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United Kingdom flag Local product
SEOTesting logo

SEOTesting

United Kingdom flag Local product

SEOTesting Overview:

What is SEOTesting?

SEOTesting is an SEO testing and reporting platform that enables agencies, in-house teams, and SEO consultants to run structured experiments and measure how website updates influence organic search performance. It integrates directly with Google Search Console to support time-based tests, SEO split testing with defined test and control URL groups, and LLM testing to track changes in GA4-reported sessions originating from large language model interfaces.

The platform provides dashboards, trend analysis, content decay reporting, CTR opportunity insights, keyword cannibalization detection, and a site-wide changelog to record updates and outcomes. Users can organize URLs with content groups, apply annotations to key performance graphs, and monitor clusters, authors, or directories without relying on spreadsheets.

It includes a Chrome extension that allows you to view Search Console query data as you browse pages on your site, all with no on-site installation or code required.

Who Uses SEOTesting?

In-house SEO's Digital Marketing Agencies SEO Consultants/Freelancers Publishers/Content sites

Where can SEOTesting be deployed?

Cloud-based
On-premise
SEOTesting Software - Time based SEO testing - allows you to compare the organic search performance of the period of time before a change, to the period of time after a change.
SEOTesting Software - SEOTesting Dashboard - see all your Google Search Console properties in one view.

Analyze trends, algorithm updates, and custom annotations — all in one dashboard.

Forecast up to 6 months in advance using historical data and seasonal trends.
SEOTesting Software - LLM Testing - a time-based test that lets you measure user sessions generated from LLMs before and after you make a page change.
SEOTesting Software - SEO Split Testing - allows you to run a test group of urls against a control group over the same period of time. This allows a more scientific and experimental approach to SEO.
View 5 more

Overall rating

See all reviews
Based on 8 reviews
4.9 Show more details
Write a Review!

Starting Price

US$50.00
Per User, Per Month

Free trial

About the vendor

  • SanityCheck.io

SEOTesting support

  • Chat

Countries available Show more details

Afghanistan, Albania, Algeria, American Samoa, Andorra

Countries available

Countries where the product is available. Note: Customer support may not be accessible in that country.

