---
description: Discover the benefits and disadvantages of Icon.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Icon Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [AI Content Creation Platforms](/directory/34829/ai-content-generation-platforms/software) > [Icon](/software/1176502/Icon)

# Icon

Canonical: https://www.capterra.co.uk/software/1176502/Icon

> Cloud-based ad creation tool for producing video and static ads via AI generation, scene tagging, video editing, analytics, and direct.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## Overview

### Who Uses Icon?

Small to midsize ecommerce and direct-to-consumer brands and performance marketing agencies running paid social advertising on Meta and TikTok.

## About the vendor

- **Company**: Icon
- **Location**: New York, US
- **Founded**: 2024

## Commercial Context

- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Supported Languages**: English
- **Available Countries**: United States

## Support Options

- Email/Help Desk
- Knowledge Base

## Category

- [AI Content Creation Platforms](https://www.capterra.co.uk/directory/34829/ai-content-generation-platforms/software)

## Related Categories

- [AI Content Creation Platforms](https://www.capterra.co.uk/directory/34829/ai-content-generation-platforms/software)
- [Generative AI Tools](https://www.capterra.co.uk/directory/34155/generative-ai/software)

## Alternatives

1. [Canva](https://www.capterra.co.uk/software/168956/canva) — 4.7/5 (13450 reviews)
2. [Jasper](https://www.capterra.co.uk/software/217242/jasper) — 4.8/5 (1855 reviews)
3. [Blaze](https://www.capterra.co.uk/software/1056061/blaze) — 4.8/5 (725 reviews)
4. [Birdeye](https://www.capterra.co.uk/software/152997/birdeye) — 4.7/5 (707 reviews)
5. [Scalenut](https://www.capterra.co.uk/software/1017788/generateai) — 4.8/5 (397 reviews)

## Links

- [View on Capterra](https://www.capterra.co.uk/software/1176502/Icon)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10124030/Icon/> |
| en-AE | <https://www.capterra.ae/software/1176502/Icon> |
| en-AU | <https://www.capterra.com.au/software/1176502/Icon> |
| en-CA | <https://www.capterra.ca/software/1176502/Icon> |
| en-GB | <https://www.capterra.co.uk/software/1176502/Icon> |
| en-IE | <https://www.capterra.ie/software/1176502/Icon> |
| en-IL | <https://www.capterra.co.il/software/1176502/Icon> |
| en-IN | <https://www.capterra.in/software/1176502/Icon> |
| en-NZ | <https://www.capterra.co.nz/software/1176502/Icon> |
| en-SG | <https://www.capterra.com.sg/software/1176502/Icon> |
| en-ZA | <https://www.capterra.co.za/software/1176502/Icon> |

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