15 years helping British businesses
choose better software

What is Klipfolio?

Klipfolio PowerMetrics is a powerful analytics and BI platform used by thousands of businesses to make better decisions.

At its core are metrics--defined by your business--a single source of truth that aligns everyone around the right data for better, more efficient decision-making.

A metrics catalog provides self-serve access to end-users and teams, allowing them to create beautiful and effective dashboards and reports.

Who Uses Klipfolio?

With two different products, Klipfolio targets SMBs, and mid-sized and enterprise companies with dedicated data teams and mature data infrastructure.

Klipfolio Software - Connect to the data sources you use every day and create dashboards everyone will love with Klipfolio PowerMetrics.
Klipfolio Software - Metrics efficiently store history and present descriptions, lineage, and ownership details.
Klipfolio Software - Transform, format, merge, unpivot, and create calculated columns in the data feeds editor.
Klipfolio Software - Access all metrics and dashboards on mobile devices, download PDF reports, and share published views of any dashboard.
Klipfolio Software - Connect to any online service, spreadsheets, or database or data warehouse, using the query builder, SQL, or REST.

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Reviews of Klipfolio

Average score

Overall
4.7
Ease of Use
4.2
Customer Service
4.7
Features
4.6
Value for Money
4.7

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
77%
4
20%
3
3%
2
1%
Leah Rose
Leah Rose
Vice President in US
Verified LinkedIn User
Human Resources, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Self-Service Dashboard, inexpensive but powerful.

5.0 4 years ago

Comments: We use Klipfolio as a whitelable dashboard service for my HR and healthcare clients. We have marketing analytics dashboards that help our clients understand the traffic, usage, and demographics of visitors to their HR pages. We also use custom created klips to keep our clients up to date on their talent acquisition process and the cooresponding metrics (KPIs) in recruiting. The most impactful klips our clients see are the custom ROI gagues set up to ensure our service is worth their limited budget resources.
Overall, the Klipfolio product has endless capabilities, but since we pay for a lower price service we are really left on our own to figure out the back-end customization of klip creation. The user knowledgebase isn't super well organized and I've found more luck watching YouTube tutorials when I need to create a more complex klip for a client.

Pros:

I love that I can white-label the Klipfolio software so that my clients see my company branding when they login to view their metrics and marketing dashboards. Adding common data sources such as ATS, CRM, and Google Analytics is very easy and straightforward. The data visualizations offered are attractive and easy for my clients to understand.

Cons:

Creating the backend of the dashboard is very daunting for someone who isn't very familiar with large datasets and coding. I have spent countless hours watching YouTube tutorials learning how to build out 'klips.' I've also paid a developer to create all the API connections, however they frequently need updated. I wish the administrator interface was more user-friendly.

Svend Bertil
Senior News Editor in Denmark
Internet, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Klipfolio Review: An Impressive Data Visualization Tool

5.0 last year

Comments: Overall, I found Klipfolio to be an impressive data visualization tool. Its user-friendly interface and powerful features make it easy to create engaging visuals from complex data. It is also very affordable, making it an excellent choice for businesses of all sizes.

Pros:

Klipfolio is an intuitive and user-friendly data visualization tool that makes it easy to create stunning visuals from your data. With drag-and-drop customization, I was able to quickly create beautiful charts and dashboards that my team can use to easily monitor our business performance.

Cons:

While Klipfolio is a great tool, it does have a few drawbacks. For example, the user interface can be a bit confusing at times, and it is sometimes difficult to find the exact data you need.

Holly
Technical lead in UK
Information Technology & Services, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Dynamic Data Visualization

5.0 4 weeks ago New

Pros:

I can create and view interactive dashboards easily. I can track my website's performance at a glance.

Cons:

It can be overwhelming to create advanced dashboards. It took me a lot of time to figure out how to integrate all my data sources properly.

Jordan
Jordan
Marketing Analytics Specialist in US
Verified LinkedIn User
Marketing & Advertising, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

So much less than I expected

3.0 5 years ago

Comments: I wanted this to be the Marketing Analytics tool that ruled them all but at the end of the data I through it in the graveyard with Tableau, DashThis, and TapClicks.

Pros:

Let me set the record straight. Klipfolio is an amazing tool if you refuse to use Tableau and you have a new database set up with all the data piped in. The price point is what sold me to onboard it with my current agency, sadly we chose Datorama because the API settings are limited and without a Database Administrator the tool can be somewhat useless at times.

Cons:

No database to pipe in data from multiple sources. There are API connectors, but there are VERY limited. For example, Google DoubleClick's API won't let you pull 50% of the dimensions and metrics available in the reporting UI (Datorama's has around 80%, but they do a better job of implementing work arounds).

Klipfolio Response

5 years ago

Thanks for the honest feedback, Jordan. We're sorry you weren't able to achieve everything you'd hoped for in Klipfolio. We're not a data warehousing alternative, that's for sure. Data prep has always been the most challenging aspect of BI. You may be interested in the new capability we have in Beta that allows you to model data and bring together multiple sources of data into building blocks that store the data points for your metrics. You can model 5 dimensions per metric by default and add more if needed. You can also pull together social media feeds that don't offer data history so you can see trends and immediately slice and dice your data by applying different visualizations and filters. We hope you'll be back one day and in the meantime I wish you good success with the alternative solution. Pam

Ogarekpe
Implementation engineer in US
Information Technology & Services, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

An analytics powerhouse with Real-Time Data Insights

5.0 4 months ago

Pros:

I like the vast array of data sources that this tool supports ensuring that we get a comprehensive analysis of our data.

Cons:

I have not encountered any standout limitations since I began using this tool