What Is Hootsuite?

With over 200,000 paid accounts and millions of users, Hootsuite powers social media for organizations around the world, from the smallest businesses to the largest enterprises.

Build your brand, strengthen connections with customers, and drive results business leaders care about by integrating social across your whole organization. Plus, get access to industry leading certifications, training, and coaching to help you push your results on social media further, faster.

Who Uses Hootsuite?

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Where can Hootsuite be deployed?

Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)

About the vendor

  • by Hootsuite Media
  • Located in Vancouver, Canada
  • Founded in 2008
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Brazil, Canada, China, Germany and 5 others

Languages

Dutch, English, French, German, Italian and 5 others

About the vendor

  • by Hootsuite Media
  • Located in Vancouver, Canada
  • Founded in 2008
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Brazil, Canada, China, Germany and 5 others

Languages

Dutch, English, French, German, Italian and 5 others

Hootsuite videos and images

Hootsuite video
Hootsuite Software - Social Media Monitoring - thumbnail
Hootsuite Software - Social Content Scheduling - thumbnail
Hootsuite Software - Publishing - thumbnail
Hootsuite Software - Customer Engagement - thumbnail
Hootsuite Software - Analytics & Reporting - thumbnail

Compare Hootsuite pricing with similar products

Starting price

US$49.00/month
US$15.00/month
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US$15.00/month

Free Version

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Free Trial

Free Trial Yes
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  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Approval Process Control
  • Artwork Management
  • Brand Guidelines
  • CRM
  • Campaign Management
  • Change Management
  • Collaboration Tools
  • Commenting/Notes
  • Content Library
  • Content Management
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Data Import/Export
  • Digital Asset Management
  • Document Storage
  • Drag & Drop
  • Engagement Tracking
  • File Management
  • Filtering
  • Fulfillment Distribution
  • Image Editing
  • Image Library
  • Metadata Management
  • Monitoring
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Output Formats
  • Project Management
  • Real Time Analytics
  • Real Time Reporting
  • Reporting & Statistics
  • Role-Based Permissions
  • Search/Filter
  • Single Sign On
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Template Management
  • Third Party Integrations
  • Version Control
  • Visual Analytics
  • Workflow Management

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  • Chat/Messaging
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  • Commenting/Notes
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  • Contact Management
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  • Customisable Branding
  • Discussions / Forums
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  • Document Storage
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  • SEO Management
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  • Real Time Analytics
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Reviews of Hootsuite

Read all 2,795 reviews

Average score

Overall
4.3
Ease of Use
4.3
Customer Service
4.2
Features
4.2
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Charity R.
Charity R.
Book Reviewer in US
Verified LinkedIn User
Entertainment, Self Employed
Used the Software for: 1+ year
Reviewer Source

Impressive free plan

5 2 years ago

Comments: Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.

Pros:

As someone who uses Hootsuite's "Free" plan, I'm incredibly impressed by what Hootsuite offers in the plan. My favorite tool on Hootsuite is the "Streams." I can sort scheduled posts, past posts, mentions, and followers' posts by social media platform using "Streams" on my dashboard. This allows me to see responses or comments on my posts and engage with followers, without having to visit several social media sites. With the free version, I can also schedule more posts on social media than other social media management programs, and the free plan allows me to schedule posts on my business Instagram account.

Cons:

"Free plan" users who are needing advanced features beyond basic analytics will need to upgrade and if they shorten links using TinyUrl or Bitly, there isn't a meaningful way to track engagement in the program. Also, users need to be aware that the connections between Hootsuite and social media networks frequently drop, and that the program's connection with Instagram is frequently buggy.

Salvatore P.
Academic Advisor in US
Education Management, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Almost perfect!

5 2 months ago

Comments: Overall, my experience with Hootsuite has been very positive. Scheduling posts across multiple platforms simultaneously works flawlessly, and it is easy to give multiple team members access under the business account. My only negative is the lack of alt text, which limits the usability for my organization.

Pros:

I love Hootsuite's feed view, which allows me to see the social media feed for all of my organization's accounts in one place. The previews are effective and true to each social media platform. the scheduling features work very well, and it is easy to post simultaneously across various platforms. Having multiple team members schedule social media posts work flawlessly, and various types of media all post seamlessly.

Cons:

As a public organization, we are required to include alternate text for all images posted to be in compliance with laws for accessibility. I have contacted customer support, and though they were very friendly and helpful, we were unfortunately unable to work it out, as it seemed alt text is not currently supported by all platforms.

Stephanie S.
Administrator in US
Machinery, 2-10 Employees
Used the Software for: 1+ year
Reviewer Source

Hootsuite

2 2 months ago

Pros:

There is a lot of functionality to choose from and plenty of platforms available.

Cons:

It is very difficult to figure out how to use the functions that come with this software.

Anji K.
Director of Marketing & Digital Strategy in Australia
Hospitality, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

Great social sharing features at a reasonable price.

5 4 weeks ago New

Comments: We love Hootsuite for its ability to create and share content across multiple social channels from the one dashboard. We've looked at other software but Hootsuite seems to be the most cost-effective for SMEs.
Before we downsized we had several users and it was easy to assign tasks to users, as well as assign roles to team members who could curate content before publishing.
It's also great for social listening, with the ability to assign keywords to be notified about when they are mentioned across social channels. Great for competitor analysis. ­čśÇ

Pros:

As an agency, we primarily use the software for the ability to automate social media posts for multiple companies, and to publish the posts on dates in the future, across multiple social channels.

Cons:

Recent upgrades have meant that it is not possible to see previews of social posts, when you select multiple social channels to post to. Especially when you have a link to an external web page.

Elizabeth B.
Graphic Designer in US
Public Relations & Communications, 11-50 Employees
Used the Software for: 1-5 months
Reviewer Source

Great switch to program

5 last month New

Pros:

How much easier it was to post to multiple social media platforms and to switch from campaign to campaign. As a designer, who typically doesn't have to schedule the posts for our form, this was easy to use and figure out.

Cons:

I have no complaints about this software so far.