17 years helping British businesses
choose better software
Hootsuite
What is Hootsuite?
Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Plus, get access to industry leading certifications, training, and coaching to help you push your results on social media further, faster.
Who Uses Hootsuite?
Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.
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Reviews of Hootsuite
Alternatives Considered:
Great for businesses and distributed teams
Comments: This is a great tool that has enormously helped our content team stay organized and post on a regular consistent basis.
Pros:
Hootsuite makes it easy for our distributed team of content contributors to submit content, and our internal team can then create a posting calendar and use automated posting to make the management of all of our social platforms fast and simple.
Cons:
We really like hootsuite, but it would be nice if more platforms and types of posts could be made.
Useful for beginners but high priced
Comments: Especially for the free version, I can say that since we have switched to a maker-checker structure in our social media marketing process, checking the planned posts much earlier prevents problems that may occur in the instant posting. Making improvements on the features I explained in the cons section will make the product much more effective, but if you are just a beginner, it will be easier for you to try the free plan.
Pros:
It's useful to connect more than one social platform and manage all of them from one channel.
Cons:
Unfortunately I think the pricing is expensive. Also, the lack of a scheduling option for stories complicates the process. The most important shortcoming for me is the lack of a PDF scheduling option for LinkedIn. I think this is a very necessary feature especially for B2B marketers. I also think it is necessary to integrate more social media accounts, especially for the free plan. I understand the scheduling limits, but I think every marketer, even if it is a free plan, needs to be able to use all social media accounts on the free plan to test the effectiveness of the product.
Perfect for several social channels but costs can add up
Pros:
The dashboard is great when you have several social media channels.
Cons:
The pricing is a bit steep, especially when you add team members.
Alternatives Considered:
Too expensive for your startups
Comments: I used Hootsuite to schedule social media posts, but I found the price prohibitive for the use I had
Pros:
A solid tool to schedule social media posts.
Cons:
The price is prohibitive for a young startup with minimal budget
Great software for managing Social Media
Comments: Overall I've really liked using Hootsuite for its simple design and ease of use. It's been a really useful tool in our social media journey.
Pros:
I'm able to manage our companies social media accounts. We don't get a lot of interaction but about once a month we post to the 3 platforms that we utilize. It's FB, Twitter and Instagram. I love that I can do the work once and have the post go to all 3 platforms.
Cons:
Hootsuite used to have a free level and we used it for years. Now we are reevaluating what we are going to do because we're a small business and every dollar counts in this economy.
