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What is Sprout Social?

Sprout Social offers powerful social customer service solutions for leading agencies and brands including Hyatt, Ogilvy, Leo Burnett, Evernote and Microsoft. Sprout enables brands to simplify social monitoring, listening, customer service, engagement and much more. Sprout supports Facebook, Twitter, Instagram, LinkedIn and Google+ & integrates with Bitly, Google Analytics, Zendesk, Feedly & UserVoice. Try it yourself, start a free trial or request a demo.

Who Uses Sprout Social?

Sprout helps agencies and businesses - both large and small - extract real business value out of social media through effective engagement, publishing, listening and analytics tools.

Sprout Social Software - Sprout Social social listening
Sprout Social Software - Sprout Social customer engagement
Sprout Social Software - Sprout Social analytics
Sprout Social Software - Sprout Social content publishing calendar
Sprout Social Software - Sprout Social upcoming posts calendar

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Reviews of Sprout Social

Average score

Overall
4.4
Ease of Use
4.4
Customer Service
4.3
Features
4.2
Value for Money
4.0

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Terry
Terry
Digital Strategy Marketing Manager in US
Verified LinkedIn User
Retail, 10,000+ Employees
Used the Software for: 6-12 months
Reviewer Source

Excellent platform for scheduling posts on social media.

4.0 last year

Comments: Sprout Social has effectively facilitated the optimization of our publication workflows and the efficient management of follower engagements across many social media platforms, owing to its comprehensive array of features and tools.

Pros:

I appreciate that the publication process varies depending on the platform, allowing me to better gauge whether or not an image is the wrong size or whether or not I am releasing at the best time of day. It's also great that I don't have to do any extra work to get the reports I pull ready to give to my team members. The Smart Inbox is fantastic since it saves me the trouble of signing into different services just to respond to comments and messages.

Cons:

One thing i don't like about Sprout is that I have to create posts twice if I want them to look different on different platforms. I wish there was a dedicated space on the create screen where I could rework the text specifically for Twitter, condensing it while leaving the rest of the message intact.

Victoria
Victoria
Corporate Communications Coordinator in Germany
Verified LinkedIn User
Publishing, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

My experience in the social media with Sprout Social.

5.0 10 months ago

Comments: Sprout Social is the best social media management tool for the benefits of the users. I have experienced benefits after benefits.

Pros:

It is valuable to use social media to grow our experiences and skills. I have extracted the best ideas for my career from social media through Sprout Social. Where customer engagement is needed, Sprout Social is the best platform to discuss most this matters. It is generally easy to use. Very affordable with a month of free trial for all.

Cons:

This software is amazing. It is easy to understand and implement to. Nothing challenging.

☞ Matt
☞ Matt
CEO in US
Verified LinkedIn User
Accounting, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source
Source: GetApp

Worst decision we have made for a marketing platform

1.0 9 months ago

Comments: Terrible. One of the worst decisions we have made. Now that they are still charging us, we asked for support and they said they can only send articles and videos. Nobody can talk to us.

Pros:

The "pros" didn't turn out to be pros at all. We wanted our clients to be able to use the link from Sprout and review posts. Turns out, they had trouble with it and never used it. Every other feature can be found in systems 1/10 the price.

Cons:

They will not let me out of the contract. They auto-renewed me after a year for another year and we have since moved all our accounts elsewhere but they are still charging us $400/ month.

Earl
Social Media Coordinator in US
Education Management, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

You NEED Sprout for all social needs!

5.0 3 months ago

Comments: I have used Sprout both for personal and professional reasonings and the platform always exceeds my expectations!

Pros:

As a life long social media user and lover, Sprout makes it easy to do task such as social listening, scheduling, and reporting!

Cons:

I really don’t have any negatives about the platform other that the price could be a bit better.

Michael
Michael
Social Media Manager in US
Verified LinkedIn User
Nonprofit Organization Management, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

One of the industry standards, but too pricey for us

4.0 9 months ago

Comments: it was great and I did not take long to understand all of the functionalities. Very simple to use and learn!

Pros:

It was able to accomplish any of my social media management needs and were always some of the first to hit the market with updates when social pages release new API's.

Cons:

There wasn't much I didn't like, but ultimately we could not agree on a pricepoint that made sense for my organization.

Leah
Leah
Detailer in US
Verified LinkedIn User
Automotive, Self Employed
Used the Software for: 1+ year
Reviewer Source

Great…but…

3.0 5 months ago

Comments: It’s a great product. I love the features but the price is just an undeniable flaw with the whole thing.

