Optimove

Optimove

by Optimove

Who Uses Optimove?

Online businesses in retail, gaming, fintech, services, apps, etc. looking to grow their business through their existing customers.

What Is Optimove?

Optimove is the Science-first Relationship Marketing Hub. With an actionable CDP at its core, it autonomously transforms customer data into actionable insights, helping customer-centric brands drive measurable growth. Optimove enables the smart orchestration, measurement and optimization of personalized multi-channel campaigns, resulting in improved customer experience, retention and LTV. Optimove is used by leading brands, including Staples, Deezer, GVC, J.Jill, lastminute.com and Sweaty Betty

Optimove Details

Optimove

http://www.optimove.com

Founded 2009

Optimove Pricing Overview

Optimove does not have a free version and does not offer a free trial. Optimove paid version starts at US$4,000.00/month.

Starting Price

US$4,000.00/month

Free Version

No

Free Trial

No

Deployment

Cloud, SaaS, Web

Training

In Person

Live Online

Documentation

Support

24/7 (Live Rep)

Optimove Features

Campaign Management Software
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Behavioural Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalisation
Predictive Modeling
Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

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Optimove Reviews for UK Users

Showing 2 of 2 reviews

Overall
4.5/5
Ease of Use
4.5/5
Customer Service
5/5
Features
4.5/5
Value for Money
5/5
Bryson E.
eCommerce Coordinator
Consumer Electronics, 51-200 Employees
Used the Software for: 1-5 months
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 26/03/2018

"Personalized Offers = Greater Conversions"

Comments: You get more from your existing customers than you ever thought was possible. This platform helps you further understand your customers and helps create efficiencies where necessary as they move through the funnel. Things like activity triggers are very helpful when you are setting up more leads.

Pros: With this software, it is possible to fine tune what is necessary to see more outcomes with leads. While the business might have a pool of good leads, this platform helps increase revenue with truly making offers that customers are looking for. Finding the right offer is tough and is time-consuming, but this tool has been extremely helpful in focusing specifically on converting. This takes the headaches out of finding the right formula to make leads happy.

Cons: I like the setup for seeing the progress of channels, but maybe exporting data could be a little more automated/streamlined.

  • Reviewer Source 
  • Reviewed on 26/03/2018
Verified Reviewer
Digital Marketing Executive
Insurance, 51-200 Employees
Used the Software for: 1+ year
  • Overall Rating
    4/5
  • Ease of Use
    4/5
  • Features & Functionality
    4/5
  • Customer Support
    Unrated
  • Value for Money
    Unrated
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 26/11/2019

"Really good for conversions"

Comments: Overall pretty decent. Worth investing the time into it.

Pros: The activity triggers are a really great feature. A great marketing tool for sending out personalised offers.

Cons: Some of the processes could be made simpler. The interface is also quite clunky which is a real shame.

  • Reviewer Source 
  • Reviewed on 26/11/2019