Acquisio

Who Uses Acquisio?

Marketing Agencies | Local PPC Resellers | Brand Marketers | Direct Advertisers

What Is Acquisio?

Acquisio, provides industry leading AI-powered software for marketers, agencies and local SEM resellers to scale their PPC offering on advertising platforms like Google, Facebook and Bing.

With Acquisio, businesses can replace tedious tasks like launching campaigns, duplicating campaigns across advertising platforms, and managing campaign bids and budgets with automation, machine learning and AI. This lets them stay focused on value added tasks that help move the needle.

Acquisio Details

Acquisio

http://www.acquisio.com/

Founded 2003

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Acquisio pricing overview

Acquisio does not have a free version but does offer a free trial.


Free Version

No

Free Trial

Yes

Acquisio deployment and support

Support

  • Business Hours
  • Online

Deployment

  • Cloud, SaaS, Web

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation

Acquisio Features

  • Channel Management
  • Contact Database
  • Email Marketing
  • Event Triggered Actions
  • Lead Management
  • Multi-Campaign

View full list of Campaign Management Software

  • A/B Testing
  • Account Alerts
  • Analytics / ROI Tracking
  • Bid Management
  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages / Web Forms
  • URL Builder

View full list of PPC Software

  • Customisable Dashboard
  • Data Source Connectors
  • Drag & Drop
  • Drill Down
  • Financial Reporting
  • Forecasting
  • Marketing Reports
  • OLAP
  • Report Export
  • Sales Reports
  • Scheduled / Automated Reports

View full list of Reporting Tools

  • Automated Publishing
  • Brand Tracking
  • Collaboration
  • Content Management
  • Customer Engagement
  • Multi-Account Management
  • Post Scheduling
  • Reporting/Analytics
  • Social Media Monitoring

View full list of Social Media Management Tools

  • Analytics
  • Automated Publishing
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Targeting
  • Keyword Filtering
  • Multi-Account Management
  • Post Scheduling

View full list of Social Media Marketing Tools

  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • User Interaction Tracking

View full list of Web Analytics Tools

Acquisio Alternatives

More Acquisio alternatives

Acquisio Reviews for UK Users

Read all reviews

Overall rating

3.9/5

Average score

Ease of Use 3.7
Customer Service 4
Features 3.6
Value for Money 3.5

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Jake H.
CEO
Marketing & Advertising, 2-10 Employees
Used the Software for: 1+ year
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    3 /5
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Reviewed on 09/02/2020

"Extremely Good Reporting and PPC Software That Comes at a Price"

Comments: I loved it when I didn't have to consider paying for it. Clients loved it. They loved the reporting and the BBM tool.

Pros: I was an Account Manager at a marketing agency that exclusively used Acquisio. I loved it. the reporting was extremely easy to read and make decisions from as well as guide clients through. And it looked extremely professional. But objectively, the best part about Acquisio is the Bid and Budget Management tool. It analyzes keyword bids 24/7 and automatically makes adjustments using intelligent bidding. This wasn't as important to me as an account manager, but it was a huge selling point for our clients knowing that their ads campaigns were being literally managed 24/7.

Cons: I have since left that agency and started my own. The main thing about the software is the price. If you're a newer agency, it's probably not going to be worth it for you. It starts at [SENSITIVE CONTENT HIDDEN] but it's not listed on their website anymore. It used to be. However, once your agency starts picking up, I HIGHLY recommend this software.

  • Reviewer Source 
  • Reviewed on 09/02/2020
Arturo R.
Account Manager - SEO/SEM Lead
Marketing & Advertising, 2-10 Employees
Used the Software for: 1+ year
  • Overall Rating
    5 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    4 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 25/02/2019

"You All-in-One PPC Campaign Management and Reporting Interface"

Comments: I'm keeping my budgets optimized and my campaigns optimized through Acquisio's Bid and Budget Management tool.
If you have questions about the service or if you're facing problems, your account manager is a great point of contact, plus, there is the ticketing system that works really well.
Acquisio will not leave you hanging. They provide timely and relevant answers to your questions.

