--- description: Discover the benefits and disadvantages of Zapier. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Zapier Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Data Integration Tools](/directory/8/integration/software) > [Zapier](/software/130182/zapier) # Zapier Canonical: https://www.capterra.co.uk/software/130182/zapier Page: 1 / 123\ Next: [Next page](https://www.capterra.co.uk/software/130182/zapier?page=2) > Founded in 2011, Zapier has helped over 1.8 million individuals and businesses with their automation needs. > > Verdict: Rated **4.7/5** by 3044 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Zapier? Small and mid-sized businesses. Zapier helps business owners, marketers, IT professionals, operations professionals, and more unlock the power of automation. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 3044 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Zapier - **Location**: San Francisco, US - **Founded**: 2011 ## Commercial Context - **Starting Price**: US$29.99 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Canada, United Kingdom, United States ## Features - API - Access Controls/Permissions - Business Process Automation - Collaboration Tools - Compliance Management - Dashboard - Data Management - Data Security - Database Support - Deployment Management - Drag & Drop - Integration Management - Integrations Management - Multiple Data Sources - No-Code - Pre-built Connectors - Process Modeling & Designing - Task Management - Templates - Third-Party Integrations - Visual Modeling - Workflow Configuration - Workflow Management ## Integrations (126 total) - 123FormBuilder - AWeber - ActiveCampaign - Acuity Scheduling - Adobe Commerce - Airtable - Alchemer - Asana - Basecamp - BigCommerce - Bitbucket - Box - Brevo - Buffer - Calendly ... and 111 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Data Integration Tools](https://www.capterra.co.uk/directory/8/integration/software) ## Related Categories - [Data Integration Tools](https://www.capterra.co.uk/directory/8/integration/software) - [No Code Platform Software](https://www.capterra.co.uk/directory/32095/no-code-platform/software) - [Low Code Development Platform Software](https://www.capterra.co.uk/directory/31756/low-code-development-platform/software) - [iPaaS Software](https://www.capterra.co.uk/directory/32296/ipaas/software) - [Cloud Integration Software](https://www.capterra.co.uk/directory/30852/cloud-management/software) ## Alternatives 1. [Jira](https://www.capterra.co.uk/software/19319/jira) — 4.4/5 (15314 reviews) 2. [monday.com](https://www.capterra.co.uk/software/147657/monday-com) — 4.6/5 (5726 reviews) 3. [Asana](https://www.capterra.co.uk/software/120550/asana-pm) — 4.5/5 (13547 reviews) 4. [viaSocket](https://www.capterra.co.uk/software/1066020/viasocket) — 4.8/5 (640 reviews) 5. [Trello](https://www.capterra.co.uk/software/1010321/trello) — 4.5/5 (23488 reviews) ## Reviews ### "In-depth automations at the tip of your finger" — 5.0/5 > **Victor** | *22 September 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: It mostly definitely has to be the massive amount of integrations available. Any SaaS you can name is available: CRMs, etc. I am yet to come across a platform we needed to integrate with Zapier that wasn't available, which is amazing\! > > **Cons**: Although it offers a massive array of available platforms as I mentioned earlier, some platforms surely lack certain triggers and options for certain platforms, even a few big ones, such as Google Sheets, doesn't offer a massive gamma of triggers. Also, data manipulation and API solutions can be complex, even though they are relatively straightforward for simple 2 - 3 step automation, they can become cumbersome once you have multiple steps and several data flows within a single Zap. > > Overall, I couldn't be happier. I personally have tested most of the competitors, and I am yet to find one that offers as much platform coverage as Zapier does: easy to implement (to a point), easy to deploy, and most importantly, a very reliable and safe platform. ----- ### "Connecting Apps through basic online automations" — 4.0/5 > **Saleem** | *17 November 2025* | Nonprofit Organization Management | Recommendation rating: 6.0/10 > > **Pros**: Creating a basic Zap in Zapier is quite easy and does not require knowledge on coding for non-technical users. > > **Cons**: Connections are limited with the free plan, so pricing is the issue when you want to do a complex connections like multi step zaps. But as we use another online automation platform we don't really require a paid plan. > > Zapier is an online automation platform which we use to connect Wufoo forms with TrackVia. It is great for automating data from one platform to another, so we no longer are required to do manual entries of data from Wufoo to TrackVia. ----- ### "Zapier really is for everyone" — 5.0/5 > **David** | *28 October 2024* | Real Estate | Recommendation rating: 10.0/10 > > **Pros**: Allows you to overcome the challenges of software interaction and automation in a user friendly and simple way. Automations and user interfaces are slick, clean, easy to build, and less problematic due to the easy to follow Zapier code free programming. > > **Cons**: The only downfall is that not every piece of software has connectivity. > > Overall positive journey with Zapier, having little no code experience I now build complex automation workflows and save hours of manual processing time. ----- ### "Has helped us save hours a week easily" — 5.0/5 > **Nicholas** | *22 September 2025* | Machinery | Recommendation rating: 10.0/10 > > **Pros**: Zapier’s ease of use and flexibility stood out the most for us. Setting up Zaps is really easy, I’ve got a few of the team trained up now, even for complex workflows. It has delivered real value for money by automating repetitive scheduling and admin processes, we used to spend a good few hours a week on calculating time on jobs but Zapier has fixed this completely. In a previous job I built a lot of Zaps for customers, having the ability to copy workflows I've developed into their account was a massive win. > > **Cons**: While the platform is powerful, pricing can become expensive as usage grows, granted when we’ve messed up and built costly Zaps they have been super accommodating and useful to fix them. Some integrations occasionally have limitations compared to native tools, which can require creative workarounds. I will say data management can be tricky until you get your head around tables. That has helped massively but there's a learning curve when you're used to just using spreadsheets. > > Overall, Zapier has been amazing for both our business and our customers. We’ve built tailored Zaps that handle everything from internal scheduling tasks to automating client-facing workflows in sales. It has improved efficiency across pretty much every team now, enabling us to scale processes without increasing overhead. Even with minor challenges, the time saved and improvements to productivity far outweigh any drawbacks. ----- ### "The Perfect Middle man for everything\!" — 5.0/5 > **Christopher** | *25 December 2024* | Health, Wellness & Fitness | Recommendation rating: 10.0/10 > > **Pros**: What is not to like, Zapier basically is the middle man to automate and connect anything with anything. All done in your sleep once you have set Zaps up work. > > **Cons**: Not super simple to start at first but once you get the hang of it, you can flow through Zaps, the help section is also great and it gives you suggestions to fix any issues you have and work arounds, a really good feature. > > Great, I only use it for basic functions but I am starting to use it for more complex ones as i have started using it more. Easy to navigate and set up ----- Page: 1 / 123\ Next: [Next page](https://www.capterra.co.uk/software/130182/zapier?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/130182/zapier) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data