What Is Zapier?

Zapier connects the web apps SMBs use every day so you can save time, reduce tedious tasks, and focus on what matters most. Working with a larger team? Zapier for Companies offers collaboration and security features that let you bring the power of automation to your entire organization. In just a few minutes, you can set up automated workflows that connect over 4,000 of the most popular apps—no code required.

Who Uses Zapier?

Small and mid-sized businesses. Zapier helps business owners, marketers, IT professionals, operations professionals, and more unlock the power of automation.

Where can Zapier be deployed?

Cloud, SaaS, Web-based

About the vendor

  • by Zapier
  • Located in San Francisco, US
  • Founded in 2011

Countries available

Australia, Canada, United Kingdom, United States

Languages

English

Zapier pricing

Starting Price:

US$19.99/month
  • Yes, has free trial
  • Yes, has free version

Zapier has a free version and offers a free trial. Zapier paid version starts at US$19.99/month.

About the vendor

  • by Zapier
  • Located in San Francisco, US
  • Founded in 2011

Countries available

Australia, Canada, United Kingdom, United States

Languages

English

Zapier videos and images

Zapier video
Zapier Software - Automate your work and save time to focus on what's important - thumbnail
Zapier Software - Build workflow automations in minutes - thumbnail
Zapier Software - Automatically move info between your apps - thumbnail
Zapier Software - Pick from thousands of Zap Templates to get started quickly - thumbnail

Features of Zapier

  • API
  • API Design
  • API Lifecycle Management
  • Access Controls/Permissions
  • Accounting Integration
  • Activity Dashboard
  • Activity Tracking
  • Application Management
  • CRM
  • Compliance Management
  • Customisable Reports
  • Dashboard
  • Dashboard Creation
  • Data Connectors
  • Data Import/Export
  • Data Mapping
  • Data Synchronisation
  • Data Visualisation
  • Database Support
  • Developer Portal
  • Document Management
  • Drag & Drop
  • ERP
  • Email Management
  • Mobile Access
  • Monitoring
  • Multiple Data Sources
  • Point of Sale (POS)
  • QuickBooks Integration
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Rules-Based Workflow
  • SMS Messaging
  • Sales Management
  • Search/Filter
  • Self Service Portal
  • Social Media Integration
  • Testing Management
  • Third Party Integrations
  • Threat Protection
  • Traffic Control
  • Usage Tracking/Analytics
  • User Management
  • Version Control
  • Workflow Management
  • eCommerce Management

View full list of API Platforms

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Approval Process Control
  • Audit Management
  • Audit Trail
  • Business Process Automation
  • Business Process Control
  • CRM
  • Calendar Management
  • Collaboration Tools
  • Commenting/Notes
  • Compliance Management
  • Configurable Workflow
  • Customisable Forms
  • Customisable Reports
  • Customisable Templates
  • Customizable Fields
  • Data Import/Export
  • Data Visualisation
  • Document Management
  • Document Storage
  • Drag & Drop
  • Email Management
  • Forms Automation
  • Forms Management
  • Graphical Workflow Editor
  • Mobile Access
  • Monitoring
  • No-Code
  • Process Change Tracking
  • Process Modeling & Designing
  • Real Time Data
  • Real Time Reporting
  • Real-time Updates
  • Reporting/Analytics
  • Role-Based Permissions
  • Rules-Based Workflow
  • Single Sign On
  • Task Management
  • Task Progress Tracking
  • Templates
  • Third Party Integrations
  • User Management
  • Version Control
  • Workflow Management

View full list of Business Process Management Software

  • API
  • Access Controls/Permissions
  • Accounting Integration
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Application Management
  • Audit Management
  • Automatic Backup
  • Billing & Provisioning
  • CRM
  • Capacity Analytics
  • Compliance Management
  • Configurable Workflow
  • Configuration Management
  • Cost Management
  • Data Import/Export
  • Data Mapping
  • Data Migration
  • Data Storage Management
  • Data Synchronisation
  • Data Visualisation
  • Database Support
  • Demand Monitoring
  • Drag & Drop
  • Email Management
  • Event Logs
  • IT Cost Management
  • Monitoring
  • Multi-Cloud Management
  • Performance Analysis
  • Performance Management
  • Policy Management
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Resource Management
  • Role-Based Permissions
  • Search/Filter
  • Secure Data Storage
  • Server Monitoring
  • Service Level Agreement (SLA) Management
  • Supply Monitoring
  • Third Party Integrations
  • User Management
  • Workflow Approval
  • Workflow Management

