Who Uses This Software?

Hatchbuck is a sales and marketing platform for marketing agencies and small businesses that want a simple, affordable way to manage contacts, improve follow-up and win more customers.

Average Ratings

147 reviews
  • Overall 4.4/5
  • Ease of Use 4.5/5
  • Customer Service 4.6/5
  • Features 4.1/5
  • Value for Money 4.4/5

Product Details

  • Starting Price US$39.00/month
  • Pricing Details Every feature in every plan. Save when you sign up for annual billing.
  • Free Version No
  • Free Trial Yes
  • Deployment Cloud, SaaS, Web
  • Training Live Online
    Webinars
    Documentation
  • Support Business Hours

Vendor Details

  • Hatchbuck
  • http://www.hatchbuck.com/
  • Founded 2012

About Hatchbuck

The easiest way to nurture prospects into customers. Capture leads on your website. Send smarter emails. Nurture prospects ongoing. Deliver hot leads directly to your sales team through the built-in CRM. Efficiently manage sales and marketing campaigns and workflows. Expensive, robust tools are overkill for smaller businesses. Hatchbuck has the core tools you need, without expensive bells & whistles that just distract.

Hatchbuck Features

  • Campaign Management
  • Collaboration
  • Document Management
  • File Sharing
  • Project Management
  • Task Management
  • Time Tracking
  • Calendar/Reminder System
  • Document Storage
  • Email Marketing
  • Internal Chat Integration
  • Lead Scoring
  • Marketing Automation Integration
  • Mobile Access
  • Quotes/Proposals
  • Segmentation
  • Social Media Integration
  • Task Management
  • Territory Management
  • A/B Testing
  • Analytics/ROI Tracking
  • Customisable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking

Hatchbuck Most Helpful Reviews

The happy lil' secret in the automated marketing world!

Reviewed on 25/07/2018
George G.
Business Development and Growth
Management Consulting, 201-500 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
4/5
Ease of Use
5/5
Features & Functionality
5/5
Customer Support
5/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Allows a small marketing outfit to punch above its weight and focus follow-on efforts on the more high-valued prospects.

Pros: Hatchbuck is great. What? I need to write more? ok. It allows you to create or upload documents, you can include them as well as links into emails, and then combine emails into campaigns where they are delivered at preset times. But that's far from all! Hatchbuck monitors the customer's interactions with your email and awards score points (defined by you) for various activities like visting your website, reading an email, downloading a document or clicking on a link. So when you open Hb you can review the current scores and follow up with the prospects who are raising their hands the furthest. But, there's more! Where Hb 'really' excels is in the logic of these campaigns. For example... if you have a campaign for general interest which you are sending to a generic group and a customer evinces particular interest in your offering (clicks or downloads a lot) Hb logic can detect this and move him to a more aggressive sales campaign. Hb can notify you for any specific buying signal. Hb can send the customer (again, automatically) additional materials based on actions ("oh, you like case studies, eh, take a look at this one") . If you do the campaigns correctly Hb is really a 'fire and forget' homing missile. It has a tremendous number of features (searching and segmentation are awesome) and because of its price structure, it really allows a small company to punch waaaay above its weight class. I'm happy!

Cons: A few things. I'm not crazy about the HTML design tool. (Or, perhaps, I'm a lousy designer?) It seems too old-fashioned. You can get false positives from the lead score system -- especially if you email to high security places like financial institutions whose bots click on everything to test your email for spy/malware. Its awkward to try to call a super high scoring customer who 'appears' fascinated with your content only to learn that he left 6 months ago and the bots are still screening his email. :-(

Excellent CRM for small company

Reviewed on 05/12/2019
Verified Reviewer
CEO
Pharmaceuticals, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source 
4/5
Overall
5/5
Ease of Use
3/5
Features & Functionality
4/5
Customer Support
5/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Lead tracking, prioritization, campaigns, nurturing

Pros: I really love Hatchbuck. It has transformed my company in terms of lead tracking and management. It's so easy to set up and use, and is extremely well-priced.

Cons: The interface to send emails to clients is a bit clunky, and I'd value greater options. There are a few bugs with creating new emails, and formatting. It's hard to see what clients you've communicated with that day.

Haven't had a bad experience with it yet, awesome CRM

Reviewed on 01/11/2018
Pat K.
Broker, Owner
Real Estate, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
5/5
Ease of Use
5/5
Features & Functionality
5/5
Customer Support
5/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Amazing experience, software is easy to use. The support team is awesome, anytime I have a question they respond quickly and politely. They make me feel like one of their top clients, even though I'm nowhere near that.

Pros: Email Drop Campaigns
Email Templates Provided
Easy to Use

Cons: The only gripe (it's small) that I have is that you can't have a more broad view of your customer database. It only allows 100 per page and wish it could zoom out more, so I could see more customers in front of me at once.

Good CRM Software

Reviewed on 21/10/2019
Leo W.
Senior Director Corporate Partnership
Events Services, 13-50 Employees
Used the Software for: 6-12 months
Reviewer Source 
5/5
Overall
5/5
Ease of Use
5/5
Features & Functionality
4/5
Customer Support
4/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Overall, my experience has been very positive with Hatchbuck. This is the most I’ve ever utilized this type of software, and each time I use it I find it to be more effective overall. I believe the more I learn about it the more I will like it.

Pros: The software provides a nice dashboard to analyze the distribution of your emails. I also like the additional tasks that can be added to each email out reach.

Cons: The software gives you a number of alerts when you update your mailing list, and I’m often unclear about what they are telling me about my contacts.

Product Update 2017: untested, too many bugs, makes customers lose credibility as features simply do not work

Reviewed on 18/05/2017
Christoph K.
GM
Management Consulting, 2-10 Employees
Used the Software for: 6-12 months
Reviewer Source 
Source: SoftwareAdvice
1/5
Overall
5/5
Ease of Use
3/5
Features & Functionality
4/5
Customer Support
2/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Also, the relaunch did not bring the features which were somewhat announces, e.g. imap integration only possible for gmail as of now.

Pros: Very nice people in service, easy to use. Pricing is all right, looks nice, has some nice dashboard eye candy

Cons: Simply not reliable anymore, after the relaunch earlier this year, there are too many incidents where you are not in control of what hatchbuck is doing: e.g. unsubscribe doesn´t work: no confirmation that a user unsubscribed and campaigns do not stop, so unsubscribing users might get more emails from you. Embarrassing? Yes. Potentially causing credibility and even legal problem? yeah. Also, automations set for users who subscribe sometimes do not properly work. Conditions are unclear. e.g. Opt-in process: an online form might be set on option in - but that doesn't mean that it actually triggers the necessary steps. Embarrassing? Yes. Potentially causing credibility and even legal problem? yeah. Search (contacts) doesn't find contacts. And - this made me really re-evaluate other options: there was this bug which made other customers´ dashboard appear in my log-in. So I saw all activities going on from another company which also is a hatchbuck user. this made me ask myself if other hatchbuck users at the same time see my stuff/ activities/ personal data of my customers....Again: Embarassing? Yes. Potentially causing credibility and even legal problem? yeah. I do understand that there might be some issues after releasing a relaunch - however when it comes to processes which involve my leads/ customers and make us as a company look unprofessional (no opt-in, no unsubscribe, potential abuse of personal data of leads....) this is beyond any acceptable level and an absolute no-go. We are located in Germany and people are very sensitive about data protection and laws are very strict - we could get sued for each of the three points mentioned above.

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