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choose better software

Zapier
What is Zapier?
Zapier helps SMBs easily automate work without writing any code. Build custom workflows fast for more than 6,000+ web apps, and let Zapier handle repetitive tasks automatically—freeing your team up to focus on more important work. Zapier integrates with more tools than anyone, helping you streamline processes and making all your systems more efficient. And for larger teams, Zapier offers collaboration and security features that let you unlock the power of automation for your entire organization.
Who Uses Zapier?
Small and mid-sized businesses. Zapier helps business owners, marketers, IT professionals, operations professionals, and more unlock the power of automation.
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Reviews of Zapier

A highly usable and reliable platform
Comments: We use Zapier to connect internal tools like SharePoint with outward-facing tools like Ticket Tailor.
Pros:
Zapier makes automation elegant. Their editor works well and walks me, a non-coder, through the process. And Zapier Tables is a great addition.
Cons:
Zapier tends to be more expensive than the competition, and it is pricy for us as a nonprofit.
The Perfect Middle man for everything!
Comments: Great, I only use it for basic functions but I am starting to use it for more complex ones as i have started using it more. Easy to navigate and set up
Pros:
What is not to like, Zapier basically is the middle man to automate and connect anything with anything. All done in your sleep once you have set Zaps up work.
Cons:
Not super simple to start at first but once you get the hang of it, you can flow through Zaps, the help section is also great and it gives you suggestions to fix any issues you have and work arounds, a really good feature.
Good, but too expensive
Comments: They have a long list of integrations, but the price is just way too high
Pros:
It is easy to integrate other products and create workflows.
Cons:
It is very expensive, and it could be difficult to create flows with some integrations
Zapier--The powerful and flexible automation tool
Comments: Overall, my experience with Zapier has been very positive. It has allowed me to automate repetitive tasks, freeing up time for more strategic activities. The “Zaps” are reliable, and Zapier provides clear documentation to troubleshoot errors or build more complex workflows. All in all, it's an excellent tool for anyone looking to automate tasks without needing custom development.
Pros:
Zapier is a powerful and flexible automation tool that makes connecting different apps and tools easy without any coding needed. What I liked most is the user-friendly interface that makes creating “Zaps” (automated workflows) intuitive and quick. It offers a wide range of integrations with popular apps, enabling nearly any automation you can think of. For example, automatically sending data from Google Sheets to Slack saves a lot of time.
Cons:
One downside to Zapier is the limitation of the free plan, which allows only a few automations before requiring a paid subscription. Additionally, some advanced automation can feel a bit pricey, especially for small businesses. A few advanced features may also require a bit of a learning curve.
Great tool for automating across marketing stack
Comments: Zapier has been an incredibly valuable tool for us, constantly innovating and offering an impressive breadth of integrations that have transformed how we work. It’s easy to learn and use, making it accessible to the whole team, and it’s helped us create significant cost and resource efficiencies across our marketing and customer service operations. The no-code/low-code approach is brilliant for setting up automations quickly, but it does have its limitations when it comes to handling more complex workflows. Pricing can also be a challenge, as costs can add up quickly when you’re running multiple Zaps at scale. That said, Zapier remains an essential part of our toolkit, offering super convenience and functionality for streamlining our processes.
Pros:
Constantly innovating. Easy to learn. The breadth of tools that can be connected is amazing. We've created cost & resource efficiencies across the full marketing & customer service stack
Cons:
Pricing - if you utilise a number of zaps that costs can really add up. Zapier is a great no code / low code tool but not always the best solution if you're looking for highly complex automations
Alternatives Considered:
Integration bridge that increases efficiency!
Comments: Very positive experience with Zapier and making workflows more efficient
Pros:
It allows integration with so many other platforms!
Cons:
Pricing tiers and budget creep are a concern
The Glue to Our Business
Pros:
Zapier is the most mission critical software we have. It connects all of our different apps and is imperative for our business
Cons:
There's nothing we dislike about Zapier currently.
Zapier in review
Comments: Good scope of functionality & easy to use. Quick to get going and get things up and running.
Pros:
The vast library of connectors to ad from different platforms.
Cons:
The costing can sometimes make it unfeasible.
Zapier Review
Pros:
I like how Zapier allows me to connect different apps and automate tasks. It saves me a lot of time and hassle, and it's easy to use.
Cons:
I dislike that the free plan is quite limited. If you want to use more features, you have to pay for a premium plan, which can be a bit expensive.
A safe bet for experienced users
Comments: I've been using Zapier for many years now, as a paid version, and I've seen it evolve a lot. The platform knows how to adapt to trends, even if it would benefit from being more accessible in terms of price and complexity.
Pros:
the platform is very comprehensive, enabling you to create both very simple automations and very advanced scenarios if you know enough about them
Cons:
The most advanced automations are difficult to get to grips with, and the learning curve is long enough to put off newcomers. Artificial intelligence was a good idea, but unfortunately not effective enough.
Alternatives Considered:
Streamline Your Workflow with Automation
Comments: My overall experience is very positive, By automating repetitive tasks, Zapier frees up valuable time for me and my team, allowing us to focus on more strategic activities. This boost in productivity can lead to significant improvements in overall business efficiency.
Pros:
We do have an online store and , Zapier is a powerful tool for anyone looking to streamline their workflows and increase productivity through automation. Its extensive integrations, user-friendly interface, and flexible pricing make it accessible to a wide range of users, from individuals to large enterprises. We are a small enterprise and was an excellent cost-benefit ratio.
Cons:
Although Zapier is user-friendly, creating complex multi-step Zaps with conditional logic can still require a bit of a learning curve. Users might need to spend some time experimenting to fully leverage its capabilities.
Zapier can do it all
Comments:
Zapier has become a critical part of our workflows, without it our workflows would take 10x longer to set up
I love that it has a native integration with any platform you can think of
Pros:
Zapier is capable of everything! The integrations are very easy to set up
Cons:
Pricing can get expensive, but it's worth it for the value you get
Alternatives Considered:
Useful tool for multi-system integration
Comments: Very positive, very important tool for us.
Pros:
Being able to do basically anything/any automation with any system
Cons:
Creating a zap isn't the most user-friendly, plus stuff fails occasionally for no real reason, and they don't notify properly
Alternatives Considered:
Connect everything with everything
Comments: Good, I use it because it's integrated with so many other platforms, but I have to be honest. Many times I just use it as a webhook and from there on I call Make to handle the rest of the flow since it's much more intuitive and stable.
Pros:
Zapier has a lot of integrations, which makes it the go-to platform if you need to connect your software solutions. Most likely your software solution is already setup for you in zapier, so it understands what you want to do like adding a new row, updating a contact, creating a new meeting etc.
Cons:
The interface is not as nice as Make, which I like a lot more as well as the fact that error handling is a nightmare in Zapier.
Zapier really is for everyone
Comments: Overall positive journey with Zapier, having little no code experience I now build complex automation workflows and save hours of manual processing time.
Pros:
Allows you to overcome the challenges of software interaction and automation in a user friendly and simple way. Automations and user interfaces are slick, clean, easy to build, and less problematic due to the easy to follow Zapier code free programming.
Cons:
The only downfall is that not every piece of software has connectivity.
Zapier is our go for tool.
Comments: Zapier makes our professional work more efficient,saves time and guarantees the crucial processes carried out easy.
Pros:
With the use of Zapier,we have been able to automate repetitive tasks,Very simple to implement and enhances efficiency since by organizing processes we can centre on strategy.
Cons:
The pricing can be slightly higher for those going for the advanced plans.
Zapier is pretty good
Comments: overall it's pretty good and I continue to pay about $100/mo for the service.
Pros:
Zapier is a great idea. I love that you can sync any app. It's also the most popuplar platform of it's kind so it has the most number of apps integrated into it's ecosystem.
Cons:
Zaps always break or appear to be broken. For example, I have an zap that's been running for months and I get a daily notification of a possible error. When I log in, it appears to be working fine. It takes hours to try to figure out what the issue is. I haven't used other platforms that do the same thing so can't say if that's a problem related to zapier or if it's just an issue with this type of platform.
Best automation tool
Comments: I use Zapier daily for many automations, data feeds and technical tasks. It is a core tool that empowers the marketing team to perform technical work without the need for developers.
Pros:
User friendly platform with so many capabilities that can suit both developers and non developers. I have used this to integrate CRMs, automate processes and other tasks that I couldn't do without this platform.
Cons:
Zapier bug testing was clunky, but in the last few months this has been improved no end.
Easy solution to optimize the workflow.
Comments: Running a marketing agency, the leads we generate through the ads are one of the most important aspects of business. Zapier helped seamlessly manage the leads in a timely fashion. It also permitted me to deliver the same results using a smaller team by optimizing the workflow.
Pros:
The seamless integration between different platforms was by far the most important feature. Instead of hiring an employee to manually manage the leads throughout our marketing campaigns, I was able to automate the process saving time and capital.
Cons:
For certain Zaps, after they were created and initiated, it was hard to edit them. I had to recreate the entire instance. Also, the price increases tremendously the more zaps you use.
Am incredibly happy with Zapier
Pros:
Endless possibilities for our non technical teams.I enjoy that it does all the work for me when moving lists,also how Zapier executes our actions at a particular time of our choice is incredible.Finally it has so many options to automatize a lot of things and is extremely easy to learn and use.
Cons:
Apart from the upgraded plan being costly I have encountered no hitches using this platform.

