---
description: Discover the benefits and disadvantages of Asana.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Asana Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Professional Services Automation Software](/directory/16/professional-services-automation/software) > [Asana](/software/120550/asana-pm)

# Asana

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> Asana organise, manages, and coordinates work between humans and AI across teams at scale.
> 
> Verdict: Rated **4.5/5** by 13616 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Asana?

Enterprise and mid-market teams across every function who need humans and AI agents coordinated in one governed system. Trusted by 85% of Fortune 100.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 13616 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support | 4.3/5 | Based on overall reviews |
| Value for Money | 4.4/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Asana
- **Location**: San Francisco, US
- **Founded**: 2008

## Commercial Context

- **Starting Price**: £9.49
- **Pricing model**: Per User (Free version available) (Free Trial)
- **Pricing Details**: Asana Personal: &#10;Free&#10;&#10;Asana Starter:&#10;£9.49 per user, per month&#10;&#10;Asana Advanced: &#10;£20.99 per user, per month&#10;&#10;Asana Enterprise:&#10;Contact Asana for pricing information.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Dutch, English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Swedish, Traditional Chinese
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 205 more

## Features

- Access Controls/Permissions
- Activity Dashboard
- Business Process Automation
- Calendar Management
- Calendar Sync
- Campaign Management
- Campaign Planning
- Capacity Management
- Channel Management
- Communication Management
- Customisable Forms
- Data Import/Export
- Data Tabulation
- Data Visualisation
- Document Management
- Document Storage
- Drag & Drop
- Employee Database
- Employee Management
- Financial Management
- Forms Creation & Design
- Goal Management
- Goal Setting/Tracking
- Integrated Business Operations
- Live Chat
- Marketing Automation
- Marketing Calendar
- Mobile Access
- Multi-Campaign
- Multiple Projects
- Process Modeling & Designing
- Product Roadmapping
- Progress Tracking
- Project Management
- Project Planning/Scheduling
- Project Time Tracking
- Project Tracking
- Real-Time Chat
- Recording
- Resource Scheduling
- Scheduling
- Skills Tracking
- Strategic Planning
- Task Editing
- Task Progress Tracking
- Time & Expense Tracking
- Time Tracking
- Timesheet Management
- Vacation/Leave Tracking
- Workflow Configuration

... and 101 more features

## Integrations (112 total)

- Adaptive Shield
- Adobe Creative Cloud
- Bitium
- Box
- Bridge24
- Bybrand
- Bynder
- Campaign Monitor by Marigold
- Canva
- Claris Connect
- Clockify
- Clockwise
- Confluence
- Coview
- Devart ODBC Drivers

... and 97 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Professional Services Automation Software](https://www.capterra.co.uk/directory/16/professional-services-automation/software)

## Related Categories

- [Artificial Intelligence (AI) Software](https://www.capterra.co.uk/directory/30938/artificial-intelligence/software)
- [Task Management Software](https://www.capterra.co.uk/directory/10030/task-management/software)
- [Project Portfolio Management Software](https://www.capterra.co.uk/directory/30862/project-portfolio-management/software)
- [Collaboration Software](https://www.capterra.co.uk/directory/15/collaboration/software)
- [Business Process Management Software](https://www.capterra.co.uk/directory/30010/business-process-management/software)

## Alternatives

1. [monday.com AI Work Platform](https://www.capterra.co.uk/software/147657/monday-com) — 4.6/5 (6074 reviews)
2. [Clockify](https://www.capterra.co.uk/software/169607/clockify) — 4.8/5 (9250 reviews)
3. [Jira](https://www.capterra.co.uk/software/19319/jira) — 4.4/5 (15426 reviews)
4. [Trello](https://www.capterra.co.uk/software/1010321/trello) — 4.5/5 (23570 reviews)
5. [Wrike](https://www.capterra.co.uk/software/76113/wrike) — 4.4/5 (3027 reviews)

## Reviews

### "The best objective/task planning service" — 5.0/5

> **Jordan** | *24 April 2026* | Electrical/Electronic Manufacturing | Recommendation rating: 9.0/10
> 
> **Pros**: We had tested a number of different project management tools, settling on Asana two years ago for our continuous improvement team projects. Asana stood out from the rest by offering task tracking up to objective/strategy level, allowing us to link projects back to business objectives to follow their progress. Asana offers an easy-to-use desktop app, with customisable dashboards to track objectives, progress and approvals. Considering the impact to our business and organisation of tasks, Asana is extremely well priced.
> 
> **Cons**: The Asana tool can be overwhelming once you start linking projects and objectives together, but it is easy to tweak these once created.
> 
> Asana is our favourite project planning tool and has helped us to continually achieve certification for ISO 9001:2015.

-----

### "Great online organiser" — 5.0/5

> **Hannah** | *25 September 2025* | Design | Recommendation rating: 10.0/10
> 
> **Pros**: What I like most about Asana is how it keeps everything organised, makes it easy to work with my team, and gives me that little boost of satisfaction when I check things off. i like being able to tag teammates.
> 
> **Cons**: Sometimes it can feel overwhelming at times, with too many features, notifications, and some clutter if things aren’t managed well.
> 
> Overall, Asana keeps things organized within our small team. We have separate boards for design, marketing, and the social calendar, so everyone can see what’s going on in one place.

-----

### "My Best Business Tool" — 5.0/5

> **Nicola** | *23 May 2026* | Human Resources | Recommendation rating: 10.0/10
> 
> **Pros**: I love Asana and find it so easy to follow my VA clients' tasks on this system. It is a great tracking tool and allows us to message each other and pick up in a time that suits us. It means I don't lose sight of tasks and I get reminders daily.
> 
> **Cons**: I would like to see Asana develop its use of AI better and suggest ways to make work smoother.  But other than that, this is by far my favourite tool to use.
> 
> To me, it is just so simple to use. I find it easy to set projects up, and tasks and I love the reminder emails so I don't miss anything. I love that my clients can message via this tool.

-----

### "Asana is great IF you're a smaller enterprise who's looking to go fast\!" — 3.0/5

> **Faz** | *3 January 2026* | Financial Services | Recommendation rating: 8.0/10
> 
> **Pros**: I think with Asana it has a good user experience and makes it quite easy to use. The features are helpful and powerful for some very certain tasks. Relatively speaking it is quite well priced and the prices are effectively tiered
> 
> **Cons**: I feel with Asana some of there features don't go the extra mile and thus I find that it's an ideal software for a certain type of organisation or a certain size. It will work really well for small and medium organisations but for larger enterprises the product may not be entirely suitable.
> 
> For the organisations I have worked within I have always recommended Asana within smaller organisations and enterprises to get projects started faster as onboarding is relatively easy and the customer support is exceptional in the initial stages with both technical and non technical queries but I have felt that it's not quite ready to take on the workload of larger enterprises.

-----

### "What I Know about Asana" — 5.0/5

> **Siyeza** | *2 June 2025* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: Asana not only facilitates project and task management but also has other crucial features such as project collaboration and resource management.
> 
> **Cons**: It has been over five years since I incorporated Asana and I have never come across overwhelming scenarios.
> 
> Collaborative work management and resource allocation and management has been at optimal with the help of Asana.

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## Links

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