What Is Cision?

Cision Ltd. (NYSE :CISN) is a leading global provider of earned media management software and services to public relations and marketing communications professionals. Cision's software allows modern communicators to target key influencers, distribute strategic content, track and measure meaningful impact through text and images. Cision has over 4,000 employees with offices in 15 countries throughout the Americas, EMEA, and APAC. For more information about its award-winning products and service.

Who Uses Cision?

Whether you're a communications professional or a member of the media, Cision brings together all the elements you need to get your story out.

Cision Details

Cision

Founded in 1867

Cision videos and images

Cision video
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Cision Details

Cision

Founded in 1867

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Starting price

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US$49.00/month

Free Version

Free Version No
Free Version No
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Free Version Yes

Free Trial

Free Trial No
Free Trial Yes
Free Trial No
Free Trial Yes

Cision deployment and support

Support

  • Email/Help Desk
  • Knowledge Base
  • Phone Support
  • Chat

Deployment

  • Cloud, SaaS, Web-based
  • iPhone (Mobile)
  • iPad (Mobile)

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos

Cision Features

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Brand Management
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Categorisation/Grouping
  • Content Library
  • Content Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Data Import/Export
  • Data Visualisation
  • Distribution Management
  • Drag & Drop
  • Editorial Calendar
  • Email Marketing
  • Engagement Tracking
  • Filtering
  • Interactive Content
  • Monitoring
  • Multi-Channel Campaigns
  • Multi-Channel Marketing
  • Publish Scheduling
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • SEO Management
  • Social Advertising
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Promotion
  • Tagging
  • Template Management
  • Third Party Integrations
  • Video Management
  • Visual Analytics
  • Website Analytics
  • Workflow Management

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  • API
  • Activity Dashboard
  • Activity Tracking
  • Approval Process Control
  • Article Author Database
  • Auto Update
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Clippings Management
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Customer Segmentation
  • Customisable Reports
  • Data Import/Export
  • Data Visualisation
  • Digital Asset Management
  • Direct Mail Management
  • Distribution Management
  • Email Distribution
  • Filtering
  • Interactive Content
  • Monitoring
  • Multi-Channel Distribution
  • Multi-Channel Marketing
  • Newsletter Management
  • Press Monitoring
  • Press Release Builder
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • SEO Management
  • Scheduling
  • Search/Filter
  • Sentiment Analysis
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Subscription Management
  • Tagging
  • User Management
  • Visual Analytics
  • Widgets

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  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Alerts / Escalation
  • Alerts/Notifications
  • Benchmarking
  • Brand Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Content Management
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Data Visualisation
  • Email Alerts
  • Engagement Tracking
  • Gamification
  • Keyword Tracking
  • Monitoring
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Location
  • Ratings / Reviews
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Review Generation
  • Review Monitoring
  • SEO Management
  • SMS Messaging
  • Search/Filter
  • Sentiment Analysis
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Surveys & Feedback
  • Tagging
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Widgets

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  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts / Escalation
  • Audience Targeting
  • Benchmarking
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Commenting/Notes
  • Competitive Analysis
  • Configurable Alerts
  • Content Library
  • Content Management
  • Customer Engagement
  • Customisable Reports
  • Dashboard
  • Data Visualisation
  • Email Alerts
  • Engagement Tracking
  • Filtering
  • Impact Measurement
  • Influencer Tracking
  • Keyword Tracking
  • Mobile Alerts
  • Monitoring
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Reporting & Statistics
  • Reputation Management
  • Sentiment Analysis
  • Social Advertising
  • Social Listening
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Workflow Management

View full list of Social Media Monitoring Software

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Cision Reviews for UK Users

Read all 76 reviews

Average score

Overall
3.9
Ease of Use
3.8
Customer Service
3.9
Features
3.9
Value for Money
3.6

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Heather W.
Heather W.
Director Of Communications
Consumer Electronics, 51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 06/11/2019

"One stop shop for PR professionals"

Comments: Use it as a daily tool for media and influencer outreach.

Pros: You get contact info from journalist that you wouldn't be able to find online. And they all have opted in. Great search tool to find new outlets and great monitoring service.

Cons: Expensive software but you are purchasing a lot of contact information. Great if you have a big PR initiative, otherwise it's hard to validate the expense

  • Reviewer Source 
  • Reviewed on 06/11/2019
Scott M.
Vice President
Public Relations & Communications, 51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    4/10
  • Reviewer Source 
  • Reviewed on 19/05/2021

"No longer the industry leader for media research"

Comments: Every serious agency needs a media research tool in order to build and execute media relations campaigns; we're no exception. Media research is largely the only thing we've used from Cision. Our team has become disillusioned with how difficult it has become to create meaningful media lists. So much so that we're likely to transition away from Cision when our contract expires.

Pros: Cision has always been the gold standard for media research. The robust platform boasted hundreds of updates daily, and the media list output has been largely reliable.

Cons: Unfortunately, Cision either suffers from poor leadership, poor vision, a lack of care for its customers, or some combination of all the above. Aside from the fact that the results are no longer as reliable as they used to be, each and every update to the user interface has made the platform worse. The UX is not intuitive or easy to use. The customer service is not remarkable in any way. The technical support is a bit of a disaster.

  • Reviewer Source 
  • Reviewed on 19/05/2021
Cris R.
Cris R.
Assistant Content Marketing Manager
Writing & Editing, 501-1,000 Employees
Used the Software for: 1+ year
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
    Unrated
  • Value for Money
    Unrated
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 30/08/2021

"Great tool for PR"

Pros: We use this to help build our media lists to reach out to media with

Cons: I feel like the breadth of reporters on this database is not good as some other reporter databases.

  • Reviewer Source 
  • Reviewed on 30/08/2021
Chris C.
Chris C.
VP Brand Strategy
Hospital & Health Care, 5,001-10,000 Employees
Used the Software for: 2+ years
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    6/10
  • Reviewer Source 
  • Reviewed on 10/07/2020

"Quality of information gathering seems to have gone down"

Comments: We use Cision to monitor media mentions and for their media database

Pros: I've used Cision on and off throughout my (long) career. It has always been 'on top of things'. I always felt it was innovative and did a good job of gathering media data.

Cons: I've found that the database isn't as user friendly as some of the other databases that are out there. I also have a subscription to a competitor and have found that Cision does not pull in the same articles as this competitor.

  • Reviewer Source 
  • Reviewed on 10/07/2020
Verified Reviewer
Senior Corporate Communications Specialist
Hospital & Health Care, 10,000+ Employees
Used the Software for: 2+ years
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
    Unrated
  • Value for Money
    Unrated
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Reviewed on 29/07/2021

"Solid, Basic Monitoring Software"

Comments: Overall, Cision is an imperfect but very necessary tool for anyone in the PR and communications field.

Pros: Cision allows us to track the online conversation surrounding a certain topic, and allows us to keep a pulse on how our company and products are being discussed.

Cons: Sentiment is an issue. Cision automatically grades content as positive, negative, or neutral, but it is FAR from a perfect process. Often times, certain trigger words result in something being graded a certain way, but the context is not interpreted. For instance, a headline may read "XYZ platform prevents bad customer experiences" but because the Cision software sees "bad customer experiences" it is automatically graded as a negative sentiment, despite being positive. This creates a decent amount of manual effort to sort through all content.

  • Reviewer Source 
  • Reviewed on 29/07/2021