at work. > > **Cons**: Some of it's features are not that obvious, unless you know what you're looking for / know what to ask for. > > Really good. The customer service and support offered with Act\! makes it one of the best off the shelf CRM systems I've used. ----- ### "Excellent service" — 5.0/5 > **Marion** | *27 March 2026* | Entertainment | Recommendation rating: 7.0/10 > > **Pros**: Have been in touch with the team a few times when changing to a new computer. All the staff are brilliant and offer a superb service for any problems. M. Shennan Glasgow > > **Cons**: There was not anything I did not like. . > > Excellent service when need help with moving to new computer with the database . ----- Page: 1 / 38\ Next: [Next page](https://www.capterra.co.uk/software/133171/act?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/133171/act) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data