What Is Oktopost?
Oktopost's social media management, social listening, and employee advocacy solutions enable B2B organizations to amplify their brand on social and measure the real impact of social on the business. Oktopost allows marketers to better engage with customers and prospects, get actionable insights, and prove ROI.
Integrating natively with all major marketing automation and CRM platforms, Oktopost helps leverage social data to improve customer experience and drive revenue growth.
Who Uses Oktopost?
Oktopost empowers B2B enterprise and mid-market companies across Tech, Financial Services, Healthcare and other sectors to adopt a data-driven approach to social media marketing.
Oktopost Details
Oktopost
Founded in 2011
Oktopost pricing
Starting Price:
- No free version
Oktopost does not have a free version.
Oktopost Details
Oktopost
Founded in 2011
Oktopost videos and images
Oktopost deployment and support
Support
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat
Deployment
- Cloud, SaaS, Web-based
- Android (Mobile)
- iPhone (Mobile)
- iPad (Mobile)
Training
- Live Online
- Webinars
- Documentation
- Videos
Features of Oktopost
Advocacy Software
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Advocate Management
- Alerts/Notifications
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Communication Management
- Contact Database
- Contact Management
- Content Library
- Content Management
- Customer Advocacy
- Customer Segmentation
- Customisable Branding
- Customisable Reports
- Customisable Templates
- Customizable Fields
- Data Import/Export
- Email Alerts
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Employee Advocacy
- Engagement Tracking
- Event Triggered Actions
- Filtering
- Forms Management
- Gamification
- Multi-Campaign
- Nonprofit Advocacy
- Pre-Approved Content Library
- Real Time Analytics
- Real-time Updates
- Reporting & Statistics
- Reporting/Analytics
- Rewards Management
- Search/Filter
- Social Advertising
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Surveys & Feedback
- Template Management
- Third Party Integrations
- Widgets
Brand Management Software
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Approval Process Control
- Artwork Management
- Brand Guidelines
- CRM
- Campaign Management
- Change Management
- Collaboration Tools
- Commenting/Notes
- Content Library
- Content Management
- Customisable Branding
- Customisable Reports
- Customisable Templates
- Data Import/Export
- Digital Asset Management
- Document Storage
- Drag & Drop
- Engagement Tracking
- File Management
- Filtering
- Fulfillment Distribution
- Image Editing
- Image Library
- Metadata Management
- Monitoring
- Multi-Channel Management
- Multi-Channel Marketing
- Multiple Output Formats
- Project Management
- Real Time Analytics
- Real Time Reporting
- Reporting & Statistics
- Role-Based Permissions
- Search/Filter
- Single Sign On
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Tagging
- Template Management
- Third Party Integrations
- Version Control
- Visual Analytics
- Workflow Management
Competitive Intelligence Software
- API
- Activity Dashboard
- Alerts/Notifications
- Benchmarking
- Campaign Analytics
- Campaign Management
- Competitive Analysis
- Customer Profiles
- Customer Segmentation
- Customisable Reports
- Customisable Templates
- Data Import/Export
- Data Visualisation
- Engagement Tracking
- Forecasting
- Keyword Tracking
- Mobile Alerts
- Monitoring
- Performance Metrics
- Real Time Analytics
- Real Time Comparisons
- Real Time Data
- Reporting/Analytics
- SEO Management
- Search/Filter
- Sentiment Analysis
- Social Media Integration
- Social Media Monitoring
- Tagging
- Third Party Integrations
- Trend Analysis
- Web Tracking
- Web Traffic Reporting
- Website Monitoring
Content Marketing Software
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Approval Process Control
- Audience Targeting
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Categorisation/Grouping
- Content Library
- Content Management
- Conversion Tracking
- Customisable Branding
- Customisable Templates
- Data Import/Export
- Data Visualisation
- Drag & Drop
- Editorial Calendar
- Email Marketing
- Engagement Tracking
- Filtering
- Multi-Channel Campaigns
- Publish Scheduling
- Reporting & Statistics
- SEO Management
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Template Management
- Third Party Integrations
- Workflow Management
Customer Engagement Software
- AB Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Behaviour Tracking
- CRM
- Campaign Analytics
- Campaign Management
- Chat/Messaging
- Churn Management
- Communication Management
- Community Management
- Content Creation
- Content Management
- Customer Database
- Customer Experience Management
- Customer Segmentation
- Customisable Branding
- Customisable Reports
- Customisable Templates
- Customizable Fields
- Drag & Drop
- Email Management
- Engagement Tracking
- Event Triggered Actions
- Feedback Management
- Gamification
- Live Chat
- Monitoring
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Language
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Notifications
- Real Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Social Media Integration
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Third Party Integrations
- Video Support
- Visual Analytics
