What is Kapost?

Kapost is a B2B Marketing Operating System that enables Marketers to manage the Marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools and channels, so you can effectively execute, distribute and analyze campaigns & content across your buyers journey.

Who Uses Kapost?

Cloud-based marketing solution that helps businesses of all sizes manage campaigns, content, assessment and more visual dashboard and analytics.

Where can Kapost be deployed?

Cloud, SaaS, Web-based

About the vendor

  • Upland Software
  • Located in Austin, US
  • Founded in 2000
  • Phone Support
  • Chat

Countries available

Canada, United States

Languages

English

About the vendor

  • Upland Software
  • Located in Austin, US
  • Founded in 2000
  • Phone Support
  • Chat

Countries available

Canada, United States

Languages

English

Kapost videos and images

Kapost Software - Lifecycle of Content
Kapost Software - Marketing OS
Kapost Software - Persona & Buying stage
Kapost Software - Collaboration & Execution
Kapost Software - Content Gallery
View 5 more
Kapost Software - Lifecycle of Content
Kapost Software - Marketing OS
Kapost Software - Persona & Buying stage
Kapost Software - Collaboration & Execution
Kapost Software - Content Gallery

Compare Kapost pricing with similar products

Kapost

N/A
Free Version
Free Trial
N/A
Free Version
Free Trial
US$5,000.00/month
Free Version
Free Trial
N/A
Free Version
Free Trial

Features of Kapost

  • Approval Process Control
  • Asset Categorisation
  • Asset Library
  • Asset Sharing
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Channel Management
  • Collaboration Tools
  • Content Management
  • Conversion Tracking
  • Engagement Tracking
  • Lead Qualification
  • Metadata Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Marketing
  • Performance Metrics
  • Publish Scheduling
  • Reporting/Analytics
  • Search/Filter
  • Social Media Integration
  • Template Management
  • Version Control
  • Website Analytics
  • Workflow Management

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Reviews of Kapost

Average score

Overall
4.5
Ease of Use
4.3
Customer Service
4.7
Features
4.3
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
53%
4
40%
3
7%
Jim M.
Jim M.
Director, Creative and Digital Marketing in US
Verified LinkedIn User
Computer Networking, 1,001-5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Kapost has transformed how our marketing organization operates

5 4 years ago

Comments: Having the ability to see all of our impending and in-progress projects allows us to better schedule and staff for upcoming needs.
The ability to provide a gallery of all of our content, that is fully searchable and sortable, enables our staff to find content on their own saves a lot of time for both the marketing team, as well as the sales (or other) teams.

Pros:

Kapost allows us to have full visibility into our content efforts. From ideas to final output, to tracking the success of the assets, it's all visible within Kapost. This visibility enhances collaboration across our ever-growing department and company.

Cons:

All of the challenges have been on our side (building out processes, getting people to change behaviors). And the folks at Kapost have been very helpful by offering advice and support as we transform marketing.

Verified Reviewer
Content Marketing Program Manager in US
Verified LinkedIn User
51-200 Employees
Used the Software for: 1+ year
Reviewer Source

Requires entire team adoption, otherwise, it's a great tool.

4 4 years ago

Pros:

Kapost makes it so easy to track progress on a project and ensure you hit your needed deliverables. It's also easy to see where items bottleneck so you can get stuck projects back on track. I've used it for everything within a Marketing team - event coordination, press releases, blogs, data sheets, you name it. It's really easy to make it work for whatever task you are working on.

Cons:

It takes A LOT of implementation work. It also requires full team adoption. If there are only a couple people utilizing it, it's just not going to work to its full potential. Aside from that, we thought it would be more of a content repository and management system but it didn't have the capabilities that we were looking for.

Verified Reviewer
CTO and GM in Australia
Verified LinkedIn User
Computer Software, 1,001-5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Kapost is a adaptable and effective Marketing solution

4 2 weeks ago New

Comments: Kapost has been a great benefit for our Marketing team and has become a critical part of their campaign delivery.

Pros:

Kapost is a mature marketing and campaign management solution which has improved our campaign process but also understanding the effectiveness of our campaigns. Insight on campaigns are quickly developed through the reporting tool and it has successfully integrated with our CRM to also help the sales team understand current and future campaigns (webinars\in person events etc) to help drive attendence.

Cons:

There can be a bit of a learning curve with the initial adoption and much like all software applications some operational processes need to be changed to successfully deploy and get the most out of the solution.

Ken Y.
marketing manager in US
Computer Software, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source
Source: SoftwareAdvice

Helps to Manage Marketing Content

3 4 years ago

Pros:

The Calendar View is helpful to see all the content that's being created and/or ready to launch. The automated workflows keeps us on track.

Cons:

Search functionality needs some work. Would like to see integrations with more universal tools. Custom views.

Geri B.
Growth Marketing Manager in US
Used the Software for: 2+ years
Reviewer Source

Great for keeping content and campaigns organized.

5 5 years ago

Pros:

Great for organization with solid workflow functionality and easy to use calendar. Alerts for due dates on projects saved a lot of project management time. Account reps really did want to help, even though we were using the software in a limited capacity for blog hosting only.

Cons:

There were rather frequent formatting issues. The customer service reps didn't seem to have much pull over product and developers when it came to implementing customer feedback.