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Who Uses Hootsuite?
Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.
What Is Hootsuite?
With over 200,000 paid accounts and millions of users, Hootsuite powers social media for organizations around the world, from the smallest businesses to the largest enterprises.
Build your brand, strengthen connections with customers, and drive results business leaders care about by integrating social across your whole organization. Plus, get access to industry leading certifications, training, and coaching to help you push your results on social media further, faster.
Hootsuite Details
Hootsuite Media
https://hootsuite.com
Founded 2008
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Hootsuite deployment and support
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Deployment
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Training
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Hootsuite Features
Brand Management Software
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- Customisable Branding
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- Data Import/Export
- Digital Asset Management
- Document Storage
- Drag & Drop
- Engagement Tracking
- File Management
- Filtering
- Fulfillment Distribution
- Image Editing
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- Metadata Management
- Monitoring
- Multi-Channel Management
- Multi-Channel Marketing
- Multiple Output Formats
- Project Management
- Real Time Analytics
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- Reporting & Statistics
- Role-Based Permissions
- Search/Filter
- Single Sign On
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
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- Tagging
- Template Management
- Third Party Integrations
- Version Control
- Visual Analytics
- Workflow Management
Collaboration Software
- @mentions
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Assignment Management
- Brainstorming
- Calendar Management
- Chat/Messaging
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Contact Management
- Content Management
- Customisable Branding
- Discussions / Forums
- Document Management
- Document Storage
- Drag & Drop
- Email Management
- File Management
- File Sharing
- File Transfer
- Live Chat
- Mobile Access
- Prioritisation
- Progress Tracking
- Project Management
- Project Planning
- Projections
- Real Time Editing
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- Reporting & Statistics
- SSL Security
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- Tagging
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- Task Planning
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- Third Party Integrations
- To-Do List
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- Video Conferencing
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Competitive Intelligence Software
- API
- Activity Dashboard
- Activity Tracking
- Ad hoc Reporting
- Alerts / Escalation
- Alerts/Notifications
- Behaviour Tracking
- Benchmarking
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Charting
- Competitive Analysis
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- Customer Segmentation
- Customisable Reports
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- Multi-Channel Management
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- Price / Margin Management
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- Real Time Analytics
- Real Time Comparisons
- Real Time Data
- Real Time Monitoring
- Real Time Notifications
- Real Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- SEO Management
- Search/Filter
- Sentiment Analysis
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- Social Media Monitoring
- Tagging
- Third Party Integrations
- Trend Analysis
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- Web Traffic Reporting
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- Website Monitoring
Content Marketing Software
- AB Testing
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- Activity Tracking
- Alerts/Notifications
- Audience Targeting
- Brand Management
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
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- Categorisation/Grouping
- Content Library
- Content Management
- Conversion Rate Optimisation
- Conversion Tracking
- Customisable Branding
- Customisable Reports
- Customisable Templates
- Data Import/Export
- Data Visualisation
- Distribution Management
- Drag & Drop
- Editorial Calendar
- Email Marketing
- Engagement Tracking
- Filtering
- Interactive Content
- Monitoring
- Multi-Channel Campaigns
- Multi-Channel Marketing
- Publish Scheduling
- Real Time Analytics
- Real Time Data
- Real Time Reporting
- Reporting & Statistics
- SEO Management
- Social Advertising
- Social Media Integration
- Social Media Management
- Social Media Monitoring
- Social Promotion
- Tagging
- Template Management
- Third Party Integrations
- Video Management
- Visual Analytics
- Website Analytics
- Workflow Management
Customer Engagement Software
- AB Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Behaviour Tracking
- CRM
- Campaign Analytics
- Campaign Management
- Chat/Messaging
- Churn Management
- Communication Management
- Community Management
- Content Creation
- Content Management
- Customer Database
- Customer Experience Management
- Customer Segmentation
- Customisable Branding
- Customisable Reports
- Customisable Templates
- Customizable Fields
- Drag & Drop
- Email Management
- Engagement Tracking
- Event Triggered Actions
- Feedback Management
- Gamification
