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What is Sprout Social?

Sprout Social offers social media engagement, publishing, analytics, listening and reporting solutions for leading agencies and brands including Loews Hotel, NBC Universal, Macys, Chipotle and Sony. Available via web browser, iOS and Android, Sprout enables brands to simplify social management, collaborate across teams and provide an exceptional customer experience. Sprout Social supports Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

Who Uses Sprout Social?

Sprout helps agencies and businesses - both large and small - extract real business value out of social media through effective engagement, publishing, listening and analytics tools.

Sprout Social Software - Engage with messages
Sprout Social Software - Measure your analytics
Sprout Social Software - Content calendar
Sprout Social Software - Schedule upcoming posts
Sprout Social Software - Social Listening

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Reviews of Sprout Social

Average score

Overall
4.4
Ease of Use
4.4
Customer Service
4.3
Features
4.2
Value for Money
4.0

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Kulinda
Kulinda
Head of Digital media marketing in Sri Lanka
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Sprout social is the best Social media management tool out there.

5.0 2 months ago New

Comments: It simplifies social media management, reduces the need to switch between multiple platforms, and offers a centralized hub for various tasks, including scheduling, analytics, engagement, and content management. This saves time and improve overall efficiency for our team and business.

Pros:

Post Scheduling,Social media listening tools,Content management

Cons:

Only issue I have with Sprout is the cost.

Greg
Greg
Founder & Creative Director in US
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Sprout Social is a social media management tool.

5.0 last year

Comments: Overall our experience has been very positive. We've found Sprout Social to be easy to setup and use, and also easy to teach to some of our less tech savvy customers. They really like the ability to login and review posts all at once from a single screen.

Pros:

We most like the ability to manage multiple accounts easily. We manage over 20 social media accounts across several platforms using Sprout Social and we have always found it very intuitive and easy to use. Adding new accounts is easy and there are several features that add value to the product that we use regularly.

Cons:

Pricing when you're adding multiple additional accounts is confusing, especially for agencies who may want to use Sprout to manage all agency accounts. Single accounts can only manage 10 profiles without upgrading which for an agency is a limit we hit very quickly.

Christina
Administrator in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Thought this software was great, turns out we had many problems

3.0 last month New

Comments: When we started using we had very high hopes for how this program would work and make our daily office work more efficient, however, we have spent significant time correcting failed posts and disconnects. Unfortunately, we have had to go back to posting natively.

Pros:

Overall, Sprout Social is easy to use and easy to learn. It is organized in a way that is easy to navigate.

Cons:

The sales team is great at answering questions and making the sale. After the sale has been made it is difficult to receive timely responses and feedback. There are no exceptions for ending service with them, except for referring a new customer and having them sign up.

Terry
Terry
Digital Strategy Marketing Manager in US
Verified LinkedIn User
Retail, 10,000+ Employees
Used the Software for: 6-12 months
Reviewer Source

Excellent platform for scheduling posts on social media.

4.0 4 months ago

Comments: Sprout Social has effectively facilitated the optimization of our publication workflows and the efficient management of follower engagements across many social media platforms, owing to its comprehensive array of features and tools.

Pros:

I appreciate that the publication process varies depending on the platform, allowing me to better gauge whether or not an image is the wrong size or whether or not I am releasing at the best time of day. It's also great that I don't have to do any extra work to get the reports I pull ready to give to my team members. The Smart Inbox is fantastic since it saves me the trouble of signing into different services just to respond to comments and messages.

Cons:

One thing i don't like about Sprout is that I have to create posts twice if I want them to look different on different platforms. I wish there was a dedicated space on the create screen where I could rework the text specifically for Twitter, condensing it while leaving the rest of the message intact.

Tara
Tara
SEO Content Writer in US
Verified LinkedIn User
Defense & Space, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Dashboard Metrics and Report Generation Make My Job Easy

5.0 3 years ago

Comments: I really like the customer service experience I've had here. I'm very new to YouTube from a marketing standpoint, and Sprout gave me a lot of resources to learn.

Pros:

I work in marketing and report to professionals who don't have as much marketing expertise as me. Having a dashboard view of the social media statistics really helps me explain and analyze the significance of changes.

Cons:

The software itself is tough to navigate. Things change around a lot, and that makes it difficult if you present metrics on screen share.