HootSuite

Name: HootSuite
Rating: 4.3 (2615 reviews)

by Hootsuite Media

Who Uses HootSuite?

Focused on SMB and Enterprise, Hootsuite is the most widely used platform for managing social media, loved by over 18 million people around the globe and trusted by more than 800 of the Fortune 1000.

What Is HootSuite?

Hootsuite is the world's most widely used social media management platform with over 18 million users worldwide. It is designed for organizations to execute social media strategies across multiple social media networks, including Facebook, Instagram, Twitter, Linkedin, Pinterest and YouTube.

Teams can collaborate within a secure environment across all devices and departments to manage social media profiles, engage with customers, and generate revenue.

HootSuite Details

Hootsuite Media

https://hootsuite.com

Founded 2008

Play

HootSuite pricing overview

HootSuite has a free version and offers a free trial. HootSuite paid version starts at US$49.00/month.

Starting Price

US$49.00/month

Pricing Details

Free - 1 user / 2 social profiles Professional @ $49/month - 1 user / 10 social profiles Team @ $129/month - 3 users / 20 social profiles Business @ starting at $599/month - 5, up to 10 users / 35 social profiles Enterprise - contact for pricing

Free Version

Yes

Free Trial

Yes

HootSuite deployment and support

Support

Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live rep)
Chat

Deployment

Cloud, SaaS, Web-based
Android (Mobile)
iPhone (Mobile)
iPad (Mobile)

Training

In Person
Live Online
Webinars
Documentation
Videos

HootSuite Features

Brand Management Software

API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Notifications
Approval Process Control
Artwork Management
Brand Guidelines
CRM
Campaign Management
Change Management
Collaboration Tools
Commenting / Notes
Content Library
Content Management
Customisable Branding
Customisable Reports
Customisable Templates
Data Import/Export
Digital Asset Management
Document Storage
Drag & Drop
Engagement Analytics
File Management
Filtering
Fulfillment Distribution
Image Editing
Image Library
Metadata Management
Monitoring
Multi-Channel Management
Multi-Channel Marketing
Multiple Output Formats
Project Management
Real Time Analytics
Real Time Reporting
Reporting & Statistics
Role-Based Permissions
Search/Filter
Single Sign On
Social Media Integration
Social Media Monitoring
Social Performance Management
Social Promotion
Tagging
Template Management
Third Party Integrations
Version Control
Visual Analytics
Workflow Management

View full list of Brand Management Software

Collaboration Software

@mentions
API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Notifications
Assignment Management
Brainstorming
Calendar Management
Chat/Messaging
Collaboration Tools
Commenting / Notes
Communication Management
Contact Management
Content Management
Customisable Branding
Discussions / Forums
Document Management
Document Storage
Drag & Drop
Email Management
File Management
File Sharing
File Transfer
Live Chat
Mobile Access
Prioritisation
Progress Tracking
Project Management
Project Planning
Projections
Real Time Editing
Real Time Notifications
Real-time Updates
Reporting & Statistics
SSL Security
Screen Sharing
Secure Data Storage
Single Sign On
Status Tracking
Tagging
Task Management
Task Planning
Task Progress Tracking
Task Scheduling
Third Party Integrations
To-Do List
Version Control
Video Conferencing
Workflow Management

View full list of Collaboration Software

Competitive Intelligence Software

API
Activity Dashboard
Activity Tracking
Ad hoc Reporting
Alerts / Escalation
Alerts/Notifications
Behaviour Tracking
Benchmarking
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Charting
Competitive Analysis
Customer Profiles
Customer Segmentation
Customisable Reports
Customisable Templates
Data Import/Export
Data Visualisation
Email Alerts
Engagement Analytics
Forecasting
Keyword Tracking
Mobile Alerts
Monitoring
Multi-Channel Management
Performance Metrics
Price / Margin Management
Purchasing & Receiving
Real Time Analytics
Real Time Comparisons
Real Time Data
Real Time Monitoring
Real Time Notifications
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
SEO Management
Search/Filter
Sentiment Analysis
Social Media Integration
Social Media Monitoring
Tagging
Third Party Integrations
Trend Analysis
Visual Analytics
Web Traffic Reporting
Website Analytics
Website Monitoring

