18 years helping British businesses
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Hootsuite
What is Hootsuite?
Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Plus, get access to industry leading certifications, training, and coaching to help you push your results on social media further, faster.
Who Uses Hootsuite?
Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.
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Hootsuite
Reviews of Hootsuite

Productivity to the max
Comments: Despite these minor drawbacks, Hootsuite has greatly enhanced my efficiency and effectiveness in managing social media. It's a powerful tool that I would recommend to anyone looking to streamline their social media management efforts.
Pros:
I’ve been using Hootsuite for the past year, and it has been an absolute game-changer for managing my social media presence. The platform's intuitive interface makes scheduling posts across multiple social networks a breeze, saving me countless hours every week. The ability to monitor all my social channels in one place is incredibly convenient and helps me stay on top of engagement and trends effortlessly. Hootsuite's analytics tools are comprehensive and insightful, providing me with detailed reports that help me understand my audience better and refine my strategy. I also appreciate the collaboration features, which make it easy for my team to work together seamlessly.
Cons:
There are a few drawbacks. The free version is quite limited, which might not be suitable for small businesses or individuals with more extensive needs. Additionally, some of the advanced features can be a bit overwhelming for beginners and might require a learning curve. Occasionally, the platform can be slow, especially during peak times, which can be frustrating when you're trying to get work done quickly.
Solid, dependable social media management tool
Comments: Overall I think Hootsuite is a great tool and a must for teams handling multiple social media channels
Pros:
I like that it allows our team to manage all our social media accounts in one place and saves us time
Cons:
I think it does take a bit of time to get familiar with the tool, though guides and tutorials are available
Less than favorable customer service...
Comments: For the amount that Hootsuite charges the services became less than favorable to say the least. There are so many other platforms offering the same services making it ridiculous to deal with Hootsuites lack of customer service.
Pros:
I liked the Hootsuite calendar tools and the ability to streamline my social media activity.
Cons:
Hootsuite failed to offer reliable customer service. I had issues with billing and they repeatedly failed to remedy the flaws in their system.
Alternatives Considered:
Powerful, Time-Saving Social Media Solution for Serious Users
Comments: Overall, Hootsuite has been an invaluable tool for managing my social media presence. It provides a powerful suite of features that streamline planning, scheduling, and analytics, which has allowed me to stay on top of content with ease. While the learning curve and cost may be considerations, especially for new users, the time saved and the value added make Hootsuite an excellent investment in my social media strategy.
Pros:
The ability to streamline all my social media accounts into one easy-to-navigate dashboard is a game-changer. Scheduling content across multiple platforms saves hours each week, and Hootsuite’s analytics provide deep insights that help improve my strategy. It’s perfect for handling the social presence of a growing brand or small business, giving me all the tools I need in one place.
Cons:
The pricing for premium features feels a bit steep, especially for small businesses or independent users who don’t need all the bells and whistles. The dashboard can also feel a bit crowded at times, which makes it challenging for new users to get comfortable. Finally, customer support could be more responsive, as it sometimes takes a while to get help when you need it.
Alternatives Considered:
Robust social media management with a price tag.
Comments: Hootsuite is excellent for managing multiple social media profiles and gaining valuable insights, but it may be too expensive for individuals, freelancers, and small businesses.
Pros:
Hootsuite allowed us to schedule posts across multiple platforms, providing analytics and insights to track the post performance.
Cons:
The cost was high, starting at $99 per month, that is why we changed to another service.

Alternatives Considered:
If only it were cheaper!
Comments: Easy to use and does exactly what it describes.
Pros:
Hootsuite is super simple to set up and use. It enables me to run several Social Networks on behalf of clients.
Cons:
The price. €99 per month is a lot of money.
Alternatives Considered:
Great Social Tool for smaller businesses
Comments: Enjoy the platform and used it pretty frequently.
Pros:
I like that it has a lot a features without costing as much as others
Cons:
There are still some features lacking like reporting, listening, etc.
Hooray for Hoosuite!
