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Innkeeper's Advantage logo

Innkeeper's Advantage

Innkeeper's Advantage Overview:

What is Innkeeper's Advantage?

Maximize direct bookings and simplify operations with our all-in-one website and reservation system designed for lodging. Our seamless online booking engine makes it easy for guests to book directly. Smart revenue management helps you optimize pricing, while our powerful channel manager syncs availability across Booking.com, Expedia, TripAdvisor, Airbnb, Google Hotel Ads, and more.

The intuitive drag-and-drop calendar allows quick reservation updates and built-in guest communication tools automate confirmations and reminders. Group booking features make managing events and multi-room reservations effortless.

Instantly update photos, text, promotions, packages, rates, and availability to keep your website current. Unlike generic booking engines, our customized platform is designed to support independent properties. Why settle for generic booking engines? Get a customized website and reservation system designed for independent lodging properties like yours.

Who Uses Innkeeper's Advantage?

Owners of Bed and Breakfasts, Boutique Inns, Boutique Hotels, Vacation Cabins, Motels, Vacation Rentals

Where can Innkeeper's Advantage be deployed?

Cloud-based
On-premise
Innkeeper's Advantage Software - It all works together, Website, Booking Engine, Channel Manager and Self Check-in
Innkeeper's Advantage Software - Drag & Drop Calendar for easy reservation date or room assignments
Innkeeper's Advantage Software - Check availability on any page of your Website
Innkeeper's Advantage Software - Total self check-in solution
View 5 more

Overall rating

See all reviews
Based on 22 reviews
4.9
Write a Review!

Reviews sentiment

Positive
100%
Neutral
0%
Negative
0%

Starting Price

US$67.95
Per User, Per Month

Free trial

About the vendor

  • Impactiv
  • Located in Wexford, US
  • Founded in 2006

Innkeeper's Advantage support

  • Phone Support
  • Chat

Countries available

Canada, United States

Languages

English

Features of Innkeeper's Advantage

  • Booking Management
  • Booking Notes
  • CRM
  • Calendar Management
  • Customer Support
  • Dynamic Pricing
  • GDS/OTA Integration
  • Group Reservations
  • Guest Experience Management
  • Marketing Automation
  • Online Booking
  • Payment Processing
  • Point of Sale (POS)
  • Promotions Management
  • Reporting/Analytics
  • Reservations Management
  • Room Inventory

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Capterra verified reviews for Innkeeper's Advantage

Overall rating

4.9
Based on 22 reviews
Write a Review!

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Paul
Owner in US
Verified LinkedIn User
Hospitality, 2–10 Employees
Used the Software for: 2+ years

"The Best Small Hotel Reservation System There Is! - Prickly Pear Inn, Cave Creek, Arizona"

29 September 2025
5.0
We searched numerous hotel reservation systems before deciding on Innkeeper's Advantage and could not be happier with our decision. Highly recommend them to any small hotel looking for a hotel reservation management system that is easy to use and continues to get better.
Pros:
Innkeeper's Advantage is very user friendly and reliable. Their customer service is amazing and always simply a phone call or email away. We opened our boutique hotel in 2017 and have never had an issue with a reservation. Innkeeper's Advantage continues to add additional services to the reservation system and the reports we are able to use to manage and increase bookings have been amazing.
Cons:
No cons whatsoever. The only recommendation I would have would be for Innkeeper's Advantage to open up a user page where all users could post ideas and suggestions they are using that might help their fellow hoteliers better their respective operations.
Reviewer Source

Impactiv Response

1 October 2025

Paul and Cherie, Thank you for your wonderful review! We’re so glad Innkeeper’s Advantage has been reliable and easy to use for your boutique hotel and that our support team has been helpful whenever you’ve needed us. Thanks for the great suggestion. This is exactly the type of feedback that helps us continue to improve. We truly appreciate your recommendation and look forward to continuing to support your success.

Nicole
Innkeeper or General Manager in US
Hospitality, 2–10 Employees
Used the Software for: 2+ years

"Tools and a Team You Can Count On"

10 October 2025
5.0
It can be intimidating how much Innkeeper's Advantage allows the user to do. From changing the appearance of the website, changing rates and seasons, and creating reports, sometimes my head could spin with all the amazing tools they offer. But when I do feel overwhelmed I usually reach out and have instant help and if they are busy at the moment at least an email letting me know they are going to get to me as soon as they can.
Pros:
A member of staff is usually available to help you whenever you need assitance and if they are busy they get back to you in a timely manner. There are so many tools to use and help make the day to day much easier. Booking events at our inn is even easier with a spot on the calendar for the event space. Overall, you get a lot for your money and you can add other features on if you desire to.
Cons:
Sometimes it is overwhelming how much I am able to do with Innkeeper's Advantage, but [sensitive content hidden] always make themselves available to explain things or walk me through it so next time it makes sense.
Reviewer Source