  • Afghanistan
  • Albania
  • Algeria
  • American Samoa
  • Andorra
  • Angola
  • Anguilla
  • Antigua & Barbuda
  • Argentina
  • Armenia
  • Aruba
  • Australia
  • Austria
  • Azerbaijan
  • Bahamas
  • Bahrain
  • Bangladesh
  • Barbados
  • Belarus
  • Belgium
  • Belize
  • Benin
  • Bermuda
  • Bhutan
  • Bolivia
  • Bosnia & Herzegovina
  • Botswana
  • Brazil
  • British Virgin Islands
  • Brunei
  • Bulgaria
  • Burkina Faso
  • Burundi
  • Cambodia
  • Cameroon
  • Canada
  • Cape Verde
  • Cayman Islands
  • Central African Republic
  • Chad
  • Chile
  • China
  • Colombia
  • Comoros
  • Congo - Brazzaville
  • Congo - Kinshasa
  • Cook Islands
  • Costa Rica
  • Croatia
  • Cuba
  • Curaçao
  • Cyprus
  • Czechia
  • Côte d’Ivoire
  • Denmark
  • Djibouti
  • Dominica
  • Dominican Republic
  • Ecuador
  • Egypt
  • El Salvador
  • Equatorial Guinea
  • Eritrea
  • Estonia
  • Eswatini
  • Ethiopia
  • Falkland Islands
  • Faroe Islands
  • Fiji
  • Finland
  • France
  • French Guiana
  • French Polynesia
  • Gabon
  • Gambia
  • Georgia
  • Germany
  • Ghana
  • Gibraltar
  • Greece
  • Greenland
  • Grenada
  • Guadeloupe
  • Guam
  • Guatemala
  • Guernsey
  • Guinea
  • Guinea-Bissau
  • Guyana
  • Haiti
  • Honduras
  • Hong Kong SAR China
  • Hungary
  • Iceland
  • India
  • Indonesia
  • Iran
  • Iraq
  • Ireland
  • Isle of Man
  • Israel
  • Italy
  • Jamaica
  • Japan
  • Jersey
  • Jordan
  • Kazakhstan
  • Kenya
  • Kiribati
  • Kuwait
  • Kyrgyzstan
  • Laos
  • Latvia
  • Lebanon
  • Lesotho
  • Liberia
  • Libya
  • Liechtenstein
  • Lithuania
  • Luxembourg
  • Macao SAR China
  • Madagascar
  • Malawi
  • Malaysia
  • Maldives
  • Mali
  • Malta
  • Marshall Islands
  • Martinique
  • Mauritania
  • Mauritius
  • Mayotte
  • Mexico
  • Micronesia
  • Moldova
  • Monaco
  • Mongolia
  • Montenegro
  • Montserrat
  • Morocco
  • Mozambique
  • Myanmar (Burma)
  • Namibia
  • Nauru
  • Nepal
  • Netherlands
  • New Caledonia
  • New Zealand
  • Nicaragua
  • Niger
  • Nigeria
  • Norfolk Island
  • North Macedonia
  • Northern Mariana Islands
  • Norway
  • Oman
  • Pakistan
  • Palau
  • Palestinian Territories
  • Panama
  • Papua New Guinea
  • Paraguay
  • Peru
  • Philippines
  • Poland
  • Portugal
  • Puerto Rico
  • Qatar
  • Romania
  • Russia
  • Rwanda
  • Réunion
  • Samoa
  • San Marino
  • Saudi Arabia
  • Senegal
  • Serbia
  • Seychelles
  • Sierra Leone
  • Singapore
  • Slovakia
  • Slovenia
  • Solomon Islands
  • Somalia
  • South Africa
  • South Korea
  • Spain
  • Sri Lanka
  • St Helena
  • St Kitts & Nevis
  • St Lucia
  • St Martin
  • St Pierre & Miquelon
  • St Vincent & the Grenadines
  • Sudan
  • Suriname
  • Sweden
  • Switzerland
  • Syria
  • São Tomé & Príncipe
  • Taiwan
  • Tajikistan
  • Tanzania
  • Thailand
  • Timor-Leste
  • Togo
  • Tonga
  • Trinidad & Tobago
  • Tunisia
  • Turkmenistan
  • Turks & Caicos Islands
  • Tuvalu
  • Türkiye
  • US Virgin Islands
  • Uganda
  • Ukraine
  • United Arab Emirates
  • United Kingdom
  • United States
  • Uruguay
  • Uzbekistan
  • Vanuatu
  • Vatican City
  • Venezuela
  • Vietnam
  • Wallis & Futuna
  • Yemen
  • Zambia
  • Zimbabwe
  • Åland Islands

Languages Show more details

English

Features of SEOTesting

  • Alerts/Notifications
  • Competitive Analysis
  • Dashboard
  • Performance Metrics
  • Reporting & Statistics
  • SEO Management

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Capterra verified reviews for SEOTesting

Overall rating

4.9
Based on 8 reviews
Write a Review!

Filter reviews (8)

Simon
Technical SEO Consultant in UK
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years

"No serious SEO should be without this in their kit."

10 December 2025
5.0 Show more details
It is brilliant - a really great dashboard to let you explore all the different data that you can pull from Google Search Console and Bing Webmaster Tools and test your SEO theories. No serious SEO should be without this in their kit.
Pros:
Being able to keep over 16 months of GSC data, with annotations, really helps seasonal analysis of search data over the years. But more than that the testing suite is brilliant - allowing you to test theories over several weeks to see if your changes have shifted the needle at all. All the different reports are a real timesaver.
Cons:
The interface is looking a little dated now but there is a new refreshed look and feel being developed and the charts look fantastic.
Reviewer Source Show more details
David
SEO Manager in UK
Sporting Goods, 201–500 Employees
Used the Software for: 6-12 months

"A must-have for anyone working in SEO"

