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Who Uses Oktopost?

Oktopost empowers B2B enterprise and mid-market companies across Tech, Financial Services, Healthcare and other sectors to adopt a data-driven approach to social media marketing.

What Is Oktopost?

Oktopost's social media management, social listening, and employee advocacy solutions enable B2B organizations to amplify their brand on social and measure the real impact of social on the business. Oktopost allows marketers to better engage with customers and prospects, get actionable insights, and prove ROI.

Integrating natively with all major marketing automation and CRM platforms, Oktopost helps leverage social data to improve customer experience and drive revenue growth.

Oktopost Details

Oktopost

http://www.oktopost.com

Founded 2013

Oktopost Software - Social BI
Oktopost Software - Post Console
Oktopost Software - Calendar
Oktopost Software - Social Inbox
Oktopost Software - Advocacy Board
Oktopost video
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Oktopost Software - Social BI - thumbnail
Oktopost Software - Post Console - thumbnail
Oktopost Software - Calendar - thumbnail
Oktopost Software - Social Inbox - thumbnail
Oktopost Software - Advocacy Board - thumbnail

Oktopost pricing overview

Oktopost does not have a free version.

Starting Price

Not provided by vendor

Free Version

No

Oktopost deployment and support

Support

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • Chat

Deployment

  • Cloud, SaaS, Web-based
  • Android (Mobile)
  • iPhone (Mobile)
  • iPad (Mobile)

Training

  • Live Online
  • Webinars
  • Documentation
  • Videos

Oktopost Features

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Advocate Management
  • Alerts/Notifications
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Customer Advocacy
  • Customer Segmentation
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Customizable Fields
  • Data Import/Export
  • Email Alerts
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Employee Advocacy
  • Engagement Tracking
  • Event Triggered Actions
  • Filtering
  • Forms Management
  • Gamification
  • Multi-Campaign
  • Nonprofit Advocacy
  • Pre-Approved Content Library
  • Real Time Analytics
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Rewards Management
  • Search/Filter
  • Social Advertising
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Surveys & Feedback
  • Template Management
  • Third Party Integrations
  • Widgets

View full list of Advocacy Software

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Approval Process Control
  • Artwork Management
  • Brand Guidelines
  • CRM
  • Campaign Management
  • Change Management
  • Collaboration Tools
  • Commenting/Notes
  • Content Library
  • Content Management
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Data Import/Export
  • Digital Asset Management
  • Document Storage
  • Drag & Drop
  • Engagement Tracking
  • File Management
  • Filtering
  • Fulfillment Distribution
  • Image Editing
  • Image Library
  • Metadata Management
  • Monitoring
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Output Formats
  • Project Management
  • Real Time Analytics
  • Real Time Reporting
  • Reporting & Statistics
  • Role-Based Permissions
  • Search/Filter
  • Single Sign On
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Template Management
  • Third Party Integrations
  • Version Control
  • Visual Analytics
  • Workflow Management

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  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Charting
  • Competitive Analysis
  • Customer Profiles
  • Customer Segmentation
  • Customisable Reports
  • Customisable Templates
  • Data Import/Export
  • Data Visualisation
  • Email Alerts
  • Engagement Tracking
  • Forecasting
  • Keyword Tracking
  • Mobile Alerts
  • Monitoring
  • Multi-Channel Management
  • Performance Metrics
  • Price / Margin Management
  • Purchasing & Receiving
  • Real Time Analytics
  • Real Time Comparisons
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • Search/Filter
  • Sentiment Analysis
  • Social Media Integration
  • Social Media Monitoring
  • Tagging
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Website Monitoring

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  • Categorisation/Grouping
  • Content Library
  • Content Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Data Import/Export
  • Data Visualisation
  • Distribution Management
  • Drag & Drop
  • Editorial Calendar
  • Email Marketing
  • Engagement Tracking
  • Filtering
  • Interactive Content
  • Monitoring
  • Multi-Channel Campaigns
  • Multi-Channel Marketing
  • Publish Scheduling
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • SEO Management
  • Social Advertising
  • Social Media Integration
  • Social Media Management
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  • Video Management
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  • Workflow Management

