What is Hootsuite?

Hootsuite powers social media for over 21 million users in 175+ countries around the world—from the smallest businesses to the largest enterprises. Build your brand, strengthen connections with customers, and drive results business leaders care about by integrating social across your whole organization. Plus, get access to industry leading certifications, training, and coaching to help you push your results on social media further, faster.

Who Uses Hootsuite?

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Where can Hootsuite be deployed?

Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)

About the vendor

  • Hootsuite Media
  • Located in Vancouver, Canada
  • Founded in 2008
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Brazil, Canada, China, Germany and 5 others

Languages

Arabic, Catalan, Dutch, English, French and 10 others

Hootsuite pricing

Starting Price:

US$49.00/month
  • Yes, has free trial
  • Yes, has free version

Hootsuite has a free version and offers a free trial. Hootsuite paid version starts at US$49.00/month.

About the vendor

  • Hootsuite Media
  • Located in Vancouver, Canada
  • Founded in 2008
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Brazil, Canada, China, Germany and 5 others

Languages

Arabic, Catalan, Dutch, English, French and 10 others

Hootsuite videos and images

Hootsuite Software - Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.
Hootsuite Software - Scheduling & Planning: Plan social content as a team with an intuitive, shared planner that features collaborative post drafts and built-in approval workflows.
Hootsuite Software - Publishing: Create, publish and schedule engaging posts across your social channels.
Hootsuite Software - Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
Hootsuite Software - Analytics & Reporting: Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.
View 6 more
Hootsuite video
Hootsuite Software - Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.
Hootsuite Software - Scheduling & Planning: Plan social content as a team with an intuitive, shared planner that features collaborative post drafts and built-in approval workflows.
Hootsuite Software - Publishing: Create, publish and schedule engaging posts across your social channels.
Hootsuite Software - Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
Hootsuite Software - Analytics & Reporting: Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.

Compare Hootsuite pricing with similar products

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US$49.00/month
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Features of Hootsuite

  • API
  • Activity Dashboard
  • Activity/News Feed
  • Alerts/Notifications
  • Automated Publishing
  • Brand Tracking
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Collaboration Tools
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customer Social Profiles
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Dashboard
  • Data Import/Export
  • Data Visualisation
  • Digital Asset Management
  • Employee Database
  • Employee Engagement Software
  • Engagement Tracking
  • Feedback Management
  • KPI Monitoring
  • Keyword Tracking
  • Lead Engagement
  • Marketing Automation
  • Media Library
  • Mobile Access
  • Monitoring
  • Multi-Account Management
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Social Integration
  • Performance Metrics
  • Post Scheduling
  • Pre-Approved Content Library
  • Project Management
  • Publish Scheduling
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Notifications
  • Real-Time Chat
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Review Monitoring
  • Search/Filter
  • Sentiment Analysis
  • Social Listening
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Social Sharing
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Text Analysis
  • Third Party Integrations
  • Trend Analysis
  • User Profiles
  • Web Traffic Reporting
  • Website Analytics
  • Workflow Management

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Reviews of Hootsuite

Average score

Overall
4.4
Ease of Use
4.3
Customer Service
4.2
Features
4.2
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Brock P.
Brock P.
Vice President of Marketing in US
Verified LinkedIn User
Retail, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great for businesses and distributed teams

5 2 weeks ago New

Comments: This is a great tool that has enormously helped our content team stay organized and post on a regular consistent basis.

Pros:

Hootsuite makes it easy for our distributed team of content contributors to submit content, and our internal team can then create a posting calendar and use automated posting to make the management of all of our social platforms fast and simple.

Cons:

We really like hootsuite, but it would be nice if more platforms and types of posts could be made.

Shaheer M.
Shaheer M.
Technical Writer in Pakistan
Verified LinkedIn User
Information Technology & Services, 51-200 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

It's Easy and Good

4 4 weeks ago New

Comments: As the number of social media users grows, Hootsuite has become an indispensable part of business operations. It integrates with tens of social networks and has a 30-day free trial. It is easy to use and affordable. With millions of users, it's easy to see why Hootsuite has millions of users. It's no wonder, then, that it's the number one social media management tool for small businesses.