Pros: The Bid and Budget Management (BBM) feature is fantastic. It allows you to make sure that your campaigns are always topped up, that bids get optimized throughout the day, and that budget is distributed among all available campaigns, if one is underspending and the other one is overspending.
You can have your budgets roll over to the following month or to start over each month.
You can have the tool optimize for conversions or for clicks.
Honestly, this tool is the real reason I have Acquisio.
I've been testing one of my high-volume campaigns against a version of itself, one using BBM and the other just using Google Ads Enhanced Bidding, and BBM is kicking Google's butt so far. This tool is really powerful.

Cons: You can create automated campaign reports, you can import and modify campaigns to the tool. Honestly, I find the Google Ads interface much more friendly. For reporting, I create Google Data Studio Reports, which are live, much more dynamic, and free.

  • Reviewer Source 
  • Reviewed on 25/02/2019
Matthew K.
Paid Search Specialist
Marketing & Advertising, 201-500 Employees
Used the Software for: 6-12 months
  • Overall Rating
    3 /5
  • Ease of Use
    3 /5
  • Features & Functionality
    3 /5
  • Customer Support
    4 /5
  • Value for Money
    3 /5
  • Likelihood to Recommend
    5/10
  • Reviewer Source 
  • Reviewed on 06/08/2018

"Not Great for Campaigns with Small Budgets"

Comments: Acquisio has some nice features, but in the end, it didn't work for our company and we had to cancel the service.

Pros: The customer service was good, and we were able to set up regular calls with a representative to answer our questions. Acquisio does have some nice features that would be useful when managing campaigns with large budgets.

Cons: The organization was not great in my opinion. Accounts had to be linked every time a folder was created, and it would have been much easier if you could just link it once. We also had fairly small budgets and as a result, we didn't have enough data to use the CPA bid strategy. We had to use the CPC strategy even though we optimized our campaigns towards a target CPA. If you have larger budgets, this probably wouldn't be an issue, but for us, it was.

  • Reviewer Source 
  • Reviewed on 06/08/2018
Gerardo T.
Operations Manager
Marketing & Advertising, 11-50 Employees
Used the Software for: 2+ years
  • Overall Rating
    4 /5
  • Ease of Use
    3 /5
  • Features & Functionality
    4 /5
  • Customer Support
    4 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 16/06/2016

"Acquisio Rivew From a Mexican Google Partner"

Comments: Acquisio is a performance marketing platform that allows you to manage your search, social, and display campaigns and get the most out of local search campaigns. Save time on automatic reporting, get the best optimization tools available, and get higher-performing campaigns than ever before. You shold try Acquisio too or share it with your friends

Pros: I've been using Acquisio for more then 2 years and there is a lot of ways you can improve and optimize your accounts with Acquisio. Te reporting feature is quite awesome becuase my clients can see the repor in a web page and the can also share it and downloade it to PDF. It is quite usefull

Cons: The knowledbase is a little confusing. Full report translations will be awesome for my reports. Make sure to tell when our excecutives has changed

  • Reviewer Source 
  • Reviewed on 16/06/2016
Biily D.
Account Manager
Marketing & Advertising, 11-50 Employees
Used the Software for: 1+ year
  • Overall Rating
    4 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    4 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 31/03/2017

"The Future Is Now!"

Comments: I can honestly say "ACQUISIO" is almost the perfect and complete user friendly bid management software solution. Interface in general has always been confusing with platforms however Acquisio's work bench does not have that issue here.
Customised reporting is my favorite feature and the support is always second to none!
Keep up the good work!!! Kenshoo helps to change a lot of information to Google and Bing to create campaigns and ad groups. Kenshoo uses filtering in order to sort out data so it depends if you like it or not. Kenshoo has a great profile optimization tool.

Pros: Where do I start:
customised reporting tool
Budget & Bids feature
Support turnaround time
Supports both Adwords & Bing
Frees up time to optimise campaigns
Pulling reports is 100% correct
I don't have to jump from one platform to another (one-stop-shop)

Cons: Occasionally, loading time can some time be a pain

  • Reviewer Source 
  • Reviewed on 31/03/2017