---
description: Discover the benefits and disadvantages of Asana.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
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title: Asana Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Artificial Intelligence (AI) Software](/directory/30938/artificial-intelligence/software) > [Asana](/software/120550/asana-pm)

# Asana

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> Asana organise, manages, and coordinates work between humans and AI across teams at scale.
> 
> Verdict: Rated **4.5/5** by 13684 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Asana?

Enterprise and mid-market teams across every function who need humans and AI agents coordinated in one governed system. Trusted by 85% of Fortune 100.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 13684 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support | 4.3/5 | Based on overall reviews |
| Value for Money | 4.4/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Asana
- **Location**: San Francisco, US
- **Founded**: 2008

## Commercial Context

- **Starting Price**: £9.49
- **Pricing model**: Per User (Free version available) (Free Trial)
- **Pricing Details**: Asana Personal: &#10;Free&#10;&#10;Asana Starter:&#10;£9.49 per user, per month&#10;&#10;Asana Advanced: &#10;£20.99 per user, per month&#10;&#10;Asana Enterprise:&#10;Contact Asana for pricing information.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Dutch, English, French, German, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 205 more

## Features

- Agenda Management
- Brainstorming
- Business Process Automation
- Calendar Management
- Calendar Sync
- Campaign Planning
- Capacity Management
- Channel Management
- Commenting/Notes
- Communication Management
- Customisable Forms
- Data Tabulation
- Data Visualisation
- Deadline Management
- Document Management
- Document Storage
- Drag & Drop
- Financial Management
- Forms Creation & Design
- Forms Management
- Goal Management
- Goal Setting/Tracking
- Ideation
- Integrated Business Operations
- Issue Tracking
- Knowledge Management
- Live Chat
- Marketing Calendar
- Mobile Access
- Multi-Campaign
- Multiple Projects
- Natural Language Processing
- Personalisation
- Process Modeling & Designing
- Product Roadmapping
- Project Management
- Project Tracking
- Real Time Editing
- Real-Time Chat
- Real-Time Updates
- Remote Support Software
- Resource Scheduling
- Scheduling
- Screen Sharing
- Strategic Planning
- Task Editing
- Time Tracking
- Timesheet Management
- Visualisation
- Workflow Configuration

... and 97 more features

## Integrations (109 total)

- Adaptive Shield
- Adobe Creative Cloud
- Box
- Bridge24
- Bybrand
- Bynder
- Campaign Monitor by Marigold
- Canva
- Claris Connect
- Clockify
- Clockwise
- Confluence
- Coview
- Devart ODBC Drivers
- Docusign

... and 94 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Artificial Intelligence (AI) Software](https://www.capterra.co.uk/directory/30938/artificial-intelligence/software)

## Related Categories

- [Artificial Intelligence (AI) Software](https://www.capterra.co.uk/directory/30938/artificial-intelligence/software)
- [Task Management Software](https://www.capterra.co.uk/directory/10030/task-management/software)
- [Project Portfolio Management Software](https://www.capterra.co.uk/directory/30862/project-portfolio-management/software)
- [Collaboration Software](https://www.capterra.co.uk/directory/15/collaboration/software)
- [Business Process Management Software](https://www.capterra.co.uk/directory/30010/business-process-management/software)

## Alternatives

1. [monday.com AI Work Platform](https://www.capterra.co.uk/software/147657/monday-com) — 4.6/5 (6111 reviews)
2. [Clockify](https://www.capterra.co.uk/software/169607/clockify) — 4.8/5 (9266 reviews)
3. [Jira](https://www.capterra.co.uk/software/19319/jira) — 4.4/5 (15482 reviews)
4. [Trello](https://www.capterra.co.uk/software/1010321/trello) — 4.5/5 (23615 reviews)
5. [Wrike](https://www.capterra.co.uk/software/76113/wrike) — 4.4/5 (3039 reviews)