View full list of Cloud Integration Software

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts / Escalation
  • Alerts/Notifications
  • Audit Management
  • Audit Trail
  • Capacity Management
  • Change Management
  • Chat/Messaging
  • Compliance Management
  • Configurable Workflow
  • Configuration Management
  • Customisable Branding
  • Customisable Reports
  • Dashboard
  • Data Import/Export
  • Data Visualisation
  • Event Logs
  • IT Asset Tracking
  • IT Reporting
  • Incident Management
  • Inventory Management
  • Issue Auditing
  • Knowledge Management
  • License Management
  • Maintenance Scheduling
  • Monitoring
  • Patch Management
  • Performance Metrics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Remote Access/Control
  • Remote Monitoring & Management
  • Reporting & Statistics
  • SSL Security
  • Self Service Portal
  • Server Monitoring
  • Service Level Agreement (SLA) Management
  • Single Sign On
  • Task Management
  • Third Party Integrations
  • Ticket Management
  • Uptime Reporting
  • User Management
  • Workflow Management

View full list of IT Management Software

  • API
  • Access Controls/Permissions
  • Accounting Integration
  • Activity Dashboard
  • Activity Tracking
  • Alerts / Escalation
  • Application Management
  • Automated Scheduling
  • CRM
  • Configurable Workflow
  • Dashboard
  • Data Aggregation and Publishing
  • Data Capture and Transfer
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Management
  • Data Mapping
  • Data Storage Management
  • Data Synchronisation
  • Data Visualisation
  • Data Warehouse Software
  • Database Support
  • Document Management
  • Drag & Drop
  • ERP
  • ETL Tools
  • Email Management
  • Integrations Management
  • Metadata Management
  • Mobile Access
  • Monitoring
  • Multiple Data Sources
  • Point of Sale (POS)
  • QuickBooks Integration
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • SSL Security
  • Sales Management
  • Search/Filter
  • Social Media Integration
  • Third Party Integrations
  • User Management
  • Web Services
  • Workflow Management

View full list of System and Data Integration Software

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Approval Process Control
  • Audit Management
  • Audit Trail
  • Business Process Automation
  • Calendar Management
  • Collaboration Tools
  • Commenting/Notes
  • Compliance Tracking
  • Configurable Workflow
  • Customisable Dashboard
  • Customisable Forms
  • Customisable Reports
  • Customisable Templates
  • Customizable Fields
  • Data Import/Export
  • Document Management
  • Document Storage
  • Drag & Drop
  • Email Management
  • Forms Management
  • Graphical Workflow Editor
  • Mobile Access
  • Monitoring
  • No-Code
  • Progress Tracking
  • Project Time Tracking
  • Project Workflow
  • Projections
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • Rules-Based Workflow
  • Search/Filter
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Task Scheduling
  • Template Management
  • Third Party Integrations
  • Workflow Configuration
  • Workflow Management

View full list of Workflow Management Software

  • AI/Machine Learning
  • API
  • Accounting
  • Accounting Integration
  • Active Directory Integration
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • CRM
  • Cloud Data Integration
  • Dashboard
  • Dashboard Creation
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Mapping
  • Data Quality Control
  • Data Security
  • Data Storage Management
  • Data Synchronisation
  • Database Support
  • Drag & Drop
  • ERP
  • Email Management
  • Event Tracking
  • HR Management
  • Help Desk Management
  • Integration Management
  • Mobile Access
  • Multiple Data Sources
  • Payroll Management
  • Point of Sale (POS)
  • Pre-built Connectors
  • QuickBooks Integration
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • SMS Messaging
  • SSL Security
  • Sales Management
  • Social Media Integration
  • Third Party Integrations
  • User Management
  • Website Integration
  • Workflow Management
  • eCommerce Management

View full list of iPaaS Software

Alternatives to Zapier

More Zapier alternatives

Reviews of Zapier

Read all 1,883 reviews

Average score

Overall
4.7
Ease of Use
4.3
Customer Service
4.4
Features
4.6
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Alejandro T.
Alejandro T.
Bachelor of Digital Marketing in Mexico
Verified LinkedIn User
Marketing & Advertising, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Zapier the best application integrator

5 last month New

Comments: As a digital marketer, I use many applications that I cannot keep an eye on all day or manually pass information from one application to another and I also need all the data to be synchronized. Zapier makes my day easier, connecting the applications that I use, it executes tasks automatically according to the rules that I establish. I love it helps me save a lot of time and money by hiring programmers.

Pros:

Zapier changed the way I deal with applications and tasks. What I liked the most is the automation of work processes, another of its advantages is that Zapier includes a large list of applications to connect. Also that the Zaps are only executed with a filter rules. The user interface is nice so that anyone with basic knowledge can use it without the need to hire a programmer.

