--- description: Discover the benefits and disadvantages of Ortto. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Ortto Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [All-in-One Marketing Platform Software](/directory/32155/all-in-one-marketing/software) > [Ortto](/software/131879/autopilot) # Ortto Canonical: https://www.capterra.co.uk/software/131879/autopilot Page: 1 / 6\ Next: [Next page](https://www.capterra.co.uk/software/131879/autopilot?page=2) > Ortto unifies customer data, multi-channel messaging, and analytics to help businesses automate and personalize the customer journey. > > Verdict: Rated **4.6/5** by 113 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Ortto? Ortto serves SaaS, ecommerce, not-for-profit, and B2B or B2C businesses of all sizes – from fast-growing startups to Fortune 500 enterprises – across industries worldwide. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 113 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Ortto - **Founded**: 2012 ## Commercial Context - **Starting Price**: US$199.00 - **Pricing model**: Flat Rate (Free Trial) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Canada, New Zealand, United Kingdom, United States ## Features - AI/Machine Learning - API - Access Controls/Permissions - Activity Dashboard - Ad hoc Query - Behavioural Targeting - CAN-SPAM Compliance - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Tracking - Channel Management - Contact Database - Contact Management - Content Management - Conversion Tracking - Customer Profiles - Customer Segmentation - Customisable Dashboard - Customisable Reports - Customisable Templates - Dashboard - Dashboard Creation - Data Connectors - Data Import/Export - Data Management - Data Visualisation - Email Tracking - Event Triggered Actions - Interaction Tracking - Landing Pages/Web Forms - Lead Generation - Marketing Automation - Marketing Management - Match & Merge - Mobile Optimization - Multiple Data Sources - Performance Metrics - Personalisation - Real-Time Analytics - Reporting & Statistics - Reporting/Analytics - Social Marketing - Social Media Integration - Subscriber Management - Target Account Identification - Trend Analysis - Visual Analytics - Website Analytics ... and 29 more features ## Integrations (27 total) - BigCommerce - Calendly - Chargebee - Google Ads - Gorgias - HubSpot CRM - Instapage - Intercom - LiveChat - Lob - Meta for Business - Pipedrive - PrestaShop - Recurly - Salesforce Sales Cloud ... and 12 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - 24/7 (Live rep) - Chat ## Category - [All-in-One Marketing Platform Software](https://www.capterra.co.uk/directory/32155/all-in-one-marketing/software) ## Related Categories - [All-in-One Marketing Platform Software](https://www.capterra.co.uk/directory/32155/all-in-one-marketing/software) - [AI Marketing Tools](https://www.capterra.co.uk/directory/34136/ai-marketing-tools/software) - [Email Marketing Software](https://www.capterra.co.uk/directory/30013/email-marketing/software) - [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software) - [Lead Generation Software](https://www.capterra.co.uk/directory/30963/lead-generation/software) ## Alternatives 1. [HubSpot Marketing Hub](https://www.capterra.co.uk/software/171840/hubspot-marketing) — 4.5/5 (6230 reviews) 2. [Brevo](https://www.capterra.co.uk/software/132996/brevo) — 4.6/5 (3446 reviews) 3. [Mailchimp](https://www.capterra.co.uk/software/110228/mailchimp) — 4.5/5 (17604 reviews) 4. [MailerLite](https://www.capterra.co.uk/software/136603/mailerlite) — 4.7/5 (2259 reviews) 5. [ActiveCampaign](https://www.capterra.co.uk/software/79367/activecampaign) — 4.6/5 (2561 reviews) ## Reviews ### "Do yourself a favour and use Ortto\!" — 5.0/5 > **Cameron** | *13 November 2024* | Public Policy | Recommendation rating: 10.0/10 > > **Pros**: They system strikes the perfect balance between being powerful AND easy to use. It's almost magical\! The integration with Salesforce also works really well - far superior to other systems like Marketing Cloud. > > **Cons**: Any cons are relatively small things. There are some odd menu behaviours and other very small things, and some of their documentation and settings can be a bit confusing to understand. But none of these things are major issues once you understand how it all works. > > Our experience has been fantastic. Especially the onboarding process. Their support team is very knowledgeable and responsive. ----- ### "Falsely