Hootsuite

by Hootsuite Media

Who Uses Hootsuite?

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

What Is Hootsuite?

With over 200,000 paid accounts and millions of users, Hootsuite powers social media for organizations around the world, from the smallest businesses to the largest enterprises.

Build your brand, strengthen connections with customers, and drive results business leaders care about by integrating social across your whole organization. Plus, get access to industry leading certifications, training, and coaching to help you push your results on social media further, faster.

Hootsuite Details

Hootsuite Media

https://hootsuite.com

Founded 2008

Hootsuite Software - Social Media Monitoring
Hootsuite Software - Social Content Scheduling
Hootsuite Software - Publishing
Hootsuite Software - Customer Engagement
Hootsuite Software - Analytics & Reporting
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Hootsuite Software - Social Media Monitoring - thumbnail
Hootsuite Software - Social Content Scheduling - thumbnail
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Starting price

US$49.00/month
US$108.00/year
US$22.00/month
N/A

Free Version

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Free Version No
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Free Trial

Free Trial Yes
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Hootsuite deployment and support

Support

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Deployment

  • Cloud, SaaS, Web-based
  • Android (Mobile)
  • iPhone (Mobile)
  • iPad (Mobile)

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos

Hootsuite Features

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Approval Process Control
  • Artwork Management
  • Brand Guidelines
  • CRM
  • Campaign Management
  • Change Management
  • Collaboration Tools
  • Commenting/Notes
  • Content Library
  • Content Management
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Data Import/Export
  • Digital Asset Management
  • Document Storage
  • Drag & Drop
  • Engagement Tracking
  • File Management
  • Filtering
  • Fulfillment Distribution
  • Image Editing
  • Image Library
  • Metadata Management
  • Monitoring
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Output Formats
  • Project Management
  • Real Time Analytics
  • Real Time Reporting
  • Reporting & Statistics
  • Role-Based Permissions
  • Search/Filter
  • Single Sign On
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Template Management
  • Third Party Integrations
  • Version Control
  • Visual Analytics
  • Workflow Management

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  • Brainstorming
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  • Chat/Messaging
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Contact Management
  • Content Management
  • Customisable Branding
  • Discussions / Forums
  • Document Management
  • Document Storage
  • Drag & Drop
  • Email Management
  • File Management
  • File Sharing
  • File Transfer
  • Live Chat
  • Mobile Access
  • Prioritisation
  • Progress Tracking
  • Project Management
  • Project Planning
  • Projections
  • Real Time Editing
  • Real Time Notifications
  • Real-time Updates
  • Reporting & Statistics
  • SSL Security
  • Screen Sharing
  • Secure Data Storage
  • Single Sign On
  • Status Tracking
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Task Scheduling
  • Third Party Integrations
  • To-Do List
  • Version Control
  • Video Conferencing
  • Workflow Management

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  • Campaign Management
  • Campaign Planning
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  • Charting
  • Competitive Analysis
  • Customer Profiles
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  • Customisable Reports
  • Customisable Templates
  • Data Import/Export
  • Data Visualisation
  • Email Alerts
  • Engagement Tracking
  • Forecasting
  • Keyword Tracking
  • Mobile Alerts
  • Monitoring
  • Multi-Channel Management
  • Performance Metrics
  • Price / Margin Management
  • Purchasing & Receiving
  • Real Time Analytics
  • Real Time Comparisons
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  • Real Time Monitoring
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  • Editorial Calendar
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  • Customisable Branding
  • Customisable Forms
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  • Customizable Fields
  • Dashboard
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  • Email Management
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  • Multi-Language
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  • Collaboration Tools
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  • Configurable Workflow
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  • Dashboard Creation
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  • Calendar Management
  • Campaign Analytics
  • Campaign Management
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  • Collaboration Tools
  • Commenting/Notes
  • Content Management
  • Customer Engagement
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Data Visualisation
  • Drag & Drop
  • Engagement Tracking
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  • Image Library
  • Keyword Tracking
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Post Scheduling
  • Real Time Analytics
  • Real Time Monitoring
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • Sentiment Analysis
  • Social Advertising
  • Social Media Integration
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  • Content Library
  • Content Management
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  • Customer Segmentation
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Data Import/Export
  • Data Visualisation
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  • Email Marketing
  • Engagement Tracking
  • Image Library
  • Keyword Filtering
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Post Scheduling
  • Real Time Analytics
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  • Commenting/Notes
  • Competitive Analysis
  • Configurable Alerts
  • Content Library
  • Content Management
  • Customer Engagement
  • Customisable Reports
  • Dashboard
  • Data Visualisation
  • Email Alerts
  • Engagement Tracking
  • Filtering
  • Impact Measurement
  • Influencer Tracking
  • Keyword Tracking
  • Mobile Alerts
  • Monitoring
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Real Time Analytics
  • Real Time Data
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  • Customisable Branding
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  • Forum / Discussion Board
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Hootsuite Reviews for UK Users

Read all reviews

Overall rating

4.3/5

Average score

Ease of Use 4.3
Customer Service 4.2
Features 4.2
Value for Money 4.2

Review software

Share your experiences with other software buyers.