- Live Chat
- Monitoring
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Language
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Notifications
- Real Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Social Media Integration
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Third Party Integrations
- Video Support
- Visual Analytics
- Widgets
- Workflow Management
Customer Experience Software
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- CRM
- Campaign Management
- Chat/Messaging
- Communication Management
- Customer Experience Management
- Customer Segmentation
- Customisable Branding
- Customisable Forms
- Customisable Reports
- Customisable Templates
- Customizable Fields
- Dashboard
- Data Visualisation
- Drag & Drop
- Email Management
- Engagement Tracking
- Feedback Management
- Knowledge Management
- Live Chat
- Monitoring
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Language
- Negative Feedback Management
- Predictive Analytics
- Ratings / Reviews
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Notifications
- Real Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Sentiment Analysis
- Social Media Integration
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Text Analysis
- Third Party Integrations
- Trend Analysis
- Visual Analytics
- Widgets
- Workflow Management
Employee Advocacy
- Badge Management
- Communication Management
- Content Management
- Dashboard
- Employee Database
- Employee Engagement Software
- Gamification
- Mobile Access
- Reporting/Analytics
- Single Sign On
- Social Media Integration
- Social Sharing
- Survey/Poll Management
Marketing Analytics Software
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Ad hoc Reporting
- Analytics/ROI Tracking
- Behaviour Tracking
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Attribution
- Charting
- Content Management
- Conversion Rate Optimisation
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Customisable Branding
- Customisable Reports
- Customisable Templates
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Visualisation
- Drag & Drop
- Email Marketing
- Engagement Tracking
- Keyword Tracking
- Monitoring
- Multi-Campaign
- Multi-Channel Management
- Multi-Channel Marketing
- Performance Metrics
- Predictive Analytics
- Real Time Analytics
- Real Time Data
- Real Time Reporting
- Reporting & Statistics
- Search/Filter
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Third Party Integrations
- Trend Analysis
- Visual Analytics
- Website Analytics
Reputation Management Software
- API
- Access Controls/Permissions
- Activity Dashboard
- Alerts / Escalation
- Alerts/Notifications
- Benchmarking
- Brand Tracking
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Scheduling
- Content Management
- Customisable Branding
- Customisable Reports
- Customisable Templates
- Data Visualisation
- Email Alerts
- Engagement Tracking
- Gamification
- Keyword Tracking
- Monitoring
- Multi-Channel Communication
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Location
- Ratings / Reviews
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Notifications
- Real-time Updates
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Review Generation
- Review Monitoring
- SEO Management
- SMS Messaging
- Search/Filter
- Sentiment Analysis
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Surveys & Feedback
- Tagging
- Third Party Integrations
- Trend Analysis
- Visual Analytics
- Widgets
Social CRM Tools
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Audience Targeting
- Brand Tracking
- CRM
- Calendar Management
- Calendar/Reminder System
- Collaboration Tools
- Communication Management
- Configurable Workflow
- Contact Database
- Contact Management
- Content Management
- Customer Database
- Customer Engagement
- Customer Social Profiles
- Customer Support
- Customisable Reports
- Customisable Templates
- Customizable Fields
- Data Import/Export
- Data Visualisation
- Drag & Drop
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Lead Capture
- Lead Nurturing
- Live Chat
- Marketing Automation
- Mobile Access
- Monitoring
- Multi-Channel Social Integration
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Sales Pipeline Management
- Search/Filter
- Sentiment Analysis
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Tagging
- Task Management
- Third Party Integrations
- Visual Analytics
- Workflow Management
Social Media Analytics Tools
- @mentions
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Automated Scheduling
- Benchmarking
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Scheduling
- Charting
- Commenting/Notes
- Competitor Monitoring
- Content Library
- Content Management
- Customisable Branding
- Customisable Reports
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Visualisation
- Engagement Tracking
- Influencer Tracking
- Keyword Tracking
- Lead Attribution
- Monitoring
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Performance Metrics
- Post Scheduling
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Sentiment Analysis
- Social Advertising
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Tagging
- Third Party Integrations
- Trend Analysis
- Visual Analytics
- Workflow Management
Social Media Management Tools
- @mentions
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Approval Process Control
- Automated Publishing
- Automated Scheduling
- Brand Tracking
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Collaboration Tools
- Commenting/Notes
- Content Management
- Customer Engagement
- Customisable Branding
- Customisable Reports
- Customisable Templates
