15 years helping British businesses
choose better software

What is Acquisio?

Acquisio, provides industry leading AI-powered software for marketers, agencies and local SEM resellers to scale their PPC offering on advertising platforms like Google, Facebook and Bing.

With Acquisio, businesses can replace tedious tasks like launching campaigns, duplicating campaigns across advertising platforms, and managing campaign bids and budgets with automation, machine learning and AI. This lets them stay focused on value added tasks that help move the needle.

Who Uses Acquisio?

Marketing Agencies | Local PPC Resellers | Brand Marketers | Direct Advertisers

Acquisio Software - Workbench
Acquisio Software - Bid and Budget Management
Acquisio Software - KPI Monitoring
Acquisio Software - Scheduled Reports
Acquisio Software - Call Tracking Connectors

Not sure about Acquisio? Compare with a popular alternative

Acquisio

Acquisio

3.9 (41)
US$199.00
month
Free version
Free trial
47
No integrations found
3.7 (41)
3.6 (41)
4.0 (41)
VS.
Starting Price
Pricing Options
Features
Integrations
Ease of Use
Value for Money
Customer Service
£22.00
month
Free version
Free trial
464
34
4.5 (4,876)
4.3 (4,876)
4.5 (4,876)
Green rating bars show the winning product based on the average rating and number of reviews.

Other great alternatives to Acquisio

monday.com
Top rated features
Employee Management
Inventory Tracking
Product Identification
TapClicks
Top rated features
Dashboard
Data Connectors
Reporting/Analytics
Bloomreach
Top rated features
Contact Database
Email Campaign Management
Mobile Optimization
Marketing 360
Top rated features
Appointment Management
Behavior Analytics
Landing Pages/Web Forms
Adriel
Top rated features
Dashboard
Performance Metrics
ROI Tracking
SAS Customer Intelligence 360
Top rated features
Campaign Analytics
Campaign Planning
Conversion Tracking
Agency360
Top rated features
Conversion Tracking
Data Import/Export
Data Visualisation
Improvado
Top rated features
Data Connectors
Data Storage Management
Database Conversion
Agile CRM
Top rated features
Contact Database
Contact Management
Lead Management

Reviews of Acquisio

Average score

Overall
3.9
Ease of Use
3.7
Customer Service
4.0
Features
3.6
Value for Money
3.6

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Jake
Jake
CEO in US
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Extremely Good Reporting and PPC Software That Comes at a Price

5.0 4 years ago

Comments: I loved it when I didn't have to consider paying for it. Clients loved it. They loved the reporting and the BBM tool.

Pros:

I was an Account Manager at a marketing agency that exclusively used Acquisio. I loved it. the reporting was extremely easy to read and make decisions from as well as guide clients through. And it looked extremely professional. But objectively, the best part about Acquisio is the Bid and Budget Management tool. It analyzes keyword bids 24/7 and automatically makes adjustments using intelligent bidding. This wasn't as important to me as an account manager, but it was a huge selling point for our clients knowing that their ads campaigns were being literally managed 24/7.

Cons:

I have since left that agency and started my own. The main thing about the software is the price. If you're a newer agency, it's probably not going to be worth it for you. It starts at [SENSITIVE CONTENT HIDDEN] but it's not listed on their website anymore. It used to be. However, once your agency starts picking up, I HIGHLY recommend this software.

Gerardo
Operations Manager in Mexico
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Acquisio Rivew From a Mexican Google Partner

4.0 8 years ago

Comments: Acquisio is a performance marketing platform that allows you to manage your search, social, and display campaigns and get the most out of local search campaigns. Save time on automatic reporting, get the best optimization tools available, and get higher-performing campaigns than ever before. You shold try Acquisio too or share it with your friends

Pros:

I've been using Acquisio for more then 2 years and there is a lot of ways you can improve and optimize your accounts with Acquisio. Te reporting feature is quite awesome becuase my clients can see the repor in a web page and the can also share it and downloade it to PDF. It is quite usefull

Cons:

The knowledbase is a little confusing. Full report translations will be awesome for my reports. Make sure to tell when our excecutives has changed

Raul
President in US
Financial Services, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

My Review form 1st Commercial Credit

2.0 7 years ago

Comments: The software doesn't do what its told to do. it has its own mind even though you set the parameters and it goes and does the opposite of what my settings are. I discussed it with my representative but this is the way your stuff works. For example, If I set a range for the bid it will go under my minimum. or not update at all or sometimes overbid.

Pros:

not impressed

Cons:

it doest follow simple settings and parameters.

Web.com Response

7 years ago

Raul, My name is David Sullivan I¿m the VP of Customer Success at ACQUISIO. I recall meeting you a little over a year ago at a conference here in Austin. Your feedback on BBM is very disappointing to hear. I have reached out to your Account Manager to set up a call between the three of us to further discuss your current experience. I look forward to reconnecting and seeing what we can do to improve your experience with acquisio.

Biily
Account Manager in Australia
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

The Future Is Now!

4.0 7 years ago

Comments: I can honestly say "ACQUISIO" is almost the perfect and complete user friendly bid management software solution. Interface in general has always been confusing with platforms however Acquisio's work bench does not have that issue here.
Customised reporting is my favorite feature and the support is always second to none!
Keep up the good work!!! Kenshoo helps to change a lot of information to Google and Bing to create campaigns and ad groups. Kenshoo uses filtering in order to sort out data so it depends if you like it or not. Kenshoo has a great profile optimization tool.

Pros:

Where do I start: customised reporting tool Budget & Bids feature Support turnaround time Supports both Adwords & Bing Frees up time to optimise campaigns Pulling reports is 100% correct I don't have to jump from one platform to another (one-stop-shop)

Cons:

Occasionally, loading time can some time be a pain

Alex
Search Strategist in Canada
Marketing & Advertising, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Excellent Adwords API that has most of the functionality you want, and BBM is awesome

4.0 7 years ago

Comments: The BBM software has been instrumental in helping us manage a rapidly growing stable of accounts.

Pros:

BBM is a fantastic automation that has helped our company scale our accounts very quickly. We also make excellent use of the pacing visuals that can be set up, which allows us to view our account performance at a glance. Reports are also highly customizable and easy to share with sales people and clients.

Cons:

The site can be glitchy and goes down a lot (but these are usually for updates); these updates can be pretty substantial sometimes so there's often a bit of a learning curve figuring out where things have been moved to, etc. It's less intuitive than Adwords, and we dont often work within the program itself other than to make use of the budgeting and reporting features.