21 November 2025
5.0 Show more details
My experience with SEOTesting has been nothing but positive. It has allowed us to track a wide range of changes and gauge the impact of those changes. Whenever we have had a question the support team has always replied quickly. The tool is also continuously improving with more features being added all the time.
Pros:
SEOTesting gives us clarity on what changes do and don't work for us, taking away any guess work and instead allowing us to focus on the things that make a difference. It is easy to setup and use, and we now use it daily to either create a new test or check the results of ongoing tests.
Cons:
There are no major downsides of SEOTesting based on my experience using the tool. For the cost I think it is a must-have for anyone working in SEO.
Reviewer Source Show more details

SanityCheck.io Response

25 November 2025

We’re really pleased to hear that SEOTesting has become part of your daily workflow and is helping remove the guesswork around which SEO changes truly make an impact - that’s exactly why we built it! Really appreciate you highlighting the responsiveness of our support team and the continuous improvements - we’re always busily working on new features to make testing and analysis even easier. Thanks again for the feedback and for recommending SEOTesting.

Thomas
Head of SEO in France
Verified LinkedIn User
Financial Services, 501–1,000 Employees
Used the Software for: 2+ years

"The most undervalued tool on the market"

2 December 2025
5.0 Show more details
As a customer for over four years, I have seen the tool evolve over time and integrate features that are extremely relevant to my daily needs.
Customer service is always available and takes our feedback into account when improving the tool.
More generally, SEOTesting's ROI is unbeatable on the market. I have recommended it to many SEOs :)
Pros:
The all-in-one aspect and time savings for quickly identifying pain points. My two “banger” reports: Content Decay & Striking Distance Keywords
Cons:
No need for negative points. If I had to mention one, I would say the accessibility of features, which are sometimes hidden in the tool.
Reviewer Source Show more details
Nilesh
SEO Analyst in India
Verified LinkedIn User
Staffing & Recruiting, 51–200 Employees
Used the Software for: 1+ year

"A big fan of SEOTesting"

27 January 2026 New
5.0 Show more details
Aside from GSC, I use SEOTesting the most. You can create a variety of tests here - single, group, split, LLM, and URL switch for migrations. There is also a "winners and losers" section in the report where you can see how queries and pages are performing over time. They have also recently launched LLM traffic pages in the report section where you can see the pages being crawled by LLMs. This is a huge plus because you don't need to pay for another overpriced LLM tracker. Another great feature is data retention; if you connect your GSC today, they store the data so you can check back 2 years later (unlike GSC's 16-month limit). The best part is the customer service. Nick is very patient and helpful; if you come across any problem, he replies fast so you don't have to wait long. With pricing starting at only $50/month, it is way more cost-effective than other tools. Overall, a 10/10 tool.
Pros:
The Content Groups feature is my favourite. I manage a site with over 30 page types, so this is super helpful for me. Whenever there's a Google update, I can quickly check which page types dropped and plan what to do next.
Cons:
To be honest, I haven't found anything to dislike yet. It works exactly as I need it to. The team is constantly rolling out new updates, so any small gaps in features are usually filled very quickly.
Reviewer Source Show more details
Joseph
SEO in Israel
Verified LinkedIn User
Internet, 2–10 Employees
Used the Software for: 2+ years

"Tools for finding hidden keyword wins and reliable group testing"

3 December 2025
5.0 Show more details
SEOTesting has removed the guesswork from our optimization strategy. Instead of making changes and hoping for the best, we can now run clear tests on groups of content to see exactly what moves the needle. It saves me significant time by automating the discovery of "hidden" opportunities like finding keywords we rank for accidentally allowing me to focus on strategy rather than data digging.
Pros:
I really like the "creative" data tools that surface insights you can't easily find in standard analytics. Specifically, the report that locates ranking keywords that are not mentioned on the website is a favorite. it allows for quick, high-impact content updates. I also love the content group testing feature; being able to test changes across a whole category of pages gives us much more reliable data than testing single URLs.
Cons:
The tool is hyper-focused on Google Search Console data. This is great for accuracy, but it means you cannot use it for competitor analysis or backlink tracking. It is best used as a companion to a larger "all-in-one" suite (like Ahrefs or Semrush) rather than a complete replacement for one.
Reviewer Source Show more details

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