- Data Visualisation
- Drag & Drop
- Engagement Tracking
- Filtering
- Image Library
- Keyword Tracking
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Management
- Multi-Channel Marketing
- Post Scheduling
- Real Time Analytics
- Real Time Monitoring
- Reporting & Statistics
- Reporting/Analytics
- Role-Based Permissions
- Sentiment Analysis
- Social Advertising
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Tagging
- Template Management
- Third Party Integrations
- Trend Analysis
- Visual Analytics
- Workflow Management
Social Media Marketing Tools
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Automated Publishing
- Automated Scheduling
- Calendar Management
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- Campaign Management
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- Click Tracking
- Commenting/Notes
- Contact Management
- Content Library
- Content Management
- Conversion Tracking
- Customer Segmentation
- Customisable Branding
- Customisable Reports
- Customisable Templates
- Data Import/Export
- Data Visualisation
- Drag & Drop
- Email Marketing
- Engagement Tracking
- Image Library
- Keyword Filtering
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Management
- Multi-Channel Marketing
- Performance Metrics
- Post Scheduling
- Real Time Analytics
- Real Time Data
- Reporting & Statistics
- Reporting/Analytics
- Social Advertising
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Tagging
- Third Party Integrations
- Trend Analysis
- Visual Analytics
- Workflow Management
Social Media Monitoring Software
- @mentions
- API
- Activity Dashboard
- Activity Tracking
- Alerts / Escalation
- Audience Targeting
- Benchmarking
- Campaign Analytics
- Campaign Management
- Campaign Scheduling
- Commenting/Notes
- Competitive Analysis
- Configurable Alerts
- Content Library
- Content Management
- Customer Engagement
- Customisable Reports
- Dashboard
- Data Visualisation
- Email Alerts
- Engagement Tracking
- Filtering
- Impact Measurement
- Influencer Tracking
- Keyword Tracking
- Mobile Alerts
- Monitoring
- Multi-Channel Management
- Multi-Channel Marketing
- Performance Metrics
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Notifications
- Real Time Reporting
- Real-time Updates
- Reporting & Statistics
- Reputation Management
- Sentiment Analysis
- Social Advertising
- Social Listening
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Tagging
- Third Party Integrations
- Trend Analysis
- Visual Analytics
- Workflow Management
Social Networking Tools
- @mentions
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Advertising Management
- Alerts/Notifications
- Blogs
- Calendar Management
- Chat/Messaging
- Commenting/Notes
- Contact Database
- Content Management
- Customisable Branding
- Customisable Templates
- Customizable Fields
- Data Import/Export
- Data Security
- Document Management
- Document Storage
- Drag & Drop
- Email Management
- Engagement Tracking
- Event Calendar
- Event Management
- File Management
- Filtering
- Forum / Discussion Board
- Group Management
- Knowledge Base Management
- Live Chat
- Media Library
- Mobile Access
- Monitoring
- Online Forums
- Personalisation
- Real Time Notifications
- Real-Time Chat
- Real-time Updates
- Reporting & Statistics
- Role-Based Permissions
- Single Sign On
- Social Media Integration
- Social Promotion
- Tagging
- Task Management
- Third Party Integrations
- User Management
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Social Selling Software
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- Compliance Management
- Content Discovery
- Content Management
- Employee Advocacy
- Gamification
- Lead Engagement
- Performance Metrics
- Pre-Approved Content Library
- Single Sign On
- Social Media Integration
- Social Media Monitoring
Web Analytics Tools
- AB Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts / Escalation
- Alerts/Notifications
- Behaviour Tracking
- Campaign Analytics
- Campaign Management
- Charting
- Conversion Rate Optimisation
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Customisable Branding
- Customisable Reports
- Customisable Templates
- Dashboard Creation
- Data Import/Export
- Data Visualisation
- Drag & Drop
- Engagement Tracking
- Funnel Analysis
- Goal Setting / Tracking
- Heatmaps
- Keyword Tracking
- Monitoring
- Multiple Site Management
- Pageview Tracking
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Notifications
- Real Time Reporting
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- SEO Management
- Sales Trend Analysis
- Screen Activity Recording
- Search/Filter
- Site Search Tracking
- Social Media Integration
- Surveys & Feedback
- Tagging
- Third Party Integrations
- Time on Site Tracking
- Trend Analysis
- User Interaction Tracking
- Visitor Tracking
- Visual Analytics
- Visualisation
- Web Traffic Reporting
- Website Analytics
- Widgets
Hootsuite Alternatives
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Hootsuite Reviews for UK Users
Read all reviewsOverall rating
Average score
Charity R.
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Overall Rating
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Ease of Use
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Features & Functionality
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Customer SupportUnrated
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Value for Money
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Likelihood to Recommend
- Reviewer Source
- Reviewed on 12/12/2019
"Impressive free plan"
Comments: Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.
