---
description: Discover the benefits and disadvantages of Odins.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Odins Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Odins](/software/1083665/Odins)

# Odins

Canonical: https://www.capterra.co.uk/software/1083665/Odins

> Odins AI is a marketing mix modeling platform that helps businesses optimize cross-channel budgets and drive measurable growth.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

-----

## Overview

### Who Uses Odins?

Odins.ai caters to marketing managers, digital marketers, advertising agencies, and marketing analysts.

## About the vendor

- **Company**: Odins.ai

## Commercial Context

- **Starting Price**: US$3,000.00
- **Pricing model**: Flat Rate
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, Norwegian
- **Available Countries**: Angola, Argentina, Aruba, Australia, Austria, Bahamas, Bahrain, Belgium, Bermuda, Bosnia & Herzegovina, Botswana, Brazil, Bulgaria, Canada, Cayman Islands, Chile, China, Colombia, Costa Rica, Croatia and 68 more

## Features

- Campaign Tracking
- Conversion Tracking
- Dashboard
- Data Visualisation
- KPI Monitoring
- Multi-Channel Attribution
- Performance Metrics
- ROI Tracking

## Support Options

- Email/Help Desk
- Knowledge Base
- Phone Support

## Category

- [Marketing Analytics Software](https://www.capterra.co.uk/directory/31018/marketing-analytics/software)

## Alternatives

1. [Cint](https://www.capterra.co.uk/software/119081/Cint) — 4.3/5 (3 reviews)
2. [Semrush](https://www.capterra.co.uk/software/151962/semrush) — 4.6/5 (2316 reviews)
3. [Adverity](https://www.capterra.co.uk/software/162524/datatap) — 4.5/5 (26 reviews)
4. [Reaktion](https://www.capterra.co.uk/software/1022082/reaktion) — 5.0/5 (3 reviews)
5. [Funnel](https://www.capterra.co.uk/software/156756/funnel) — 4.7/5 (19 reviews)

## Links

- [View on Capterra](https://www.capterra.co.uk/software/1083665/Odins)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10035132/Odins/> |
| en-AE | <https://www.capterra.ae/software/1083665/Odins> |
| en-AU | <https://www.capterra.com.au/software/1083665/Odins> |
| en-CA | <https://www.capterra.ca/software/1083665/Odins> |
| en-GB | <https://www.capterra.co.uk/software/1083665/Odins> |
| en-IE | <https://www.capterra.ie/software/1083665/Odins> |
| en-IL | <https://www.capterra.co.il/software/1083665/Odins> |
| en-IN | <https://www.capterra.in/software/1083665/Odins> |
| en-NZ | <https://www.capterra.co.nz/software/1083665/Odins> |
| en-SG | <https://www.capterra.com.sg/software/1083665/Odins> |
| en-ZA | <https://www.capterra.co.za/software/1083665/Odins> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Capterra UK","address":{"@type":"PostalAddress","addressLocality":"Egham","addressRegion":"ENG","postalCode":"TW20 9AH","streetAddress":"Tamesis, The Glanty, Staines-upon-Thames Egham TW20 9AH United Kingdom"},"description":"Capterra UK helps millions of people find the best business software. With software reviews, ratings, infographics, and the most comprehensive list of business software.","email":"info@capterra.co.uk","url":"https://www.capterra.co.uk/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@id":"https://www.capterra.co.uk/#organization","@type":"Organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/Capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra/","https://www.youtube.com/channel/UCEt7vQSPiPlPAblHdhJAqnA"]},{"name":"Odins","description":"Odins AI is a marketing mix modeling platform that optimizes cross-channel budgets through artificial intelligence technology. The system provides a comprehensive view of marketing performance, enabling data-driven decisions for improved return on investment. \n\nThe Scenario Planner feature forecasts sales for various spend levels across different periods and markets, helping with budget allocation. The platform recommends investment levels for each marketing activity by analyzing diminishing returns to maximize effectiveness. \n\nOdins AI unifies marketing and sales data through integration with numerous digital channels and structured offline reports such as television and radio advertising. The platform features a continuous data flow that ensures models remain updated and improved with each iteration. Setup is straightforward, with most implementations completed within a week, and the system includes validation tools to test and refine the model over time.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/ef637191-32d8-4a83-9237-3c5940b71a15.jpeg","url":"https://www.capterra.co.uk/software/1083665/Odins","@id":"https://www.capterra.co.uk/software/1083665/Odins#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication","offers":{"price":"3000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.co.uk/software/1083665/Odins#faqs","@type":"FAQPage","mainEntity":[{"name":"What is Odins?","@type":"Question","acceptedAnswer":{"text":"Odins AI is a marketing mix modeling platform that optimizes cross-channel budgets through artificial intelligence technology. The system provides a comprehensive view of marketing performance, enabling data-driven decisions for improved return on investment. The Scenario Planner feature forecasts sales for various spend levels across different periods and markets, helping with budget allocation. The platform recommends investment levels for each marketing activity by analyzing diminishing returns to maximize effectiveness. Odins AI unifies marketing and sales data through integration with numerous digital channels and structured offline reports such as television and radio advertising. The platform features a continuous data flow that ensures models remain updated and improved with each iteration. Setup is straightforward, with most implementations completed within a week, and the system includes validation tools to test and refine the model over time.","@type":"Answer"}},{"name":"Who Uses Odins?","@type":"Question","acceptedAnswer":{"text":"Odins.ai caters to marketing managers, digital marketers, advertising agencies, and marketing analysts.","@type":"Answer"}}]},{"@id":"https://www.capterra.co.uk/software/1083665/Odins#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Analytics Software","position":2,"item":"/directory/31018/marketing-analytics/software","@type":"ListItem"},{"name":"Odins","position":3,"item":"/software/1083665/Odins","@type":"ListItem"}]}]}
</script>