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What is Sprout Social?

Sprout Social offers powerful social customer service solutions for leading agencies and brands including Hyatt, Ogilvy, Leo Burnett, Evernote and Microsoft. Sprout enables brands to simplify social monitoring, listening, customer service, engagement and much more. Sprout supports Facebook, Twitter, Instagram, LinkedIn and Google+ & integrates with Bitly, Google Analytics, Zendesk, Feedly & UserVoice. Try it yourself, start a free trial or request a demo.

Who Uses Sprout Social?

Sprout helps agencies and businesses - both large and small - extract real business value out of social media through effective engagement, publishing, listening and analytics tools.

Sprout Social Software - Engage with messages
Sprout Social Software - Measure your analytics
Sprout Social Software - Content calendar
Sprout Social Software - Schedule upcoming posts
Sprout Social Software - Social Listening

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Reviews of Sprout Social

Average score

Overall
4.4
Ease of Use
4.4
Customer Service
4.3
Features
4.2
Value for Money
4.0

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Tara
Tara
SEO Content Writer in US
Verified LinkedIn User
Defense & Space, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Dashboard Metrics and Report Generation Make My Job Easy

5.0 3 years ago

Comments: I really like the customer service experience I've had here. I'm very new to YouTube from a marketing standpoint, and Sprout gave me a lot of resources to learn.

Pros:

I work in marketing and report to professionals who don't have as much marketing expertise as me. Having a dashboard view of the social media statistics really helps me explain and analyze the significance of changes.

Cons:

The software itself is tough to navigate. Things change around a lot, and that makes it difficult if you present metrics on screen share.

Loretta
Loretta
Social Media Community Manager in US
Verified LinkedIn User
Consumer Electronics, 5,001–10,000 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Good Software for Data Analytics

4.0 3 years ago

Comments: We have been bounced around from account manager to account manager which has been unfortunate as we haven't been able to optimize things very well or probably get the most out of the product. We don't really use the listening tools and I think that is partly because we don't quite know how to set it up. That seems to be a BIG selling point for them but we aren't big on Twitter so that appears to not help us much. As a community manager I would prefer better ways to track sentiment, track engagement metrics, and pull better insights per post on engagement % to see how that effects reach and other data points. But since we don't use Twitter at the moment we seem to miss out on a lot of their focus areas.

Pros:

The data we are able to get from Sprout is fantastic. They recently added an inbox activity tracker which has been a game changer for engagement management. Being able to get an export of all of our post data too is phenomenal. WAY better than trying to pull things directly from each app.

Cons:

Not being able to pull YouTube comment data is a big detractor. You also aren't able to not include some posts in reporting (for example we did a giveaway post on Instagram which skewed our entire metrics for the month). No one has TikTok data yet and I am not sure Sprout will be the first as they take a while to implement feedback (if at all).

Cassie
Digital Marketing Manager in US
Automotive, 5,001–10,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Idea is great, follow through not so much..

3.0 5 years ago

Comments: I would say I'm pretty neutral about it. I was so excited about using them but if I could rewind time I never would have switched.

Pros:

I manage 13 different social media accounts so I need scheduling software to keep up with everything! The majority of the reports on sprout are the same as you can find on your social media channel, but having everything in one place makes reports easier.

Cons:

We have had some issues with Sprout since we signed up and the customer service along with the follow-through has been less than ideal. First off you have no account manager, the guy who signed us up washed his hands of us the second he got the check. I found this out when we were having issues connecting our Instagram. After 2 MONTHS, yes 2 months, of talking to support and engineers none of which could help us solve the issue we finally spoke with someone who had an idea of what was going on. After a couple of hours on the phone with him, everything was all fixed, except it wasn't truly fixed. The next day we discovered that since they were having issues connecting our business FB to our business Instagram they just created another business page for us to connect it to. So now we have a business page out there that isn't ours that we can't get Fb to remove. In addition to this major issue we have has small ones such as not being able to post a gif, and not being able to post multiple photos to Instagram through the desktop. It seems the more we use Sprout the more we realize it is not up to par.

Greg
Greg
Founder & Creative Director in US
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Sprout Social is a social media management tool.

5.0 2 years ago

Comments: Overall our experience has been very positive. We've found Sprout Social to be easy to setup and use, and also easy to teach to some of our less tech savvy customers. They really like the ability to login and review posts all at once from a single screen.

Pros:

We most like the ability to manage multiple accounts easily. We manage over 20 social media accounts across several platforms using Sprout Social and we have always found it very intuitive and easy to use. Adding new accounts is easy and there are several features that add value to the product that we use regularly.

Cons:

Pricing when you're adding multiple additional accounts is confusing, especially for agencies who may want to use Sprout to manage all agency accounts. Single accounts can only manage 10 profiles without upgrading which for an agency is a limit we hit very quickly.

Verified Reviewer
Verified LinkedIn User
E-Learning, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Makes Social Media Management so Easy!

5.0 3 years ago

Comments: It's been a great experience so far. They also have a great support team that you can work with to ensure that you're utilizing all of the platform features as best as you can. For teams who struggle to plan and manage their social accounts, I highly recommend Sprout Social. The platform also can help you uncover trends for future planning too!

Pros:

No one has the time to sit there and individually schedule out social posts so that's where Sprout Social comes into play! We purchased this software to help us plan and manage our organic social media calendar easily. They also can integrate with paid ads, but that's not something we use it for. I love that you can see a calendar of upcoming posts so I can see if there are any gaps in our calendar. Sprout Social also has very robust reporting for each platform and it has allowed me to have deeper insights into how our accounts and posts are doing. It's been a big lifesaver. Prior to this, I would always forget to post so this has made it easier to make a plan!

Cons:

The platform is kind of pricey, especially as you add on more licenses. You can't create any custom reports. However, they have a lot of robust reports so I imagine you don't need to. We haven't needed to yet.