---
description: Discover the benefits and disadvantages of Asana.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
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title: Asana Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Artificial Intelligence (AI) Software](/directory/30938/artificial-intelligence/software) > [Asana](/software/120550/asana-pm)

# Asana

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> Asana organise, manages, and coordinates work between humans and AI across teams at scale.
> 
> Verdict: Rated **4.5/5** by 13773 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Asana?

Enterprise and mid-market teams across every function who need humans and AI agents coordinated in one governed system. Trusted by 85% of Fortune 100.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 13773 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support | 4.3/5 | Based on overall reviews |
| Value for Money | 4.4/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Asana
- **Location**: San Francisco, US
- **Founded**: 2008

## Commercial Context

- **Starting Price**: £9.49
- **Pricing model**: Per User (Free version available) (Free Trial)
- **Pricing Details**: Asana Personal: &#10;Free&#10;&#10;Asana Starter:&#10;£9.49 per user, per month&#10;&#10;Asana Advanced: &#10;£20.99 per user, per month&#10;&#10;Asana Enterprise:&#10;Contact Asana for pricing information.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Dutch, English, French, German, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 205 more

## Features

- Agenda Management
- Brainstorming
- Business Process Automation
- Calendar Management
- Calendar Sync
- Campaign Planning
- Capacity Management
- Channel Management
- Chat/Messaging
- Commenting/Notes
- Communication Management
- Data Tabulation
- Deadline Management
- Document Management
- Document Storage
- Drag & Drop
- Financial Management
- Forms Creation & Design
- Forms Management
- Goal Management
- Goal Setting/Tracking
- Ideation
- Integrated Business Operations
- Issue Tracking
- Marketing Calendar
- Multi-Campaign
- Multiple Projects
- Natural Language Processing
- Personalisation
- Prioritisation
- Process Modeling & Designing
- Product Roadmapping
- Project Management
- Project Tracking
- Real Time Editing
- Real-Time Chat
- Real-Time Updates
- Remote Support Software
- Resource Scheduling
- Scheduling
- Screen Sharing
- Strategic Planning
- Surveys & Feedback
- Task Editing
- Task Management
- Time Tracking
- Timesheet Management
- Visualisation
- Workflow Automation
- Workflow Configuration

... and 97 more features

## Integrations (109 total)

- Adaptive Shield
- Adobe Creative Cloud
- Box
- Bridge24
- Bybrand
- Bynder
- Campaign Monitor by Marigold
- Canva
- Claris Connect
- Clockify
- Clockwise
- Confluence
- Coview
- Devart ODBC Drivers
- Docusign

... and 94 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Artificial Intelligence (AI) Software](https://www.capterra.co.uk/directory/30938/artificial-intelligence/software)

## Related Categories

- [Artificial Intelligence (AI) Software](https://www.capterra.co.uk/directory/30938/artificial-intelligence/software)
- [Task Management Software](https://www.capterra.co.uk/directory/10030/task-management/software)
- [Project Portfolio Management Software](https://www.capterra.co.uk/directory/30862/project-portfolio-management/software)
- [Collaboration Software](https://www.capterra.co.uk/directory/15/collaboration/software)
- [Business Process Management Software](https://www.capterra.co.uk/directory/30010/business-process-management/software)

## Alternatives

1. [Jira](https://www.capterra.co.uk/software/19319/jira) — 4.4/5 (15504 reviews)
2. [monday AI Work Platform](https://www.capterra.co.uk/software/147657/monday-com) — 4.6/5 (6123 reviews)
3. [Trello](https://www.capterra.co.uk/software/1010321/trello) — 4.5/5 (23640 reviews)
4. [Clockify](https://www.capterra.co.uk/software/169607/clockify) — 4.8/5 (9273 reviews)
5. [Wrike](https://www.capterra.co.uk/software/76113/wrike) — 4.4/5 (3044 reviews)