View full list of Competitive Intelligence Software

Content Marketing Software

A/B Testing
API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Audience Targeting
Brand Management
Calendar Management
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Categorisation/Grouping
Content Library
Content Management
Conversion Rate Optimisation
Conversion Tracking
Customisable Branding
Customisable Reports
Customisable Templates
Data Import/Export
Data Visualisation
Distribution Management
Drag & Drop
Editorial Calendar
Email Marketing
Engagement Analytics
Filtering
Interactive Content
Monitoring
Multi-Channel Campaigns
Multi-Channel Marketing
Publish Scheduling
Real Time Analytics
Real Time Data
Real Time Reporting
Reporting & Statistics
SEO Management
Social Advertising
Social Media Integration
Social Media Management
Social Media Monitoring
Social Promotion
Tagging
Template Management
Third Party Integrations
Video Management
Visual Analytics
Website Analytics
Workflow Management

View full list of Content Marketing Software

Customer Engagement Software

A/B Testing
API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Notifications
Behaviour Tracking
CRM
Campaign Analytics
Campaign Management
Chat/Messaging
Churn Management
Communication Management
Community Management
Content Creation
Content Management
Customer Database
Customer Experience Management
Customer Segmentation
Customisable Branding
Customisable Reports
Customisable Templates
Customizable Fields
Drag & Drop
Email Management
Engagement Analytics
Event Triggered Actions
Feedback Management
Gamification
Live Chat
Monitoring
Multi-Channel Communication
Multi-Channel Marketing
Multi-Language
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Notifications
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
Social Media Integration
Survey/Poll Management
Surveys & Feedback
Tagging
Third Party Integrations
Video Support
Visual Analytics
Widgets
Workflow Management

View full list of Customer Engagement Software

Customer Experience Software

API
Activity Dashboard
Activity Tracking
Alerts/Notifications
CRM
Campaign Management
Chat/Messaging
Communication Management
Customer Experience Management
Customer Segmentation
Customisable Branding
Customisable Forms
Customisable Reports
Customisable Templates
Customizable Fields
Dashboard
Data Visualisation
Drag & Drop
Email Management
Engagement Analytics
Feedback Management
Knowledge Management
Live Chat
Monitoring
Multi-Channel Communication
Multi-Channel Data Collection
Multi-Channel Management
Multi-Language
Negative Feedback Management
Predictive Analytics
Ratings / Reviews
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Notifications
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
Search/Filter
Sentiment Analysis
Social Media Integration
Survey/Poll Management
Surveys & Feedback
Tagging
Text Analysis
Third Party Integrations
Trend Analysis
Visual Analytics
Widgets
Workflow Management

View full list of Customer Experience Software

Marketing Analytics Software

A/B Testing
API
Activity Dashboard
Activity Tracking
Ad hoc Reporting
Analytics/ROI Tracking
Behaviour Tracking
CRM
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Campaign Tracking
Channel Attribution
Charting
Content Management
Conversion Rate Optimisation
Conversion Tracking
Customer Journey Mapping
Customer Segmentation
Customisable Branding
Customisable Reports
Customisable Templates
Dashboard
Dashboard Creation
Data Import/Export
Data Visualisation
Drag & Drop
Email Marketing
Engagement Analytics
Keyword Tracking
Monitoring
Multi-Campaign
Multi-Channel Management
Multi-Channel Marketing
Performance Metrics
Predictive Analytics
Real Time Analytics
Real Time Data
Real Time Reporting
Reporting & Statistics
Search/Filter
Social Media Integration
Social Media Monitoring
Social Promotion
Third Party Integrations
Trend Analysis
Visual Analytics
Website Analytics

View full list of Marketing Analytics Software

Reputation Management Software

API
Access Controls/Permissions
Activity Dashboard
Alerts / Escalation
Alerts/Notifications
Benchmarking
Brand Tracking
CRM
Campaign Analytics
Campaign Management
Campaign Scheduling
Content Management
Customisable Branding
Customisable Reports
Customisable Templates
Data Visualisation
Email Alerts
Engagement Analytics
Gamification
Keyword Tracking
Monitoring
Multi-Channel Communication
Multi-Channel Management
Multi-Channel Marketing
Multi-Location
Ratings / Reviews
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Notifications
Real-time Updates
Reporting & Statistics
Reporting/Analytics
Response Management
Review Generation
Review Monitoring
SEO Management
SMS Messaging
Search/Filter
Sentiment Analysis
Social Media Integration
Social Media Monitoring
Social Performance Management
Social Promotion
Surveys & Feedback
Tagging
Third Party Integrations
Trend Analysis
Visual Analytics
Widgets