- Widgets
- Workflow Management
Customer Experience Software
- API
- Access Controls/Permissions
- Alerts/Notifications
- CRM
- Collaboration Tools
- Customer Journey Mapping
- Customer Segmentation
- Customisable Branding
- Customisable Forms
- Customisable Reports
- Customisable Templates
- Customizable Fields
- Dashboard
- Data Visualisation
- Drag & Drop
- Email Management
- Engagement Tracking
- Feedback Management
- Knowledge Management
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Language
- NPS Survey Structure
- Negative Feedback Management
- Predictive Analytics
- Real Time Analytics
- Real Time Notifications
- Real Time Reporting
- Reporting/Analytics
- Sentiment Analysis
- Social Media Integration
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Text Analysis
- Third Party Integrations
- Trend Analysis
- Visual Analytics
- Workflow Management
Digital Magazine Software
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Advertising Management
- Approval Process Control
- Booking Management
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Scheduling
- Cataloguing/Categorisation
- Circulation Management
- Collaboration Tools
- Content Management
- Customisable Branding
- Customisable Reports
- Customisable Templates
- Data Visualisation
- Document Storage
- Drag & Drop
- Email Marketing
- Engagement Tracking
- Image Editing
- Layout & Design
- Magazines
- Mobile Access
- Monitoring
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Newsletters
- Newspapers
- Performance Metrics
- Promotions Management
- Real Time Analytics
- Reporting & Statistics
- SEO Management
- Search/Filter
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Subscription Management
- Tagging
- Template Management
- Third Party Integrations
- Visual Analytics
- Website Analytics
- Workflow Management
Employee Advocacy
- Badge Management
- Communication Management
- Content Management
- Dashboard
- Employee Database
- Employee Engagement Software
- Gamification
- Mobile Access
- Reporting/Analytics
- Single Sign On
- Social Media Integration
- Social Sharing
- Survey/Poll Management
Marketing Analytics Software
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Ad hoc Reporting
- Analytics/ROI Tracking
- Behaviour Tracking
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Attribution
- Charting
- Content Management
- Conversion Rate Optimisation
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Customisable Branding
- Customisable Reports
- Customisable Templates
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Visualisation
- Drag & Drop
- Email Marketing
- Engagement Tracking
- Keyword Tracking
- Monitoring
- Multi-Campaign
- Multi-Channel Management
- Multi-Channel Marketing
- Performance Metrics
- Predictive Analytics
- Real Time Analytics
- Real Time Data
- Real Time Reporting
- Reporting & Statistics
- Search/Filter
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Third Party Integrations
- Trend Analysis
- Visual Analytics
- Website Analytics
Marketing Automation Software
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Analytics/ROI Tracking
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Contact Management
- Conversion Tracking
- Customer Database
- Customisable Branding
- Customisable CTAs
- Customisable Forms
- Customization
- Data Import/Export
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Distribution
- Email Marketing
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Qualification
- Marketing Automation
- Marketing Calendar
- Mobile Access
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Marketing
- Multivariate Testing
- Real Time Data
- SMS Marketing
- Sales Analytics
- Search Marketing
- Segmentation
- Social Marketing
- Social Promotion
- Template Management
- Third Party Integrations
- Visual Analytics
- Website Analytics
- Website Visitor Tracking
- Workflow Management
Reputation Management Software
- AI/Machine Learning
- API
- Brand Tracking
- Campaign Analytics
- Campaign Management
- Campaign Scheduling
- Complaint Management
- Content Management
- Customer Experience Management
- Customisable Reports
- Engagement Tracking
- Hashtag Tracking
- Keyword Tracking
- Multi-Location
- Post Scheduling
- Real Time Monitoring
- Real Time Notifications
- Reporting/Analytics
- Response Management
- Review Display
- Review Generation
- Review Monitoring
- Review Notification
- Review Request
- Review Sharing
- SEO Management
- SMS Messaging
- Search/Filter
- Sentiment Analysis
- Social Media Integration
- Social Media Monitoring
- Surveys & Feedback
- Template Management
- Third Party Integrations
- Visual Analytics
- Widgets
Social CRM Tools
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Audience Targeting
- Brand Tracking
- CRM
- Calendar Management
- Calendar/Reminder System
- Collaboration Tools
- Communication Management
- Configurable Workflow
- Contact Database
- Contact Management
- Content Management
- Customer Database
- Customer Engagement
- Customer Social Profiles
- Customer Support
- Customisable Reports
- Customisable Templates
- Customizable Fields
- Data Import/Export
- Data Visualisation
- Drag & Drop
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Lead Capture
- Lead Nurturing
- Live Chat
- Marketing Automation
- Mobile Access
- Monitoring
- Multi-Channel Social Integration
