Acquisio

Excellent Software

Comments: five out of five stars! Acquisio has done an excellent job.

Pros:

The software is easy-to-use, the support team is friendly and responds in a timely manner to any questions you might have. They even have an option to submit tickets from within the application which can be extremely helpful.

Cons:

One thing to note is that it does take quite a bit of time to learn how to use the system. That being said, they have staff to help you with the onboarding process and they're extremely helpful.

You All-in-One PPC Campaign Management and Reporting Interface

Comments: I'm keeping my budgets optimized and my campaigns optimized through Acquisio's Bid and Budget Management tool.
If you have questions about the service or if you're facing problems, your account manager is a great point of contact, plus, there is the ticketing system that works really well.
Acquisio will not leave you hanging. They provide timely and relevant answers to your questions.

Pros:

The Bid and Budget Management (BBM) feature is fantastic. It allows you to make sure that your campaigns are always topped up, that bids get optimized throughout the day, and that budget is distributed among all available campaigns, if one is underspending and the other one is overspending. You can have your budgets roll over to the following month or to start over each month. You can have the tool optimize for conversions or for clicks. Honestly, this tool is the real reason I have Acquisio. I've been testing one of my high-volume campaigns against a version of itself, one using BBM and the other just using Google Ads Enhanced Bidding, and BBM is kicking Google's butt so far. This tool is really powerful.

Cons:

You can create automated campaign reports, you can import and modify campaigns to the tool. Honestly, I find the Google Ads interface much more friendly. For reporting, I create Google Data Studio Reports, which are live, much more dynamic, and free.

Not Great for Campaigns with Small Budgets

Comments: Acquisio has some nice features, but in the end, it didn't work for our company and we had to cancel the service.

Pros:

The customer service was good, and we were able to set up regular calls with a representative to answer our questions. Acquisio does have some nice features that would be useful when managing campaigns with large budgets.

Cons:

The organization was not great in my opinion. Accounts had to be linked every time a folder was created, and it would have been much easier if you could just link it once. We also had fairly small budgets and as a result, we didn't have enough data to use the CPA bid strategy. We had to use the CPC strategy even though we optimized our campaigns towards a target CPA. If you have larger budgets, this probably wouldn't be an issue, but for us, it was.

I worked in Acquisio extensively. There are definitely pros and cons.

Pros:

The thing I liked most is its Bid and Budget Management feature. It is great to keep track of Adwords budget so they dont go over, and it keeps track of your rollover budget for you.

Cons:

The thing I liked least is when it came to pausing your campaigns or taking them off BBM, you would have a period of inconsistencies and would have to manually change back your account settings in the platform that you are using.

Extremely Good Reporting and PPC Software That Comes at a Price

Comments: I loved it when I didn't have to consider paying for it. Clients loved it. They loved the reporting and the BBM tool.

Pros:

I was an Account Manager at a marketing agency that exclusively used Acquisio. I loved it. the reporting was extremely easy to read and make decisions from as well as guide clients through. And it looked extremely professional. But objectively, the best part about Acquisio is the Bid and Budget Management tool. It analyzes keyword bids 24/7 and automatically makes adjustments using intelligent bidding. This wasn't as important to me as an account manager, but it was a huge selling point for our clients knowing that their ads campaigns were being literally managed 24/7.

Cons:

I have since left that agency and started my own. The main thing about the software is the price. If you're a newer agency, it's probably not going to be worth it for you. It starts at [SENSITIVE CONTENT HIDDEN] but it's not listed on their website anymore. It used to be. However, once your agency starts picking up, I HIGHLY recommend this software.