What is Oktopost?

Oktopost's social media management, social listening, and employee advocacy solutions enable large B2B organizations to amplify their brand on social and measure the real impact of social on the business. Oktopost allows marketers to better engage with customers and prospects, get actionable insights, and prove ROI.

Integrating natively with all major marketing automation and CRM platforms, Oktopost helps leverage social data to improve customer experience and drive revenue growth.

Who Uses Oktopost?

Oktopost empowers B2B enterprise and mid-market companies across Tech, Financial Services, Healthcare and other sectors to adopt a data-driven approach to social media marketing.

Where can Oktopost be deployed?

Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)

About the vendor

  • Oktopost
  • Founded in 2011
  • Phone Support
  • Chat

Countries available

Australia, Austria, Belgium, Canada, Germany and 6 others

Languages

English

Oktopost pricing

Starting Price:

Not provided by vendor
  • No free version

Oktopost does not have a free version.

About the vendor

  • Oktopost
  • Founded in 2011
  • Phone Support
  • Chat

Countries available

Australia, Austria, Belgium, Canada, Germany and 6 others

Languages

English

Oktopost videos and images

Oktopost Software - Social BI
Oktopost Software - Post Console
Oktopost Software - Calendar
Oktopost Software - Social Inbox
Oktopost Software - Advocacy Board
View 6 more
Oktopost video
Oktopost Software - Social BI
Oktopost Software - Post Console
Oktopost Software - Calendar
Oktopost Software - Social Inbox
Oktopost Software - Advocacy Board

Compare Oktopost pricing with similar products

Oktopost

N/A
Free Version
Free Trial
US$49.00/month
Free Version
Free Trial
US$45.00/month
Free Version
Free Trial
N/A
Free Version
Free Trial

Features of Oktopost

  • API
  • Activity Dashboard
  • Automated Publishing
  • Brand Tracking
  • Campaign Analytics
  • Campaign Management
  • Campaign Tracking
  • Collaboration Tools
  • Communication Management
  • Competitor Monitoring
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Engagement
  • Customisable Reports
  • Dashboard
  • Data Import/Export
  • Data Visualisation
  • Employee Database
  • Employee Engagement Software
  • Engagement Tracking
  • Gamification
  • Keyword Filtering
  • Keyword Tracking
  • Lead Capture
  • Lead Management
  • Mobile Access
  • Monitoring
  • Multi-Account Management
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Performance Metrics
  • Post Scheduling
  • Publish Scheduling
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Search/Filter
  • Sentiment Analysis
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Sharing
  • Tagging
  • Third Party Integrations
  • Trend Analysis
  • Workflow Management

Alternatives to Oktopost

Build customer relationships for life with data-first digital marketing Learn more about Salesforce Marketing Cloud
Social media management tool with brand monitoring, content sharing, multiple networks support, social media/email analysis & tracking.
Full featured digital marketing platform built for marketing agencies
Synerise is an AI Growth Ecosystem for B2C & B2B that provides 360 Customer view and cutting-edge personalization.
Zoho CRM empowers organisations with a complete customer relationship lifecycle management solution.
monday.com is a cloud Work OS, where teams run their projects and everyday work, whether they are in the office, home or on-the-go. Learn more about monday.com
The Unified Customer Experience Management Platform
Sprout Social offers social media engagement, publishing, analytics, listening and reporting solutions for leading agencies and brands.
Coosto is a leading content & social media marketing tool that is designed to help marketers create and distribute valuable content.
Web-based social marketing dashboard that provides customer social network posting and management, analytics, and more.
Using the eclincher social media management tool helps businesses & agencies get things done on social and grow their brand reach. Learn more about eClincher
An omnichannel CRM life sciences platform built on Microsoft Cloud for healthcare.
Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster.

Reviews of Oktopost

Average score

Overall
4.4
Ease of Use
4.5
Customer Service
4.5
Features
4.0
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
51%
4
38%
3
11%
Lucy J.
Lucy J.
Head of Content in
Verified LinkedIn User
Internet, 11-50 Employees
Used the Software for: 6-12 months
Reviewer Source
Source: GetApp

Reporting, conversion tracking, advocacy - complete social reporting!