Impactiv Response

15 October 2025

Thank you so much for your thoughtful review! We’re delighted to hear that our tools and support team have helped make your daily operations smoother and that booking events has been easy to manage. We understand that Innkeeper’s Advantage offers a wide range of features, and it can sometimes feel like a lot to take in — but we’re always here to help whenever you need guidance. We’ve also recently introduced new documentation designed to make it even easier to find answers, learn about new features, and get step-by-step instructions at your own pace. You can access it anytime to help you make the most of everything Innkeeper’s Advantage offers. Thank you again for sharing your experience and for being part of the Innkeeper’s Advantage community!

Jason
Owner in US
Verified LinkedIn User
Hospitality, 2–10 Employees
Used the Software for: 1+ year

"Great for B&B, not great for hotel"

9 March 2021
4.0
Pros:
They built our hotel website for us. I am pretty sure this is built using an opensource Drupal module.
Cons:
It is really made for a B&B. Lists every room. Not possible to book a room type. Integration or reconciling cash was not really possible.
Reviewer Source

Impactiv Response

11 March 2021

Jason, Thank you for taking the time to review our product. Since you have not used our system for almost a year, I want to update you on how it currently works. Innkeeper's Advantage is still great for B&Bs, cottages & vacation rentals. as it has been since 2007. We now also have great functionality to support hotels. Now the system supports online booking by room types (King, Queen, Full, etc.). It automatically optimizes the calendar for the best stay configurations. We have also added a complete self-check-in suite comprised of remote lock connections, e-signing, and automated text messaging. Our extensive cash reports were designed to meet generally accepted accounting principles (GAAP) and support a full nightly reconciliation process and exports for accounting. Our hotel customers are enjoying these new features at a very competitive price. We hope you have a safe and successful 2021 travel season. Take Care! Cindy Bachmann Innkeeper's Advantage

Katherine
Steward and Yurt Proprietor in US
Verified LinkedIn User
Hospitality, 2–10 Employees
Used the Software for: 1+ year

"When intuition pays off"

26 September 2018
5.0
Since our property is so unusual, we have had to work out guest misconceptions with OTA travelers and Innkeepers has been right there to help me avoid bad reviews/cancellations - OTA cancellations are down from 50% in the first year to less than 20%. That is good results. Every step from website setup to getting through our first year, Innkeepers was there when I needed them to pull me off the cliff and set me on a good path where our business is growing and we are getting really fabulous reviews, which we know will build business year by year. Their integrity is unquestionable and there is so much value-added support that I am getting more and more independent as time goes by. I completely trust the advice and marketing I get from every person at Innkeepers and the website gets great comments all the time from our guests.
Pros:
Unbeatable price Value-added support for my startup BnB to help us avoid marketing that does not bear fruit Accessible when questions arise Well-thought out applications that are intuitive i.e., the calendar Yield management system will make future business management a snap Reports exportable Marketing/SEO knowledge Gorgeous Website, easy to use for guests on all platforms Extremely stable (no downtime)
Cons:
- It takes awhile to become fluent in the system since it is so robust. - Some guests struggle with the reservation system - it's maybe not so obvious that they have to start by entering the dates of stay to have the system work fluidly. - Every once in a while a guest will lose the last step in the reservation process - hard to tell if this is operator error or a loss of connection over a mobile phone or what. Typically they call me and a few minutes on the phone works it out - I've never had an instance where the reservation didn't book.
Reviewer Source
Ryan
Owner/Innkeeper in US
Verified LinkedIn User
Used the Software for: 2+ years

"Great product that they keep evolving and awesome customer support."

29 March 2018
5.0
Pros:
I love that the reservation system and the website are seamless, meaning the user never leaves my website. Innkeepers Advantage is constantly adding new functionality to the product while keeping the cost very reasonable. Their customer support is awesome and timely. Being a Software Engineer myself, I did quite a lot of due diligence when looking to replace my reservation system back in 2013. When I found Innkeepers Advantage, it was a no brainer! The other reservations systems cost more and did less. Yes, you can get cheaper reservation systems. But I guarantee none will have the functionality of Innkeepers Advantage or the level of Customer Support of Innkeepers Advantage. As with most software, you get what you pay for. Innkeepers Advantage is perfectly priced. And, with all the new features added, you can tell they are serious about making it the best product on the market. I highly recommend any accommodation looking for a new reservation system to give Innkeepers Advantage a serious look.
Cons:
That I didn't develop it myself. When I am done with innkeeping, I hope they will consider allowing me to work for them! Yes, I'm serious about that!
Reviewer Source

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