What is Zapier?

Zapier connects the web apps SMBs use every day so you can save time, reduce tedious tasks, and focus on what matters most. Working with a larger team? Zapier for Companies offers collaboration and security features that let you bring the power of automation to your entire organization. In just a few minutes, you can set up automated workflows that connect over 4,000 of the most popular apps—no code required.

Who Uses Zapier?

Small and mid-sized businesses. Zapier helps business owners, marketers, IT professionals, operations professionals, and more unlock the power of automation.

Where can Zapier be deployed?

Cloud, SaaS, Web-based

About the vendor

  • Zapier
  • Located in San Francisco, US
  • Founded in 2011

Countries available

Australia, Canada, United Kingdom, United States

Languages

English

Zapier pricing

Starting Price:

US$19.99/month
  • Yes, has free trial
  • Yes, has free version

Zapier has a free version and offers a free trial. Zapier paid version starts at US$19.99/month.

About the vendor

  • Zapier
  • Located in San Francisco, US
  • Founded in 2011

Countries available

Australia, Canada, United Kingdom, United States

Languages

English

Zapier videos and images

Zapier Software - Automate your work and save time to focus on what's important
Zapier Software - Build workflow automations in minutes
Zapier Software - Automatically move info between your apps
Zapier Software - Pick from thousands of Zap Templates to get started quickly
View 5 more
Zapier video
Zapier Software - Automate your work and save time to focus on what's important
Zapier Software - Build workflow automations in minutes
Zapier Software - Automatically move info between your apps
Zapier Software - Pick from thousands of Zap Templates to get started quickly

Features of Zapier

  • API
  • Access Controls/Permissions
  • Business Process Automation
  • Collaboration Tools
  • Compliance Management
  • Dashboard
  • ETL Tools
  • Forms Automation
  • Integration Management
  • Integrations Management
  • No-Code
  • Pre-built Connectors
  • Process Modeling & Designing
  • Real Time Notifications
  • Rules-Based Workflow
  • Task Management
  • Third Party Integrations
  • Workflow Configuration
  • Workflow Management

Alternatives to Zapier

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Workato is a next-gen iPaaS with 1,000+ pre-built connectors to help automate the most complex workflows across your organization
Operations Hub supercharges HubSpot CRM with features to sync, clean, and automate your contacts, leads, and companies.
Connects your WordPress plugins, sites and apps together automatically.
Automate repetitive processes and tasks from data analysis to campaign creation by building a reusable visual workflow.
Robotic process automation solution that helps businesses automate repetitive or rules-based tasks such as approvals for vacation.
LeadsBridge is an iPaaS solution that enables companies to enhance their omnichannel strategy orchestrating their business data.

Reviews of Zapier

Average score

Overall
4.7
Ease of Use
4.3
Customer Service
4.4
Features
4.6
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Alys
Alys
Social media manager in UK
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 1+ year
Reviewer Source

Links with almost every tool out there

5.0 2 months ago New

Comments: Zapier is my favourite tool for integrating software across my business. It is by far the most simple to set up and has the widest range of integrations on the market

Pros:

Zapier saves me so much time by automating the processes in my business. Having these automations ensures important information doesn’t get lost or missed and takes the pressure off of me to be constantly switched on and transferring information across the various tools I use in my business.

Cons:

Zapier is more expensive compared to its counterparts and some of its feature e.g. webhooks are only available on paid plans

Alternatives Considered: Pabbly Connect, Make and Automate.io

Reasons for Switching to Zapier: Zapier integrates with a much wider range of tools than any other and was much simpler to set up than some of the other options

Pieter
Director in US
Religious Institutions, 2-10 Employees
Used the Software for: 1+ year
Reviewer Source

Zapier helps small teams do more

5.0 2 months ago New

Comments: Stable and well worth it

Pros:

Zapier allows our small team to automate parts of the organization that saves time and money.

Cons:

Some features are locked behind higher-tier plans. It's not worth upgrading for us for those features, but I feel like they are superficially locked behind a higher-tier plan. It makes sense to upgrade a plan because of using more inquiries/zaps, but otherwise it's not. Zapier is also only as good as your third party integration (if applicable). Some third party integrations have poor support and so the Zap becomes unreliable.

Alternatives Considered: Make

Reasons for Choosing Zapier: Integromat was not as user-friendly nor well-supported in third party integrations as Zapier.

Switched From: Make

Jen
Operations in Australia
Retail, 2-10 Employees
Used the Software for: 1+ year
Reviewer Source

Review

3.0 2 weeks ago New

Comments: Zapier was good for a few months. Was using it to download pictures/videos from Instragram. Stopped working after a few months. I don't use Zapier anymore however seems compatible with a lot of apps.

Pros:

Automation and implementing flows.

Cons:

Used it for a few months and then it stopped working.

Kaitlyn
Partner and Sales Manager in US
Apparel & Fashion, 2-10 Employees
Used the Software for: 6-12 months
Reviewer Source

Integrate and Automate.

4.0 2 weeks ago New

Comments: I use zapier to create email response lists, schedule meetings online and in person, to send reminders, and to complete tasks that I don't have time for.
I prefer using zapier over completing repetitive tasks on my own although the free version has limitations and the paid version may not be accessible to small businesses or startups.

Pros:

Zapier eliminates much of the daily workload, like scheduling meetings and transferring or checking data. Zapier has a free version. It works with almost every app or business software. I think of Zapier as a bridge that also functions as an assistant. Customer support and the Zapier community help with any difficulties you encounter.

Cons:

Zapier as a whole would benefit from a face-lift and some fine tuning to make it more user friendly. I want more features in the free version or something that's in-between free and premium. There is the concern that the software will malfunction, depending on what you've set to automate this could be disastrous.

Alternatives Considered: Make

Reasons for Choosing Zapier: I switched because I wasn't 100% happy with Appy Pie and Zapier was very popular.

Switched From: Appy Pie

Verified Reviewer
Executive Director in US
Verified LinkedIn User
Nonprofit Organization Management, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Zapier to the rescue!

5.0 2 weeks ago New

Comments: At my current and most recent employer, we used many different platforms to get our work done. Oftentimes, the different software would not communicate with each other with built in integrations, but we needed to automate this process so our team was not wasting time or risking data mismanagement with manual export/import processes. Zapier to the rescue!

Pros:

You can integrate almost any software with a very easy to use, drag and drop interface. What a wonderful product. Troubleshooting is also extremely easy. Everything on the platform is clear and easy to understand.

Cons:

The only thing I don't like about it is that there are still products out there that don't have a Zapier integration.

Alternatives Considered: Tray.io

Reasons for Switching to Zapier: Zapier offered more integrations and was easier to use.