Comments: It has been a very positive experience and I would recommend using Hootsuite.
Pros:
Hootsuite was perfect for managing social media platforms and scheduling your posts in advance. Really couldn't live without it in this day and age.
Cons:
There were some price increases when social media companies updated.
Alternatives Considered:
Demo review
Pros:
I liked it ease of use and the scheduling content calendar.
Cons:
I didn’t like the cost compared to the number of social accounts integrated.

Great software for managing Social Media
Comments: Overall I've really liked using Hootsuite for its simple design and ease of use. It's been a really useful tool in our social media journey.
Pros:
I'm able to manage our companies social media accounts. We don't get a lot of interaction but about once a month we post to the 3 platforms that we utilize. It's FB, Twitter and Instagram. I love that I can do the work once and have the post go to all 3 platforms.
Cons:
Hootsuite used to have a free level and we used it for years. Now we are reevaluating what we are going to do because we're a small business and every dollar counts in this economy.
Alternatives Considered:
This Great Product Makes Life Easier
Comments: I really enjoy Hootsuite. Inserting a video/image and then writing some content for whichever accounts you select, and it's done! No more getting up on Christmas morning and logging into my laptop to post Merry Christmas. It just happens on its own!
Pros:
I love the fact that I can add my social media platforms to the system and pick and choose which ones I want to use for a posting. Then I can schedule things for months easily! I wish it was cheaper, but it is comparable to other services that are out there. I would highly recommend it!
Cons:
One thing that aggravates me is that my Instagram account seems to become disconnected on a regular basis. Just IG, none of the others. It's easy to fix, but just an unnecessary hiccup.
The best option
Comments: The application is more than wonderful .It's one of the best experiences I've ever had and it's still
Pros:
It is easy to use and offers users a set of options for using external applications in addition to purely settings
Cons:
One of its services does not have the phone support feature
Great Program for Social Media Management
Comments: Have been using Hootsuite for over 4 years now and really enjoy the platform as a whole. The analytics are not only precise but also have a great visual style to them which makes it a good addition for presentations to other members of the team.
Pros:
I really appreciate that Hootsuite runs seamlessly between different platforms. You can manage multiple platforms from the same account and it makes management for social media so much easier.
Cons:
It can be glitchy at times, it randomly disconnects and sometimes fails to posts but it happens very rarely.
Great Automated Software
Comments: great software, lots of functions not being used yet but the staff who dont use nothing but the insta app now love hootsuite
Pros:
Give the team more time to plan for future marketing, having it all on a calender ready to post is so much more organised. Feedback data from campaigns is amazing and shows us exactly how successful certain posts were
Cons:
Costings I think are a bit high however the time it is saving could prob justify this
Hootsuite, the Best Social Media Management Tool
Comments: This is a wonderful tool that has made my social media workflow a breeze, I can create content, plan and schedule even a month's worth of content and this makes my work easy.
Pros:
I like the easy-to-use interface. It's user-friendly and everyone can be able to use it.
Cons:
Everything is amazing about Hootsuite, no complaints. I highly recommend the software to all social media users.
Hootsuite Review by D.Okoroike
Pros:
Hootsuite enhances multi-profile post scheduling across a wide range of social media accounts which boost our brand online.
Cons:
Unavailability of free plan is the only issue with Hootsuite.

Social media marketing on auto-pilot
Comments: While I had it, Hootsuite was a great piece of software that allowed me to easily manage a much larger online presence than I ever could have without it. But their best features were locked behind a paywall, and their new pricing model has completely locked us out of ever doing business with them.
Pros:
Hootsuite made it incredibly easy for a marketing team of one to manage a small army of sub-brands for our agency and maintain a constant online presence. Their analytics and scheduling recommendations allowed us to target our posts at the times that were most impactful for our demographic and our engagement went up as a result.
Cons:
Hootsuite used to have a free tier, but now all of their tiers are eye-wateringly expensive and they have completely priced out our small business from ever using them.