Pros:

Sprout Social's reporting and analytics are great, they have in-depth insights that help refine my social media strategy. The detailed reports are incredibly useful as well. Customer support is another area where it excels. Their team is responsive and knowledgeable, always ready to assist with any issues or questions.

Cons:

The price. It absolutely creates a barrier for smaller businesses in the ”money saving to scale” eras of their business. (Where I currently am)

Hanane
Freelance in Morocco
Marketing & Advertising, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Featured application

4.0 11 months ago

Comments: Honestly .A very unique experience and still like you

Pros:

Ease of use, availability of the deployment scheduling feature and strategic visibility of performance metrics

Cons:

For me there is the problem of pricing..

Dhirendra
Marketing Manager in India
Banking, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Game Changer for Social Media

5.0 6 months ago

Pros:

The best feature of Sprout Social is that you are able to connect multiple social media platforms. I can also set up the user features which keep track of and approve any posts that a user wants to publish to one of our social media platforms.

Cons:

One thing which I little bit dislike about it is its cost s paying extra for features can make overall cost prohibitive as it is really hard for small business owners and individuals.

Elle
Elle
Company Owner in Spain
Verified LinkedIn User
Design, Self Employed
Used the Software for: 1-5 months
Reviewer Source

My client loves Sprout Social

5.0 9 months ago

Pros:

I inherited his from a client and use it solely for them. It is simple for me to use on their behalf.

Cons:

It is very expensive compared to the other Social Media management tools I use for clients

Hollie
Communications Coordinator in US
Education Management, 1,001–5,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Great for Bigger Businesses, Not Sure About Small Folks...

5.0 8 months ago

Pros:

I love how easy the platform is to use! Extremely user-friendly social media management, content scheduling, and analytical reporting. It is similar to a lot of products on the market but I'd say this is great for beginning SMMs.

Cons:

The pricing model can be a bit steep, especially for smaller businesses. I have used it in a social media management and marketing capacity in my job, but because we are rural and the department does not receive much funding, the cost was a bit hard for me to stick with. I've also used Hootsuite, which has similar offerings, and I prefer their pricing model more.

Loretta
Loretta
Social Media Community Manager in US
Verified LinkedIn User
Consumer Electronics, 5,001–10,000 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Good Software for Data Analytics

4.0 3 years ago

Comments: We have been bounced around from account manager to account manager which has been unfortunate as we haven't been able to optimize things very well or probably get the most out of the product. We don't really use the listening tools and I think that is partly because we don't quite know how to set it up. That seems to be a BIG selling point for them but we aren't big on Twitter so that appears to not help us much. As a community manager I would prefer better ways to track sentiment, track engagement metrics, and pull better insights per post on engagement % to see how that effects reach and other data points. But since we don't use Twitter at the moment we seem to miss out on a lot of their focus areas.

Pros:

The data we are able to get from Sprout is fantastic. They recently added an inbox activity tracker which has been a game changer for engagement management. Being able to get an export of all of our post data too is phenomenal. WAY better than trying to pull things directly from each app.

Cons:

Not being able to pull YouTube comment data is a big detractor. You also aren't able to not include some posts in reporting (for example we did a giveaway post on Instagram which skewed our entire metrics for the month). No one has TikTok data yet and I am not sure Sprout will be the first as they take a while to implement feedback (if at all).

Verified Reviewer
Verified LinkedIn User
E-Learning, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Makes Social Media Management so Easy!

5.0 4 years ago

Comments: It's been a great experience so far. They also have a great support team that you can work with to ensure that you're utilizing all of the platform features as best as you can. For teams who struggle to plan and manage their social accounts, I highly recommend Sprout Social. The platform also can help you uncover trends for future planning too!

Pros:

No one has the time to sit there and individually schedule out social posts so that's where Sprout Social comes into play! We purchased this software to help us plan and manage our organic social media calendar easily. They also can integrate with paid ads, but that's not something we use it for. I love that you can see a calendar of upcoming posts so I can see if there are any gaps in our calendar. Sprout Social also has very robust reporting for each platform and it has allowed me to have deeper insights into how our accounts and posts are doing. It's been a big lifesaver. Prior to this, I would always forget to post so this has made it easier to make a plan!

Cons:

The platform is kind of pricey, especially as you add on more licenses. You can't create any custom reports. However, they have a lot of robust reports so I imagine you don't need to. We haven't needed to yet.

Danielle
Social Media Manager in US
Higher Education, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Easily allows for teamwork

5.0 4 years ago

Comments: Overall, this is an easy-to-use tool that makes my daily work so much more manageable, and makes teamwork seamless.