## Reviews

### "Asana Great For Daily Tasks" — 5.0/5

> **Mckenzie** | *14 September 2026* | Apparel & Fashion | Recommendation rating: 10.0/10
> 
> **Pros**: Asana gives me a practical way to manage multiple client accounts without letting important details slip through the cracks. It has made my day-to-day sales coordination more structured while giving me a clearer view of what needs to happen next.
> 
> **Cons**: No issues while using Asana because I have been using it for over  four years now and I like the way it has helped me with my tasks.
> 
> Mine has been Fantastic and stylish, I use Asana to keep client requests, product launches, sales activities, and follow-ups organised in one place. It helps me stay on top of deadlines and coordinate smoothly with merchandising, marketing, and operations teams.

-----

### "Amazing work management platform" — 5.0/5

> **Verified Reviewer** | *18 August 2026* | Consumer Goods | Recommendation rating: 10.0/10
> 
> **Pros**: What I like most about Asana is how intuitive and easy it is to use, it can offer great productivity gains and time saving initiatives. The platform offers a wide range of features that support everything from simple task management to complex project planning, making it suitable for teams of all sizes. I’m particularly impressed by the pace and quality of product development, with new features and enhancements being released regularly. It’s clear that Asana actively listens to its user community, taking feedback on board and continuously improving the platform to meet evolving customer needs.
> 
> **Cons**: That it doesn't 'yet' have a restore function. There is very little that I do not like about Asana :)
> 
> Overall, my experience with Asana has been extremely positive. The platform is intuitive and easy to use, making it simple for both individuals and teams to get started quickly. It offers a wide range of features that support project management, collaboration, reporting, and workflow automation, allowing it to scale alongside changing business needs. One of the things that stands out most is Asana's commitment to continuous improvement, with regular feature releases and enhancements that add real value. It's clear that the Asana team listens closely to its user community, actively incorporating feedback into product development. While some advanced features can take time to master, the overall experience is highly rewarding, and Asana has become an invaluable tool for staying organized, aligned, and productive.

-----

### "My Best Business Tool" — 5.0/5

> **Nicola** | *23 May 2026* | Human Resources | Recommendation rating: 10.0/10
> 
> **Pros**: I love Asana and find it so easy to follow my VA clients' tasks on this system. It is a great tracking tool and allows us to message each other and pick up in a time that suits us. It means I don't lose sight of tasks and I get reminders daily.
> 
> **Cons**: I would like to see Asana develop its use of AI better and suggest ways to make work smoother.  But other than that, this is by far my favourite tool to use.
> 
> To me, it is just so simple to use. I find it easy to set projects up, and tasks and I love the reminder emails so I don't miss anything. I love that my clients can message via this tool.

-----

### "Asana is great IF you're a smaller enterprise who's looking to go fast\!" — 3.0/5

> **Faz** | *3 January 2026* | Financial Services | Recommendation rating: 8.0/10
> 
> **Pros**: I think with Asana it has a good user experience and makes it quite easy to use. The features are helpful and powerful for some very certain tasks. Relatively speaking it is quite well priced and the prices are effectively tiered
> 
> **Cons**: I feel with Asana some of there features don't go the extra mile and thus I find that it's an ideal software for a certain type of organisation or a certain size. It will work really well for small and medium organisations but for larger enterprises the product may not be entirely suitable.
> 
> For the organisations I have worked within I have always recommended Asana within smaller organisations and enterprises to get projects started faster as onboarding is relatively easy and the customer support is exceptional in the initial stages with both technical and non technical queries but I have felt that it's not quite ready to take on the workload of larger enterprises.

-----

### "What I Know about Asana" — 5.0/5

> **Siyeza** | *2 June 2025* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: Asana not only facilitates project and task management but also has other crucial features such as project collaboration and resource management.
> 
> **Cons**: It has been over five years since I incorporated Asana and I have never come across overwhelming scenarios.
> 
> Collaborative work management and resource allocation and management has been at optimal with the help of Asana.

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## Links

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