---
description: Discover the benefits and disadvantages of Besty.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
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title: Besty Pricing, Cost & Reviews - Capterra UK 2026
---

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# Besty

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> Besty AI is a one-stop shop for AI automation at scale: Upselling, messaging, tasks, direct booking widget, and review management.
> 
> Verdict: Rated **4.1/5** by 17 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Besty?

Short term rental operations.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.1/5** | 17 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support | 4.2/5 | Based on overall reviews |
| Value for Money | 4.0/5 | Based on overall reviews |
| Features | 4.2/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Besty AI

## Commercial Context

- **Starting Price**: US$3.00
- **Pricing model**: Usage Based (Free Trial)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop)
- **Supported Languages**: Brazilian Portuguese, Croatian, Czech, Danish, Dutch, English, European Portuguese, Finnish, French, German, Greek, Hebrew, Italian, Norwegian, Polish, Portuguese, Swedish, Traditional Chinese
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 209 more

## Features

- AI/Machine Learning
- Marketing Management

## Integrations (6 total)

- Guesty
- Hostaway
- Hostfully
- Lodgify
- OwnerRez
- Uplisting

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [AI Marketing Tools](https://www.capterra.co.uk/directory/34136/ai-marketing-tools/software)

## Alternatives

1. [Blaze](https://www.capterra.co.uk/software/1056061/blaze) — 4.8/5 (717 reviews)
2. [Marky](https://www.capterra.co.uk/software/1067762/Marky) — 4.5/5 (99 reviews)
3. [Virbo](https://www.capterra.co.uk/software/1058735/virbo) — 4.9/5 (105 reviews)
4. [Adzviser](https://www.capterra.co.uk/software/1064388/adzviser) — 4.9/5 (27 reviews)
5. [Gemini](https://www.capterra.co.uk/software/1065607/gemini) — 4.6/5 (59 reviews)

## Reviews

### "Doesn't work, unable to set it up" — 1.0/5

> **Paula** | *19 May 2025* | Hospitality | Recommendation rating: 0.0/10
> 
> **Pros**: Nothing, bad support team, do not help customers with less than 20 listings. Would not trust them with my business.
> 
> **Cons**: Doesn't work with Uplisting. \[sensitive content hidden\] brags about product but wasn't even able to get it set up for my 10 listing management company.
> 
> Said it had a connection with Uplisting, spoke with support multiple times, waited for weeks and the product never integrated properly. Messaged the \[sensitive content hidden\]- he never responded - contacted the support team who said:&#10;&#10;'Sorry this is all we are able to provide'&#10;&#10;They would only work with property management companies with big listings. If you have less than 20 listings, don't bother trying them as if something goes wrong they will not help you.

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### "An AI tool that will change your business - for the better\!" — 5.0/5

> **Lindsey** | *23 September 2024* | Hospitality | Recommendation rating: 10.0/10
> 
> **Pros**: Besty is an amazing tool - from the speediness of the responses to the add-on's it has. It has massively changed the way we work, for the better\!
> 
> **Cons**: There has been a few messages that have needed tweaking - but any issues are always resolved extremely efficiently and are few and far between.
> 
> The whole journey with Besty has been great - from the demo explaining what the tool can do for our business to the on-going support from the team.

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### "Amazing product even better customer service" — 5.0/5

> **Verified Reviewer** | *24 October 2025* | Hospitality | Recommendation rating: 10.0/10
> 
> **Pros**: Their customer service and how they are listening to the clients and actually making products that we need. Their interface is super easy of use and you can find all the adjustments in one place, not like some of their competition with complicated boarding pass adjustment that you have to adjust in several different places.&#10;Also had compared Enso upsale vs Besty on the same time and Besty beat them 10/1 we are actually bringing in over 2000usd monthly in upsales.&#10;Im also impressed how well it works and these guys will be a market leader in this segment if they continue on the same track they are doing right now.
> 
> **Cons**: That we didn't start with them sooner, if we would have jumped on with them from the beginning it would have saved us from many bad reviews.
> 
> Before I met the team at Besty I tried Yada, ENSO connect and Charge automation. The biggest advantage Besty has over the other ones is that their AI automation is super dialed in and if there are some mishaps their teams normally resolves it in minutes their problem solving is impressive everything from handling multi currencies to platform restrictions they are always one step ahead.&#10; I never worked with a company that gives you this kind of personal experience, they truly make you feel VIP.

