---
description: Discover the benefits and disadvantages of Calatrix.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Calatrix Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Calatrix](/software/1101633/Calatrix)

# Calatrix

Canonical: https://www.capterra.co.uk/software/1101633/Calatrix

> Calatrix is ad management software that automates Meta campaign pausing for Shopify merchants based on real profit thresholds.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## Overview

### Who Uses Calatrix?

Calatrix is designed for Shopify merchants, e-commerce marketers, digital advertisers, and Meta campaign managers.

## About the vendor

- **Company**: Calatrix

## Commercial Context

- **Starting Price**: US$39.00
- **Pricing model**: Flat Rate (Free Trial)
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Angola, Argentina, Aruba, Australia, Austria, Bahamas, Bahrain, Belgium, Bermuda, Bosnia & Herzegovina, Botswana, Brazil, Bulgaria, Canada, Cayman Islands, Chile, China, Colombia, Costa Rica, Croatia and 68 more

## Features

- Campaign Analytics
- Campaign Management
- Conversion Tracking
- Marketing Automation
- ROI Tracking

## Integrations (2 total)

- Meta for Business
- Shopify

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base

## Category

- [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software)

## Alternatives

1. [Constant Contact](https://www.capterra.co.uk/software/31898/constant-contact) — 4.3/5 (2939 reviews)
2. [MarketDirect Cross Media](https://www.capterra.co.uk/software/209878/eps-marketdirect-cross-media) — 4.1/5 (7 reviews)
3. [GetResponse](https://www.capterra.co.uk/software/153948/getresponse) — 4.2/5 (524 reviews)
4. [Zoho CRM](https://www.capterra.co.uk/software/155928/zoho-crm) — 4.3/5 (6987 reviews)
5. [Xtremepush](https://www.capterra.co.uk/software/151231/xtremepush) — 4.5/5 (55 reviews)

## Links

- [View on Capterra](https://www.capterra.co.uk/software/1101633/Calatrix)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10046299/Calatrix/> |
| en-AE | <https://www.capterra.ae/software/1101633/Calatrix> |
| en-AU | <https://www.capterra.com.au/software/1101633/Calatrix> |
| en-CA | <https://www.capterra.ca/software/1101633/Calatrix> |
| en-GB | <https://www.capterra.co.uk/software/1101633/Calatrix> |
| en-IE | <https://www.capterra.ie/software/1101633/Calatrix> |
| en-IL | <https://www.capterra.co.il/software/1101633/Calatrix> |
| en-IN | <https://www.capterra.in/software/1101633/Calatrix> |
| en-NZ | <https://www.capterra.co.nz/software/1101633/Calatrix> |
| en-SG | <https://www.capterra.com.sg/software/1101633/Calatrix> |
| en-ZA | <https://www.capterra.co.za/software/1101633/Calatrix> |

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