---
description: Discover the benefits and disadvantages of Gemini.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
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title: Gemini Pricing, Cost & Reviews - Capterra UK 2026
---

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# Gemini

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> Cloud-based and on-device AI model family supporting text, image, audio, video, and code tasks with agentic workflow tools.
> 
> Verdict: Rated **4.6/5** by 93 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Gemini?

Developers, enterprise teams in legal, financial services, logistics, and advertising, scientific researchers, robotics hardware developers, and individual consumers across businesses of all sizes.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 93 Reviews |
| Ease of Use | 4.8/5 | Based on overall reviews |
| Customer Support | 4.2/5 | Based on overall reviews |
| Value for Money | 4.6/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Google

## Commercial Context

- **Starting Price**: US$0.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Target Audience**: 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Arabic, Bangla, Chinese, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Gujarati, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Kannada, Korean, Latvian, Lithuanian, Malayalam, Marathi, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Spanish, Swahili, Swedish, Tamil, Telugu, Thai, Traditional Chinese, Turkish, Ukrainian, Urdu, Vietnamese
- **Available Countries**: Brazil, France, Germany, Japan, Netherlands, Spain, United Kingdom, United States

## Features

- AI/Machine Learning
- Assisted Content Creation
- Automated Text Generation
- Chatbot
- Content Generation
- For Sales Teams/Organizations
- Generative AI
- Grammar Check
- Marketing Management
- Natural Language Processing
- Personalization and Recommendation
- Rich Text Editor
- Sales Activity Management

## Integrations (46 total)

- Adobe Photoshop
- Android Studio
- Antigravity AI Directory
- Automation Anywhere Agentic Process Automation
- BigQuery
- BringYourAI
- CRM Assistant for Gmail™
- ChatGPT
- Colaboratory for G Suite
- Descript
- Fillable Document
- Firefox
- Gemini Code Assist
- Gemma 3 4B
- Google Ads

... and 31 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum

## Category

- [AI Code Generation Software](https://www.capterra.co.uk/directory/34377/ai-code-generator/software)

## Related Categories

- [AI Code Generation Software](https://www.capterra.co.uk/directory/34377/ai-code-generator/software)
- [AI Coding Assistants](https://www.capterra.co.uk/directory/34828/ai-coding-assistants/software)
- [Conversational AI Platforms](https://www.capterra.co.uk/directory/31596/conversational-ai-platform/software)
- [AI Image Generators Software ](https://www.capterra.co.uk/directory/34375/ai-image-generator/software)
- [Generative AI Tools](https://www.capterra.co.uk/directory/34155/generative-ai/software)

## Alternatives

1. [ChatGPT](https://www.capterra.co.uk/software/1049484/chatgpt) — 4.4/5 (404 reviews)
2. [Blaze](https://www.capterra.co.uk/software/1056061/blaze) — 4.8/5 (725 reviews)
3. [1min.AI](https://www.capterra.co.uk/software/1065472/1min-ai) — 4.7/5 (497 reviews)
4. [Replit](https://www.capterra.co.uk/software/1051536/replit) — 4.4/5 (159 reviews)
5. [Virbo](https://www.capterra.co.uk/software/1058735/virbo) — 4.9/5 (105 reviews)

## Reviews

### "Quick and fast respond" — 4.0/5

> **Luke** | *4 December 2025* | Banking | Recommendation rating: 8.0/10
> 
> **Pros**: While great for thinking and super fast to respond, Gemini misses a lot of features I already used on ChatGPT. For example, it's not possible on Gemini to select directly a part of its response to ask for new generations without Ctrl+C/V
> 
> **Cons**: I find Gemini good to use, to generate fabulous images, and get assistance for daily tasks, but it seems it always misses some features, especially if you come from ChatGPT.
> 
> I prefer Gemini because it provides more capabilities of thinking and image generation for free. I recently got a discount to try it, and I just find it fabulous.

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### "The best that LLM's have to offer\!" — 5.0/5

> **Verified Reviewer** | *2 September 2025* | Medical Practice | Recommendation rating: 10.0/10
> 
> **Pros**: It's free and has lots of features. It's really easy to use and can be used for so many different tasks. It makes content creation and writing fast and easy\!
> 
> **Cons**: It's a top LLM, but sometimes it doesn't quite remember previous messages. But it's not a major issue as you just remind it the context.
> 
> Gemini gets better every time I use it. Google has done an amazing job at creating such a personalised, cool model. I am very proud to be a user of it\!

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### "Ai in daily life" — 5.0/5

> **Oly** | *28 January 2026* | Design | Recommendation rating: 8.0/10
> 
> **Pros**: An extremely easy to use ai for daily tasks. it integrates with general questions to specific work tasks.
> 
> **Cons**: Can always do with cross checking information but this is the car with all ai software. So far it seems to be quite accurate.
> 
> Overall a brilliant experience to date making the day to day mundane task easier and quicker meaning you free up more of your own time.

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### "Gemini Review" — 5.0/5

> **Luke** | *12 January 2026* | Oil & Energy | Recommendation rating: 9.0/10
> 
> **Pros**: Gemini was a very useful tool for generative AI, the ability to give prompts and receive information back is very easy.
> 
> **Cons**: It is very similar to the competitors ChatGPT and co-pilot, it does not seem to offer anything uniquely different.
> 
> It is a very helpful tool which can be used to brainstorm as well as refine sentences and emails and those other menial tasks

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### "Versatile AI assistant for daily product" — 5.0/5

> **Manfredi** | *11 August 2026* | Consumer Services | Recommendation rating: 9.0/10
> 
> **Pros**: Gemini excels at content creation and boosting overall productivity. Its multimodal features make image generation and working with visual data fast and intuitive. The zero learning curve allows anyone to start drafting ideas immediately, and the value for money is outstanding considering its deep integration with the Google ecosystem.
> 
> **Cons**: Advanced image and video editing capabilities within the chat interface are still a bit limited compared to dedicated design tools. Additionally, direct customer support can feel hard to reach since most help relies on community documentation.
> 
> Overall, Gemini is a fantastic AI assistant for daily tasks. It accelerates productivity through quick content creation and reliable image generation. Despite minor limits in deep media editing, its low learning curve and strong value for money make it an indispensable tool.

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## Links

- [View on Capterra](https://www.capterra.co.uk/software/1065607/gemini)

## This page is available in the following languages

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| en-AE | <https://www.capterra.ae/software/1065607/gemini> |
| en-AU | <https://www.capterra.com.au/software/1065607/gemini> |
| en-CA | <https://www.capterra.ca/software/1065607/gemini> |
| en-GB | <https://www.capterra.co.uk/software/1065607/gemini> |
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| en-IL | <https://www.capterra.co.il/software/1065607/gemini> |
| en-IN | <https://www.capterra.in/software/1065607/gemini> |
| en-NZ | <https://www.capterra.co.nz/software/1065607/gemini> |
| en-SG | <https://www.capterra.com.sg/software/1065607/gemini> |
| en-ZA | <https://www.capterra.co.za/software/1065607/gemini> |

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