accusing of going over usage; do not recommend" — 1.0/5 > **Idir** | *18 May 2026* | Computer Software | Recommendation rating: 0.0/10 > > **Pros**: They have many features that you would need such as inbox, support widget, knowledge bases as well as the most important ones such us multi channel automation and email, it is a complete platform. > > **Cons**: The handling of grandfathered users is extremely shady and the support team is unfortunately unhelpful. I was a user of Autopilot before it was rebranded to Ortto, for years I had no issues and kept using the knowledge base feature, and one day they closed my account accusing me of going over the limit for 3 months, I only had 1 contact and it is shown in my usage report, but they told me I had 100,000 contacts and for that they decided to close my account and claiming they cannot view logs to confirm. > > It used to be a positive experience until they decided to quietly delete grandfathered free users from the platform by lying about their reasons, I wasn't even warned or anything, just deleted my data and falsely accusing me despite having all the proof directly inside my account but chose to ignore it. ----- ### "Good tool but some things to improve" — 3.0/5 > **Adrien** | *19 May 2020* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: I like the simplicity and the design of the tool. It's very easy to understand and to set up. There a lot of connections with other platforms such ad Google Ads Facebook and CRMs. > > **Cons**: I do not like the price model, it's quite expansive. Be careful. And the connectivity with Pipedrive is not very good. > > Autopilot has been a good tool to use but we had too many issues with the tool. There were a lot of disconnections with Pipedrive. The e-mail features are not that great. ----- ### "Does not worth it's money" — 3.0/5 > **Aleksandr** | *25 April 2021* | Computer Software | Recommendation rating: 5.0/10 > > **Pros**: I can not withstand the temptation to compare Autopilot to Intercom. So.. 2 rewievs in 1? It is somehow more stable than Intercom and overall offers a bit smoother experience. API server are bit more stable, less 500. Dashboard is ... standard. I mean at some point Autopilot and Intercom dashboards become prety much the same having the main differences in namings. Autopilot have journeys which are the same as Intercoms lifecycles (onboardings), there are the same chats, same integrations, same conversation channels. API recently got a long awaited updated and email is no longer the sole unique key - the thing that drove a number of customers including me away, because sometimes it is required to have different customers with a same email or without email at all. Well, now it is fixed. > > **Cons**: Autopilot offers no client libs except for JavaScript. You want to use it - you write your own client library, this is something you better keep in mind if your scenario includes server side events. It's API is somewhat cumbersome to understand. The technical support is a bit better that Intercoms, but I can not say it was of a much help. Probably the biggest issue we faced with autopilot is constant feeling that product developers would prefer not to meet client's need, they are living in a world where clients solve their problems on their own. Ivory tower one could say, huh? > > Overall, Autopilot seems to lag behind of Intercom in a term of features, developer support, documentation, and adoption. There are much less how to's, and it is rarely discussed on the internet. In my opinion, it is poorly priced in a terms of proce-features. I'd keep an eye on it as it may be able to make a leap and offer full-fledged solution. It is not there yet. ----- ### "Modern Marketing Automation" — 5.0/5 > **Dale** | *11 September 2023* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: As a new product, it shows, there is no clunky interface or technical debt. Everything is laid out well and works together. The new Talk feature is amazing and the AI-suggested replies are always on point. > > **Cons**: Very little to dislike, a small criticism is the flexibility of the Chargebee integration however this is only minor. > > It's been great to implement and continue to build operations on top of. ----- Page: 1 / 6\ Next: [Next page](https://www.capterra.co.uk/software/131879/autopilot?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/131879/autopilot) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data