Sprinklr

a wonderful and powerful tool

Pros:

the Social Listening work flow is great It makes it very easy to monitor and act on untagged mentions across platforms, Its post tagging, reporting, and social listening functions are incredibly powerful.

Cons:

maybe it takes a lot of time to get your bearings within the tool. but once you get used to using the software the benefits and the use you can give it is incredibly good!

Recommended tool for social marketing engagement

Comments: The experience as a whole has been really positive as it has helped solved initial program issues related to robust reporting needs and multi channel marketing campaign analytics. The tool has been very easy for myself and my team members to get a grasp of from a holistic standpoint and has played a key role in helping with campaign attribution and return on investment analysis.

Pros:

I have most enjoyed the ability to build, visualize and analyze results of digital advertising and social media marketing campaigns. It has been very helpful to view and reference historical campaign data directly in the front end interface of the platform.

Cons:

There was initially a challenge involving the integration of the platform with our customer relationship management tool, which was a key to helping our team get set up with full scale and customer life cycle campaign reporting and analysis. It was not a simple process of locating all the necessary resources to efficiently implement and maintain the program integration.

I don't like it

Comments: I don't usually have to use the software but there are absolutely zero times that I have used 100% correct. Very complex but at the same time does not have all tools I need.

Pros:

The only thing I like is that I can see all social media account from the company I work for in the same software.

Cons:

I mostly use for Twitter and the search tool is really bad. There are also some content formats, such as poll, that I can't post with the software, something that makes my life pretty hard.

Everything A Big Business Needs

Comments: If you can afford it, I'd reccomend getting every module from Sprinklr to help manage your social media. But you have to have a dedicated team to learn and manage it and use it every day, otherwise it's a waste of money.

Pros:

You can do EVERYTHING from Sprinklr. It has features and modules that can easily make it your one-stop shop for marketing.

Cons:

It's an ever-growing platform, so you'll occasionally run into bugs. That wouldn't be an issue if Support wasn't understaffed, causing some tickets to not get picked up right away, or be sent off to the engineering team for months.

Great software

Comments: I'd use Sprinklr again for other clients. I hope in the future their tech support becomes a bit more developed.

Pros:

This software is easy to use and easy to customize. Our team was able to develop rules in the rule engine to make our community management processes as streamlined​ as possible. We also established in-depth​ labels for outbound content which aided in reporting.

Cons:

The customer service / technical support team could be hard to work with at times. Sometimes they did not understand our issue and others they took a very long time to return a response.