What Is Hootsuite?
With over 200,000 paid accounts and millions of users, Hootsuite powers social media for organizations around the world, from the smallest businesses to the largest enterprises.
Build your brand, strengthen connections with customers, and drive results business leaders care about by integrating social across your whole organization. Plus, get access to industry leading certifications, training, and coaching to help you push your results on social media further, faster.
Who Uses Hootsuite?
Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.
Where can Hootsuite be deployed?
Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
About the vendor
- by Hootsuite Media
- Located in Vancouver, Canada
- Founded in 2008
- Phone Support
- 24/7 (Live rep)
- Chat
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About the vendor
- by Hootsuite Media
- Located in Vancouver, Canada
- Founded in 2008
- Phone Support
- 24/7 (Live rep)
- Chat
Hootsuite videos and images
Compare Hootsuite pricing with similar products
Starting price
Free Version
Free Trial
Features of Hootsuite
Brand Management Software
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Approval Process Control
- Artwork Management
- Brand Guidelines
- CRM
- Campaign Management
- Change Management
- Collaboration Tools
- Commenting/Notes
- Content Library
- Content Management
- Customisable Branding
- Customisable Reports
- Customisable Templates
- Data Import/Export
- Digital Asset Management
- Document Storage
- Drag & Drop
- Engagement Tracking
- File Management
- Filtering
- Fulfillment Distribution
- Image Editing
- Image Library
- Metadata Management
- Monitoring
- Multi-Channel Management
- Multi-Channel Marketing
- Multiple Output Formats
- Project Management
- Real Time Analytics
- Real Time Reporting
- Reporting & Statistics
- Role-Based Permissions
- Search/Filter
- Single Sign On
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Tagging
- Template Management
- Third Party Integrations
- Version Control
- Visual Analytics
- Workflow Management
Collaboration Software
- @mentions
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Assignment Management
- Brainstorming
- Calendar Management
- Chat/Messaging
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Contact Management
- Content Management
- Customisable Branding
- Discussions / Forums
- Document Management
- Document Storage
- Drag & Drop
- Email Management
- File Management
- File Sharing
- File Transfer
- Live Chat
- Mobile Access
- Prioritisation
- Progress Tracking
- Project Management
- Project Planning
- Projections
- Real Time Editing
- Real Time Notifications
- Real-time Updates
- Reporting & Statistics
- SSL Security
- Screen Sharing
- Secure Data Storage
- Single Sign On
- Status Tracking
- Tagging
- Task Management
- Task Planning
- Task Progress Tracking
- Task Scheduling
- Third Party Integrations
- To-Do List
- Version Control
- Video Conferencing
- Workflow Management
Competitive Intelligence Software
- API
- Activity Dashboard
- Alerts/Notifications
- Benchmarking
- Campaign Analytics
- Campaign Management
- Competitive Analysis
- Customer Profiles
- Customer Segmentation
- Customisable Reports
- Customisable Templates
- Data Import/Export
- Data Visualisation
- Engagement Tracking
- Forecasting
- Keyword Tracking
- Mobile Alerts
- Monitoring
- Performance Metrics
- Real Time Analytics
- Real Time Comparisons
- Real Time Data
- Reporting/Analytics
- SEO Management
- Search/Filter
- Sentiment Analysis
- Social Media Integration
- Social Media Monitoring
- Tagging
- Third Party Integrations
- Trend Analysis
- Web Tracking
- Web Traffic Reporting
- Website Monitoring
Content Marketing Software
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Approval Process Control
- Audience Targeting
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Categorisation/Grouping
- Content Library
- Content Management
- Conversion Tracking
- Customisable Branding
- Customisable Templates
- Data Import/Export
- Data Visualisation
- Drag & Drop
- Editorial Calendar
- Email Marketing
- Engagement Tracking
- Filtering
- Multi-Channel Campaigns
- Publish Scheduling
- Reporting & Statistics
- SEO Management
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Template Management
- Third Party Integrations
- Workflow Management
Customer Engagement Software
- AB Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Behaviour Tracking
- CRM
- Campaign Analytics
- Campaign Management
- Chat/Messaging
- Churn Management
- Communication Management
- Community Management
- Content Creation
- Content Management
- Customer Database
- Customer Experience Management
- Customer Segmentation
- Customisable Branding
- Customisable Reports
- Customisable Templates
- Customizable Fields
- Drag & Drop
- Email Management
- Engagement Tracking
- Event Triggered Actions
- Feedback Management
- Gamification
- Live Chat
- Monitoring
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Language
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Notifications