Write a Review!
Charity R.
Charity R.
Book Reviewer
Entertainment, Self Employed
Used the Software for: 1+ year
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
    Unrated
  • Value for Money
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Reviewed on 12/12/2019

"Impressive free plan"

Comments: Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.

Pros: As someone who uses Hootsuite's "Free" plan, I'm incredibly impressed by what Hootsuite offers in the plan. My favorite tool on Hootsuite is the "Streams." I can sort scheduled posts, past posts, mentions, and followers' posts by social media platform using "Streams" on my dashboard. This allows me to see responses or comments on my posts and engage with followers, without having to visit several social media sites. With the free version, I can also schedule more posts on social media than other social media management programs, and the free plan allows me to schedule posts on my business Instagram account.

Cons: "Free plan" users who are needing advanced features beyond basic analytics will need to upgrade and if they shorten links using TinyUrl or Bitly, there isn't a meaningful way to track engagement in the program. Also, users need to be aware that the connections between Hootsuite and social media networks frequently drop, and that the program's connection with Instagram is frequently buggy.

  • Reviewer Source 
  • Reviewed on 12/12/2019
Vignesh C.
Consultant
Marketing & Advertising, 2-10 Employees
Used the Software for: 6-12 months
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 21/06/2021

"Hootsuite's multi platform integration is the best one"

Comments: I have been able to save time as the content gets posted across multiple channels at once instead of manually uploading it at each place.

Pros: Access to integrate many platforms together and save time.

Cons: Few bugs which I have reported (like a buggy UI). The next thing was its limitations on the number of accounts.

  • Reviewer Source 
  • Reviewed on 21/06/2021
Joshua B.
Joshua B.
Marketing Manager
Education Management, 11-50 Employees
Used the Software for: Free Trial
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    1/10
  • Reviewer Source 
  • Reviewed on 09/09/2021

"If you've got the budget, you can afford this mediocre service"

Comments: Hootsuite was excellent back in the day, it was the industry standard, but I feel start-ups have easily surpassed them in just a matter of a few months! If you can afford their service feeds and you are happy with them, then stay with their mediocre service. If you have the option to change, there are definitely better platforms out there.

Pros: Hootsuite was fairly simple to setup and I was programming social media posts within a few minutes. It supported LinkedIn, Instagram, and Facebook, which are the three platforms I use the most.

Cons: The UI was way too busy on certain pages, but the calendar view as convenient and clean so I could visualize what we had planned for the coming weeks.
The price went up a few months ago and it priced us out. It's not worth the new pro prices they have listed.
Lacks support for Google My Business pages and Canva intergration, which means everyting takes a few extra steps.

  • Reviewer Source 
  • Reviewed on 09/09/2021
Steve T.
Owner
Marketing & Advertising, 2-10 Employees
Used the Software for: 1+ year
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
    Unrated
  • Value for Money
  • Likelihood to Recommend
    1/10
  • Reviewer Source 
  • Reviewed on 09/09/2021

"Used To Be Great..."

Pros: I've been using Hootsuite for a long time for multiple businesses/clients and I have loved the capability they offer for a reason able price, but unfortunately that recently changed. So I'll get to that in the cons section. I do still love how easy it is to schedule but that is about it. Everything else, I'm no longer a fan of.

Cons: 1. When you schedule something if you need to go back and make an edit it is very time consuming and cumbersome. 2. You used to be able to have something like 5 profiles connected on the free plan and schedule out 20 posts but now you can only have 2 profiles and 5 posts. 3. The paid plans are way too expensive in my opinion for what you get compared to other platforms like Later. 4. The analytics are not that helpful in my opinion. I can get more information on Facebook directly than Hoostuite. 5. I have had a lot of technical problems lately. Getting a lot of random errors and having to redo a post or getting errors connecting a profile, etc. All making it pretty hard to use the software anymore.

  • Reviewer Source 
  • Reviewed on 09/09/2021
Joanmarie C.
Executive & Communications Assistant
Primary/Secondary Education, 501-1,000 Employees
Used the Software for: 1+ year
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Reviewed on 14/06/2021

"Almost Perfect!"

Comments: Hootsuite has always been my goto for businesses getting off the ground or those that are on a low budget. They offer such great and essential features in an easy-to-use platform. As a school district, we have an overwhelming amount of content that needs to go out and MUST be present on any and all social platforms. When I realized we could not hit all of the platforms we needed, and that we were limited to the number of posts, we were forced to make a shift to another platform. Hootsuite dashbord is awesome with the features it provides, but to a multitasking pro the dashboard was a bit intimidating - felt it could have been organized and simplified (not all features needed to have a button on the dashboard... categorize!)

Pros: I love Hootsuite for it's creativity, content management features, scheduling, drafting, duplicating, and monitoring of content performance. In my mind they are a top competitor!

Cons: There are a few small challenges that left me scratching my head. I did not like that I was so limited (even after purchasing the basic) on the platforms that I could post to - they are so close to perfection! Everyone should be free to post to every platform they need to... maybe limit the posts, monitoring, and reporting... but NOT the platforms!

  • Reviewer Source 
  • Reviewed on 14/06/2021