---
description: Discover the benefits and disadvantages of GWI.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: GWI Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Market Research Software](/directory/10041/market-research/software) > [GWI](/software/1116292/GWI)

# GWI

Canonical: https://www.capterra.co.uk/software/1116292/GWI

> Cloud-based consumer research platform with survey data on 3 billion+ people across 50+ markets, audience building, and trend analysis.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

-----

## Overview

### Who Uses GWI?

Brands, marketing and advertising agencies, media companies, and research teams of all sizes.

## About the vendor

- **Company**: GWI
- **Location**: London, UK
- **Founded**: 2009

## Commercial Context

- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Available Countries**: United Kingdom

## Integrations (6 total)

- ChatGPT
- Claude
- CoPilot
- Microsoft Power BI
- Omni-Connect
- TelmarHelixa

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Market Research Software](https://www.capterra.co.uk/directory/10041/market-research/software)

## Alternatives

1. [SurveyMonkey](https://www.capterra.co.uk/software/32728/surveymonkey) — 4.6/5 (10512 reviews)
2. [Jotform](https://www.capterra.co.uk/software/158456/jotform-4-0) — 4.7/5 (2926 reviews)
3. [Semrush](https://www.capterra.co.uk/software/151962/semrush) — 4.6/5 (2329 reviews)
4. [Typeform](https://www.capterra.co.uk/software/137289/typeform) — 4.7/5 (979 reviews)
5. [SurveyLegend](https://www.capterra.co.uk/software/156752/surveylegend) — 4.6/5 (966 reviews)

## Links

- [View on Capterra](https://www.capterra.co.uk/software/1116292/GWI)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10060836/GWI/> |
| en-AE | <https://www.capterra.ae/software/1116292/GWI> |
| en-AU | <https://www.capterra.com.au/software/1116292/GWI> |
| en-CA | <https://www.capterra.ca/software/1116292/GWI> |
| en-GB | <https://www.capterra.co.uk/software/1116292/GWI> |
| en-IE | <https://www.capterra.ie/software/1116292/GWI> |
| en-IL | <https://www.capterra.co.il/software/1116292/GWI> |
| en-IN | <https://www.capterra.in/software/1116292/GWI> |
| en-NZ | <https://www.capterra.co.nz/software/1116292/GWI> |
| en-SG | <https://www.capterra.com.sg/software/1116292/GWI> |
| en-ZA | <https://www.capterra.co.za/software/1116292/GWI> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Capterra UK","address":{"@type":"PostalAddress","addressLocality":"Egham","addressRegion":"ENG","postalCode":"TW20 9AH","streetAddress":"Tamesis, The Glanty, Staines-upon-Thames Egham TW20 9AH United Kingdom"},"description":"Capterra UK helps millions of people find the best business software. With software reviews, ratings, infographics, and the most comprehensive list of business software.","email":"info@capterra.co.uk","url":"https://www.capterra.co.uk/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@id":"https://www.capterra.co.uk/#organization","@type":"Organization","parentOrganization":"G2.com, Inc.","sameAs":["https://twitter.com/Capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra/","https://www.youtube.com/channel/UCEt7vQSPiPlPAblHdhJAqnA"]},{"name":"GWI","description":"GWI is a cloud-based consumer research platform that gives teams access to global survey data representing over 3 billion people across 50+ markets. Data is collected through ongoing surveys refreshed quarterly, using consistent questions across all markets to allow reliable local and global comparisons.\n\nBusinesses use GWI to build custom audience profiles, explore consumer behaviors and attitudes, and create charts, dashboards, and presentations from a single platform. It supports campaign planning, media planning, audience segmentation, brand tracking, and pitch development without requiring research expertise.\n\nCore features include a custom audience builder with 250,000+ profiling points, crosstabs for comparing multiple audience segments, shared team dashboards, and an API for connecting consumer data to external tools.","url":"https://www.capterra.co.uk/software/1116292/GWI","@id":"https://www.capterra.co.uk/software/1116292/GWI#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication"},{"@id":"https://www.capterra.co.uk/software/1116292/GWI#faqs","@type":"FAQPage","mainEntity":[{"name":"What is GWI?","@type":"Question","acceptedAnswer":{"text":"GWI is a cloud-based consumer research platform that gives teams access to global survey data representing over 3 billion people across 50+ markets. Data is collected through ongoing surveys refreshed quarterly, using consistent questions across all markets to allow reliable local and global comparisons.Businesses use GWI to build custom audience profiles, explore consumer behaviors and attitudes, and create charts, dashboards, and presentations from a single platform. It supports campaign planning, media planning, audience segmentation, brand tracking, and pitch development without requiring research expertise.Core features include a custom audience builder with 250,000+ profiling points, crosstabs for comparing multiple audience segments, shared team dashboards, and an API for connecting consumer data to external tools.","@type":"Answer"}},{"name":"Who Uses GWI?","@type":"Question","acceptedAnswer":{"text":"Brands, marketing and advertising agencies, media companies, and research teams of all sizes.","@type":"Answer"}}]},{"@id":"https://www.capterra.co.uk/software/1116292/GWI#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Market Research Software","position":2,"item":"/directory/10041/market-research/software","@type":"ListItem"},{"name":"GWI","position":3,"item":"/software/1116292/GWI","@type":"ListItem"}]}]}
</script>