---
description: Discover the benefits and disadvantages of Barley.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Barley Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/10031/customer-loyalty/software) > [Barley](/software/1103703/Barley)

# Barley

Canonical: https://www.capterra.co.uk/software/1103703/Barley

> AI beer recommendations and loyalty for craft breweries and taprooms. Matches guests to beers on tap and keeps regulars coming back.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

-----

## Overview

### Who Uses Barley?

Independent breweries, taprooms, and brewpubs that want to turn first-time visitors into loyal regulars. Built for owner-operated and small multi-location craft beer businesses running a rotating tap

## About the vendor

- **Company**: Brewlytics.ai

## Commercial Context

- **Starting Price**: US$99.00
- **Pricing model**: Usage Based (Free version available)
- **Pricing Details**: Brewlytics starts free: connect Square and your brewery is live in the Barley app, with taste profiles building in the background. No card and no time limit. Pro is $99 per month plus $0.20 per active customer per month, where an active customer is a unique person who engaged with Barley that month (a recommendation, alert, reward, rating or a Square transaction that updated their taste profile). iMessage, SMS, email and AI usage are included; there are no transaction fees and no setup fees, and you can cancel and export your data anytime. Multi-location operators get custom volume pricing sized to their active customer count.
- **Target Audience**: Self Employed, 2–10, 11–50
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Canada, France, Germany, United Kingdom, United States

## Features

- CRM
- Campaign Management
- Customer Activity Tracking
- Engagement Tracking
- Loyalty Cards
- Loyalty Program
- Membership Management
- Promotions Management
- Rewards Management
- Social Promotion

## Integrations (1 total)

- Square Point of Sale

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Customer Loyalty Software](https://www.capterra.co.uk/directory/10031/customer-loyalty/software)

## Related Categories

- [Customer Loyalty Software](https://www.capterra.co.uk/directory/10031/customer-loyalty/software)
- [Other Artificial Intelligence (AI) Software](https://www.capterra.co.uk/directory/34531/other-artificial-intelligence-ai/software)

## Alternatives

1. [Zoho CRM](https://www.capterra.co.uk/software/155928/zoho-crm) — 4.3/5 (7008 reviews)
2. [Guusto](https://www.capterra.co.uk/software/186209/guusto) — 4.9/5 (3852 reviews)
3. [OpenTable](https://www.capterra.co.uk/software/17313/opentable-for-restaurants) — 4.7/5 (1322 reviews)
4. [Trustpilot](https://www.capterra.co.uk/software/169618/trustpilot) — 4.5/5 (1207 reviews)
5. [Tremendous](https://www.capterra.co.uk/software/197141/tremendous-rewards) — 4.8/5 (562 reviews)

## Links

- [View on Capterra](https://www.capterra.co.uk/software/1103703/Barley)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10048326/Barley/> |
| en-AE | <https://www.capterra.ae/software/1103703/Barley> |
| en-AU | <https://www.capterra.com.au/software/1103703/Barley> |
| en-CA | <https://www.capterra.ca/software/1103703/Barley> |
| en-GB | <https://www.capterra.co.uk/software/1103703/Barley> |
| en-IE | <https://www.capterra.ie/software/1103703/Barley> |
| en-IL | <https://www.capterra.co.il/software/1103703/Barley> |
| en-IN | <https://www.capterra.in/software/1103703/Barley> |
| en-NZ | <https://www.capterra.co.nz/software/1103703/Barley> |
| en-SG | <https://www.capterra.com.sg/software/1103703/Barley> |
| en-ZA | <https://www.capterra.co.za/software/1103703/Barley> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Capterra UK","address":{"@type":"PostalAddress","addressLocality":"Egham","addressRegion":"ENG","postalCode":"TW20 9AH","streetAddress":"Tamesis, The Glanty, Staines-upon-Thames Egham TW20 9AH United Kingdom"},"description":"Capterra UK helps millions of people find the best business software. With software reviews, ratings, infographics, and the most comprehensive list of business software.","email":"info@capterra.co.uk","url":"https://www.capterra.co.uk/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@type":"Organization","@id":"https://www.capterra.co.uk/#organization","parentOrganization":"G2.com, Inc.","sameAs":["https://twitter.com/Capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra/","https://www.youtube.com/channel/UCEt7vQSPiPlPAblHdhJAqnA"]},{"name":"Barley","description":"Barley is the AI bartender and guest insight app from Brewlytics, built for craft breweries, taprooms and brewpubs that run a rotating tap list. At its core is the Brewlytics Beer Taste Genome, which scores each beer on tap by style, hop profile, bitterness, sweetness and food pairing. A recommendation engine blends personal taste matching with collaborative filtering, weighted for freshness and variety, so guests are pointed to beers that are pouring now and told why each one fits. Guests reach Barley in the app or through a chat widget on the brewery's own website. For brewery teams, the same models group guests into taste segments, flag regulars whose visits are slipping, and suggest who to tell about a new release and when. Barley connects to Square today, with Toast planned. Guest taste profiles stay private and move between participating breweries only with the guest's permission.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/56a8c1fb-26e0-4dfb-ae0f-d9207e64ccfb.png","url":"https://www.capterra.co.uk/software/1103703/Barley","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/1103703/Barley#software","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication","offers":{"price":"99","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"FAQPage","@id":"https://www.capterra.co.uk/software/1103703/Barley#faqs","mainEntity":[{"name":"What is Barley?","@type":"Question","acceptedAnswer":{"text":"Barley is the AI bartender and guest insight app from Brewlytics, built for craft breweries, taprooms and brewpubs that run a rotating tap list. At its core is the Brewlytics Beer Taste Genome, which scores each beer on tap by style, hop profile, bitterness, sweetness and food pairing. A recommendation engine blends personal taste matching with collaborative filtering, weighted for freshness and variety, so guests are pointed to beers that are pouring now and told why each one fits. Guests reach Barley in the app or through a chat widget on the brewery's own website. For brewery teams, the same models group guests into taste segments, flag regulars whose visits are slipping, and suggest who to tell about a new release and when. Barley connects to Square today, with Toast planned. Guest taste profiles stay private and move between participating breweries only with the guest's permission.","@type":"Answer"}},{"name":"Who Uses Barley?","@type":"Question","acceptedAnswer":{"text":"Independent breweries, taprooms, and brewpubs that want to turn first-time visitors into loyal regulars. Built for owner-operated and small multi-location craft beer businesses running a rotating tap","@type":"Answer"}}]},{"@type":"BreadcrumbList","@id":"https://www.capterra.co.uk/software/1103703/Barley#breadcrumblist","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Loyalty Software","position":2,"item":"/directory/10031/customer-loyalty/software","@type":"ListItem"},{"name":"Barley","position":3,"item":"/software/1103703/Barley","@type":"ListItem"}]}]}
</script>
