---
description: Discover the benefits and disadvantages of AdLabs.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: AdLabs Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [PPC Software](/directory/30967/ppc/software) > [AdLabs](/software/1086455/AdLabs)

# AdLabs

Canonical: https://www.capterra.co.uk/software/1086455/AdLabs

Page: 1 / 2\
Next: [Next page](https://www.capterra.co.uk/software/1086455/AdLabs?page=2)

> AdLabs is Amazon PPC software that automates bids, harvests keywords, and scales campaigns for brands.
> 
> Verdict: Rated **5.0/5** by 29 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses AdLabs?

AdLabs caters to Amazon advertisers, e-commerce brands, marketing agencies, and Amazon PPC managers.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **5.0/5** | 29 Reviews |
| Ease of Use | 4.9/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 4.9/5 | Based on overall reviews |
| Features | 4.8/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: AdlabsPPC

## Commercial Context

- **Pricing model**: Usage Based (Free version available) (Free Trial)
- **Pricing Details**: AdLabs Free: Free forever&#10;&#10;AdLabs Core: 1% of Ad Spend + $40/month&#10;&#10;AdLabs Pro: 2% of Ad Spend + $40/month
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Angola, Argentina, Aruba, Australia, Austria, Bahamas, Bahrain, Belgium, Bermuda, Bosnia & Herzegovina, Botswana, Brazil, Bulgaria, Canada, Cayman Islands, Chile, China, Colombia, Costa Rica, Croatia and 65 more

## Features

- Account Alerts
- Bid Management
- Budget Management
- Campaign Management
- Click Tracking
- Keyword Research Tools
- Keyword Tracking
- ROI Tracking

## Support Options

- Email/Help Desk
- Knowledge Base
- Chat

## Category

- [PPC Software](https://www.capterra.co.uk/directory/30967/ppc/software)

## Alternatives

1. [Adalysis](https://www.capterra.co.uk/software/173311/adalysis) — 4.6/5 (119 reviews)
2. [TrueClicks](https://www.capterra.co.uk/software/213461/trueclicks) — 4.6/5 (62 reviews)
3. [Google Ads](https://www.capterra.co.uk/software/213339/google-ads) — 4.4/5 (1014 reviews)
4. [Xnurta](https://www.capterra.co.uk/software/1064940/xmars) — 4.7/5 (52 reviews)
5. [Quartile](https://www.capterra.co.uk/software/1014346/quartile) — 4.5/5 (94 reviews)

## Reviews

### "Adlabs Review" — 5.0/5

> **Michael** | *28 April 2026* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: I’ve been using AdLabs for a few months, and it’s genuinely become one of the most useful tools in our marketing setup. For the price, it delivers a huge amount of value — especially when you factor in how many separate tools it replaces. &#10;&#10;The interface is easy to navigate, the learning curve is minimal, and it’s helped us tighten up everything from campaign optimisation to website analytics. It gives you a clear picture of what’s working, what isn’t, and where your budget is actually going, which has made a noticeable difference to our results.&#10;&#10;What really stands out is how smooth campaign management feels and how much time it saves. Bulk edits, performance insights, and budget tracking are all straightforward, and the analytics make it easy to connect ad spend to real behaviour on the site. On top of that, the customer support has been consistently solid — quick replies, helpful answers, and no generic copy‑and‑paste responses. Overall, AdLabs has made our digital marketing workflow more efficient, more organised, and far more cost‑effective.
> 
> **Cons**: One thing I really appreciate about AdLabs is that the team is clearly listening to feedback and actively improving the platform. A lot of the smaller features I’ve asked for — like smoother campaign creation and a more intuitive harvesting section — are already in the pipeline. It’s reassuring to see that the areas where I’ve had minor friction aren’t being ignored but are actually being worked on. You can tell they’re building this with real advertisers in mind, not just ticking boxes.
> 
> Overall, my experience with AdLabs has been genuinely excellent. The platform has made a real difference in how we manage campaigns, track performance, and make budget decisions. Even with a few small features still being refined, the core product is strong, reliable, and easy to work with. It’s one of those tools that quietly becomes part of your daily workflow because it actually helps you get things done faster and with more clarity.