Pros:

One of the best features on Sprout is the ability to have multiple users create, review, and publish content. This has saved us a tremendous amount of time on our team. The user interface is really nice and accessible, and the features are all the essentials you would want in a scheduling tool plus some bonus features that I don't use often but are nice to have. Most of all, the reporting tool saves me a tremendous amount of time. It's customizable so you can quickly pull a report for a certain channel and window of time when needed.

Cons:

When drafting content, sometimes it's difficult for tags to load or come through at all, especially with regards to Facebook. I also wish that you could customize the metadata on links in Sprout, with the same functionality of something like Yoast, so that your social person could swap out thumbnails quickly. I do have issues from time to time with what attachments are generated as well; depending on the order in which you insert links into the draft, it will pull different attachments. Sometimes you have to delete and re-insert links in the draft to get the right attachment. It would be better if Sprout added a section to choose the link you want to attach.

Sarah
Content and Social Media Specialist in US
Marketing & Advertising, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

The Best Social Media Scheduling Platform Hands Down

5.0 5 years ago

Comments: We love Sprout Social and highly recommend it to others. We've used other scheduling platforms, and nothing has come close to being able to handle our needs the way Sprout Social can.

Pros:

Our team has used a variety of social media scheduling platforms, including Buffer, Hootsuite, Sprout Social, and others, and Sprout Social is by far our favorite for many reasons. • As an agency with hundreds of profiles, Sprout Social makes multiple account management a breeze. • The scheduling browser is very easy to use. • It offers ideal posting times to help you optimize reach and engagement. • It offers a birdseye view of the month. (One of our pain points with Hootsuite was that this was not an option.) There are also many features that those who work with social media every day can appreciate that the average user might not, such as: • The option to schedule and create a new post without having to click into a new window each time. • The ability to download reports by platform and specific date easily and quickly. • The option to view data which allows you to see which content is performing the best.

Cons:

I won't beat around the bush. It's pricey. Very pricey. If you're a freelancer or not using social media daily, it may not be worth the investment. If you're an agency working with multiple clients or if social media is part of your daily routine, a scheduling software that offers everything Sprout Social offers is well worth it.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

One of the best social media management & analytics.

4.0 2 years ago

Comments: My overall experience with the tool is quite satisfactory. It really impacts your day to day tasks and have a strong algorithm around it. I am quite surprised that it somehow outperform so many other tools. Same is the case with exceptional user interface

Pros:

It is simple and at the same time do really good when it comes to social media monitoring & analysis. It is by far one of the best tool that I have used.

Cons:

It is a bit expensive compares to the same products available in market.

Virginia
Virginia
Senior Marketing Data Analyst. in Nigeria
Verified LinkedIn User
Financial Services, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Sprout gives us a competitive edge.

4.0 2 years ago

Comments: Currently, our marketing department is utilizing the Sprout platform for real-time scheduling, planning, and analysis of our social media presence. Sprout has provided my team with advanced insights into brand conversations across multiple digital spaces.

Pros:

I am thrilled with the significant impact that Sprout's collection of analytic tools has had on our social media operations. In particular, having access to key social media engagement metrics has eliminated the guesswork from our social media strategy by simplifying the measurement of the most critical metrics, providing complete oversight of every social media profile linked to our account, and facilitating quick comparisons between our social media performance and that of our top competitors using historical data filtering.

Cons:

Occasionally, I have faced minor challenges when attempting to tag company names and locate users directly from the Sprout interface. This bug has been observed solely while engaging with the LinkedIn social space through Sprout.

Elizabeth
Musician in US
Music, Self Employed
Used the Software for: 2+ years
Reviewer Source

Great Software! Perfect for collaboration between teams

4.0 2 years ago

Pros:

Easy to learn and become fluent in each area of the program

Cons:

No issues with it other than it initially didn't work well with scheduling Twitter posts.

Antonello
Cultivator in US
Farming, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Love it

3.0 last year

Pros:

It's easy to navigate and I love every part of it and all the other employees use it

Cons:

So far I've only used for 6 months and I've had nothing but good

Ashwaq
Digital Director in Saudi Arabia
Public Relations & Communications, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Good tool for multiple account and advanced reporting

5.0 2 years ago

Pros:

Multiple account management and monitoring and advanced reporting with valuable insights plus scheduling

Cons:

Additional payment for advanced analytics and accounts getting disconnected frequently

Brandi
AM in US
Hospitality, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Sprout

5.0 2 years ago

Pros:

I like the multi client and multi channel monitoring and posting.

Cons:

There were times when the auto publisher does not work.

