Who Uses Cision?

Whether you're a communications professional or a member of the media, Cision brings together all the elements you need to get your story out.

What Is Cision?

Cision Ltd. (NYSE :CISN) is a leading global provider of earned media management software and services to public relations and marketing communications professionals. Cision's software allows modern communicators to target key influencers, distribute strategic content, track and measure meaningful impact through text and images. Cision has over 4,000 employees with offices in 15 countries throughout the Americas, EMEA, and APAC. For more information about its award-winning products and service.

Cision Details

Cision

http://www.cision.com

Founded 1867

Cision Pricing Overview

Cision does not have a free version and does not offer a free trial.

Free Version

No

Free Trial

No

Deployment

Cloud, SaaS, Web

Training

In Person

Live Online

Webinars

Documentation

Support

Business Hours

Online

Cision Features

Public Relations Software
Article Author Database
Auto-Update Media Lists
Campaign Management
Clippings Management
Communications Calendar
Contact Management
Digital Asset Management
Direct Mail Management
Email Distribution
Press Monitoring
Press Release Builder
Campaign Management
Gamification
Response Management
Review Generation
Review Monitoring
Sentiment Analysis
Social Media Metrics
Social Media Monitoring
Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

Cision Reviews for UK Users

Showing 5 of 67 reviews

Overall
3.9/5
Ease of Use
3.7/5
Customer Service
3.8/5
Features
3.9/5
Value for Money
3.6/5
Heather W.
Director Of Communications
Consumer Electronics, 51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 06/11/2019

"One stop shop for PR professionals"

Comments: Use it as a daily tool for media and influencer outreach.

Pros: You get contact info from journalist that you wouldn't be able to find online. And they all have opted in. Great search tool to find new outlets and great monitoring service.

Cons: Expensive software but you are purchasing a lot of contact information. Great if you have a big PR initiative, otherwise it's hard to validate the expense

  • Reviewer Source 
  • Reviewed on 06/11/2019
Bruce F.
Sales & Marketing Manager
Education Management, 1,001-5,000 Employees
Used the Software for: 2+ years
  • Overall Rating
    4/5
  • Ease of Use
    4/5
  • Features & Functionality
    4/5
  • Customer Support
    4/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 08/04/2019

"An integral tool for social media marketing"

Comments: We have an opinion that this service is a great solution for social media marketing. It can help you to build new contacts, make researches and communicate with clients. Moreover, it is easy to use, so you need to try it for sure.

Pros: There is no doubt that Cision is a perfect tool for marketing. This service offers the easiest way to find a particular influencer. With a help of a special menu, you can choose a precise category and choose a proper category in order to get an exact outcome. Moreover, it offers to pick up a theme or a location in order to find a person that is connected with the same informational field as you do. Cision is a great service for social media marketing. It has a solid database, flexible and user-friendly interface and many useful tools for marketing. With its assistance, you can turn into reality different marketing strategies within a second.

Cons: Unfortunately, Cision isn’t perfect. An automated search doesn’t work properly, so you to rely only on your personal research. Despite the fact that Cision has a profound database, it still lacks the data itself. Sometimes, their researches can be a little bit slow and there is no chance to find a particular person that you really want to find. Moreover, if you don’t know the right name of the influencer, you won’t find him or her at all.

  • Reviewer Source 
  • Reviewed on 08/04/2019
Eli S.
Sr. Comms Associate
Public Relations & Communications, 13-50 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    4/5
  • Features & Functionality
    5/5
  • Customer Support
    3/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 09/06/2020

"Great features"

Comments: Constantly improving experience for customers and would recommend.

Pros: Reporter database constantly updated, new features including social accounts and connections to other reporters covering similar topics are great

Cons: Sometimes can be hard to find niche outlets or outlets without clearly defined roles for staff to pitch

  • Reviewer Source 
  • Reviewed on 09/06/2020
David Z.
Head of PR
Computer Software, 201-500 Employees
Used the Software for: 6-12 months
  • Overall Rating
    3/5
  • Ease of Use
    3/5
  • Features & Functionality
    3/5
  • Customer Support
    5/5
  • Value for Money
    3/5
  • Likelihood to Recommend
    5/10
  • Reviewer Source 
  • Reviewed on 22/02/2019

"Ok media database, good monitoring, and everything else is disappointing."

Comments: Ok media database, good monitoring, and everything else is disappointing.

Pros: The Cision database is fairly complete. If you know who you are looking for, you can usually find their name and contact information there. The news monitoring function — alerts which track news published online — does a fairly good job of giving me a heads-up about coverage. If you want to track coverage by source type against particular names or keywords, Cision monitoring will sometimes produce sources that Google alerts will not, and it will usually beat the alerts by a day or so.

Cons: Reporter discovery is hard. Beat designations within Cision seem very rudimentary and “thick”— reporters listed as “Technology,” for instance, might cover “artificial intelligence” or “embedded analytics” or “machine learning” or some combination of the three. Given the fact that an off-beat pitch can easily result in a communications representative being added to a reporter’s spam list, it’s critical that you know exactly what a reporter is writing about, or risk having no way to contact a reporter ever again. For media search, I needed Boolean search. Cision promised that functionality but, without getting too far into the limitations of their archiving, their provider agreements, and their search functionality, I found it a very clunky and inefficient way to search coverage on the fly. It's also super frustrating to be told that a publication is "in the database" but isn't searchable, because of licensing covenants.

  • Reviewer Source 
  • Reviewed on 22/02/2019
Amy R.
Senior Account Executive
Public Relations & Communications, 13-50 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 26/03/2020

"Media Friendly Platform "

Comments: Very pleasant experience and found a lot of useful tools, such as list building and more

Pros: The product is a publicists' dream, making it easier than ever to find media contacts and new outlets

Cons: The platform can be slow, there isn't much mobile presence and sometimes the contacts and insights are outdated

  • Reviewer Source 
  • Reviewed on 26/03/2020