What is SAP Customer Data Cloud?
SAP Customer Data Platform enhances customer experiences across marketing, commerce, sales, and service enabling you to understand your customers and deliver relevant, trusted, and personalised engagements.
Who Uses SAP Customer Data Cloud?
SAP Customer Data Platform is built with the large enterprise in mind.
Where can SAP Customer Data Cloud be deployed?
Cloud, SaaS, Web-based
SAP Customer Data Cloud videos and images
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Features of SAP Customer Data Cloud
- AB Testing
- Activity Dashboard
- Activity Tracking
- Audience Targeting
- Behaviour Tracking
- Behavioural Analytics
- Campaign Management
- Campaign Segmentation
- Contact Database
- Contact Management
- Customer Activity Tracking
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customisable Branding
- Customisable Templates
- Data Security
- Data Visualisation
- Email Management
- Email Marketing
- Engagement Tracking
- Lead Management
- Lead Qualification
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multiple Data Sources
- Real Time Analytics
- Real Time Notifications
- Real Time Reporting
- Reporting & Statistics
- Sentiment Analysis
- Single Sign On
- Surveys & Feedback
- Template Management
- Third Party Integrations
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Reviews of SAP Customer Data Cloud
Arvind kumar A.
A great platform for customer data!
Comments: Overall, we are happy with the security and performance of Gigya's platform. The security of the customer data is our utmost priority and therefore it took us a few weeks longer than expected to take clearance from our security management teams to deploy the solution. We got the required support from Gigya in almost every implementation (except one particular instance which I have already mentioned that we had to pay for one day of their expensive professional services).
Being the Solutions Architect on the project for integrating our commerce platform, SAP Hybris (now known as SAP Commerce), I had to study every important aspect of the integration. Gigya is an excellent platform for customer data and probably the biggest repository of customer data. The documentation for the integration with Gigya is rich and Gigya's technical support team provided us with the required support. There are multiple options (e.g. ScreenSet, Web SDK, Server Side SDK etc.) for integration and we took a hybrid approach i.e. we used the three of them: ScreenSet, Web SDK, and Server Side SDK.
The biggest challenge that we faced was migrating the password. One of the promises from Gigya which made us choose Gigya to migrate the customer data to was that the customers would not be forced to change their password once their accounts were migrated to it. However, at the time of migration, it was not easy to do it. The support from the technical support team was not sufficient to resolve the issue. Ultimately, we had to pay for Gigya's expensive professional service for one day and it was resolved. Gigya should make their professional service free-of-cost. Also, the Gigya's professional service team should contribute to answering the questions posted by the developers on various Q/A sites e.g. Stack Overflow.
1. It is easy to use 2. Provides the required access to the users and the administrators to have the overall view of the accounts associated with the application. 3. Most of the features are found built-it thus reducing customization.
Reporting and support of the application
A shit load of features but communication with support could improve
Gigya offers their users an enormous amount of features to work with. You can either use their very easy to use screensets or, if you need a bit more of an advanced user-flow, build the screens yourself and user their libraries to easily do the necessary calls. Gigya assigns a team of professionals to help you get started and to resolve any specific needs as you walk passed the requirements of your business teams.
When you're having a problem, either on Demo or Production it usually takes a lot of effort (emails, support tickets, calls, ...) to get it fixed. After complaining a few times we did get the promise of some improvements recently and so far it seems to get better. Another issue we had to deal with is the fact that their R&D team is NOT available on Friday and Saterday as most of them are located within Israel. If you take into account that for more complex issues, support needs the help of R&D to resolve these, you don't want any production problems on these days! :-S
I didn`t know I need it until I started using it
Comments: Love it. Love at first sight. Seriously made our life easier.
Connectors for almost everything make it easy to use As a SAAS, it always updated, powerful, accesible from anywhere
Good at putting content out but not at taking it in Mail functionality very good but not on par with dedicated software