Pros:

Hootsuite is a social media management tool with millions of users. It has the advantage of allowing you to view up to five social networks simultaneously, and its easy to use interface lets you easily flick between different social media profiles, campaigns, and customers. However, it does have some limitations.

Cons:

Though its scheduling capabilities are basic, it does have some useful features. Like its ability to monitor key terms and hashtags, Hootsuite helps you grow your social media presence. Some features are limited, like the inability to bulk-schedule via import. If you're looking for a more advanced solution for your social media marketing strategy, Hootsuite may not be right for you.

Maya G.
Maya G.
Sales and Marketing Specialist in Egypt
Verified LinkedIn User
Marketing & Advertising, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

Essential Social Media Management Platform

3 last month New

Comments: I work for a digital marketing agency who manages the social media pages for over 40+ businesses in Egypt and the Middle East, We run an incredible amount of pages on different social networks because they are too many nowadays, Almost 6/7 Pages/Profiles for each account and this is the hardest part to keep everything under control and collaboration with the right monitoring tools and to have a seamless post schedule for the whole month without a single fail, I like the fact that through all the years Hootsuite never pushed anyone to subscribe or pay for a personal use through limiting the capabilities and this makes us, We pay because we're an agency handling many accounts but for others they don't have to.

Pros:

I like their easy-to-use interface with the user-friendly publishing tools to create and schedule posts to multiple social networks with the ability to collaborate in real-time with your team members and being able to assign permissions with my organization and with/for clients for a seamless access and maximum monitoring, I also like the deep insights we're able to gain through their in-depth analysis, It enables us to measure our performance across different channels to stay on top of trends and to drive the highest value of our organic/paid reach.

Cons:

We needed a functional mobile application because it's 2022, And the reporting capabilities still not smart or bringing any difference between it and the social networks built-in reporting tools, Also adding some algorithms and AI/ML for the whole platform would be good specially for the content recommendation part.

Alberto L.
Marketing Manager in US
Education Management, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

A Great Tool For Social Scheduling - But Others Offer More For Less

4 2 months ago New

Comments: Overall the product has served us well; we're still using it daily and are able to plan campaigns around our scheduling abilities, we're able to connect directly with our customers and assigned potential customer service issues within our team with a few clicks. Over time however, social platforms are getting savvy to the needs of businesses are starting to build out their own business tools and scheduling/performance analytics hubs (Facebook Business and Twitter for Business for one). It remains to be seen how Hootsuite will compete with free as the platforms begin to grow this part of their businesses.

Pros:

Social Post Scheduling is the raison d'etre for Hootsuite and it does it effectively and with lots of options including custom tagging for your analytics platform. If you're only interested in being able to schedule and post to multiple social media channels, this is the first place to look.

Cons:

The pricing and tiers no longer make sense as many of their competitors are offering similar/better scheduling and posting options at a lower price (or free with limitations). In 2022, Instagram post scheduling shouldn't be an exclusive feature.

Antoine W.
Antoine W.
SBDM Wastewater Treatment in France
Verified LinkedIn User
Environmental Services, 10,000+ Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

A perfect tool! But quite pricey.

5 last month New

Comments: Productwise a pleasure! It works and delivers on the promise. I compared it, and honestly, Hootsuite is the best of all the ones I've tried. It just has a price tag that goes along with its quality.

Pros:

Almost everything: it integrates smoothly with platforms, it is easy to use, visually well done and the UI/UX is pleasant. You really get an enjoyable and reliable service!

Cons:

The only con for me was Hootsuite's price. For my use, it was quite expensive per social post, which at some point decided me to switch off to an alternative (which I ended up regretting for different reasons). I get that the price is the reason why it's so good, but maybe an entry level plan with less features could be an interesting in-between solution.