- Real Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Social Media Integration
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Third Party Integrations
- Video Support
- Visual Analytics
- Widgets
- Workflow Management
Customer Experience Software
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- CRM
- Campaign Management
- Chat/Messaging
- Communication Management
- Customer Experience Management
- Customer Segmentation
- Customisable Branding
- Customisable Forms
- Customisable Reports
- Customisable Templates
- Customizable Fields
- Dashboard
- Data Visualisation
- Drag & Drop
- Email Management
- Engagement Tracking
- Feedback Management
- Knowledge Management
- Live Chat
- Monitoring
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Language
- Negative Feedback Management
- Predictive Analytics
- Ratings / Reviews
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Notifications
- Real Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Sentiment Analysis
- Social Media Integration
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Text Analysis
- Third Party Integrations
- Trend Analysis
- Visual Analytics
- Widgets
- Workflow Management
Employee Advocacy
- Badge Management
- Communication Management
- Content Management
- Dashboard
- Employee Database
- Employee Engagement Software
- Gamification
- Mobile Access
- Reporting/Analytics
- Single Sign On
- Social Media Integration
- Social Sharing
- Survey/Poll Management
Marketing Analytics Software
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Ad hoc Reporting
- Analytics/ROI Tracking
- Behaviour Tracking
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Attribution
- Charting
- Content Management
- Conversion Rate Optimisation
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Customisable Branding
- Customisable Reports
- Customisable Templates
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Visualisation
- Drag & Drop
- Email Marketing
- Engagement Tracking
- Keyword Tracking
- Monitoring
- Multi-Campaign
- Multi-Channel Management
- Multi-Channel Marketing
- Performance Metrics
- Predictive Analytics
- Real Time Analytics
- Real Time Data
- Real Time Reporting
- Reporting & Statistics
- Search/Filter
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Third Party Integrations
- Trend Analysis
- Visual Analytics
- Website Analytics
Reputation Management Software
- AI/Machine Learning
- API
- Brand Tracking
- Campaign Analytics
- Campaign Management
- Campaign Scheduling
- Complaint Management
- Content Management
- Customer Experience Management
- Customisable Reports
- Engagement Tracking
- Hashtag Tracking
- Keyword Tracking
- Multi-Location
- Post Scheduling
- Real Time Monitoring
- Real Time Notifications
- Reporting/Analytics
- Response Management
- Review Display
- Review Generation
- Review Monitoring
- Review Notification
- Review Request
- Review Sharing
- SEO Management
- SMS Messaging
- Search/Filter
- Sentiment Analysis
- Social Media Integration
- Social Media Monitoring
- Surveys & Feedback
- Template Management
- Third Party Integrations
- Visual Analytics
- Widgets
Social CRM Tools
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Audience Targeting
- Brand Tracking
- CRM
- Calendar Management
- Calendar/Reminder System
- Collaboration Tools
- Communication Management
- Configurable Workflow
- Contact Database
- Contact Management
- Content Management
- Customer Database
- Customer Engagement
- Customer Social Profiles
- Customer Support
- Customisable Reports
- Customisable Templates
- Customizable Fields
- Data Import/Export
- Data Visualisation
- Drag & Drop
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Lead Capture
- Lead Nurturing
- Live Chat
- Marketing Automation
- Mobile Access
- Monitoring
- Multi-Channel Social Integration
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Sales Pipeline Management
- Search/Filter
- Sentiment Analysis
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Tagging
- Task Management
- Third Party Integrations
- Visual Analytics
- Workflow Management
Social Media Analytics Tools
- @mentions
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Automated Scheduling
- Benchmarking
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Scheduling
- Charting
- Commenting/Notes
- Competitor Monitoring
- Content Library
- Content Management
- Customisable Branding
- Customisable Reports
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Visualisation
- Engagement Tracking
- Influencer Tracking
- Keyword Tracking
- Lead Attribution
- Monitoring
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Performance Metrics
- Post Scheduling
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Sentiment Analysis
- Social Advertising
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Tagging
- Third Party Integrations
- Trend Analysis
- Visual Analytics
- Workflow Management
Social Media Management Tools
- @mentions
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Approval Process Control
- Automated Publishing
