Who Uses This Software?

Online businesses in retail, gaming, fintech, services, apps, etc. looking to grow their business through their existing customers.

Average Ratings

2 reviews
  • Overall 4.5 / 5
  • Ease of Use 4.5 / 5
  • Customer Service 5 / 5
  • Features 4.5 / 5
  • Value for Money 5 / 5

Product Details

  • Starting Price US$4,000.00/month
  • Free Version No
  • Free Trial No
  • Deployment Cloud, SaaS, Web
  • Training In Person
    Live Online
  • Support 24/7 (Live Rep)

Vendor Details

  • Optimove
  • http://www.optimove.com
  • Founded 2009

About Optimove

Optimove is the Science-first Relationship Marketing Hub. With an actionable CDP at its core, it autonomously transforms customer data into actionable insights, helping customer-centric brands drive measurable growth. Optimove enables the smart orchestration, measurement and optimization of personalized multi-channel campaigns, resulting in improved customer experience, retention and LTV. Optimove is used by leading brands, including Staples, Deezer, GVC, J.Jill, lastminute.com and Sweaty Betty

Optimove Features

  • Channel Management
  • Contact Database
  • Email Marketing
  • Event Triggered Actions
  • Lead Management
  • Multi-Campaign
  • Behavioural Analytics
  • Campaign Management
  • Customer Profiles
  • Customer Segmentation
  • Data Integration
  • Data Matching
  • GDPR Compliance
  • Personalisation
  • Predictive Modeling
  • Analytics
  • Churn Management
  • Communication Management
  • Community Management
  • Content Syndication
  • Feedback Collection
  • Gamification
  • Live Chat
  • Video Content
Vendor has not completed this information.

Optimove Most Helpful Reviews

Personalized Offers = Greater Conversions

Reviewed on 26/03/2018
Bryson E.
eCommerce Coordinator
Consumer Electronics, 51-200 Employees
Used the Software for: 1-5 months
Reviewer Source 
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: You get more from your existing customers than you ever thought was possible. This platform helps you further understand your customers and helps create efficiencies where necessary as they move through the funnel. Things like activity triggers are very helpful when you are setting up more leads.

Pros: With this software, it is possible to fine tune what is necessary to see more outcomes with leads. While the business might have a pool of good leads, this platform helps increase revenue with truly making offers that customers are looking for. Finding the right offer is tough and is time-consuming, but this tool has been extremely helpful in focusing specifically on converting. This takes the headaches out of finding the right formula to make leads happy.

Cons: I like the setup for seeing the progress of channels, but maybe exporting data could be a little more automated/streamlined.

Really good for conversions

Reviewed on 26/11/2019
Verified Reviewer
Digital Marketing Executive
Insurance, 51-200 Employees
Used the Software for: 1+ year
Reviewer Source 
4 / 5
Ease of Use
4 / 5
Features & Functionality
Customer Support
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Overall pretty decent. Worth investing the time into it.

Pros: The activity triggers are a really great feature. A great marketing tool for sending out personalised offers.

Cons: Some of the processes could be made simpler. The interface is also quite clunky which is a real shame.

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