## Reviews

### "Project Portfolio Manager that I have Used for 8+ Years: Consider My Experience if You’re in the Evaluation Stage" — 5.0/5

> **Chris** | *27 September 2026* | Education Management | Recommendation rating: 10.0/10
> 
> **Pros**: How it is seamless to set and track measurable company objectives through OKR is what I crown Asana for - the projects that ai have tied to company-wide KPIs let me track progress in real-time.
> 
> **Cons**: I am a daily user of Asana for over eight years now and I do not face downtime when tracking, planning and managing projects.
> 
> My overall experience with Asana has been remarkable and positive for the past eight years when it comes to project portfolio management.

-----

### "HoC Asana Review Filled in 2026 - Experience Based on Communications Project Management in a Religious Institution" — 4.0/5

> **Ayo** | *25 September 2026* | Religious Institutions | Recommendation rating: 9.0/10
> 
> **Pros**: The content calendar (board view) is what I like most about Asana because it allows me to plan sermons, event promos and newsletters in one visual calendar.
> 
> **Cons**: Apart from the lack of some vital built-in features such as video conferencing, I do not experience any other challenges.
> 
> Through shared calendar allocated by Asana, it aligns every channel (social, website and email) around the same themes \&amp; dates.

-----

### "Asana Great For Daily Tasks" — 5.0/5

> **Mckenzie** | *14 September 2026* | Apparel & Fashion | Recommendation rating: 10.0/10
> 
> **Pros**: Asana gives me a practical way to manage multiple client accounts without letting important details slip through the cracks. It has made my day-to-day sales coordination more structured while giving me a clearer view of what needs to happen next.
> 
> **Cons**: No issues while using Asana because I have been using it for over  four years now and I like the way it has helped me with my tasks.
> 
> Mine has been Fantastic and stylish, I use Asana to keep client requests, product launches, sales activities, and follow-ups organised in one place. It helps me stay on top of deadlines and coordinate smoothly with merchandising, marketing, and operations teams.

-----

### "Connecting Engineering Priorities with Real Progress" — 5.0/5

> **Bartosz** | *21 September 2026* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: With multiple technical initiatives running at once, Asana helps me organise engineering priorities, break larger projects into manageable pieces, and keep dependencies visible. It is also useful for coordinating with product, design, and other engineering teams when a task cannot move forward without their input.
> 
> **Cons**: I have not experienced any major problems with Asana. It is reliable, easy to use, and keeps tasks, deadlines, and team responsibilities well organised. The platform feels flexible and straightforward, making it easy to manage different projects without unnecessary complications.
> 
> Overall, Asana has provided a smooth experience and supports my daily work effectively just enjoying it fully.

-----

### "Amazing work management platform" — 5.0/5

> **Verified Reviewer** | *18 August 2026* | Consumer Goods | Recommendation rating: 10.0/10
> 
> **Pros**: What I like most about Asana is how intuitive and easy it is to use, it can offer great productivity gains and time saving initiatives. The platform offers a wide range of features that support everything from simple task management to complex project planning, making it suitable for teams of all sizes. I’m particularly impressed by the pace and quality of product development, with new features and enhancements being released regularly. It’s clear that Asana actively listens to its user community, taking feedback on board and continuously improving the platform to meet evolving customer needs.
> 
> **Cons**: That it doesn't 'yet' have a restore function. There is very little that I do not like about Asana :)
> 
> Overall, my experience with Asana has been extremely positive. The platform is intuitive and easy to use, making it simple for both individuals and teams to get started quickly. It offers a wide range of features that support project management, collaboration, reporting, and workflow automation, allowing it to scale alongside changing business needs. One of the things that stands out most is Asana's commitment to continuous improvement, with regular feature releases and enhancements that add real value. It's clear that the Asana team listens closely to its user community, actively incorporating feedback into product development. While some advanced features can take time to master, the overall experience is highly rewarding, and Asana has become an invaluable tool for staying organized, aligned, and productive.

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## Links

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