Who Uses Zapier?

Small & Medium Businesseses. Marketers, Salespeople, Designers, Developers and more!

What Is Zapier?

Founded in 2011, Zapier helps more than four million customers grow their businesses with the power of automation. The company connects over 1,500 apps to help people be more productive at work, saving customers up to 20 hours per week. By helping to discover and weave together web applications that increase productivity and success, Zapier is changing the way people work. For more information, visit zapier.com.

Zapier Details

Zapier

https://zapier.com/

Founded 2011

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Zapier pricing overview

Zapier has a free version and offers a free trial. Zapier paid version starts at US$25.00/month.


Starting Price

US$25.00/month

Pricing Details

Free: $0 for 5 zaps Starter: $20/month paid annually or $25/month paid monthly for 20 zaps Professional: $50/month paid annually or $62.50/month paid monthly for 50 zaps Professional Plus: $125/month paid annually or $156.25/month paid monthly for 125 zaps Teams: $250/month paid annually or $312.50/month paid monthly for unlimited zaps

Free Version

Yes

Free Trial

Yes

Zapier deployment and support

Support

  • Email/Help Desk
  • Knowledge Base

Deployment

  • Cloud, SaaS, Web-based

Training

  • Documentation

Zapier Features

  • API
  • Access Controls/Permissions
  • Accounting Integration
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Applications Management
  • Audit Management
  • Automatic Backup
  • Billing & Provisioning
  • CRM
  • Capacity Analytics
  • Compliance Management
  • Configurable Workflow
  • Configuration Management
  • Cost Management
  • Data Import/Export
  • Data Mapping
  • Data Migration
  • Data Storage Management
  • Data Synchronisation
  • Data Visualisation
  • Database Support
  • Demand Monitoring
  • Drag & Drop
  • Email Management
  • Event Logs
  • IT Cost Management
  • Monitoring
  • Multi-Cloud Management
  • Performance Analysis
  • Performance Management
  • Policy Management
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Resource Management
  • Role-Based Permissions
  • Search/Filter
  • Secure Data Storage
  • Server Monitoring
  • Service Level Agreement (SLA) Management
  • Supply Monitoring
  • Third Party Integrations
  • User Management
  • Workflow Approval
  • Workflow Management

View full list of Cloud Integration Software

  • API
  • Access Controls/Permissions
  • Accounting Integration
  • Activity Dashboard
  • Activity Tracking
  • Alerts / Escalation
  • Applications Management
  • Automated Scheduling
  • CRM
  • Configurable Workflow
  • Dashboard
  • Data Aggregation and Publishing
  • Data Capture and Transfer
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Management
  • Data Mapping
  • Data Storage Management
  • Data Synchronisation
  • Data Visualisation
  • Data Warehouse Software
  • Database Support
  • Document Management
  • Drag & Drop
  • ERP
  • ETL Tools
  • Email Management
  • Integrations Management
  • Metadata Management
  • Mobile Access
  • Monitoring
  • Multiple Data Sources
  • Point of Sale (POS)
  • QuickBooks Integration
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • SSL Security
  • Sales Management
  • Search/Filter
  • Social Media Integration
  • Third Party Integrations
  • User Management
  • Web Services
  • Workflow Management

View full list of System and Data Integration Software

  • AI/Machine Learning
  • API
  • Accounting
  • Accounting Integration
  • Active Directory Integration
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • CRM
  • Cloud Data Integration
  • Dashboard
  • Dashboard Creation
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Mapping
  • Data Quality Control
  • Data Security
  • Data Storage Management
  • Data Synchronisation
  • Database Support
  • Drag & Drop
  • ERP
  • Email Management
  • Event Tracking
  • HR Management
  • Help Desk Management
  • Integration Management
  • Mobile Access
  • Multiple Data Sources
  • Payroll Management
  • Point of Sale (POS)
  • Pre-built Connectors
  • QuickBooks Integration
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • SMS Messaging
  • SSL Security
  • Sales Management
  • Social Media Integration
  • Third Party Integrations
  • User Management
  • Website Integration
  • Workflow Management
  • eCommerce Management

View full list of iPaaS Software

Zapier Alternatives

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Zapier Reviews for UK Users

Read all reviews

Overall rating

4.7/5

Average score

Ease of Use 4.3
Customer Service 4.4
Features 4.6
Value for Money 4.4

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Share your experiences with other software buyers.

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Fillipe neyl W.
CEO
Marketing & Advertising, 11-50 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    Unrated
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 06/10/2020

"Zapier makes creating integrations fast and easy"

Comments: There's no secret to use Zapier, all you need to is to play with it, follow simple steps the interface tells you to or read the documentation (that's very abundant). The most recent thing I've learned was to use webhooks and use Zapier to get ou send information directly to apps API. It solves most of the issues I mentioned prior.