Become an automation superhero
Pros:
The absolute ease of automation and integration with no coding experience required. Zapier makes me look like an automation genius
Cons:
Not exactly a "con" but my advice would be to monitor zap usage. You do not want to subscribe to a plan with too many or too few zaps. Although unrun zaps can be processed afterwards so no data is lost!

Great tool that helps in automation solutions and helps to improve productivity
Comments: A great integration and automation tool which has helped me increase productivity in a much faster and efficient way
Pros:
It has a very simple UI which makes it very easy to use.The best part is it doesn't require codes and can be integrated with number of softwares
Cons:
Zapier needs to work more on their customer support
Must have for startups in Marketing industry.
Comments: We had really good experience through the year we used it. We saved plenty of time automating and connecting our marketing tools. Overall it was a good investment.
Pros:
It made our tasks automation incredibly easy in the process of integrating our app with external websites, apps and services. The setup was not extremely hard even without extense knowledge. We set up a workflow to add new leads on our loyalty website that came from Facebook Ads.
Cons:
You have to be careful with the cost and the features you might end up using. We did not have that problem but we noticed it could get high, specially for startups with tight budget as we were.

Awesome Workflow Automation and App Integration Tool
Comments: Zapier is a versatile tool with a broad range of integrations and automation capabilities, making it accessible for users with varying technical expertise.
Pros:
Zapier has flexibility in handling data from different sources simultaneously.
Cons:
Users may need to carefully configure Zaps to handle multiple data sources effectively, and this process can be complex for some users.
Haven't seen a robust tool similar to Zapier - one of the best in the market!
Pros:
As someone who works with automations on a daily basis, I find Zapier to be one of the most useful tools if you'd want to integrate different third party APIs. They way it connects with other platforms and tools is smooth. Even a person with limited knowledge with automation will find this tool easy to understand.
Cons:
None. Haven't had any major hiccups with this tool.