-----

### "Great tool with lots more to come" — 5.0/5

> **Joe** | *22 May 2026* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Super clear interface, comprehensive feature set, quick workflows, sound logic underpinning the algorithm decision making, constantly adding to the platform.
> 
> **Cons**: Bulk search term harvesting is a bit fiddly but I don't really know what how it could be improved. Some features are taking a while to be released e.g. bulk campaign launcher, but appreciate its a big, complex thing to build
> 
> Really great experience so far, great tool, the team are super responsive to feedback and queries and you can really tell its built by those who know Amazon Ads and its challenges

-----

### "Strong PPC management tool\!" — 5.0/5

> **Charlie** | *20 April 2026* | Consumer Goods | Recommendation rating: 8.0/10
> 
> **Pros**: I really enjoyed the reliability and the data accuracy that I have with the tool. Its MCP and automation features, recently rolled out, are accurate and work well. Overall, the flexibility in being able to adjust and manage a large quantity of ASINs with ease and with a fantastic UI is excellent.
> 
> **Cons**: It doesn't have all of the campaign creation features that I would love to see, but unfortunately, I hear that's on the roadmap. Overall, very positive experience and great customer support.I would also appreciate a direct line on Slack to some of their team if possible.
> 
> Overall, my experience with AdLabs has been a positive one. I've really enjoyed using it so far, and I will continue to use it in the foreseeable future, provided they maintain a steady flow of staying up to date with AI features and integrating with things like Claude.

-----

### "Advertising software built by the people for the people" — 5.0/5

> **Sebastian** | *18 August 2026* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: Build by users that actually use the software. &#10;Key areas I like most&#10;- Diagnostics, the single biggest amount of time we spend on accounts is made fast and simple.&#10;- Reporting, the second biggest time suck. Intuitive, detailed but also simple.
> 
> **Cons**: The only thing I struggle with is not having saved column views....To many columns.... needs saved views.
> 
> Excellent, I always feel like ad labs is our secret weapon. I have created case studies in 45 days by simply optimising account placements.

-----

### "Full control at agency scale, without the drag" — 5.0/5

> **Vlad** | *3 July 2026* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: We manage a large portfolio of Amazon clients across several teams, and AdLabs fits exactly how we like to work: we keep full control, but we can make changes in bulk incredibly fast. It has made our client calls so much stronger. The Placements view instantly shows whether spend is landing on the best placements, which is perfect for live quick audits of new accounts and for the fast growing B2B side. The SQP report is clean and visual, and comparing ASIN conversion rates helps clients truly understand the strategy. Target TACOS in the overview keeps our whole team focused on the right accounts. Add hourly dayparting, a very practical Search Terms analyzer, and a brilliant MCP interface with Brand Context that powers our own Claude workflows far faster than Amazon's API, and you have a tool clearly built by people who are experts at what they do.
> 
> **Cons**: Hard to find real complaints, especially since the few things I would note are already on the roadmap. The once a day sync makes sense for most work, but during fast, highly competitive launches we sometimes want a quicker manual resync to react on the same day. Creating new campaigns still has to happen in the ads console rather than in AdLabs directly, ideally based on our own naming convention. And I am still looking forward to rule based automations and alerts that flag ad waste early when you run many accounts. From what I can see, all of it is already coming.
> 
> For an agency juggling clients from small to very large, AdLabs has been a real upgrade. It keeps us fast, agile and fully in control, while making our work far more transparent for clients. One of the most thoughtfully built tools in our stack, and it keeps getting better.