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Sales Pipeline Management
- Search/Filter
- Sentiment Analysis
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Tagging
- Task Management
- Third Party Integrations
- Visual Analytics
- Workflow Management
Social Media Analytics Tools
- @mentions
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Automated Scheduling
- Benchmarking
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Scheduling
- Charting
- Commenting/Notes
- Competitor Monitoring
- Content Library
- Content Management
- Customisable Branding
- Customisable Reports
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Visualisation
- Engagement Tracking
- Influencer Tracking
- Keyword Tracking
- Lead Attribution
- Monitoring
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Performance Metrics
- Post Scheduling
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Sentiment Analysis
- Social Advertising
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Tagging
- Third Party Integrations
- Trend Analysis
- Visual Analytics
- Workflow Management
Social Media Management Tools
- @mentions
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Approval Process Control
- Automated Publishing
- Automated Scheduling
- Brand Tracking
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Collaboration Tools
- Commenting/Notes
- Content Management
- Customer Engagement
- Customisable Branding
- Customisable Reports
- Customisable Templates
- Data Visualisation
- Drag & Drop
- Engagement Tracking
- Filtering
- Image Library
- Keyword Tracking
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Management
- Multi-Channel Marketing
- Post Scheduling
- Real Time Analytics
- Real Time Monitoring
- Reporting & Statistics
- Reporting/Analytics
- Role-Based Permissions
- Sentiment Analysis
- Social Advertising
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Tagging
- Template Management
- Third Party Integrations
- Trend Analysis
- Visual Analytics
- Workflow Management
Social Media Marketing Tools
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Automated Publishing
- Automated Scheduling
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Click Tracking
- Commenting/Notes
- Contact Management
- Content Library
- Content Management
- Conversion Tracking
- Customer Segmentation
- Customisable Branding
- Customisable Reports
- Customisable Templates
- Data Import/Export
- Data Visualisation
- Drag & Drop
- Email Marketing
- Engagement Tracking
- Image Library
- Keyword Filtering
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Management
- Multi-Channel Marketing
- Performance Metrics
- Post Scheduling
- Real Time Analytics
- Real Time Data
- Reporting & Statistics
- Reporting/Analytics
- Social Advertising
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Tagging
- Third Party Integrations
- Trend Analysis
- Visual Analytics
- Workflow Management
Social Media Monitoring Software
- @mentions
- API
- Activity Dashboard
- Activity Tracking
- Alerts / Escalation
- Audience Targeting
- Benchmarking
- Campaign Analytics
- Campaign Management
- Campaign Scheduling
- Commenting/Notes
- Competitive Analysis
- Configurable Alerts
- Content Library
- Content Management
- Customer Engagement
- Customisable Reports
- Dashboard
- Data Visualisation
- Email Alerts
- Engagement Tracking
- Filtering
- Impact Measurement
- Influencer Tracking
- Keyword Tracking
- Mobile Alerts
- Monitoring
- Multi-Channel Management
- Multi-Channel Marketing
- Performance Metrics
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Notifications
- Real Time Reporting
- Real-time Updates
- Reporting & Statistics
- Reputation Management
- Sentiment Analysis
- Social Advertising
- Social Listening
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Tagging
- Third Party Integrations
- Trend Analysis
- Visual Analytics
- Workflow Management
Social Selling Software
- Automated Publishing
- Compliance Management
- Content Discovery
- Content Management
- Employee Advocacy
- Gamification
- Lead Engagement
- Performance Metrics
- Pre-Approved Content Library
- Single Sign On
- Social Media Integration
- Social Media Monitoring
Web Analytics Tools
- AB Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts / Escalation
- Alerts/Notifications
- Behaviour Tracking
- Campaign Analytics
- Campaign Management
- Charting
- Conversion Rate Optimisation
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Customisable Branding
- Customisable Reports
- Customisable Templates
- Dashboard Creation
- Data Import/Export
- Data Visualisation
- Drag & Drop
- Engagement Tracking
- Funnel Analysis
- Goal Setting / Tracking
- Heatmaps
- Keyword Tracking
- Monitoring
- Multiple Site Management
- Pageview Tracking
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Notifications
- Real Time Reporting
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- SEO Management
- Sales Trend Analysis
- Screen Activity Recording
- Search/Filter
- Site Search Tracking
- Social Media Integration
- Surveys & Feedback
- Tagging
- Third Party Integrations
- Time on Site Tracking
- Trend Analysis
- User Interaction Tracking
- Visitor Tracking
- Visual Analytics
- Visualisation
- Web Traffic Reporting
- Website Analytics
- Widgets
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Reviews of Oktopost
Read all 70 reviews
Lucy J.