View full list of Reputation Management Software

Social CRM Tools

API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Audience Targeting
Brand Tracking
CRM
Calendar Management
Calendar/Reminder System
Collaboration Tools
Communication Management
Configurable Workflow
Contact Database
Contact Management
Content Management
Customer Database
Customer Engagement
Customer Social Profiles
Customer Support
Customisable Reports
Customisable Templates
Customizable Fields
Data Import/Export
Data Visualisation
Drag & Drop
Email Marketing
Email Templates
Email Tracking
Engagement Analytics
Lead Capture
Lead Nurturing
Live Chat
Marketing Automation
Mobile Access
Monitoring
Multi-Channel Social Integration
Reminders
Reporting & Statistics
Reporting/Analytics
Sales Pipeline Management
Search/Filter
Sentiment Analysis
Social Media Integration
Social Media Monitoring
Social Promotion
Tagging
Task Management
Third Party Integrations
Visual Analytics
Workflow Management

View full list of Social CRM Tools

Social Media Analytics Tools

@mentions
API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Automated Scheduling
Benchmarking
Calendar Management
Campaign Analytics
Campaign Management
Campaign Scheduling
Charting
Commenting / Notes
Competitor Monitoring
Content Library
Content Management
Customisable Branding
Customisable Reports
Dashboard
Dashboard Creation
Data Import/Export
Data Visualisation
Engagement Analytics
Influencer Tracking
Keyword Tracking
Lead Attribution
Monitoring
Multi-Channel Data Collection
Multi-Channel Management
Multi-Channel Marketing
Performance Metrics
Post Scheduling
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
Search/Filter
Sentiment Analysis
Social Advertising
Social Media Integration
Social Media Monitoring
Social Performance Management
Social Promotion
Tagging
Third Party Integrations
Trend Analysis
Visual Analytics
Workflow Management

View full list of Social Media Analytics Tools

Social Media Management Tools

@mentions
API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Approval Process Control
Automated Publishing
Automated Scheduling
Brand Tracking
Calendar Management
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Collaboration Tools
Commenting / Notes
Content Management
Customer Engagement
Customisable Branding
Customisable Reports
Customisable Templates
Data Visualisation
Drag & Drop
Engagement Analytics
Filtering
Image Library
Keyword Tracking
Monitoring
Multi-Account Management
Multi-Campaign
Multi-Channel Management
Multi-Channel Marketing
Post Scheduling
Real Time Analytics
Real Time Monitoring
Reporting & Statistics
Reporting/Analytics
Role-Based Permissions
Sentiment Analysis
Social Advertising
Social Media Integration
Social Media Monitoring
Social Performance Management
Social Promotion
Tagging
Template Management
Third Party Integrations
Trend Analysis
Visual Analytics
Workflow Management

View full list of Social Media Management Tools

Social Media Marketing Tools

A/B Testing
API
Activity Dashboard
Activity Tracking
Automated Publishing
Automated Scheduling
Calendar Management
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Commenting / Notes
Contact Management
Content Library
Content Management
Conversion Tracking
Customer Segmentation
Customisable Branding
Customisable Reports
Customisable Templates
Data Import/Export
Data Visualisation
Drag & Drop
Email Marketing
Engagement Analytics
Image Library
Keyword Filtering
Monitoring
Multi-Account Management
Multi-Campaign
Multi-Channel Management
Multi-Channel Marketing
Performance Metrics
Post Scheduling
Real Time Analytics
Real Time Data
Reporting & Statistics
Reporting/Analytics
Social Advertising
Social Media Integration
Social Media Monitoring
Social Performance Management
Social Promotion
Tagging
Third Party Integrations
Trend Analysis
Visual Analytics
Workflow Management

View full list of Social Media Marketing Tools

Social Media Monitoring Software

@mentions
API
Activity Dashboard
Activity Tracking
Alerts / Escalation
Audience Targeting
Benchmarking
Campaign Analytics
Campaign Management
Campaign Scheduling
Commenting / Notes
Competitive Analysis
Configurable Alerts
Content Library
Content Management
Customer Engagement
Customisable Reports
Dashboard
Data Visualisation
Email Alerts
Engagement Analytics
Filtering
Impact Measurement
Influencer Tracking
Keyword Tracking
Mobile Alerts
Monitoring
Multi-Channel Management
Multi-Channel Marketing
Performance Metrics
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Notifications
Real Time Reporting
Real-time Updates
Reporting & Statistics
Reputation Management
Sentiment Analysis
Social Advertising
Social Listening
Social Media Integration
Social Media Monitoring
Social Performance Management
Social Promotion
Tagging
Third Party Integrations
Trend Analysis
Visual Analytics
Workflow Management