-----

Page: 1 / 2\
Next: [Next page](https://www.capterra.co.uk/software/1086455/AdLabs?page=2)

## Links

- [View on Capterra](https://www.capterra.co.uk/software/1086455/AdLabs)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10037293/AdLabs/> |
| en-AE | <https://www.capterra.ae/software/1086455/AdLabs> |
| en-AU | <https://www.capterra.com.au/software/1086455/AdLabs> |
| en-CA | <https://www.capterra.ca/software/1086455/AdLabs> |
| en-GB | <https://www.capterra.co.uk/software/1086455/AdLabs> |
| en-IE | <https://www.capterra.ie/software/1086455/AdLabs> |
| en-IL | <https://www.capterra.co.il/software/1086455/AdLabs> |
| en-IN | <https://www.capterra.in/software/1086455/AdLabs> |
| en-NZ | <https://www.capterra.co.nz/software/1086455/AdLabs> |
| en-SG | <https://www.capterra.com.sg/software/1086455/AdLabs> |
| en-ZA | <https://www.capterra.co.za/software/1086455/AdLabs> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Capterra UK","address":{"@type":"PostalAddress","addressLocality":"Egham","addressRegion":"ENG","postalCode":"TW20 9AH","streetAddress":"Tamesis, The Glanty, Staines-upon-Thames Egham TW20 9AH United Kingdom"},"description":"Capterra UK helps millions of people find the best business software. With software reviews, ratings, infographics, and the most comprehensive list of business software.","email":"info@capterra.co.uk","url":"https://www.capterra.co.uk/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@id":"https://www.capterra.co.uk/#organization","@type":"Organization","parentOrganization":"G2.com, Inc.","sameAs":["https://twitter.com/Capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra/","https://www.youtube.com/channel/UCEt7vQSPiPlPAblHdhJAqnA"]},{"name":"AdLabs","description":"AdLabs is Amazon PPC software that optimizes advertising campaigns through a hybrid approach combining automation with manual control. The platform adjusts bids across thousands of keywords and placements in seconds, responding to shifts in seasonality or performance. \n\nAdvanced algorithms calculate bids to maximize sales within a target ACOS. AdLabs provides advertisers with full control over campaign management. Users can review algorithm recommendations and make adjustments to align with broader strategies. \n\nThis hybrid model blends automated efficiency with human expertise for campaign optimization. \n\nAdLabs includes analytics tools, reporting features, and a drag-and-drop dashboard builder for creating custom, white-label reports. AdLabs offers keyword harvesting capabilities to scale winning search terms and n-gram analysis to identify non-performing search terms. \n\nAdLabs delivers a solution for Amazon PPC management that balances speed and control.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/bd491370-bf31-4d3a-9089-08d33cada113.png","url":"https://www.capterra.co.uk/software/1086455/AdLabs","@id":"https://www.capterra.co.uk/software/1086455/AdLabs#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":29,"ratingValue":5.0},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.co.uk/software/1086455/AdLabs#faqs","@type":"FAQPage","mainEntity":[{"name":"What is AdLabs?","@type":"Question","acceptedAnswer":{"text":"AdLabs is Amazon PPC software that optimizes advertising campaigns through a hybrid approach combining automation with manual control. The platform adjusts bids across thousands of keywords and placements in seconds, responding to shifts in seasonality or performance. Advanced algorithms calculate bids to maximize sales within a target ACOS. AdLabs provides advertisers with full control over campaign management. Users can review algorithm recommendations and make adjustments to align with broader strategies. This hybrid model blends automated efficiency with human expertise for campaign optimization. AdLabs includes analytics tools, reporting features, and a drag-and-drop dashboard builder for creating custom, white-label reports. AdLabs offers keyword harvesting capabilities to scale winning search terms and n-gram analysis to identify non-performing search terms. AdLabs delivers a solution for Amazon PPC management that balances speed and control.","@type":"Answer"}},{"name":"Who Uses AdLabs?","@type":"Question","acceptedAnswer":{"text":"AdLabs caters to Amazon advertisers, e-commerce brands, marketing agencies, and Amazon PPC managers.","@type":"Answer"}}]},{"@id":"https://www.capterra.co.uk/software/1086455/AdLabs#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"PPC Software","position":2,"item":"/directory/30967/ppc/software","@type":"ListItem"},{"name":"AdLabs","position":3,"item":"/software/1086455/AdLabs","@type":"ListItem"}]}]}
</script>