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  • Multi-Channel Marketing
  • Multi-Language
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
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  • Reporting & Statistics
  • Reporting/Analytics
  • Social Media Integration
  • Survey/Poll Management
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  • Customisable Branding
  • Customisable Forms
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  • Customisable Templates
  • Customizable Fields
  • Dashboard
  • Data Visualisation
  • Drag & Drop
  • Email Management
  • Engagement Tracking
  • Feedback Management
  • Knowledge Management
  • Live Chat
  • Monitoring
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Language
  • Negative Feedback Management
  • Predictive Analytics
  • Ratings / Reviews
  • Real Time Analytics
  • Real Time Data
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  • Reporting & Statistics
  • Reporting/Analytics
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  • Survey/Poll Management
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  • Cataloguing/Categorisation
  • Circulation Management
  • Collaboration Tools
  • Content Management
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Data Visualisation
  • Document Storage
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • Image Editing
  • Layout & Design
  • Magazines
  • Mobile Access
  • Monitoring
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Newsletters
  • Newspapers
  • Performance Metrics
  • Promotions Management
  • Real Time Analytics
  • Reporting & Statistics
  • SEO Management
  • Search/Filter
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Subscription Management
  • Tagging
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • Website Analytics
  • Workflow Management

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  • Employee Database
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  • Reporting/Analytics
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  • Social Media Integration
  • Social Sharing
  • Survey/Poll Management

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  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
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  • Campaign Scheduling
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  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
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  • Dashboard Creation
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  • Data Visualisation
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • Keyword Tracking
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Predictive Analytics
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Search/Filter
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Website Analytics

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  • Lead Qualification
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  • Multivariate Testing
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  • SMS Marketing
  • Sales Analytics
  • Search Marketing
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  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Segmentation
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Data Import/Export
  • Data Visualisation
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • Image Library
  • Keyword Filtering
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Post Scheduling
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Reporting/Analytics
  • Social Advertising
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  • Campaign Scheduling
  • Commenting/Notes
  • Competitive Analysis
  • Configurable Alerts
  • Content Library
  • Content Management
  • Customer Engagement
  • Customisable Reports
  • Dashboard
  • Data Visualisation
  • Email Alerts
  • Engagement Tracking
  • Filtering
  • Impact Measurement
  • Influencer Tracking
  • Keyword Tracking
  • Mobile Alerts
  • Monitoring
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Reporting & Statistics
  • Reputation Management
  • Sentiment Analysis
  • Social Advertising
  • Social Listening
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Oktopost Reviews for UK Users

Read all reviews

Overall rating

4.4/5
From 66 users reviews

Average score

Ease of Use 4.4
Customer Service 4.5
Features 4
Value for Money 4.4

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Lucy J.
Lucy J.
Head of Content
Internet, 11-50 Employees
Used the Software for: 6-12 months
  • Overall Rating
  • Ease of Use
  • Features & Functionality
    Unrated
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    Unrated
  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 07/10/2015

"Reporting, conversion tracking, advocacy - complete social reporting!"

Comments: Strategic Internet Consulting have been using Oktopost for around six months to support social media activity in our Inbound campaigns. More comprehensive than simple scheduling tools, it was the social advocacy board that first drew us to the tool, plus HubSpot integration, and detailed reporting on social conversion. As an agency user, we're now Silver Oktopost Partners.

Pros: - Advocacy board. Any content that is sent via main business profiles appears on a unique user board for everyone in the company to promote via their own work accounts, increasing reach and engagement.
- HubSpot integration and detailed conversion tracking to better assess social effectiveness
- Autoposting features and bulk upload options for faster social message creation and scheduling (across all social platforms, not just twitter)
- Feedly integration to make sharing industry content easy
- Monitoring sections to view engagement and interaction
- Campaign segmentation for easy use, scheduling and tracking

Cons: In the future we'd like to see more segmentation on the leaderboard - by social campaign if possible, as not everyone in the business needs to post on all topics. Having the chrome app pull through images when sharing to twitter would be useful too, but not too big an issue! A paid ads integration might be asking a lot but would be interesting to see.

