---
description: Discover the benefits and disadvantages of Magrano.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Magrano Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Personalisation Software](/directory/30965/personalization/software) > [Magrano](/software/1083267/Magrano)

# Magrano

Canonical: https://www.capterra.co.uk/software/1083267/Magrano

> Personalization solution that helps online shops streamline search relevance using behavioral targeting and automated typo detection.
> 
> Verdict: Rated **4.8/5** by 4 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Magrano?

Online stores seeking to boost sales by replacing standard search with an intelligent engine featuring visual autocomplete and merchandising tools to maximize conversions and revenue.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 4 Reviews |
| Ease of Use | 5.0/5 | Based on overall reviews |
| Customer Support | 4.8/5 | Based on overall reviews |
| Value for Money | 4.8/5 | Based on overall reviews |
| Features | 4.8/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: Magrano

## Commercial Context

- **Starting Price**: €79.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Bulgarian, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, Galician, German, Greek, Hungarian, Irish, Italian, Latvian, Lithuanian, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Swedish, Ukrainian
- **Available Countries**: Argentina, Aruba, Australia, Austria, Bahamas, Belgium, Bermuda, Bosnia & Herzegovina, Brazil, Bulgaria, Canada, Cayman Islands, Chile, Colombia, Costa Rica, Croatia, Cyprus, Czechia, Denmark, Dominican Republic and 39 more

## Features

- Behavioural Targeting
- Recommendations
- Website Analytics

## Support Options

- Email/Help Desk
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Personalisation Software](https://www.capterra.co.uk/directory/30965/personalization/software)

## Alternatives

1. [GMass](https://www.capterra.co.uk/software/168452/gmass) — 4.8/5 (1382 reviews)
2. [Mailchimp](https://www.capterra.co.uk/software/110228/mailchimp) — 4.5/5 (17604 reviews)
3. [Marketo Engage](https://www.capterra.co.uk/software/75130/marketo-lead-management) — 4.3/5 (710 reviews)
4. [Luigi's Box](https://www.capterra.co.uk/software/186030/luigi-s-box) — 4.9/5 (110 reviews)
5. [Insider One](https://www.capterra.co.uk/software/160085/inone) — 4.8/5 (17 reviews)

## Reviews

### "Powerful AI Search That Boosts E-commerce Performance" — 5.0/5

> **Gabriela** | *29 April 2026* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: What I liked most about Magrano is its highly accurate search functionality – it understands typos, synonyms, and vague queries, which helps customers quickly find the right products. It was also easy to implement, and the improvement in user experience and conversion rate was noticeable almost immediately.
> 
> **Cons**: Some advanced customization options are not fully self-service and may require support assistance, which can slow down internal optimization. In addition, finer control over search behavior could be more flexible directly within the interface.
> 
> My overall experience with Magrano has been very positive. The tool delivers highly relevant search results and significantly improves how users navigate and find products in our e-commerce store. It integrates quickly and works reliably from the start, with noticeable improvements in customer experience and engagement. The combination of AI-driven search, personalization, and analytics makes it a valuable addition to any growing online shop.

-----

### "Feedback after one month of Magrano using" — 5.0/5

> **Tomas** | *10 January 2026* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: Friendly user environment in my Magrano account, search engine results. Positive finacial impact, increase of orders amount/quantity.
> 
> **Cons**: Nothing. Maximum of satisfaction. There is nothing, for what I would not be satisfied or what I would recommend to correct. For us it works perfectly.
> 
> Magrano is increasing our sales and is making friendly user environment for our clients in terms of searching. Freindly user tool for our customers, who are using it. On the other side - for us - conversion ratio 26%. What more we can want to have.

-----

### "Magrano - best search tool for e-shops." — 5.0/5

> **Aleksandre** | *7 May 2026* | Supermarkets | Recommendation rating: 10.0/10
> 
> **Pros**: Amazing porduct, and support. Always ready to help, always reply in time 24/7. &#10;Any problem was solved immidiatelly. Products works in the best way and has big value for customers.
> 
> **Cons**: Magrano is amazing search tool. Helps customers to wind what they need. Helsp owners to achieve better selling results.