View full list of Social Media Monitoring Software

Social Networking Tools

@mentions
API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Activity/News Feed
Advertising Management
Alerts/Notifications
Blogs
Calendar Management
Chat/Messaging
Commenting / Notes
Contact Database
Content Management
Customisable Branding
Customisable Templates
Customizable Fields
Data Import/Export
Data Security
Document Management
Document Storage
Drag & Drop
Email Management
Engagement Analytics
Event Calendar
Event Management
File Management
Filtering
Forum / Discussion Board
Group Management
Knowledge Base Management
Live Chat
Media Library
Mobile Access
Monitoring
Online Forums
Personalisation
Real Time Notifications
Real-Time Chat
Real-time Updates
Reporting & Statistics
Role-Based Permissions
Single Sign On
Social Media Integration
Social Promotion
Tagging
Task Management
Third Party Integrations
User Management
User Profiles

View full list of Social Networking Tools

Social Selling Software

Automated Publishing
Compliance Management
Content Discovery
Content Management
Employee Advocacy
Gamification
Lead Engagement
Performance Metrics
Pre-Approved Content Library
Single Sign On
Social Media Integration
Social Media Monitoring

View full list of Social Selling Software

Web Analytics Tools

A/B Testing
API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts / Escalation
Alerts/Notifications
Behaviour Tracking
Campaign Analytics
Campaign Management
Charting
Conversion Rate Optimisation
Conversion Tracking
Customer Segmentation
Customisable Branding
Customisable Reports
Customisable Templates
Dashboard Creation
Data Import/Export
Data Visualisation
Drag & Drop
Engagement Analytics
Goal Setting / Tracking
Keyword Tracking
Monitoring
Multiple Site Management
Pageview Tracking
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Notifications
Real Time Reporting
Referral Tracking
Reporting & Statistics
Reporting/Analytics
SEO Management
Sales Trend Analysis
Search/Filter
Site Search Tracking
Social Media Integration
Tagging
Third Party Integrations
Time on Site Tracking
Trend Analysis
User Interaction Tracking
Visitor Tracking
Visual Analytics
Web Traffic Reporting
Website Analytics
Widgets

View full list of Web Analytics Tools

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HootSuite Reviews for UK Users

Read all reviews

Overall rating

4.3/5

From 2,615 users reviews

Average score

Ease of Use 4.3

Customer Service 4.2

Features 4.2

Value for Money 4.2

Review software

Share your experiences with other software buyers.

Write a Review!

Read all reviews

Charity R.

Book Reviewer

Entertainment, Self Employed

Used the Software for: 1+ year

Overall Rating

5 /5
Ease of Use

4 /5
Features & Functionality

5 /5
Customer Support

Unrated
Value for Money

5 /5
Likelihood to Recommend

7/10

Reviewer Source
Reviewed on 12/12/2019

"Impressive free plan"

Comments: Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.

Pros: As someone who uses Hootsuite's "Free" plan, I'm incredibly impressed by what Hootsuite offers in the plan. My favorite tool on Hootsuite is the "Streams." I can sort scheduled posts, past posts, mentions, and followers' posts by social media platform using "Streams" on my dashboard. This allows me to see responses or comments on my posts and engage with followers, without having to visit several social media sites. With the free version, I can also schedule more posts on social media than other social media management programs, and the free plan allows me to schedule posts on my business Instagram account.

Cons: "Free plan" users who are needing advanced features beyond basic analytics will need to upgrade and if they shorten links using TinyUrl or Bitly, there isn't a meaningful way to track engagement in the program. Also, users need to be aware that the connections between Hootsuite and social media networks frequently drop, and that the program's connection with Instagram is frequently buggy.

Reviewer Source
Reviewed on 12/12/2019

Ben E.

Director of Communications

Higher Education, 11-50 Employees

Used the Software for: 2+ years

Overall Rating

5 /5
Ease of Use

5 /5
Features & Functionality

5 /5
Customer Support

5 /5
Value for Money

5 /5
Likelihood to Recommend

10/10

Reviewer Source
Reviewed on 01/10/2020

"Getting Better with Time"

Comments: Overall, Hootsuite provides a single place to monitor multiple social media platforms, create branded and consistent marketing campaigns, schedule content in advance with easy oversight, and get insights into content performance.