  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 07/10/2015
Verified Reviewer
Marketing Manager
Information Technology & Services, 51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
    Unrated
  • Value for Money
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 28/09/2020

"Overall good social media management, but can use some polish"

Comments: Overall good - once the two liked items in my review get addressed it'll be great.

Pros: Integrations - Oktopost can be connected to the most popular social media accounts (Facebook, Twitter, LinkedIn, Instagram), Bitly, and Google Analytics.

Cons: Editing recurring posts - our previous software would let us edit a whole series of recurring posts if we needed to do any updates to that series. With Oktopost, once you schedule recurring posts, you have to then edit them one by one if you need to.
Scheduling - when scheduling, I want to see which days already have posts in them so we avoid overlap.

  • Reviewer Source 
  • Reviewed on 28/09/2020
Verified Reviewer
Marketing Manager
Information Technology & Services, 5,001-10,000 Employees
Used the Software for: 1+ year
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    4/10
  • Reviewer Source 
  • Reviewed on 15/10/2019

"User Friendly - but VERY Basic"

Comments: Generally like it but feel it might be for companies starting their journey out on social and employee advocay.

Pros: It is a tool that is extremely user friendly, making it easy to train teams that are required to use it. Makes post scheduling very easy.

Cons: It doesn't inform a user when their profile is disconnected so someone can still be sharing daily without realizing it isn't going through. Doesn't allow media uploads like large video files for users to share - more link based.

Alternatives Considered: Hootsuite and HubSpot Marketing Hub

Reasons for Switching to Oktopost: Pricing was very competitive.

  • Reviewer Source 
  • Reviewed on 15/10/2019
Sreenivasulu M.
Student
Computer Software, Self Employed
Used the Software for: 2+ years
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 09/06/2021

"Very good product, go for this.."

Comments: The overall experience on this product is very good.I can easily interact with the interface and it is very easy to use.

Pros: The product is very easy to use.And the features are damn good.Best to use this product.

Cons: The product is easy to use.Any user can easily understand the interface and can easily use this software.

  • Reviewer Source 
  • Reviewed on 09/06/2021
Chris j. B.
Chris j. B.
Digital Communications Officer
Research, 51-200 Employees
Used the Software for: 1-5 months
  • Overall Rating
  • Ease of Use
  • Features & Functionality
    Unrated
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    Unrated
  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 05/04/2016

"One of the best social marketing platforms"

Comments: Social marketing is difficult for our team because we don't often have huge amounts of time to spend getting campaigns up and running. We also need to find out how our campaigns performed - for both engagement and conversions. Oktopost allows us to deploy a fully scheduled campaign in about 5 minutes. We can also see analytics for each and every campaign, across a whole range of KPI's and metrics. Reporting on our communications activities is now as easy as exporting a few PDF's. These aren't vanity metrics either, they are all tied to major business objectives. Oktopost also lets us monitor social in vertical streams, so we can follow our own feed and messages just as easily as we can monitor the competition, track keywords and identify conversation topics to join. The employee advocacy platform within Oktopost has also transformed how we communicate with our staff and they can now share our organisation messages from their own accounts and have it fully tracked and aggregated as part of a campaign. We can also curate content directly from Oktopost. This content can be directly assigned to a campaign too, which is measured in the per-campaign analytics. The campaign tagging is also fantastic, because we can run reports filtered by internal groups and communications objectives. Overall, we are extremely happy with Oktopost. The product is great, but the support team is even better. They are friendly, offered us a discount as a non-profit, and answer questions quickly.

Pros: • Outstanding customer support
• Unique product - the campaign focus is excellent for marketing teams
• Campaign tagging for report filtering
• Reports are best-in-class with important metrics (conversion funnel)

Cons: • Basic in-app curation engine (although browser extension improves this functionality)
• Limited social account overview feature in reporting

  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 05/04/2016
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