What is Uberflip?
Uberflip is a content experience platform (CEP) that enables marketers to take content and package it into digital experiences relevant to target audiences. From account-based marketing campaigns to sales and customer engagement programs, users can give audiences the content and personalized experience they’re looking for, in fewer touches. More than 700 customers are using Uberflip to increase their audience’s consumption of relevant content, building trust in their brand that drives business.
Who Uses Uberflip?
Uberflip targets medium to large enterprise B2B businesses, with a particular focus on the manufacturing, health & life sciences, and financial services industries. However, we empower marketing teams
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Reviews of Uberflip
I've been using Uberflip for four years, & UF has matched pace with our continued growth and needs.
Comments: It allowed me to easily review a piece of software.
Uberflip provides my company the functionality to be able to design a content experience to match any customer's journey. They offer tips and tricks to constantly enhance the programs we build, and they are continually working to improve themselves and their offerings to allow us to do more. From AI and machine learning to advice on improving the look and feel of our hub, Uberflip's tech and support have been unmatched each time we considered vetting different solutions.
Occasionally, our design teams would like to do a little more in terms of customizing the look of our hub themselves, and are unable to implement them themselves due to pieces of the system we don't have control over. That said, the Uberflip dev team is incredible open to requests and suggestions, and are very helpful when we come to them with thoughts and things we would like to customize.
The swiss army knife for content marketing
I love how easy it is to create pages that look great, user experiences that are smooth, and content that converts. Before using Uberflip, we were building blogs in AEM, at the mercy of components and devs. After switching to Uberflip for our resource center/Hub, we've been set free to create quickly and beautifully. Our web traffic shot up, our time on page shot up, our leads shot up. I love how Uberflip works with all of our integrations and how they continue to roll out new features.
OK, this is super nit-picky, but I hate how Uberflip logs you out very quickly. I can't find any option to change the time-out feature, but it seems like you are auto logged out if you aren't active for 5 minutes.
Uberflip fills a very specific niche for digital marketers, but you pay for every bit of it
Comments: we used it as web-based middleware for GUI-driven editing of a document / media repository when we were not in a place budgetarily to yet have a custom one built into a new website (which is what we're transitioning to now)... the detailed consumption metrics did allow us to have data to back up saying no to certain asks internally moving forward that we could prove were not being consumed by the end user
The customer service and product support have been really great--everyone we've interacted with over there has been just super nice, friendly and helpful. Also, their searchable knowledgebase ( https://learn.uberflip.com/ ) is quite extensive, and you can usually find how to do most things you're looking for when customizing your content hub--and if you can't find it, the support team will turn around timely solutions for you even when you're crunched.
The backend interface can be confusing at times re: where to find the settings you're looking for, and they sometimes move things around in an update without telling you. The flipbooks were initially very exciting, but when they moved from flash flipbooks to HTML5 a lot of the features / embeddable components we were most interested in using went away. It is VERY expensive for the basic version, and at that pricepoint you don't get API integration (which would allow you to put uberflip content tile on your non-uberflip homepage, for instance) so you are forced to shoehorn the content hub into an iframe or to skin the hub with custom html/css to add your website's header/navigation and make it look to the use like they're still on the same site (but they won't be). I'm not a marketer, but a creative on the implementation side, so the value in all the marketo / salesforce integration is not that apparent to me as tracking leads and calculating ROI is not part of my world, so a lot of the value proposition doesn't strike me as particularly valuable--but knowing which page people stopped reading a certain document on, or other detailed consumption patterns like that would be, I assume, useful to that side of the house.
Powerful content management platform with built-in artificial intelligence
Comments: It allows us to take existing content and repurpose it together with other related content to increase user engagement. Too much content has been hidden away and Uberflip brings it back to life by presenting it to visitors as appropriate based on the types of content they are engaging on. We can also create unique streams for account based marketing campaigns or enable Sales to pull specific content into their customer emails instead of sending out static download URL's. Overall, the platform shows great promise as it matures and supports integration with additional marketing tools.
The platform pulls content from a variety of sources together and presents it back in a logical, streamlined interface. Once the content "streams" are built, they are easy to leverage in a variety of ways from a website resource center to individual streams for sales and account based marketing programs. Setup was straight forward and the Uberflip team was there to help through the on-boarding process. Although the AI engine is licensed separately, it has the ability to learn what content performs best and make intelligent recommendations to build stickiness and reduce bounce rates. While we are in the early stages of rolling out the software, we believe is shows great promise in bringing our content together in ways that increase prospect engagement.
The number of pre-built integrations is relatively small. While the important ones are covered, if you use any tools outside the main integrated platforms, you'll need some additional time and customization to get things running. Also, integration with HubSpot is immature compared to other add-on marketing tools. There is definitely data sharing between the platforms but it's list based and not a robust timeline integration. Conversions are written to a list but other interaction tracking is just summary data unless you log into the Uberflip platform. Hopefully as the product matures, the integration and data sharing will too.
Excellent product and service
Uberflip makes managing our content assets available to our customers and prospects really easy. What used to take days or hours to put on the web can now be done in minutes. We can display content in a variety of ways to various audiences. Performance metrics are really helpful and easy to access. Customer support and account management have been uniformly excellent, with fast and helpful responses to questions or issues. It is quite easy to learn and navigate and the community information is very robust and helpful. Uberflip makes my life so much easier.
Our Resource Hub was set up by another internal group and the back end may be a bit more convoluted than I'd like. However, I have successfully set up a public-facing menu structure that works well for our visitors. It is easy to modify or enhance as our needs change. In general, this issue is minimal and completely outweighed by all the positives.