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### "Awesome Product - Saves Time, Makes Money" — 5.0/5

> **JJ** | *12 September 2024* | Hospitality | Recommendation rating: 10.0/10
> 
> **Pros**: Besty saves our time by automating the repetitive. We use Besty to respond to reviews and automatically send automated upsell messages to guests. This is making us money and we find a good ROI in doing so\!
> 
> **Cons**: If you aren't careful, the AI messaging can become a crutch for your customer service team and your messaging can lose the human feel and become too antiseptic. That being said, the messaging is scary good with knowing things that have been previously answered\!
> 
> We love Besty and love the team working on this product. Amazing support and love being an early adopter of a product that will for sure change the hospitality industry.

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### "Lots of issues integrating with PMS" — 1.0/5

> **Charles** | *5 November 2024* | Hospitality | Recommendation rating: 0.0/10
> 
> **Pros**: Salesman did his pitch well. Convinced me to switch from HostAI to Besty.
> 
> **Cons**: Setup: Fairly easy, however the Account Manager did not follow through on his promised timeline of uploading our data on two occasions.&#10;&#10;Syncing and messaging: Major issues from the beginning. Many messages not showing up in Besty, of the messages that did show, many were hours delayed or the AI did not know how to respond to some very simple guest messages.&#10;&#10;Tech Support: No one seems to be working there on the weekends. There is a person on the help chat, but for technical issues there is little to no help during nights or weekends. &#10;&#10;Upselling: The systems auto triggers for this seemed to work ok, however it cannot recognize the difference between a manual block to the calendar and a preparation block causing some limitations on this feature.&#10;&#10;Tasks from messages: The task recognition works if you are using the task suggestion from a guest message on the Guesty Dashboard, however the integration with Guesty is limited and does not allow you to choose a time or date to set the task or choose a group assignee.&#10;&#10;Tasks from reviews: Again the integration with Guesty isn't there. You cannot create a task in Besty from a guest to Guesty. It simply doesn't work. Their suggestion was to copy and paste. Of course, this was not mentioned until after we signed up.&#10;&#10;Review responder: Works ok except for the 1 out of 15 times it responds to an English review with French. It seems they may have fixed this, but I have not received an email confirming it.&#10;&#10;Drafting messages: Of the times I tried using the Chrome extension to edit messages I had prepared for a guest to either translate or change the tone, Besty simply deleted the message I had written before.
> 
> If it worked as well as they said it would, it would be a great product. But all in all, I think they need to go back to the drawing board as far as integration with Guesty. The idea of the features 'provided' is great, but the function of the core product is sub par and some of the additional features do not work as described. &#10;&#10;On three occasions I was told that the messaging issues had been fixed, but after looking into it, it was clear that the issues remained. So my impression is that either this is the way it is supposed to function or they weren't able to actually figure it out. In either case, not good or useful. My team spent as much  or more time checking to see if Besty was working properly, as they would have not using an AI product at all.

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## Links

- [View on Capterra](https://www.capterra.co.uk/software/1070853/Besty)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10024260/Besty/> |
| en-AE | <https://www.capterra.ae/software/1070853/Besty> |
| en-AU | <https://www.capterra.com.au/software/1070853/Besty> |
| en-CA | <https://www.capterra.ca/software/1070853/Besty> |
| en-GB | <https://www.capterra.co.uk/software/1070853/Besty> |
| en-IE | <https://www.capterra.ie/software/1070853/Besty> |
| en-IL | <https://www.capterra.co.il/software/1070853/Besty> |
| en-IN | <https://www.capterra.in/software/1070853/Besty> |
| en-NZ | <https://www.capterra.co.nz/software/1070853/Besty> |
| en-SG | <https://www.capterra.com.sg/software/1070853/Besty> |
| en-ZA | <https://www.capterra.co.za/software/1070853/Besty> |

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