Reporting, conversion tracking, advocacy - complete social reporting!
Comments: Strategic Internet Consulting have been using Oktopost for around six months to support social media activity in our Inbound campaigns. More comprehensive than simple scheduling tools, it was the social advocacy board that first drew us to the tool, plus HubSpot integration, and detailed reporting on social conversion. As an agency user, we're now Silver Oktopost Partners.
Pros:
- Advocacy board. Any content that is sent via main business profiles appears on a unique user board for everyone in the company to promote via their own work accounts, increasing reach and engagement. - HubSpot integration and detailed conversion tracking to better assess social effectiveness - Autoposting features and bulk upload options for faster social message creation and scheduling (across all social platforms, not just twitter) - Feedly integration to make sharing industry content easy - Monitoring sections to view engagement and interaction - Campaign segmentation for easy use, scheduling and tracking
Cons:
In the future we'd like to see more segmentation on the leaderboard - by social campaign if possible, as not everyone in the business needs to post on all topics. Having the chrome app pull through images when sharing to twitter would be useful too, but not too big an issue! A paid ads integration might be asking a lot but would be interesting to see.
Verified Reviewer
Overall good social media management, but can use some polish
Comments: Overall good - once the two liked items in my review get addressed it'll be great.
Pros:
Integrations - Oktopost can be connected to the most popular social media accounts (Facebook, Twitter, LinkedIn, Instagram), Bitly, and Google Analytics.
Cons:
Editing recurring posts - our previous software would let us edit a whole series of recurring posts if we needed to do any updates to that series. With Oktopost, once you schedule recurring posts, you have to then edit them one by one if you need to. Scheduling - when scheduling, I want to see which days already have posts in them so we avoid overlap.
Claire-elizabeth C.
Highly Recommended
Comments: Very positive. The program goes above and beyond what you can expect of a social media management tool. The company itself is a delight to work with. They have fantastic customer support and I would recommend them to anyone.
Pros:
The integration of multiple different social media platforms is seamless and makes managing a great number of profiles easy. The analytics are insightful and laid out in a way that is easy to understand and present to anyone who might need to see it. The streams function also gives wonderful opportunity for competitor listening also.
Cons:
While the streams function gives the opportunity for competitor listening, it is definitely one of the parts of Oktopost that needs development. However, Oktopost is very open about their development efforts and I have no doubt that this is something they plan to work on.
Verified Reviewer
User Friendly - but VERY Basic
Comments: Generally like it but feel it might be for companies starting their journey out on social and employee advocay.
Pros:
It is a tool that is extremely user friendly, making it easy to train teams that are required to use it. Makes post scheduling very easy.
Cons:
It doesn't inform a user when their profile is disconnected so someone can still be sharing daily without realizing it isn't going through. Doesn't allow media uploads like large video files for users to share - more link based.
Alternatives Considered: HubSpot Marketing Hub and Hootsuite
Reasons for Switching to Oktopost: Pricing was very competitive.
Tony N.
Oktopost Easily Turns Employees into Social Advocates with Only a Few Clicks
Comments: It can be difficult to get employees on board with consistently sharing your company social posts, even if they want to. With this software the confusion and frustration is eliminated with an easy to use interface and quick process for sharing all company social posts. Not just for me but for all those internally who have been chosen to be advocates.
Pros:
The comprehensive dashboard with all available company social posts I can share. The ease of posting to my LinkedIn with only a couple of clicks. The ability to share immediately or in the future when the software determines it's the best time to share. It takes the guessing game out of it for me and the other selected advocates. I really love it.
Cons:
I have not experienced anything I wish was different. It works as I expect and empowers me to be a better promoter of my company's social media which is directly tied to our company goals. It functions as expected and I would not change the user interface.
