--- description: Discover the benefits and disadvantages of Zapier. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Zapier Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Data Integration Tools](/directory/8/integration/software) > [Zapier](/software/130182/zapier) # Zapier Canonical: https://www.capterra.co.uk/software/130182/zapier Page: 1 / 123\ Next: [Next page](https://www.capterra.co.uk/software/130182/zapier?page=2) > Founded in 2011, Zapier has helped over 1.8 million individuals and businesses with their automation needs. > > Verdict: Rated **4.7/5** by 3049 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Zapier? Small and mid-sized businesses. Zapier helps business owners, marketers, IT professionals, operations professionals, and more unlock the power of automation. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 3049 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Zapier - **Location**: San Francisco, US - **Founded**: 2011 ## Commercial Context - **Starting Price**: US$29.99 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Canada, United Kingdom, United States ## Features - API - Access Controls/Permissions - Business Process Automation - Collaboration Tools - Compliance Management - Dashboard - Data Management - Data Security - Database Support - Deployment Management - Drag & Drop - Integration Management - Integrations Management - Multiple Data Sources - No-Code - Pre-built Connectors - Process Modeling & Designing - Task Management - Templates - Third-Party Integrations - Visual Modeling - Workflow Configuration - Workflow Management ## Integrations (126 total) - 123FormBuilder - AWeber - ActiveCampaign - Acuity Scheduling - Adobe Commerce - Airtable - Alchemer - Asana - Basecamp - BigCommerce - Bitbucket - Box - Brevo - Buffer - Calendly ... and 111 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Data Integration Tools](https://www.capterra.co.uk/directory/8/integration/software) ## Related Categories - [Data Integration Tools](https://www.capterra.co.uk/directory/8/integration/software) - [No Code Platform Software](https://www.capterra.co.uk/directory/32095/no-code-platform/software) - [Low Code Development Platform Software](https://www.capterra.co.uk/directory/31756/low-code-development-platform/software) - [iPaaS Software](https://www.capterra.co.uk/directory/32296/ipaas/software) - [Cloud Integration Software](https://www.capterra.co.uk/directory/30852/cloud-management/software) ## Alternatives 1. [monday.com](https://www.capterra.co.uk/software/147657/monday-com) — 4.6/5 (6035 reviews) 2. [Jira](https://www.capterra.co.uk/software/19319/jira) — 4.4/5 (15367 reviews) 3. [Asana](https://www.capterra.co.uk/software/120550/asana-pm) — 4.5/5 (13571 reviews) 4. [viaSocket](https://www.capterra.co.uk/software/1066020/viasocket) — 4.8/5 (647 reviews) 5. [Trello](https://www.capterra.co.uk/software/1010321/trello) — 4.5/5 (23530 reviews) ## Reviews ### "The default automation layer for any growth stack" — 4.0/5 > **Tony** | *9 May 2026* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: Zapier has been the connective tissue of my growth stack. The breadth of integrations is unmatched — I've used it to wire HubSpot to Salesforce, push form submissions into Attio, sync ad lead forms (Meta, LinkedIn, Google) into our CRM in near real-time, and trigger Slack alerts on high-intent activity. The visual Zap builder is genuinely accessible, which means I can spin up a working automation in 10–15 minutes without pulling an engineer in. Multi-step Zaps, Paths (conditional logic), and Formatter are powerful once you understand them, and the recent AI-assisted Zap builder has cut setup time noticeably. > > **Cons**: Pricing scales aggressively as task volume grows. Once you're running enterprise-volume workflows across multiple CRMs and ad platforms, the per-task cost becomes a real line item to defend, and it's easy to blow through your tier without realising it. Some of the deeper integrations are shallower than they appear certain HubSpot and Salesforce actions don't expose every field, which forces workarounds with custom webhooks. Error handling could also be more proactive; you often only notice a broken Zap when downstream data goes missing, rather than getting an immediate alert. For more complex orchestration, I've found tools like Make or n8n more cost-efficient at scale. > > Zapier is the fastest way I know to turn a marketing or sales workflow idea into a live automation. As Head of Growth, I rely on it to keep our acquisition data flowing cleanly between ad platforms, CRMs, and analytics tools without engineering dependency. It's not the cheapest option once you scale, and it's not the deepest for complex enterprise logic, but for speed-to-value and breadth of connectors it's still the default. I'd recommend it to any growth or marketing operator who needs to move quickly — just keep an eye on task usage as you grow. ----- ### "In-depth automations at the tip of your finger" — 5.0/5 > **Victor** | *22 September 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: It mostly definitely has to be the massive amount of integrations available. Any SaaS you can name is available: CRMs, etc. I am yet to come across a platform we needed to integrate with Zapier that wasn't available, which is amazing\! > > **Cons**: Although it offers a massive array of available platforms as I mentioned earlier, some platforms surely lack certain triggers and options for certain platforms, even a few big ones, such as Google Sheets, doesn't offer a massive gamma of triggers. Also, data manipulation and API solutions can be complex, even though they are relatively straightforward for simple 2 - 3 step automation, they can become cumbersome once you have multiple steps and several data flows within a single Zap. > > Overall, I couldn't be happier. I personally have tested most of the competitors, and I am yet to find one that offers as much platform coverage as Zapier does: easy to implement (to a point), easy to deploy, and most importantly, a very reliable and safe platform. ----- ### "Connecting Apps through basic online automations" — 4.0/5 > **Saleem** | *17 November 2025* | Nonprofit Organization Management | Recommendation rating: 6.0/10 > > **Pros**: Creating a basic Zap in Zapier is quite easy and does not require knowledge on coding for non-technical users. > > **Cons**: Connections are limited with the free plan, so pricing is the issue when you want to do a complex connections like multi step zaps. But as we use another online automation platform we don't really require a paid plan. > > Zapier is an online automation platform which we use to connect Wufoo forms with TrackVia. It is great for automating data from one platform to another, so we no longer are required to do manual entries of data from Wufoo to TrackVia. ----- ### "Essential tool for any marketing team" — 5.0/5 > **Tom** | *26 May 2025* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: Ability to connect applications where a native integration does not exist. Easy to use and setup for non-technical staff > > **Cons**: Sometimes the integrations don't work exactly as intended - this may be more of an issue with the applications themselves and how they are setup vs. Zapier itself. > > Excellent tool that is crucial for my team to reduce manual work where applications don't have a native integration. ----- ### "Integration Platform" — 4.0/5 > **Colin** | *9 June 2025* | Computer Software | Recommendation rating: 2.0/10 > > **Pros**: It is our go-to integration platform when we need one to bridge into high-end applications like Office365 and Google Reviews. > > **Cons**: It can be fiddly to create and add steps, particularly when they are self-coded. The Zapier Agents offer was underwhelming. > > Broadly positive. It helps out most when we would struggle to obtain our own API keys and permissions. ----- Page: 1 / 123\ Next: [Next page](https://www.capterra.co.uk/software/130182/zapier?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/130182/zapier) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data