---
description: Discover the benefits and disadvantages of Madlitics.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Madlitics Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Madlitics](/software/1080707/Madlitics)

# Madlitics

Canonical: https://www.capterra.co.uk/software/1080707/Madlitics

> Marketing analytics tool that helps teams capture lead source data, track campaigns at ad level, and gain insights into landing pages.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## Overview

### Who Uses Madlitics?

SMB and mid-market marketing teams and agencies that capture leads via web forms—demand gen, growth, and RevOps—across B2B SaaS, services, and ecommerce.

## About the vendor

- **Company**: Madlitics

## Commercial Context

- **Starting Price**: US$49.00
- **Pricing model**: Flat Rate (Free Trial)
- **Target Audience**: 2–10, 11–50, 51–200, 201–500
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Campaign Analytics
- Campaign Tracking
- Conversion Tracking
- Data Visualisation
- Engagement Tracking
- KPI Monitoring
- Multi-Channel Attribution
- Performance Metrics
- ROI Tracking
- Search/Filter

## Integrations (58 total)

- ActiveCampaign
- Agile CRM
- Airtable
- Amplitude
- Brevo
- Campaign Monitor by Marigold
- Chargebee
- ChartMogul
- Clio
- Close
- Constant Contact
- Copper
- Domo
- Elementor
- FastSpring

... and 43 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum

## Category

- [Marketing Analytics Software](https://www.capterra.co.uk/directory/31018/marketing-analytics/software)

## Alternatives

1. [Cint](https://www.capterra.co.uk/software/119081/Cint) — 4.3/5 (3 reviews)
2. [Semrush](https://www.capterra.co.uk/software/151962/semrush) — 4.6/5 (2316 reviews)
3. [Adverity](https://www.capterra.co.uk/software/162524/datatap) — 4.5/5 (26 reviews)
4. [Reaktion](https://www.capterra.co.uk/software/1022082/reaktion) — 5.0/5 (3 reviews)
5. [Funnel](https://www.capterra.co.uk/software/156756/funnel) — 4.7/5 (19 reviews)

## Links

- [View on Capterra](https://www.capterra.co.uk/software/1080707/Madlitics)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10033387/Madlitics/> |
| en-AE | <https://www.capterra.ae/software/1080707/Madlitics> |
| en-AU | <https://www.capterra.com.au/software/1080707/Madlitics> |
| en-CA | <https://www.capterra.ca/software/1080707/Madlitics> |
| en-GB | <https://www.capterra.co.uk/software/1080707/Madlitics> |
| en-IE | <https://www.capterra.ie/software/1080707/Madlitics> |
| en-IL | <https://www.capterra.co.il/software/1080707/Madlitics> |
| en-IN | <https://www.capterra.in/software/1080707/Madlitics> |
| en-NZ | <https://www.capterra.co.nz/software/1080707/Madlitics> |
| en-SG | <https://www.capterra.com.sg/software/1080707/Madlitics> |
| en-ZA | <https://www.capterra.co.za/software/1080707/Madlitics> |

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