Who Uses Zapier?

Small & Medium Businesseses. Marketers, Salespeople, Designers, Developers and more!

What Is Zapier?

Founded in 2011, Zapier helps more than four million customers grow their businesses with the power of automation. The company connects over 1,500 apps to help people be more productive at work, saving customers up to 20 hours per week. By helping to discover and weave together web applications that increase productivity and success, Zapier is changing the way people work. For more information, visit zapier.com.

Zapier Details

Zapier

https://zapier.com/

Founded 2011

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Zapier pricing overview

See pricing plans

Zapier has a free version and offers a free trial. Zapier paid version starts at US$24.99/month.


Starting Price

US$24.99/month See pricing details

Pricing Details

It is also available at $61.25/mo and $373.75/mo with additional features.

Free Version

Yes

Free Trial

Zapier deployment and support

Support

  • Business Hours

Deployment

  • Cloud, SaaS, Web

Training

  • Documentation

Zapier Features

  • Dashboard
  • Data Management
  • ETL
  • Multiple Data Sources
  • Web Services

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Zapier Alternatives

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Zapier Reviews for UK Users

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Overall rating

4.7/5

Average score

Ease of Use 4.3
Customer Service 4.4
Features 4.6
Value for Money 4.4

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Fillipe neyl W.
CEO
Marketing & Advertising, 11-50 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    Unrated
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 06/10/2020

"Zapier makes creating integrations fast and easy"

Comments: There's no secret to use Zapier, all you need to is to play with it, follow simple steps the interface tells you to or read the documentation (that's very abundant). The most recent thing I've learned was to use webhooks and use Zapier to get ou send information directly to apps API. It solves most of the issues I mentioned prior.

Pros: Zapier changed the way I deal with apps and tasks. Now everything I need to accomplish I ask myself: is it possible to use Zapier to make this easier or even totally automated? From simple things like sending happy birthday emails to my clients, to connecting a ERP app with Google Spreadsheets, there's hundreds of apps with thousands of possible combinations possible to make our lives easier.

Cons: Since they revamped the interface for creating and managing Zaps, there's not really anything that I don't like about Zapier. If worth mentioning something, it would be the missing actions, triggers or sometimes apps to integrate, but that's not Zapier's fault, because it depends of the apps making their services available on Zapier. Some apps like Wrike sell their own automating app, so they don't offer many choices inside Zapier. Others like RD Station Marketing lack of possibilities in their own API, so it's not possible to do much too.

  • Reviewer Source 
  • Reviewed on 06/10/2020
Devlyn M.
Owner
Arts & Crafts, Self Employed
Used the Software for: 6-12 months
  • Overall Rating
    4 /5
  • Ease of Use
    3 /5
  • Features & Functionality
    4 /5
  • Customer Support
    Unrated
  • Value for Money
    4 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 13/10/2020

"A little complicated, but so helpful when it works!"

Comments: It's overall been really positive!

Pros: Being able to integrate different software together, especially when I was managing hundreds of events a month. It was able to input new entries in a specific google calendar with my airtable bases. I've also used it with shipping software, and to automate other tasks. Most of the tasks I've set up, have gotten obsolete with new updates from software, but there's always something new to make more efficient.

Cons: It's a bit complicated to understand and then set up. Once you find the right combo, it's like magic. I do wish there was a way to trigger some of the integrations for past instances, but that would probably have its own issues. If you've done csv imports into a spreadsheet, you can probably figure this out.

  • Reviewer Source 
  • Reviewed on 13/10/2020
Kimberlie F.
Digital Strategy & Design Consultant
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
  • Overall Rating
    4 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    4 /5
  • Customer Support
    Unrated
  • Value for Money
    Unrated
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Reviewed on 25/12/2020

"For When You Don't Have a Dev Team"

Comments: Zapier has been a lifesaver in cases where Dev isn't available to create APIs to handle communications between two separate systems. Since it's a third-party app, it's security and number of platforms go a long way in convincing clients that it's a safe alternative to a full dev request and project.

Pros: Zapier is the simplest way I've found to integrate two or more apps/platforms that don't normally speak to each other - for both myself and my clients. In the digital marketing space, this has been a game changer for clients that have disparate systems for each channel (i.e., one service for email, another for CRM, another for automation). In many cases, rather than having to get the dev team involved, Zapier becomes the easy fix. And, if Dev does have step in, they're not starting from scratch. They're generally just providing credentials needed for one of the steps to work.

Cons: Two items that could use some improvement: 1. When a test zap is completed successfully, the results of the test are shown by field. At times, these results can lean towards the more technical, nitty-gritty details, most of which you wouldn't see in the receiving platform when the actual zap is complete. It would be nice to see results that are more user-friendly and/or match the actual output that will be displayed within the receiving platform once a zap's complete. 2. This one is minor, but it would be really helpful if iCloud could be added as an available app to create zaps. Zapier has a high number of platforms, apps, and sites available to choose from. One that's not included however that would be helpful is iCloud.

  • Reviewer Source 
  • Reviewed on 25/12/2020
Karambir K.
CEO
Nonprofit Organization Management, Self Employed
Used the Software for: 1-5 months
  • Overall Rating
    3 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    4 /5
  • Customer Support
    2 /5
  • Value for Money
    3 /5
  • Likelihood to Recommend
    5/10
  • Reviewer Source 
  • Reviewed on 20/09/2020

"Easy-to-Use Automation and Integration"

Comments: Two things stand out for me:
1) Most support requests were met with what appeared to be an automated apology that they couldn't resolve my issue.
2) Zapier makes money based on the purchases of an allotment of monthly tasks. Some tasks lack flexibility requiring the use of more tasks than one might imagine. They are always happy to sell you more tasks, but requests for more robust functionality always seemed to be met with a shoulder shrug.

Pros: The feature that met our needs was the ability to respond to an http request in a variety of ways (email, save to spreadsheet being the most common). I am an experienced programmer with over 15 years experience and was happy to have a solution that did not require writing a lot of code. In general the ability to rapidly design and implement a solution for a specific requirement was a big time-saver.

Cons: Unfortunately, some common programming tasks such as creating and writing to a spreadsheet seemed in surmountable. In the end, I chose to manually create the worksheets I projected would be used to eliminate potentially complicated workarounds. Also, there is a limit on the number of levels of logical branching which caused some headaches such that I eventually migrated the functionality to Google Scripts which offers a richer feature-set despite the increase in coding.

  • Reviewer Source 
  • Reviewed on 20/09/2020
Stephen W.
Marketing Associate
Veterinary, 51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    4 /5
  • Customer Support
    4 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 08/10/2019

"Zapier - Taking the extra steps out of extra steps."

Comments: Zapier has been a great product to use. The "Zaps" you can setup reply help save time. Right now I use it to automate our workflow for incoming marketing requests. Requests come in through a Google Form that synched the data input into a Google sheet form. Zapier takes all new data rows and parses them into an approval request e-mail, Trello board item, and a current project doc Google Sheet.

Pros: Zapier added extra functionality to existing software and apps we were already onboarded with and saved us time by streamlining our workflow.

Cons: There is a bit of a learning curve between setting up automation and testing it, in some cases it's difficult to determine where the error is.

  • Reviewer Source 
  • Reviewed on 08/10/2019