15 years helping British businesses
choose better software

What is Bynder?

Bynderʼs cloud-based Digital Asset Management (DAM) software serves as a single source of truth for all brand, campaign, and product related assets. With its powerful functionality, intuitive UI, and rich set of integrations, it helps global teams store, manage, find, and deliver assets in the most efficient way for a world-class customer content experience.

Who Uses Bynder?

Bynder offers a tailored solution for companies of all sizes from small to large enterprises. We help marketers, brand managers, and creatives deliver powerful digital experiences to their customers.

Where can Bynder be deployed?

Cloud-based
On-premise

About the vendor

  • Bynder
  • Founded in 2013

Bynder support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 224 others

Languages

Chinese, Dutch, English, French, German and 9 others

Bynder pricing

Starting Price:

Not provided by vendor
  • Yes, has free trial
  • No free version

Bynder does not have a free version but does offer a free trial.

Pricing plans get a free trial

About the vendor

  • Bynder
  • Founded in 2013

Bynder support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 224 others

Languages

Chinese, Dutch, English, French, German and 9 others

Bynder videos and images

Bynder Software - Digital Asset Management
Bynder Software - Digital Asset Management
Bynder Software - Asset Detail View
Bynder Software - Digital Brand Templates
Bynder Software - Bynder Studio
View 6 more
Bynder video
Bynder Software - Digital Asset Management
Bynder Software - Digital Asset Management
Bynder Software - Asset Detail View
Bynder Software - Digital Brand Templates
Bynder Software - Bynder Studio

Features of Bynder

  • API
  • Access Controls/Permissions
  • Access Expiration Management
  • Access Revocation
  • Activity Planning
  • Animation
  • Approval Process Control
  • Archiving & Retention
  • Artwork Management
  • Asset Categorisation
  • Audio/Video Protection
  • Brand Guidelines
  • Campaign Management
  • Change Management
  • Collaboration Tools
  • Commenting/Notes
  • Content Library
  • Content Management
  • Content Publishing Options
  • Customisable Branding
  • Customisable Templates
  • Data Storage Management
  • Digital Asset Management
  • Digital Distribution Management
  • Document Capture
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • File Conversion
  • File Sharing
  • Full Text Search
  • Image Protection
  • License Management
  • Location Control
  • Media Library
  • Metadata Management
  • Mobile Access
  • PDF Protection
  • Project Management
  • ROI Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Search/Filter
  • Social Sharing
  • Software Application Protection
  • Strategic Planning
  • Tagging
  • Task Progress Tracking
  • Templates
  • Text Editing
  • Text Overlay
  • Third-Party Integrations
  • Usage Tracking/Analytics
  • Version Control
  • Video Creation
  • Video Editing
  • Watermarking
  • Workflow Management

Alternatives to Bynder

Zoom Events and Webinars help customers host virtual and hybrid events and large-scale broadcasts.
Microsoft OneDrive is a web-based digital asset management solution that allows businesses of all sizes to efficiently manage, collabo
As a leader in digital asset management (DAM), Canto is the simplest, yet most powerful DAM platform on the market.
Flexible and easy to use, Acquia DAM (Widen) helps brands manage and distribute assets across teams, tools, and channels.
Cloudinary provides a dynamic asset management solution, helping brands to customize media assets for any use case.
Dynatrace provides software intelligence to simplify cloud complexity and accelerate digital transformation.
Plytix is the most popular Product Information Management (PIM) on the market among small to medium-sized retail businesses.
Airtable combines an intuitive spreadsheet interface with file attachments, kanban boards, calendars, and other powerful features.
The #1 online collaborative whiteboard platform where teams get work done.

Reviews of Bynder

Average score

Overall
4.4
Ease of Use
4.4
Customer Service
4.5
Features
4.3
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
52%
4
40%
3
7%
Denise
Denise
Marketing Specialist in US
Verified LinkedIn User
Marketing & Advertising, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Bynder is our digital assets' authoritative database

5.0 2 years ago

Comments: Bynder acts as a central repository for all of our digital assets, making it easier for everyone in the organization and our external partners to access the most up-to-date and accurate versions without wasting time searching for them or second-guessing whether or not they are viewing the most recent revisions. It establishes a system that can be used across all divisions and which can be relied upon to give up-to-date and comprehensive data on our digital holdings.