Pros: Hootsuite is a great way to set up a multi channel dashboard to have greater oversight of your social media channels. I appreciate that it covers all the major platforms, including Facebook, Twitter, and Instagram.

Cons: At this point in time, users can't directly publish content to the Facebook and Instagram stories, which are major marketing tools. Where as you can pre schedule traditional posts, it's not an option for stories.

Reviewer Source
Reviewed on 01/10/2020

Sherrie G.

CDO

Nonprofit Organization Management, 51-200 Employees

Used the Software for: 6-12 months

Overall Rating

5 /5
Ease of Use

5 /5
Features & Functionality

4 /5
Customer Support

Unrated
Value for Money

5 /5
Likelihood to Recommend

10/10

Reviewer Source
Reviewed on 23/03/2021

"Great for Nonprofits"

Comments: Overall, we liked Hootsuite and it was simple to use.

Pros: I appreciate Hootsuite's commitment to supporting nonprofits in offering discounts that make it affordable for us to use with our team. We have several contributors to our social media platforms and this made it easier for us to calendar and plan posts amongst different groups.

Cons: An approval feature would be helpful since we have several contributors who need approval on their content before they can post.

Reviewer Source
Reviewed on 23/03/2021

Brie S.

Director

Entertainment, 2-10 Employees

Used the Software for: 6-12 months

Overall Rating

2 /5
Ease of Use

2 /5
Features & Functionality

2 /5
Customer Support

3 /5
Value for Money

3 /5
Likelihood to Recommend

5/10

Reviewer Source
Source: SoftwareAdvice
Reviewed on 19/03/2019

"Mediocre at best"

Comments: Where is the competition in the social media management software space? There has to be a better option than this?

Pros: I run a modeling and acting agency and I was posting between SC, IG, FB, Twitter and YT on a daily basis. Making it very hard to be away from my phone and risk missing prime posting opportunities and viral trends. I was looking for something that would schedule pre-selected posts, videos, pictures and adds. The best option online seemed to be Hootsuite. It was well marketed and seemed very user-friendly... at first.
It does indeed schedule your posts to various social media platforms, and it also allows for multiple streams of social media (i.e other business or personal accounts). That's a very handy feature!

Cons: The user interface is weak, it's not user-friendly nor is it practical or modern looking. It has a tendency to leg, it also isn't mobile friendly, they do have an app, but again it's not easy to navigate. Which is an absolute must when working on social media on the fly. When I created beautiful well-round posts and saved them to a posting schedule. I would check the posts after they had been released, via the online social media site, the posts would always turn out unformatted, with broken links and fuzzy low res images. I was overall very disappointed with this product. especially because it was so highly rated and not free. I felt like I kept putting in a lot of effort just to re-do all my work all the time.

Reviewer Source
Source: SoftwareAdvice
Reviewed on 19/03/2019

Sean C.

Property Specialist

Real Estate, 1,001-5,000 Employees

Used the Software for: 2+ years

Overall Rating

5 /5
Ease of Use

4 /5
Features & Functionality

5 /5
Customer Support

Unrated
Value for Money

4 /5
Likelihood to Recommend

7/10

Reviewer Source
Reviewed on 30/03/2021

"Good centralized tool for managing social media"

Comments: Satisfied with what I am using it for in my social media marketing and engagement.

Pros: Convenient for centralizing all my social media platforms into one spot. Makes them easier to manage and post “platform specific” content.

Cons: There are services that are less expensive so if you are budget conscious this may not be the one to use.

Reviewer Source
Reviewed on 30/03/2021

Read all 2,615 reviews

HootSuite

by Hootsuite Media

Who Uses HootSuite?

What Is HootSuite?

HootSuite Details

HootSuite pricing overview

Starting Price

Pricing Details

Free Version

Free Trial

HootSuite deployment and support

Support

Deployment

Training

HootSuite Features

HootSuite Alternatives

HootSuite Reviews for UK Users

Overall rating

Average score

Review software

Charity R.

"Impressive free plan"

Ben E.

"Getting Better with Time"

Sherrie G.

"Great for Nonprofits"

Brie S.

"Mediocre at best"

Sean C.

"Good centralized tool for managing social media"

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