-----

### "Useful tool for easier product search" — 4.0/5

> **Zuzana** | *19 May 2026* | Internet | Recommendation rating: 9.0/10
> 
> **Pros**: We have been working with Magrano for some time and it has been helpful both for our customers and for internal work in our e-commerce business. It makes it easier to search for products, keywords, and expressions, which saves time when managing a larger product catalog. We especially like that it helps customers find what they are looking for faster and improves the overall search experience.
> 
> **Cons**: At the beginning, it takes a little time to fully understand all options and settings. Some features could offer more flexibility for customization depending on specific e-commerce needs.
> 
> As part of our daily e-commerce administration, Magrano has become a useful tool for improving product search and helping both customers and staff find products, keywords, and terms more efficiently. Since we work with many products, having a better search experience makes daily work easier and improves navigation for customers as well. Overall, our experience has been positive.

## Links

- [View on Capterra](https://www.capterra.co.uk/software/1083267/Magrano)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10034855/Magrano/> |
| en-AE | <https://www.capterra.ae/software/1083267/Magrano> |
| en-AU | <https://www.capterra.com.au/software/1083267/Magrano> |
| en-CA | <https://www.capterra.ca/software/1083267/Magrano> |
| en-GB | <https://www.capterra.co.uk/software/1083267/Magrano> |
| en-IE | <https://www.capterra.ie/software/1083267/Magrano> |
| en-IL | <https://www.capterra.co.il/software/1083267/Magrano> |
| en-IN | <https://www.capterra.in/software/1083267/Magrano> |
| en-NZ | <https://www.capterra.co.nz/software/1083267/Magrano> |
| en-SG | <https://www.capterra.com.sg/software/1083267/Magrano> |
| en-ZA | <https://www.capterra.co.za/software/1083267/Magrano> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Capterra UK","address":{"@type":"PostalAddress","addressLocality":"Egham","addressRegion":"ENG","postalCode":"TW20 9AH","streetAddress":"Tamesis, The Glanty, Staines-upon-Thames Egham TW20 9AH United Kingdom"},"description":"Capterra UK helps millions of people find the best business software. With software reviews, ratings, infographics, and the most comprehensive list of business software.","email":"info@capterra.co.uk","url":"https://www.capterra.co.uk/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@type":"Organization","@id":"https://www.capterra.co.uk/#organization","parentOrganization":"G2.com, Inc.","sameAs":["https://twitter.com/Capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra/","https://www.youtube.com/channel/UCEt7vQSPiPlPAblHdhJAqnA"]},{"name":"Magrano","description":"Magrano is an AI-driven search solution for online shops that enhance search relevance and improve the customer experience. The intelligent whisperer feature displays products, categories, and brands as customers type, automatically detecting typos and understanding synonyms to match intent.\n\nThe system presents search results with filtering capabilities by brand, price, size, or color, allowing customers to quickly narrow down options. Magrano provides analytics that offer insights into search performance, helping store owners identify opportunities for improvement and track revenue contributions.\n\nThe solution can be integrated with common e-commerce platforms through plugins or simple code additions, and offers customizable design options to match brand aesthetics. Magrano focuses on delivering personalized, relevant search results that help online shops connect customers with the products they need.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/889c28c0-9e71-4812-ba6f-447286fda46d.png","url":"https://www.capterra.co.uk/software/1083267/Magrano","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/1083267/Magrano#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":4,"ratingValue":4.8},"offers":{"price":"79","@type":"Offer","priceCurrency":"EUR"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"@type":"FAQPage","@id":"https://www.capterra.co.uk/software/1083267/Magrano#faqs","mainEntity":[{"name":"What is Magrano?","@type":"Question","acceptedAnswer":{"text":"Magrano is an AI-driven search solution for online shops that enhance search relevance and improve the customer experience. The intelligent whisperer feature displays products, categories, and brands as customers type, automatically detecting typos and understanding synonyms to match intent.The system presents search results with filtering capabilities by brand, price, size, or color, allowing customers to quickly narrow down options. Magrano provides analytics that offer insights into search performance, helping store owners identify opportunities for improvement and track revenue contributions.The solution can be integrated with common e-commerce platforms through plugins or simple code additions, and offers customizable design options to match brand aesthetics. Magrano focuses on delivering personalized, relevant search results that help online shops connect customers with the products they need.","@type":"Answer"}},{"name":"Who Uses Magrano?","@type":"Question","acceptedAnswer":{"text":"Online stores seeking to boost sales by replacing standard search with an intelligent engine featuring visual autocomplete and merchandising tools to maximize conversions and revenue.","@type":"Answer"}}]},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Personalisation Software","position":2,"item":"/directory/30965/personalization/software","@type":"ListItem"},{"name":"Magrano","position":3,"item":"/software/1083267/Magrano","@type":"ListItem"}],"@id":"https://www.capterra.co.uk/software/1083267/Magrano#breadcrumblist"}]}
</script>