5 7 years ago

Comments: Strategic Internet Consulting have been using Oktopost for around six months to support social media activity in our Inbound campaigns. More comprehensive than simple scheduling tools, it was the social advocacy board that first drew us to the tool, plus HubSpot integration, and detailed reporting on social conversion. As an agency user, we're now Silver Oktopost Partners.

Pros:

- Advocacy board. Any content that is sent via main business profiles appears on a unique user board for everyone in the company to promote via their own work accounts, increasing reach and engagement. - HubSpot integration and detailed conversion tracking to better assess social effectiveness - Autoposting features and bulk upload options for faster social message creation and scheduling (across all social platforms, not just twitter) - Feedly integration to make sharing industry content easy - Monitoring sections to view engagement and interaction - Campaign segmentation for easy use, scheduling and tracking

Cons:

In the future we'd like to see more segmentation on the leaderboard - by social campaign if possible, as not everyone in the business needs to post on all topics. Having the chrome app pull through images when sharing to twitter would be useful too, but not too big an issue! A paid ads integration might be asking a lot but would be interesting to see.

Verified Reviewer
Marketing Manager in Romania
Verified LinkedIn User
Information Technology & Services, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source

Overall good social media management, but can use some polish

4 2 years ago

Comments: Overall good - once the two liked items in my review get addressed it'll be great.

Pros:

Integrations - Oktopost can be connected to the most popular social media accounts (Facebook, Twitter, LinkedIn, Instagram), Bitly, and Google Analytics.

Cons:

Editing recurring posts - our previous software would let us edit a whole series of recurring posts if we needed to do any updates to that series. With Oktopost, once you schedule recurring posts, you have to then edit them one by one if you need to. Scheduling - when scheduling, I want to see which days already have posts in them so we avoid overlap.

Constance Z.
Digital Marketer in France
Computer Software, 1,001-5,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Great and convenient tool, easy to use

4 2 months ago New

Comments: It is a great experience overall.

Pros:

You can plan as many posts as you want and you can select campaigns to track the results

Cons:

The Analytics tools are not as developed as I wish, it would be great to have API with Hubspot or any CRM to connect each campaign. We are not able to publish carousel on linkedin or the format does not look right. It would be amazing to be able to plan many carousels on the tool aswell

Verified Reviewer
Marketing Manager in US
Verified LinkedIn User
Information Technology & Services, 5,001-10,000 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

User Friendly - but VERY Basic

3 3 years ago

Comments: Generally like it but feel it might be for companies starting their journey out on social and employee advocay.

Pros:

It is a tool that is extremely user friendly, making it easy to train teams that are required to use it. Makes post scheduling very easy.

Cons:

It doesn't inform a user when their profile is disconnected so someone can still be sharing daily without realizing it isn't going through. Doesn't allow media uploads like large video files for users to share - more link based.

Chris j. B.
Chris j. B.
Digital Communications Officer in
Verified LinkedIn User
Research, 51-200 Employees
Used the Software for: 1-5 months
Reviewer Source
Source: GetApp

One of the best social marketing platforms

5 6 years ago

Comments: Social marketing is difficult for our team because we don't often have huge amounts of time to spend getting campaigns up and running. We also need to find out how our campaigns performed - for both engagement and conversions. Oktopost allows us to deploy a fully scheduled campaign in about 5 minutes. We can also see analytics for each and every campaign, across a whole range of KPI's and metrics. Reporting on our communications activities is now as easy as exporting a few PDF's. These aren't vanity metrics either, they are all tied to major business objectives. Oktopost also lets us monitor social in vertical streams, so we can follow our own feed and messages just as easily as we can monitor the competition, track keywords and identify conversation topics to join. The employee advocacy platform within Oktopost has also transformed how we communicate with our staff and they can now share our organisation messages from their own accounts and have it fully tracked and aggregated as part of a campaign. We can also curate content directly from Oktopost. This content can be directly assigned to a campaign too, which is measured in the per-campaign analytics. The campaign tagging is also fantastic, because we can run reports filtered by internal groups and communications objectives. Overall, we are extremely happy with Oktopost. The product is great, but the support team is even better. They are friendly, offered us a discount as a non-profit, and answer questions quickly.

Pros:

• Outstanding customer support • Unique product - the campaign focus is excellent for marketing teams • Campaign tagging for report filtering • Reports are best-in-class with important metrics (conversion funnel)

Cons:

• Basic in-app curation engine (although browser extension improves this functionality) • Limited social account overview feature in reporting