17 years helping British businesses
choose better software

What is Insightly?

Insightly is the modern, affordable CRM that teams love. It’s easy to use, simple to customize, and scales with companies as they grow, solving common pain points that legacy CRMs can't. Powerful in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly is trusted by more than a million users worldwide.

Who Uses Insightly?

Fast-growing businesses in every vertical who want a cloud-based, powerful, affordable, scalable CRM.

Insightly Software - Key Metrics Dashboards
Insightly Software - Flexible Sales Pipelines
Insightly Software - Manage relationships
Insightly Software - Customers, vendors and employees in one place
Insightly Software - Mobile flexibility

Not sure about Insightly? Compare with a popular alternative

Insightly

Insightly

4.0 (659)
US$29.00
month
Free version
Free trial
126
129
4.0 (659)
4.0 (659)
3.8 (659)
VS.
Starting Price
Pricing Options
Features
Integrations
Ease of Use
Value for Money
Customer Service
Most reviewed
US$14.00
month
Free version
Free trial
167
91
4.5 (3,001)
4.4 (3,001)
4.4 (3,001)
Green rating bars show the winning product based on the average rating and number of reviews.

Other great alternatives to Insightly

Pipedrive
Top rated features
Contact Management
Lead Management
Sales Pipeline Management
Salesforce Sales Cloud
Top rated features
CRM
Contact Database
Customer Database
Bitrix24
Top rated features
Client Database
Client Management
Marketing Automation
Friday
Top rated features
Mobile Access
Order Management
Separate Checks
Salesforce Starter
Top rated features
Contact Database
Lead Management
Sales Pipeline Management
Buildertrend
Top rated features
Budget Tracking
Job Scheduling
Project Management
Zendesk Suite
Top rated features
Real-time Consumer-facing Chat
Support Ticket Management
Ticket Management
Zoho Social
Top rated features
Automated Publishing
Multi-Account Management
Post Scheduling
Basecamp
Top rated features
Collaboration Tools
File Sharing
Task Management

Reviews of Insightly

Average score

Overall
4.0
Ease of Use
4.0
Customer Service
3.8
Features
3.9
Value for Money
4.0

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Susan
Susan
Sr. Manager-Business Operations in US
Verified LinkedIn User
Information Technology & Services, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

A reliable and completely user-friendly tool with immense productivity.

5.0 5 years ago

Comments: Insightly CRM offers a wide range of services for our business to improve our customer services and have provided us with benefits to enhance our marketplace. It has allowed us to successfully engage our working relationships with the clients in a more reliable way. I have also been performing project management tasks with this tool.

Pros:

Insightly CRM is itself a very reliable tool which allows the user to gain the most of the advantage with its easy to use features and efficient tools. We can also easily integrate it with other tools to improve the overall productivity. It's super responsive when dealing with the customers. We can easily maintain our sales cycles and ongoing customer service to provide extra care for the clients. The user-interface is also quite easy and manageable than other such tools.

Cons:

Chrome extensions are bit of a clunky addition which further complicated the working procedure so mostly avoid it. The other tools integration is right on point but the social media integration misses few of the parts and continues to be a wastage of time for us. In the end, it proves to be much effected on our overall work and improves the efficiency of our work routine.

Insightly Response

5 years ago

Hi Susan, Thank you for the feedback. The Chrome Extension you're talking about is actually sunset. Try the new Add-On. :)

Christina
Administrator in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Insightly is a great CRM Tool

4.0 last year

Comments: Overall, the CRM product has been a great business tool for everyday use. I would certainly recommend it to a business if they can afford the price point.

Pros:

Insightly offers many products and features to be a one-stop-shop in the administrative world. It allows a company to keep all of their client information in one location and access quickly and easily. It allows emailing clients directly in the software as well as filing previously sent emails to a client.

Cons:

The way that some of the fields are set up, they are not made for quick editing, copying, etc. The phone number fields do not have an automated template, the number can be input anyway. The address fields, specifically state, do not have preset options and either can be an abbreviation or spelled out. It would be nice if these were preset so that it is uniform when printing reports, etc. Lastly, once you create a lead, even after converting to a contact, the lead still shows up when that specific client is searched for. It can be confusing when you need to click quickly.

Matthew
Head of Client Engagement & Services in UK
Management Consulting, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Insightly highs and lows

3.0 2 years ago

Pros:

It is relatively intuitive easy to customise, easy to align to specific business needs.

Cons:

Effective linkage of the databases that sit behind the product. If i log an activity for a against a contact that is part of an organisation, that activity will not be visible under the organisation. This is a big miss. There needs to be total linkage between all databases that sit within the system. There should be a hierarchy from Organisation to Contact to Project to Opportunity etc etc. This causes significant issues when trying to track client experience. Reporting No reports are drillable - they are simply static reports limiting their use. I constantly find myself needing to export a report to Excel so I can build a pivot table to effectively use it. User interface The user interface is very old fashioned and clunky. This is not just a statement about look and feel. When i create a report i get a list of objects with certain data that changes on a regular basis. So I need to select the item from within the report and change the value. But I cant do this quickly from within the report. I need to click on the item which then loads a separate page for the record. Then I need to click into that record which show all of the fields for the entire record. Then I need to click on the field in question, change it and then save it. I then need to close that page down and go back to the report page and refresh the page before this change is visible. This is a terrible UI and UX for a modern product today that is now significantly behind the the currently expected standard.

Megan
Case Manager in US
Nonprofit Organization Management, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

App Connect

5.0 4 months ago

Comments: Overall we are very pleased with Insightly and App Connect

Pros:

App Connect is amazing. It really does help with efficiencies and workflow. It does so much more than we initially thought! We especially love how it automatically calculates our numbers.

Cons:

It is not as user friendly as it is made out to seem. We really do need the App Connect specialist's support. App Connect is very expensive. We are going through our 10 free hours quickly and we have a lot more project we need help with.

Joshua
Joshua
Owner in US
Verified LinkedIn User
Utilities, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Alternatives Considered:

Brings all record-keeping together

4.0 5 years ago

Comments: We have only been using Insightly for a couple of weeks, but overall I've liked it a lot. Prior to using Insightly, we were manually note-taking in Word documents for each client. Each time that a lead was converted, we then had to go and update everything. Now that we are able to integrate all of our notes, contacts, emails, etc. into one system, the workload has drastically lightened.

Pros:

The thing that I like most about Insightly is that it allows me to document everything from start to finish with each customer. For example, if I send an email to a lead/customer, all I have to do is add that as an attachment in Insightly and I can go back at any time and see anything that was linked with that particular person. This helps track progress when passing off to other team members, too. In a sense, Insightly brings all of the "record-keeping" together and puts in one simple platform.

Cons:

The project management function is pretty basic. Unlike a couple other CRM software that I've tested, Insightly does not offer many of the graphical views that the others do. Being someone who has an easier time seeing data in the visual realm, this was a feature that I wished Insightly would add.

Insightly Response

5 years ago

Hi Joshua! Thanks so much for your kind words. We work hard to make Insightly a preferred CRM for businesses like yours, and are thrilled you're making the most out of our platform. Thank you for being our valued customer. We look forward to helping you and your team reach new heights!