---
description: Discover the benefits and disadvantages of Astra.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Astra Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [AI Sales Assistant Software](/directory/34135/ai-sales-assistant/software) > [Astra](/software/1094071/Astra)

# Astra

Canonical: https://www.capterra.co.uk/software/1094071/Astra

> Astra is an AI platform for businesses to build, customize, and deploy conversational agents for sales, support, and operations.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

-----

## About the vendor

- **Company**: WATI.io
- **Founded**: 2015

## Commercial Context

- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile)
- **Supported Languages**: Arabic, Chinese, English, French, German, Hindi, Japanese, Portuguese, Spanish
- **Available Countries**: Australia, Brazil, Canada, France, Germany, Hong Kong SAR China, India, Singapore, United Arab Emirates, United Kingdom, United States

## Features

- AI/Machine Learning
- For Sales Teams/Organizations
- Sales Activity Management

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- 24/7 (Live rep)
- Chat

## Category

- [AI Sales Assistant Software](https://www.capterra.co.uk/directory/34135/ai-sales-assistant/software)

## Alternatives

1. [Creatio CRM](https://www.capterra.co.uk/software/130149/bpm-online-crm) — 4.7/5 (133 reviews)
2. [HubSpot Sales Hub](https://www.capterra.co.uk/software/140219/hubspot-saleshub) — 4.5/5 (497 reviews)
3. [Fathom](https://www.capterra.co.uk/software/1037530/fathom) — 5.0/5 (807 reviews)
4. [ZoomInfo Copilot](https://www.capterra.co.uk/software/1068852/ZoomInfo-Copilot) — 4.3/5 (6 reviews)
5. [Salesforce Sales Cloud](https://www.capterra.co.uk/software/61368/salesforce) — 4.4/5 (18768 reviews)

## Links

- [View on Capterra](https://www.capterra.co.uk/software/1094071/Astra)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10039763/Astra/> |
| en-AE | <https://www.capterra.ae/software/1094071/Astra> |
| en-AU | <https://www.capterra.com.au/software/1094071/Astra> |
| en-CA | <https://www.capterra.ca/software/1094071/Astra> |
| en-GB | <https://www.capterra.co.uk/software/1094071/Astra> |
| en-IE | <https://www.capterra.ie/software/1094071/Astra> |
| en-IL | <https://www.capterra.co.il/software/1094071/Astra> |
| en-IN | <https://www.capterra.in/software/1094071/Astra> |
| en-NZ | <https://www.capterra.co.nz/software/1094071/Astra> |
| en-SG | <https://www.capterra.com.sg/software/1094071/Astra> |
| en-ZA | <https://www.capterra.co.za/software/1094071/Astra> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Capterra UK","address":{"@type":"PostalAddress","addressLocality":"Egham","addressRegion":"ENG","postalCode":"TW20 9AH","streetAddress":"Tamesis, The Glanty, Staines-upon-Thames Egham TW20 9AH United Kingdom"},"description":"Capterra UK helps millions of people find the best business software. With software reviews, ratings, infographics, and the most comprehensive list of business software.","email":"info@capterra.co.uk","url":"https://www.capterra.co.uk/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@id":"https://www.capterra.co.uk/#organization","@type":"Organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/Capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra/","https://www.youtube.com/channel/UCEt7vQSPiPlPAblHdhJAqnA"]},{"name":"Astra","description":"Astra is conversational AI software that helps businesses create and deploy AI agents for sales, support, and operations. Its no-code natural language builder lets users design functionality in plain language, enabling non-technical teams to build AI agents for web, WhatsApp, and voice channels. Astra manages unlimited conversations with near-human dialogue quality, offering empathetic, precise responses with minimal latency.\nThe platform trains on existing business data to ensure accurate, brand-aligned interactions. Supporting over 30 languages, it adapts to accents and switches languages during conversations. Beyond chat, Astra handles tasks like booking meetings, updating CRMs, and triggering workflows.\nAnalytics tools monitor conversation quality, engagement, and conversions, while unified memory maintains context across channels. Astra integrates with tools like CRMs and scheduling software, seamlessly connecting AI with existing workflows.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/ac146545-ba67-4e3d-b39f-3a3ea363caef.webp","url":"https://www.capterra.co.uk/software/1094071/Astra","@id":"https://www.capterra.co.uk/software/1094071/Astra#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication","operatingSystem":"Cloud, Android, Platform ios"},{"@id":"https://www.capterra.co.uk/software/1094071/Astra#faqs","@type":"FAQPage","mainEntity":[{"name":"What is Astra?","@type":"Question","acceptedAnswer":{"text":"Astra is conversational AI software that helps businesses create and deploy AI agents for sales, support, and operations. Its no-code natural language builder lets users design functionality in plain language, enabling non-technical teams to build AI agents for web, WhatsApp, and voice channels. Astra manages unlimited conversations with near-human dialogue quality, offering empathetic, precise responses with minimal latency.The platform trains on existing business data to ensure accurate, brand-aligned interactions. Supporting over 30 languages, it adapts to accents and switches languages during conversations. Beyond chat, Astra handles tasks like booking meetings, updating CRMs, and triggering workflows.Analytics tools monitor conversation quality, engagement, and conversions, while unified memory maintains context across channels. Astra integrates with tools like CRMs and scheduling software, seamlessly connecting AI with existing workflows.","@type":"Answer"}}]},{"@id":"https://www.capterra.co.uk/software/1094071/Astra#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"AI Sales Assistant Software","position":2,"item":"/directory/34135/ai-sales-assistant/software","@type":"ListItem"},{"name":"Astra","position":3,"item":"/software/1094071/Astra","@type":"ListItem"}]}]}
</script>