What is Cision?
Cision Ltd. (NYSE :CISN) is a leading global provider of earned media management software and services to public relations and marketing communications professionals. Cision's software allows modern communicators to target key influencers, distribute strategic content, track and measure meaningful impact through text and images. Cision has over 4,000 employees with offices in 15 countries throughout the Americas, EMEA, and APAC. For more information about its award-winning products and service.
Who Uses Cision?
Whether you're a communications professional or a member of the media, Cision brings together all the elements you need to get your story out.
Where can Cision be deployed?
Cloud, SaaS, Web-based, iPhone (Mobile), iPad (Mobile)
Cision videos and images
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Features of Cision
- Campaign Management
- Sentiment Analysis
- Social Media Monitoring
Alternatives to Cision
Reviews of Cision
One stop shop for PR professionals
Comments: Use it as a daily tool for media and influencer outreach.
You get contact info from journalist that you wouldn't be able to find online. And they all have opted in. Great search tool to find new outlets and great monitoring service.
Expensive software but you are purchasing a lot of contact information. Great if you have a big PR initiative, otherwise it's hard to validate the expense
No longer the industry leader for media research
Comments: Every serious agency needs a media research tool in order to build and execute media relations campaigns; we're no exception. Media research is largely the only thing we've used from Cision. Our team has become disillusioned with how difficult it has become to create meaningful media lists. So much so that we're likely to transition away from Cision when our contract expires.
Cision has always been the gold standard for media research. The robust platform boasted hundreds of updates daily, and the media list output has been largely reliable.
Unfortunately, Cision either suffers from poor leadership, poor vision, a lack of care for its customers, or some combination of all the above. Aside from the fact that the results are no longer as reliable as they used to be, each and every update to the user interface has made the platform worse. The UX is not intuitive or easy to use. The customer service is not remarkable in any way. The technical support is a bit of a disaster.
Quality of information gathering seems to have gone down
Comments: We use Cision to monitor media mentions and for their media database
I've used Cision on and off throughout my (long) career. It has always been 'on top of things'. I always felt it was innovative and did a good job of gathering media data.
I've found that the database isn't as user friendly as some of the other databases that are out there. I also have a subscription to a competitor and have found that Cision does not pull in the same articles as this competitor.
Keeps Us Current!
Comments: Has really improved as our media presence has grown and have no reason to switch to another provider.
Cision allows us to know every time we are mentioned in the media, which gives us the opportunity to not only track where we are and what is said about us, but also share that media with our followers on social platforms. Cision is also crucial in our media outreach, especially when contacting local media where we may not have regular contacts.
A lot of the searches, you need help with their client relations folks, who are amazing, but it's an extra step we don't always have time for.
An integral tool for social media marketing
Comments: We have an opinion that this service is a great solution for social media marketing. It can help you to build new contacts, make researches and communicate with clients. Moreover, it is easy to use, so you need to try it for sure.
There is no doubt that Cision is a perfect tool for marketing. This service offers the easiest way to find a particular influencer. With a help of a special menu, you can choose a precise category and choose a proper category in order to get an exact outcome. Moreover, it offers to pick up a theme or a location in order to find a person that is connected with the same informational field as you do. Cision is a great service for social media marketing. It has a solid database, flexible and user-friendly interface and many useful tools for marketing. With its assistance, you can turn into reality different marketing strategies within a second.
Unfortunately, Cision isn’t perfect. An automated search doesn’t work properly, so you to rely only on your personal research. Despite the fact that Cision has a profound database, it still lacks the data itself. Sometimes, their researches can be a little bit slow and there is no chance to find a particular person that you really want to find. Moreover, if you don’t know the right name of the influencer, you won’t find him or her at all.