---
description: Discover the benefits and disadvantages of Lucra.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Lucra Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Influencer Marketing Software](/directory/31337/influencer-marketing/software) > [Lucra](/software/1327131/Lucra)

# Lucra

Canonical: https://www.capterra.co.uk/software/1327131/Lucra

> Cloud-based creator ad platform for running video ads on Meta, TikTok, and Google, tracking conversions by creator, and automating.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

-----

## Overview

### Who Uses Lucra?

Small to large direct-to-consumer brands, e-commerce businesses, and performance marketing agencies.

## About the vendor

- **Company**: On Lucra

## Commercial Context

- **Pricing Details**: Our pricing is a platform fee that is a % of ad spend or GMV generated from Lucra creatives depending on how much spend is going through our platform.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Albania, Algeria, Antigua & Barbuda, Armenia, Australia, Austria, Bahamas, Bahrain, Belgium, Benin, Bhutan, Bosnia & Herzegovina, Botswana, Bulgaria, Canada, China, Costa Rica, Croatia, Cyprus, Denmark and 75 more

## Features

- Campaign Management
- Influencer Discovery
- ROI Tracking

## Support Options

- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Influencer Marketing Software](https://www.capterra.co.uk/directory/31337/influencer-marketing/software)

## Alternatives

1. [Brandwatch](https://www.capterra.co.uk/software/157048/brandwatch) — 4.2/5 (255 reviews)
2. [Post Affiliate Pro](https://www.capterra.co.uk/software/147442/post-affiliate-pro) — 4.7/5 (705 reviews)
3. [Brand24](https://www.capterra.co.uk/software/149054/brand24) — 4.7/5 (257 reviews)
4. [UpPromote: Affiliate Marketing](https://www.capterra.co.uk/software/201885/shopify-affiliate-marketing) — 4.9/5 (217 reviews)
5. [Referral Factory](https://www.capterra.co.uk/software/218230/referral-factory) — 4.8/5 (162 reviews)

## Links

- [View on Capterra](https://www.capterra.co.uk/software/1327131/Lucra)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10271953/Lucra/> |
| en-AE | <https://www.capterra.ae/software/1327131/Lucra> |
| en-AU | <https://www.capterra.com.au/software/1327131/Lucra> |
| en-CA | <https://www.capterra.ca/software/1327131/Lucra> |
| en-GB | <https://www.capterra.co.uk/software/1327131/Lucra> |
| en-IE | <https://www.capterra.ie/software/1327131/Lucra> |
| en-IL | <https://www.capterra.co.il/software/1327131/Lucra> |
| en-IN | <https://www.capterra.in/software/1327131/Lucra> |
| en-NZ | <https://www.capterra.co.nz/software/1327131/Lucra> |
| en-SG | <https://www.capterra.com.sg/software/1327131/Lucra> |
| en-ZA | <https://www.capterra.co.za/software/1327131/Lucra> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Capterra UK","address":{"@type":"PostalAddress","addressLocality":"Egham","addressRegion":"ENG","postalCode":"TW20 9AH","streetAddress":"Tamesis, The Glanty, Staines-upon-Thames Egham TW20 9AH United Kingdom"},"description":"Capterra UK helps millions of people find the best business software. With software reviews, ratings, infographics, and the most comprehensive list of business software.","email":"info@capterra.co.uk","url":"https://www.capterra.co.uk/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@type":"Organization","@id":"https://www.capterra.co.uk/#organization","parentOrganization":"G2.com, Inc.","sameAs":["https://twitter.com/Capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra/","https://www.youtube.com/channel/UCEt7vQSPiPlPAblHdhJAqnA"]},{"name":"Lucra","description":"Lucra is a cloud-based platform that helps brands and agencies run performance-driven creator ad campaigns across Meta, TikTok, and Google from a single dashboard. Brands post programs with a creative brief and payout structure, review creator video submissions, and launch approved content directly as paid ads.\n\nEvery conversion is tracked back to the originating creator using native ad platform reporting, so brands retain their own data and attribution stays accurate. Creators are paid automatically through Stripe with no minimum payout threshold, using flat fees, ad-spend share, CPM, or per-result models.\n\nAdditional tools include Shopify-connected product sample fulfillment, client workspace management with built-in approvals, and a REST API and MCP server for embedding creator payments into third-party products.\n\nLucra is best suited for direct-to-consumer brands, e-commerce businesses, and performance marketing agencies that run paid social campaigns at scale.","image":"https://images.g2crowd.com/display-layer-screenshots/2164958/b4541ecd77ada669f50058689958a3d959106b4a8f2a902a253884da86bfc882.webp","url":"https://www.capterra.co.uk/software/1327131/Lucra","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/1327131/Lucra#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"operatingSystem":"Cloud"},{"@type":"FAQPage","@id":"https://www.capterra.co.uk/software/1327131/Lucra#faqs","mainEntity":[{"name":"What is Lucra?","@type":"Question","acceptedAnswer":{"text":"Lucra is a cloud-based platform that helps brands and agencies run performance-driven creator ad campaigns across Meta, TikTok, and Google from a single dashboard. Brands post programs with a creative brief and payout structure, review creator video submissions, and launch approved content directly as paid ads.Every conversion is tracked back to the originating creator using native ad platform reporting, so brands retain their own data and attribution stays accurate. Creators are paid automatically through Stripe with no minimum payout threshold, using flat fees, ad-spend share, CPM, or per-result models.Additional tools include Shopify-connected product sample fulfillment, client workspace management with built-in approvals, and a REST API and MCP server for embedding creator payments into third-party products.Lucra is best suited for direct-to-consumer brands, e-commerce businesses, and performance marketing agencies that run paid social campaigns at scale.","@type":"Answer"}},{"name":"Who Uses Lucra?","@type":"Question","acceptedAnswer":{"text":"Small to large direct-to-consumer brands, e-commerce businesses, and performance marketing agencies.","@type":"Answer"}}]},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Influencer Marketing Software","position":2,"item":"/directory/31337/influencer-marketing/software","@type":"ListItem"},{"name":"Lucra","position":3,"item":"/software/1327131/Lucra","@type":"ListItem"}],"@id":"https://www.capterra.co.uk/software/1327131/Lucra#breadcrumblist"}]}
</script>