Optimove

Who Uses Optimove?

Online businesses in retail, gaming, fintech, services, apps, etc. looking to grow their business through their existing customers.

What Is Optimove?

Optimove is the Science-first Relationship Marketing Hub. With an actionable CDP at its core, it autonomously transforms customer data into actionable insights, helping customer-centric brands drive measurable growth. Optimove enables the smart orchestration, measurement and optimization of personalized multi-channel campaigns, resulting in improved customer experience, retention and LTV. Optimove is used by leading brands, including Staples, Deezer, GVC, J.Jill, lastminute.com and Sweaty Betty

Optimove Details

Optimove

http://www.optimove.com

Founded 2009

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Starting price

US$4,000.00/month
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Free Version

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Free Trial

Free Trial No
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Optimove deployment and support

Support

  • 24/7 (Live rep)

Deployment

  • Cloud, SaaS, Web-based

Training

  • In Person
  • Live Online
  • Documentation

Optimove Features

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Segmentation
  • Customisable Branding
  • Customisable Forms
  • Customisable Reports
  • Customisable Templates
  • Customizable Fields
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Social Media Integration
  • Social Promotion
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • Web Forms
  • Workflow Management

View full list of Campaign Management Software

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Behaviour Tracking
  • Behavioural Analytics
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Channel Management
  • Contact Database
  • Contact Management
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customisable Templates
  • Data Integration
  • Email Management
  • Email Marketing
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • GDPR Compliance
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Personalisation
  • Predictive Analytics
  • Predictive Modeling
  • Real Time Analytics
  • Real Time Data
  • Recommendations
  • Reporting & Statistics
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Third Party Integrations

View full list of Customer Data Platforms

  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Behaviour Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Chat/Messaging
  • Churn Management
  • Communication Management
  • Community Management
  • Content Creation
  • Content Management
  • Customer Database
  • Customer Experience Management
  • Customer Segmentation
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Customizable Fields
  • Drag & Drop
  • Email Management
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • Gamification
  • Live Chat
  • Monitoring
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Social Media Integration
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Third Party Integrations
  • Video Support
  • Visual Analytics
  • Widgets
  • Workflow Management

View full list of Customer Engagement Software

  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • CRM
  • Calendar Management
  • Campaign Management
  • Commission Calculations
  • Commission Management
  • Communication Management
  • Content Management
  • Credit Card Processing
  • Customer Database
  • Customisable Reports
  • Data Import/Export
  • Distributor Management
  • Electronic Payments
  • Email Distribution
  • Email Management
  • Inventory Management
  • Invoice Management
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Member Accounts
  • Multi-Channel Marketing
  • Multi-Country
  • Multi-Currency
  • Multi-Language
  • Online Payments
  • Order Management
  • Payments Disbursement
  • Prospecting Tools
  • Real Time Analytics
  • Real Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Rewards Management
  • Sales Reports
  • Sales Tax Management
  • Shipping Management
  • Social Media Integration
  • Social Promotion
  • Template Management
  • Third Party Integrations
  • Tiered Commissions
  • Transaction Monitoring
  • User Management
  • eCommerce Management

View full list of MLM Software

Optimove Alternatives

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Optimove Reviews for UK Users

Read all reviews

Overall rating

4.5/5

Average score

Ease of Use 4.5
Customer Service 5
Features 4.5
Value for Money 5

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Verified Reviewer
Digital Marketing Executive
Insurance, 51-200 Employees
Used the Software for: 1+ year
  • Overall Rating
    4 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    4 /5
  • Customer Support
    Unrated
  • Value for Money
    Unrated
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 26/11/2019

"Really good for conversions"

Comments: Overall pretty decent. Worth investing the time into it.

Pros: The activity triggers are a really great feature. A great marketing tool for sending out personalised offers.

Cons: Some of the processes could be made simpler. The interface is also quite clunky which is a real shame.

  • Reviewer Source 
  • Reviewed on 26/11/2019
Bryson E.
eCommerce Coordinator
Consumer Electronics, 51-200 Employees
Used the Software for: 1-5 months
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 26/03/2018

"Personalized Offers = Greater Conversions"

Comments: You get more from your existing customers than you ever thought was possible. This platform helps you further understand your customers and helps create efficiencies where necessary as they move through the funnel. Things like activity triggers are very helpful when you are setting up more leads.

Pros: With this software, it is possible to fine tune what is necessary to see more outcomes with leads. While the business might have a pool of good leads, this platform helps increase revenue with truly making offers that customers are looking for. Finding the right offer is tough and is time-consuming, but this tool has been extremely helpful in focusing specifically on converting. This takes the headaches out of finding the right formula to make leads happy.

Cons: I like the setup for seeing the progress of channels, but maybe exporting data could be a little more automated/streamlined.

  • Reviewer Source 
  • Reviewed on 26/03/2018