Pros: Zapier changed the way I deal with apps and tasks. Now everything I need to accomplish I ask myself: is it possible to use Zapier to make this easier or even totally automated? From simple things like sending happy birthday emails to my clients, to connecting a ERP app with Google Spreadsheets, there's hundreds of apps with thousands of possible combinations possible to make our lives easier.

Cons: Since they revamped the interface for creating and managing Zaps, there's not really anything that I don't like about Zapier. If worth mentioning something, it would be the missing actions, triggers or sometimes apps to integrate, but that's not Zapier's fault, because it depends of the apps making their services available on Zapier. Some apps like Wrike sell their own automating app, so they don't offer many choices inside Zapier. Others like RD Station Marketing lack of possibilities in their own API, so it's not possible to do much too.

  • Reviewer Source 
  • Reviewed on 06/10/2020
Devlyn M.
Owner
Arts & Crafts, Self Employed
Used the Software for: 6-12 months
  • Overall Rating
    4 /5
  • Ease of Use
    3 /5
  • Features & Functionality
    4 /5
  • Customer Support
    Unrated
  • Value for Money
    4 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 13/10/2020

"A little complicated, but so helpful when it works!"

Comments: It's overall been really positive!

Pros: Being able to integrate different software together, especially when I was managing hundreds of events a month. It was able to input new entries in a specific google calendar with my airtable bases. I've also used it with shipping software, and to automate other tasks. Most of the tasks I've set up, have gotten obsolete with new updates from software, but there's always something new to make more efficient.

Cons: It's a bit complicated to understand and then set up. Once you find the right combo, it's like magic. I do wish there was a way to trigger some of the integrations for past instances, but that would probably have its own issues. If you've done csv imports into a spreadsheet, you can probably figure this out.

  • Reviewer Source 
  • Reviewed on 13/10/2020
Jason S.
President
Marketing & Advertising, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    Unrated
  • Value for Money
    4 /5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 30/03/2021

"Automate don't delegate"

Comments: We've had a good overall experience with Zapier, but think we need to explore it more. If one is starting out and needs automation in their business for repetitive tasks, I would recommend Zapier.

Pros: The ability to create tasks that could be automated without the need for knowing to code. One can avoid hiring a developer to create a code integration between two or more applications. This is great for multi step/multiple apps. Zapier has an extensive list of software that can be integrated and it's the first choice by development teams that their software is available to the platform. We've found it useful for integrating our social media apps with each other email services. Helping build our audience. For those that are new and have few tasks, there is a free option.

Cons: It is limited to products that have an approved API. The number of 'Zaps' is limited by the plan and sometimes but the apps that are being integrated.

  • Reviewer Source 
  • Reviewed on 30/03/2021
Karambir K.
CEO
Nonprofit Organization Management, Self Employed
Used the Software for: 1-5 months
  • Overall Rating
    3 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    4 /5
  • Customer Support
    2 /5
  • Value for Money
    3 /5
  • Likelihood to Recommend
    5/10
  • Reviewer Source 
  • Reviewed on 20/09/2020

"Easy-to-Use Automation and Integration"

Comments: Two things stand out for me:
1) Most support requests were met with what appeared to be an automated apology that they couldn't resolve my issue.
2) Zapier makes money based on the purchases of an allotment of monthly tasks. Some tasks lack flexibility requiring the use of more tasks than one might imagine. They are always happy to sell you more tasks, but requests for more robust functionality always seemed to be met with a shoulder shrug.

Pros: The feature that met our needs was the ability to respond to an http request in a variety of ways (email, save to spreadsheet being the most common). I am an experienced programmer with over 15 years experience and was happy to have a solution that did not require writing a lot of code. In general the ability to rapidly design and implement a solution for a specific requirement was a big time-saver.

Cons: Unfortunately, some common programming tasks such as creating and writing to a spreadsheet seemed in surmountable. In the end, I chose to manually create the worksheets I projected would be used to eliminate potentially complicated workarounds. Also, there is a limit on the number of levels of logical branching which caused some headaches such that I eventually migrated the functionality to Google Scripts which offers a richer feature-set despite the increase in coding.

  • Reviewer Source 
  • Reviewed on 20/09/2020
Verified Reviewer
CSO
Marketing & Advertising, 11-50 Employees
Used the Software for: 2+ years
  • Overall Rating
    4 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    4 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 26/01/2021

"The Only Integration Platform You Need"

Comments: Couldn't live without it. It's not perfect – there's no true two-way sync, for instance – but it's the best in the business for the price.

Pros: It's automation, democratized. If you use web apps and have ANY repetitive tasks in your workflow, Zapier makes it (relatively) easy to automate them. Once you get beyond the simple it can get tough, but there are always resources available (e.g., outsourced help). It's such a common platform that you can throw a stick and hit someone with experience.

Cons: It's tough to plan workflows ahead of time. You never quite know how the actions and triggers will function, and pushing "zaps" live often requires a live test, which inserts bad data into your systems.

  • Reviewer Source 
  • Reviewed on 26/01/2021