Pros:

Bynder is used all over our company. Bynder has been an extremely flexible option for us to better manage the distribution and use of all of our digital assets. Inefficient time and effort is wasted trying to locate needed digital files that have been dispersed among multiple computers, shared folders, and emails.

Cons:

There's no way to keep tabs on which files are being transferred, downloaded, etc. It was difficult to locate assets without knowing precisely where they were stored. To use several filters based on a single metaproperty. Minimization of computerized categorization.

Jessica
Jessica
Game Programmer in US
Verified LinkedIn User
Computer Software, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Bynder is very user-friendly and configurable

4.0 2 years ago

Comments: Our sales and marketing digital asset management system and our graphics digital asset management system needed to be integrated. We required an easy-to-use and easy-to-manage solution. Bynder gives you access to everything.

Pros:

It was made clear by the Onboarding Manager exactly what needed to be done and when. They gave us with tools to evaluate and spreadsheets to help us verify the platform's suitability for our purposes. The weekly sessions were fruitful, and the "homework" tasks were manageable. The database is well-built, but it also allows for a great deal of customization.

Cons:

Metaproperties and permissions may have benefited from a bit more description of how they're used, especially how they're connected. Things didn't exactly go according to plan, so we had to go back a few times and reorganize.

Kathryn
Associate Manager of Creative Production in US
Consumer Goods, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Good Overall Product - Needs Continuous Improvement

3.0 5 years ago

Comments: The help-team is generally really responsive at the onset. But once the ticket has to go to engineering or product, I don't get any follow up on where my ticket stands or projected timelines for solving said problem.

Pros:

Overall I like this product, I think it's generally user friendly for me as the admin. I find it easy to organize my assets and my users. Some of the reasons I find it cumbersome are because users within my organization are asking the system to do things that it's not capable of. (ie, using it more as a shareable dropbox as opposed to a directory of assets)

Cons:

...that said... I find myself having to put in tickets to fix or implement things that feel like they should already be a part of the integration. For example, I asked the system to kick out a report. Within webdam, the report pulled up 4,000 assets that fit the criteria I searched for. However, when I kicked out the excel file, it only showed the first 1,000. What's the point of reporting if I can't see the whole report? Also, my department established a process in webdam for Regular users and it worked for a year or so and then suddenly stopped working due to changes made in the system. It's currently being sorted out now, but it was a frustrating discovery.

Ogarekpe
Implementation Engineer in US
Information Technology & Services, 1,001–5,000 Employees
Used the Software for: 6-12 months
Reviewer Source

The ultimate solution for effortless digital asset management

5.0 3 months ago

Comments: Bynder has been exceptional in streamlining our digital asset organization.

Pros:

I like its resourceful asset organization tools that simplify the process of locating assets whenever they are required. It has an intuitive interface which enables users at any technical level with DAM systems to use it comfortably and effectively.

Cons:

It would be very beneficial if its search functionality was improved to make it simpler to locate specific assets.

Mayank
CEO, Founder in Netherlands
Animation, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Meets all project management needs of an animation studio

5.0 3 years ago

Comments: Bynder is the platform where we manage our animation projects and meets our project management requirements in a perfect way so far except reporting tool.

Pros:

Bynder is the most user-friendly and easy to use project management platform with its relative extensive features such as video brand studio, workflow manager and digital asset management infrastructure.

Cons:

Although in overall Bynder is the most user-friendly and easy to use project management platform, it is hard to say that reports tool is that much user-friendly and sufficient to reflect all required statistical data.

Alternatives Considered: Digizuite DAM

Reasons for Choosing Bynder: Wrokflow module of Bynder was more suitable for creative content creation process.

Switched From: Digizuite DAM

Reasons for Switching to Bynder: Bynder's workflow manager was more suitable for tracking the animation development process.