---
description: Discover the benefits and disadvantages of Pathmetrics.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Pathmetrics Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Attribution Software](/directory/31081/marketing-attribution/software) > [Pathmetrics](/software/1077063/Pathmetrics)

# Pathmetrics

Canonical: https://www.capterra.co.uk/software/1077063/Pathmetrics

> Marketing attribution tool that helps businesses track multi-touch journeys \& attribute conversions across various marketing channels.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

-----

## About the vendor

- **Company**: Growl

## Commercial Context

- **Starting Price**: €79.00
- **Pricing model**: Flat Rate
- **Target Audience**: 2–10, 11–50, 51–200, 201–500
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Belgium

## Features

- Advertising Management
- Attribution Modeling
- Campaign Analytics
- Conversion Tracking
- Cross Channel Attribution
- Customer Journey Mapping
- Multi-Touch Attribution
- ROI Tracking

## Integrations (1 total)

- WooCommerce

## Support Options

- Email/Help Desk
- FAQs/Forum

## Category

- [Marketing Attribution Software](https://www.capterra.co.uk/directory/31081/marketing-attribution/software)

## Alternatives

1. [AppsFlyer](https://www.capterra.co.uk/software/156811/appsflyer) — 4.5/5 (138 reviews)
2. [CTM](https://www.capterra.co.uk/software/152004/call-tracking-software) — 4.6/5 (150 reviews)
3. [Voluum](https://www.capterra.co.uk/software/145771/voluum) — 4.5/5 (125 reviews)
4. [Looker](https://www.capterra.co.uk/software/169053/looker) — 4.5/5 (282 reviews)
5. [Adobe Analytics](https://www.capterra.co.uk/software/169942/adobe-analytics) — 4.5/5 (236 reviews)

## Links

- [View on Capterra](https://www.capterra.co.uk/software/1077063/Pathmetrics)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10030466/Pathmetrics/> |
| en-AE | <https://www.capterra.ae/software/1077063/Pathmetrics> |
| en-AU | <https://www.capterra.com.au/software/1077063/Pathmetrics> |
| en-CA | <https://www.capterra.ca/software/1077063/Pathmetrics> |
| en-GB | <https://www.capterra.co.uk/software/1077063/Pathmetrics> |
| en-IE | <https://www.capterra.ie/software/1077063/Pathmetrics> |
| en-IL | <https://www.capterra.co.il/software/1077063/Pathmetrics> |
| en-IN | <https://www.capterra.in/software/1077063/Pathmetrics> |
| en-NZ | <https://www.capterra.co.nz/software/1077063/Pathmetrics> |
| en-SG | <https://www.capterra.com.sg/software/1077063/Pathmetrics> |
| en-ZA | <https://www.capterra.co.za/software/1077063/Pathmetrics> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Capterra UK","address":{"@type":"PostalAddress","addressLocality":"Egham","addressRegion":"ENG","postalCode":"TW20 9AH","streetAddress":"Tamesis, The Glanty, Staines-upon-Thames Egham TW20 9AH United Kingdom"},"description":"Capterra UK helps millions of people find the best business software. With software reviews, ratings, infographics, and the most comprehensive list of business software.","email":"info@capterra.co.uk","url":"https://www.capterra.co.uk/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@type":"Organization","@id":"https://www.capterra.co.uk/#organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/Capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra/","https://www.youtube.com/channel/UCEt7vQSPiPlPAblHdhJAqnA"]},{"name":"Pathmetrics","description":"Pathmetrics is a conversion tracking and attribution plugin for WordPress that maps the complete customer journey from first interaction to final conversion. The system monitors multi-touch journeys across marketing channels, providing insights into which pages and channels contribute to conversions without requiring manual coding.\n\nPathmetrics integrates with popular form builders including Gravity Forms, WPForms, Contact Form 7, Jetpack Forms, and Ninja Forms, as well as WooCommerce for e-commerce tracking. The plugin is designed to be GDPR compliant by default, only beginning to track visitor data after consent is given through integrated cookie banner solutions such as Cookiebot, Complianz, Borderlabs Cookie, CookieYes, and Real Cookie Banner.","url":"https://www.capterra.co.uk/software/1077063/Pathmetrics","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/1077063/Pathmetrics#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"offers":{"price":"79","@type":"Offer","priceCurrency":"EUR"},"operatingSystem":"Cloud"},{"@type":"FAQPage","@id":"https://www.capterra.co.uk/software/1077063/Pathmetrics#faqs","mainEntity":[{"name":"What is Pathmetrics?","@type":"Question","acceptedAnswer":{"text":"Pathmetrics is a conversion tracking and attribution plugin for WordPress that maps the complete customer journey from first interaction to final conversion. The system monitors multi-touch journeys across marketing channels, providing insights into which pages and channels contribute to conversions without requiring manual coding.Pathmetrics integrates with popular form builders including Gravity Forms, WPForms, Contact Form 7, Jetpack Forms, and Ninja Forms, as well as WooCommerce for e-commerce tracking. The plugin is designed to be GDPR compliant by default, only beginning to track visitor data after consent is given through integrated cookie banner solutions such as Cookiebot, Complianz, Borderlabs Cookie, CookieYes, and Real Cookie Banner.","@type":"Answer"}}]},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Attribution Software","position":2,"item":"/directory/31081/marketing-attribution/software","@type":"ListItem"},{"name":"Pathmetrics","position":3,"item":"/software/1077063/Pathmetrics","@type":"ListItem"}],"@id":"https://www.capterra.co.uk/software/1077063/Pathmetrics#breadcrumblist"}]}
</script>