Andrew
Director, Digital and Video in Canada
Media Production, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

A stellar SMM tool for your team

5.0 2 years ago

Comments: We have been using Sprout for the past couple years to manage many of the organization's social media profiles. It is one of two SMM services that we subscribe to, and our team that uses it could not be more thrilled. The customer support is accessible and the account reps are a dream to deal with.

Pros:

Half of our social media management team uses Sprout as their preferred social network, for its ease of scheduling and accessible interface. Their suite of reporting tools offer an in-depth analysis on your data.

Cons:

The ability to cross measure posts against competitor pages, or compare growth across channels and against other profiles.

Nathaly
Marketing Manager in South Africa
Utilities, 11–50 Employees
Used the Software for: Free Trial
Reviewer Source

Super Charge your Social Media

4.0 5 years ago

Comments: Definitely enjoyed the user friendliness of the platform and their support was also really great. I enjoyed the smart inboxes, competitors social analysis and scheduler. I would say the platform is easy to get into straight away and is easy to build a fell formed strategy from. Not much else too it. If it wasn't for the cost, I would have definitely gone with this platform and I'm still a little sad that I was not able to use the software just because of price. Definitely a Happy, Easy and Joyful experience.

Pros:

Firstly. Sprout is extremely user friendly and simple to use. I honestly really enjoyed that all comments and direct messages from any platform are collected in an inbox for me to respond to as soon as possible and never miss a comment. This was very important to me and something that I could not find on other platforms. I also enjoy the Scheduler, which is important to be but similar to any other scheduler. The competitors analysis of their social media was very enlightening and brought a whole new spin to the game which I also really appreciated! The software has your typical reporting and listening tools, which is also essential. I would say that sprout is very on point when it comes to doing a cohesive social media strategy. Would definitely recommend to anyone who wants One place to take care of all things social media related.

Cons:

You can not control any Ad accounts from sprout, but you can engage with boosted posts and ad's once they are live. Hence, sprout will work in compliment with the original ad account. I also struggled with the fact that I was only allowed 10 accounts. We are not an agency but still need more than 10 social accounts. Their price to add accounts asked too much for us to beable to continue with the purchase of the software. We operate in South Africa. So going from Rand to Dollar is quite a big leap. Although the software has many lovely tools, the price just didn't equate for us. The only other tool I can think of which would be missing is SEO in terms of Social. Otherwise Sprout Social pretty much has most tools you would need from a Social Managing platform

Farzana
Farzana
Team Leader in Bangladesh
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

The Most Effective Social Media Management Software.

4.0 2 years ago

Comments: This product is just what we require. We manage various social media accounts due to our work, which enables us to keep a solid online presence.

Pros:

Never has managing several social media accounts been so simple. Time is significantly reduced by switching between accounts and scheduling postings. The reports provide precise information about how everything operates and aid in making informed decisions. My teammates enjoy utilizing the user-friendly Functionality since it is so effortless.

Cons:

The expense is the only drawback. It would have been much more sought after if the pricing had been slightly lower.

Verified Reviewer
Verified LinkedIn User
Construction, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Efficient way to post social content

5.0 2 years ago

Comments: The need to be able to schedule future posts across all platforms

Pros:

It saves us so much time to be able to have one post posted across multiple platforms. It was a real time suck to need to login to multiple platforms, paste copy, upload images, and post. It is alos great to have all analytics in one single place.

Cons:

I do wish you could use the same post and schedule different times per platform. I also wish it would automatically resize images for the different platform specifications.

Lori Ann
Lori Ann
Brand + Marketing Manager + Creative Content Maker in US
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Sprout Social Expanded Tools and Metrics Reporting

5.0 6 years ago

Comments: Anytime I have had a technical issue (and there have only been a few in the past nine years) their customer support team was responsive, friendly and efficient at fixing the problem. Each member has their own dedicated account manager, which feels nice. Such a great company, and perfect tools for digital content management.

Pros:

I have been using Sprout Social daily, since 2010 as a freelance marketing professional. I manage several B2B and B2C accounts, and had previously used Hootsuite. The dashboard in Sprout Social has every possible automation, scheduling feature and content research resource you could imagine. From social listening via #hashtag keywords, to suggestion content from over 30 industry specific niches. My clients love the metrics reports, and I love that I can brand them quickly and easily to my own agency. If you are a content marketer, you have to try Sprout Social. It has saved me well over 15 hours per week for more than nine years.

Cons:

I wish they had an auto-scheduler for Instagram. Other software companies have specialized in scheduling posts for IG and IGTV, but this isn't available in Sprout Social. I think this is the only thing that is missing from this amazing software.