Cons:

The negative aspects of Zapier is that at the beginning it is difficult to take advantage of Zapier, due to the learning curve, the free version is very limited (the number of 'Zaps and applications), also something that I did not like is the customer support that sometimes does not provide solutions.

Alternatives Considered: Integromat

Reasons for Switching to Zapier: Facilidad de uso, precio, documentación y catálogo de aplicaciones.

Lillian G.
Lillian G.
Human Resources Generalist in US
Verified LinkedIn User
Hospital & Health Care, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

I love the style of the application

5 4 weeks ago New

Comments: All the additional functions that Zapier has are very helpful, the style of the application distinguishes it, it is like having a lot of programs in one, also fluid and gives me the availability to add several applications on 1 screen, I have the ability to automate the interaction of reminders and correspondence templates.

Pros:

The most useful feature I have found is that we can integrate meeting applications for our webinar registrations. Since I have used it My experience with Zapier is very good, I was somewhat annoyed to use multiple applications for one task, but this has changed with Zapier, I can gather all these applications on one screen and avoid too much effort at work.

Cons:

In some cases, the syncs or processes that you can configure are just one-way syncs, which is not a good way to set up a two-way sync. Although Zapier has the ability to integrate with other applications, there are some that are limited to their use and that is still a problem to keep in mind.

Vasilis S.
Vasilis S.
Owner in Ireland
Verified LinkedIn User
Information Technology & Services, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

What's wrong with Zapier?

3 last month New

Comments: The payment policy and the 'step to step' policy were a big drawback, and I moved to Integromat.

Pros:

Zapier is a powerful automation tool, including many applications that can automate connections between them. After each step, you can 'fast test' that step, so you proceed. That, however, is not necessarily a plus because you can't move with your idea and leave the problem for later.

Cons:

The problem with Zapier is the pricing policy. They are offering 14 days testing period. That's not precisely generous because 14 days are not enough to test the app. In addition, developers have other things to do, and after the trial period, you can't run your scenarios unless you pay - 19.99 $/m. The free plan offers elementary tasks.

Elena T.
Elena T.
Teacher in Bulgaria
Verified LinkedIn User
E-Learning, Self Employed
Used the Software for: Free Trial
Reviewer Source

Improving Workflows with Zapier

5 last month New

Comments: This automation tool helps to connect web apps and services. It is appropriate for personal use, as well as for teams (no matter their sizes). Even the basic plan allows you to choose which apps to combine and suggests how to use them interchangeably. The most popular ones, functioning inside Zapier, are Gmail/Google Drive/Outlook (for emails) or Facebook pages/Instagram/YouTube (for marketing). Following two simple steps, trigger and action, you can automate any process between the platforms you use. Moreover, you might start multiple actions with one trigger and get complex workflows. This is the most impactful feature of Zapier, in my view. In addition, there are filters to control the flow. The customer support is excellent. I had some issues activating one of my Zaps; the personal advice I received was timely and accurate. Also, the Outline panel provides tutorials for each step of creating new Zaps and facilitates the process.

Pros:

You can tailor each automation to your business needs (Reporting, Marketing, HR, Customer or Tech support). There are premade workflows- Zap templates. You may use them directly for repetitive tasks or personalize them. Via Formatter, you can convert data into any preferable format- texts, emails, or phone numbers. Businesses might use this information to make spreadsheets of clients' contacts adding scanned business cards automatically (Contact+, Google Sheets, Excel). The SMS tool built into the platform will help you with file management: to download email attachments, to create documents from templates for new projects. Zapier can also facilitate task management: to inform the team on progress, to add assignments to your to-do list. You might share content through social media or automate the monitoring of your channels by keeping track of views, comments, and reviews via apps. Also, you may share events and promote your work across platforms automatically (Eventbrite, Facebook, Splash). Then add the data from emails and registration links to your CRM, answer the inquiries from potential clients, and make them buy your products or services.

Cons:

Some apps might be used as both trigger and action, such as Office 365, Google Calendar, WordPress, and YouTube. Others can be only a trigger (Pay Pal). But there is a third group that cannot function on their own (e.g. LinkedIn). In these cases, activation only happens with other apps as triggers (Facebook or Twitter), which may be considered a drawback.

Teresa T.
Nonprofit Grant Strategist in US
Nonprofit Organization Management, Self Employed
Used the Software for: 2+ years
Reviewer Source

Big time saver

5 last month New

Pros:

Once you get everything set up, Zapier is a great tool to help workflows run much more smoothly. It can be a little tricky to figure out at first but once you get the hang of it, it's easy to set up.

Cons:

The free version is pretty limited so you'll probably need to upgrade quickly. It's not yet integrated with a couple of the things I use, so hopefully they'll get set up soon. You have to watch out for the rare glitch and be sure things are still connected properly.