- Automated Scheduling
- Brand Tracking
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Collaboration Tools
- Commenting/Notes
- Content Management
- Customer Engagement
- Customisable Branding
- Customisable Reports
- Customisable Templates
- Data Visualisation
- Drag & Drop
- Engagement Tracking
- Filtering
- Image Library
- Keyword Tracking
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Management
- Multi-Channel Marketing
- Post Scheduling
- Real Time Analytics
- Real Time Monitoring
- Reporting & Statistics
- Reporting/Analytics
- Role-Based Permissions
- Sentiment Analysis
- Social Advertising
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Tagging
- Template Management
- Third Party Integrations
- Trend Analysis
- Visual Analytics
- Workflow Management
Social Media Marketing Tools
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Automated Publishing
- Automated Scheduling
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Click Tracking
- Commenting/Notes
- Contact Management
- Content Library
- Content Management
- Conversion Tracking
- Customer Segmentation
- Customisable Branding
- Customisable Reports
- Customisable Templates
- Data Import/Export
- Data Visualisation
- Drag & Drop
- Email Marketing
- Engagement Tracking
- Image Library
- Keyword Filtering
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Management
- Multi-Channel Marketing
- Performance Metrics
- Post Scheduling
- Real Time Analytics
- Real Time Data
- Reporting & Statistics
- Reporting/Analytics
- Social Advertising
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Tagging
- Third Party Integrations
- Trend Analysis
- Visual Analytics
- Workflow Management
Social Media Monitoring Software
- @mentions
- API
- Activity Dashboard
- Activity Tracking
- Alerts / Escalation
- Audience Targeting
- Benchmarking
- Campaign Analytics
- Campaign Management
- Campaign Scheduling
- Commenting/Notes
- Competitive Analysis
- Configurable Alerts
- Content Library
- Content Management
- Customer Engagement
- Customisable Reports
- Dashboard
- Data Visualisation
- Email Alerts
- Engagement Tracking
- Filtering
- Impact Measurement
- Influencer Tracking
- Keyword Tracking
- Mobile Alerts
- Monitoring
- Multi-Channel Management
- Multi-Channel Marketing
- Performance Metrics
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Notifications
- Real Time Reporting
- Real-time Updates
- Reporting & Statistics
- Reputation Management
- Sentiment Analysis
- Social Advertising
- Social Listening
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Tagging
- Third Party Integrations
- Trend Analysis
- Visual Analytics
- Workflow Management
Social Networking Tools
- @mentions
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Advertising Management
- Alerts/Notifications
- Blogs
- Calendar Management
- Chat/Messaging
- Commenting/Notes
- Contact Database
- Content Management
- Customisable Branding
- Customisable Templates
- Customizable Fields
- Data Import/Export
- Data Security
- Document Management
- Document Storage
- Drag & Drop
- Email Management
- Engagement Tracking
- Event Calendar
- Event Management
- File Management
- Filtering
- Forum / Discussion Board
- Group Management
- Knowledge Base Management
- Live Chat
- Media Library
- Mobile Access
- Monitoring
- Online Forums
- Personalisation
- Real Time Notifications
- Real-Time Chat
- Real-time Updates
- Reporting & Statistics
- Role-Based Permissions
- Single Sign On
- Social Media Integration
- Social Promotion
- Tagging
- Task Management
- Third Party Integrations
- User Management
- User Profiles
Social Selling Software
- Automated Publishing
- Compliance Management
- Content Discovery
- Content Management
- Employee Advocacy
- Gamification
- Lead Engagement
- Performance Metrics
- Pre-Approved Content Library
- Single Sign On
- Social Media Integration
- Social Media Monitoring
Web Analytics Tools
- AB Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts / Escalation
- Alerts/Notifications
- Behaviour Tracking
- Campaign Analytics
- Campaign Management
- Charting
- Conversion Rate Optimisation
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Customisable Branding
- Customisable Reports
- Customisable Templates
- Dashboard Creation
- Data Import/Export
- Data Visualisation
- Drag & Drop
- Engagement Tracking
- Funnel Analysis
- Goal Setting / Tracking
- Heatmaps
- Keyword Tracking
- Monitoring
- Multiple Site Management
- Pageview Tracking
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Notifications
- Real Time Reporting
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- SEO Management
- Sales Trend Analysis
- Screen Activity Recording
- Search/Filter
- Site Search Tracking
- Social Media Integration
- Surveys & Feedback
- Tagging
- Third Party Integrations
- Time on Site Tracking
- Trend Analysis
- User Interaction Tracking
- Visitor Tracking
- Visual Analytics
- Visualisation
- Web Traffic Reporting
- Website Analytics
- Widgets
Alternatives to Hootsuite
More Hootsuite alternatives
Charity R.