Great platform for managing multiple accounts
Comments: Overall, I thoroughly enjoy the platform and would recommend it to anyone looking to manage multiple accounts.
Pros:
As a content creator/manager, Hootsuite makes it very easily to monitor multiple platforms at once
Cons:
Sometimes it can be hard to get new accounts to connect to Hootsuite. It is also a little pricey.
Easy-to-use one-stop social media marketing platform - but moving out of budget range
Comments: Hootsuite has been an excellent tool for me while starting out in the role of marketing and communications for my Library, but given the skyrocketing price, we will not be continuing to use it. I appreciate all the integrations and time saving features, but this is not enough to offset the increase in cost, from my own personal perspective as well as from the perspective of our board's financial team.
Pros:
Hootsuite is a cohesive one-stop marketing platform that allows for management of multiple social media channels in one site. I appreciate the ability to create content for multiple platforms simultaneously, while still being able to tailor aspects of it such as post text, hashtags, and images size ratios, to specific platforms. Newly added integration with Canva further streamlined my workflow allowing me to create one design for all marketing for a particular program or service, then use it in print, digital, social, and internal marketing efforts. Hootsuite also offers a customizable analytics dashboard that allows me to see how well marketing efforts have done in a certain time frame, and break it down further by platform.
Cons:
The pricing has jumped dramatically, as per an email from the company last week, nearly doubling and making it unaffordable on our nonprofit budget. I am also less than satisfied with the analytics as a whole, as I was struggling to see the performance of particular posts as a single entity, and TikTok and YouTube analytics have not integrated well. I also find that since we have had to disable Facebook comments, I cannot do this in Hootsuite and need to manually go into Facebook after every post goes live and change this setting myself.
Amazing app!! The best of social media managment !
Comments: Enjoy every moment ,Beneficial for efficient social media management, content scheduling, and analytics.
Pros:
Centralized social media management, scheduling capabilities, and analytics tools, streamlining their online presence and engagement.
Cons:
the learning curve, pricing, or specific feature limitations. It depends on individual needs and expectations.
Save Time Posting On Social Media
Comments: I enjoyed having the program because it saved me so much time on creating and managing my many social networks.
Pros:
I like that the program allowed me to put all my social media in one spot. They save me time and effort each day on making social media post. I liked analytics because they’re let me know how I was doing on each social network.
Cons:
I did not like the pricing and it was confusing at first for me.
THE tool for employee social media ambassadors
Pros:
Excellent integration with supported social networks, easy post scheduling and customization, gamification leaderboard.
Cons:
Cannot mention LinkedIn entities from Hootsuite composer. This is a LinkedIn API limitation and not a Hootsuite one. Lack of support for the Fediverse, Threads, and BlueSky are glaring omissions.
Hootsuite great tool, get the upgraded plan
Comments: It is a great tool for teams using social media platforms, scheduling, and analytics capabilities which help organize all you social media content
Pros:
It is great for teams, you can assign tasks, track progress, have multiple people working on social media management. It also works on the most popular platforms right now.
Cons:
You have limited functions on the "Basic Plan". Also have experienced some glitchyness on instagram.
Feature rich but heavy
Pros:
Hootsuite made managing multiple brands simpler with its scheduling calendar that gave an overview of the scheduled posts on each platform. Analytics for each platform was more than sufficient for reporting page growth, user engagement, and video views.
Cons:
Navigating through the web app uses up a lot of the browser's resources, causing the overall experience to feel heavy. While it's overall relatively reliable, uploading large files for posts can cause everything to come to a halt, while you hope the upload is successful or having to try again.
Hootsuite Is An Entrepreneur's Dream!
Comments: Hootsuite is a must-have for business owners, but also for content creators. Trust me, your life could be SO much easier -- just get this app!!
Pros:
I adore how much time this app saves me. I never have to spend time replicating and reposting content to every platform individually. That was so annoying and time-consuming! Now all I have to do is post from my Hootsuite account, and it will post the content to all of my platforms simultaneously!!!!
Cons:
I have no complaints about Hootsuite. I am loving the experience.