Pros: As someone who uses Hootsuite's "Free" plan, I'm incredibly impressed by what Hootsuite offers in the plan. My favorite tool on Hootsuite is the "Streams." I can sort scheduled posts, past posts, mentions, and followers' posts by social media platform using "Streams" on my dashboard. This allows me to see responses or comments on my posts and engage with followers, without having to visit several social media sites. With the free version, I can also schedule more posts on social media than other social media management programs, and the free plan allows me to schedule posts on my business Instagram account.
Cons: "Free plan" users who are needing advanced features beyond basic analytics will need to upgrade and if they shorten links using TinyUrl or Bitly, there isn't a meaningful way to track engagement in the program. Also, users need to be aware that the connections between Hootsuite and social media networks frequently drop, and that the program's connection with Instagram is frequently buggy.
- Reviewer Source
- Reviewed on 12/12/2019
Vignesh C.
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Overall Rating
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Ease of Use
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Value for Money
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Likelihood to Recommend
Alternatives Considered:
- Reviewer Source
- Reviewed on 21/06/2021
"Hootsuite's multi platform integration is the best one"
Comments: I have been able to save time as the content gets posted across multiple channels at once instead of manually uploading it at each place.
Pros: Access to integrate many platforms together and save time.
Cons: Few bugs which I have reported (like a buggy UI). The next thing was its limitations on the number of accounts.
- Reviewer Source
- Reviewed on 21/06/2021
Joshua B.
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Ease of Use
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Likelihood to Recommend
- Reviewer Source
- Reviewed on 09/09/2021
"If you've got the budget, you can afford this mediocre service"
Comments: Hootsuite was excellent back in the day, it was the industry standard, but I feel start-ups have easily surpassed them in just a matter of a few months! If you can afford their service feeds and you are happy with them, then stay with their mediocre service. If you have the option to change, there are definitely better platforms out there.
Pros: Hootsuite was fairly simple to setup and I was programming social media posts within a few minutes. It supported LinkedIn, Instagram, and Facebook, which are the three platforms I use the most.
Cons:
The UI was way too busy on certain pages, but the calendar view as convenient and clean so I could visualize what we had planned for the coming weeks.
The price went up a few months ago and it priced us out. It's not worth the new pro prices they have listed.
Lacks support for Google My Business pages and Canva intergration, which means everyting takes a few extra steps.
- Reviewer Source
- Reviewed on 09/09/2021
Steve T.
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Overall Rating
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Ease of Use
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Features & Functionality
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Customer SupportUnrated
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Value for Money
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Likelihood to Recommend
- Reviewer Source
- Reviewed on 09/09/2021
"Used To Be Great..."
Pros: I've been using Hootsuite for a long time for multiple businesses/clients and I have loved the capability they offer for a reason able price, but unfortunately that recently changed. So I'll get to that in the cons section. I do still love how easy it is to schedule but that is about it. Everything else, I'm no longer a fan of.
Cons: 1. When you schedule something if you need to go back and make an edit it is very time consuming and cumbersome. 2. You used to be able to have something like 5 profiles connected on the free plan and schedule out 20 posts but now you can only have 2 profiles and 5 posts. 3. The paid plans are way too expensive in my opinion for what you get compared to other platforms like Later. 4. The analytics are not that helpful in my opinion. I can get more information on Facebook directly than Hoostuite. 5. I have had a lot of technical problems lately. Getting a lot of random errors and having to redo a post or getting errors connecting a profile, etc. All making it pretty hard to use the software anymore.
- Reviewer Source
- Reviewed on 09/09/2021
Joanmarie C.
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Alternatives Considered:
- Reviewer Source
- Reviewed on 14/06/2021
"Almost Perfect!"
Comments: Hootsuite has always been my goto for businesses getting off the ground or those that are on a low budget. They offer such great and essential features in an easy-to-use platform. As a school district, we have an overwhelming amount of content that needs to go out and MUST be present on any and all social platforms. When I realized we could not hit all of the platforms we needed, and that we were limited to the number of posts, we were forced to make a shift to another platform. Hootsuite dashbord is awesome with the features it provides, but to a multitasking pro the dashboard was a bit intimidating - felt it could have been organized and simplified (not all features needed to have a button on the dashboard... categorize!)
Pros: I love Hootsuite for it's creativity, content management features, scheduling, drafting, duplicating, and monitoring of content performance. In my mind they are a top competitor!
Cons: There are a few small challenges that left me scratching my head. I did not like that I was so limited (even after purchasing the basic) on the platforms that I could post to - they are so close to perfection! Everyone should be free to post to every platform they need to... maybe limit the posts, monitoring, and reporting... but NOT the platforms!
- Reviewer Source
- Reviewed on 14/06/2021