Impressive free plan
Comments: Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.
Pros:
As someone who uses Hootsuite's "Free" plan, I'm incredibly impressed by what Hootsuite offers in the plan. My favorite tool on Hootsuite is the "Streams." I can sort scheduled posts, past posts, mentions, and followers' posts by social media platform using "Streams" on my dashboard. This allows me to see responses or comments on my posts and engage with followers, without having to visit several social media sites. With the free version, I can also schedule more posts on social media than other social media management programs, and the free plan allows me to schedule posts on my business Instagram account.
Cons:
"Free plan" users who are needing advanced features beyond basic analytics will need to upgrade and if they shorten links using TinyUrl or Bitly, there isn't a meaningful way to track engagement in the program. Also, users need to be aware that the connections between Hootsuite and social media networks frequently drop, and that the program's connection with Instagram is frequently buggy.
Salvatore P.
Almost perfect!
Comments: Overall, my experience with Hootsuite has been very positive. Scheduling posts across multiple platforms simultaneously works flawlessly, and it is easy to give multiple team members access under the business account. My only negative is the lack of alt text, which limits the usability for my organization.
Pros:
I love Hootsuite's feed view, which allows me to see the social media feed for all of my organization's accounts in one place. The previews are effective and true to each social media platform. the scheduling features work very well, and it is easy to post simultaneously across various platforms. Having multiple team members schedule social media posts work flawlessly, and various types of media all post seamlessly.
Cons:
As a public organization, we are required to include alternate text for all images posted to be in compliance with laws for accessibility. I have contacted customer support, and though they were very friendly and helpful, we were unfortunately unable to work it out, as it seemed alt text is not currently supported by all platforms.
Stephanie S.
Hootsuite
Pros:
There is a lot of functionality to choose from and plenty of platforms available.
Cons:
It is very difficult to figure out how to use the functions that come with this software.
Anji K.
Alternatives Considered:
Great social sharing features at a reasonable price.
Comments:
We love Hootsuite for its ability to create and share content across multiple social channels from the one dashboard. We've looked at other software but Hootsuite seems to be the most cost-effective for SMEs.
Before we downsized we had several users and it was easy to assign tasks to users, as well as assign roles to team members who could curate content before publishing.
It's also great for social listening, with the ability to assign keywords to be notified about when they are mentioned across social channels. Great for competitor analysis. 😀
Pros:
As an agency, we primarily use the software for the ability to automate social media posts for multiple companies, and to publish the posts on dates in the future, across multiple social channels.
Cons:
Recent upgrades have meant that it is not possible to see previews of social posts, when you select multiple social channels to post to. Especially when you have a link to an external web page.
Elizabeth B.
Great switch to program
Pros:
How much easier it was to post to multiple social media platforms and to switch from campaign to campaign. As a designer, who typically doesn't have to schedule the posts for our form, this was easy to use and figure out.
Cons:
I have no complaints about this software so far.
