--- description: Discover the benefits and disadvantages of Xnurta. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Xnurta Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Xnurta](/software/1064940/xmars) # Xnurta Canonical: https://www.capterra.co.uk/software/1064940/xmars Page: 1 / 2\ Next: [Next page](https://www.capterra.co.uk/software/1064940/xmars?page=2) > Xnurta is an AI-powered ad optimization platform for Amazon Ads. > > Verdict: Rated **4.4/5** by 19 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Xnurta? Xnurta: AI-Powered Ad Optimization for Sellers, Brands, and Agencies to Maximize Amazon Performance and ROI ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 19 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support | 4.6/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: SparkXGlobal ## Commercial Context - **Starting Price**: US$499.00 - **Pricing model**: Usage Based (Free Trial) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Chinese, English - **Available Countries**: Australia, Canada, China, France, Germany, Japan, Mexico, New Zealand, Spain, United Kingdom, United States, Vietnam ## Features - AI/Machine Learning - Bid Management - Budget Management - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Tracking - Conversion Tracking - Dashboard - Data Import/Export - Marketing Automation - Performance Metrics ## Support Options - Email/Help Desk - FAQs/Forum - Phone Support ## Category - [Marketing Analytics Software](https://www.capterra.co.uk/directory/31018/marketing-analytics/software) ## Related Categories - [Marketing Analytics Software](https://www.capterra.co.uk/directory/31018/marketing-analytics/software) - [Marketplace Software](https://www.capterra.co.uk/directory/31460/marketplace/software) - [Campaign Management Software](https://www.capterra.co.uk/directory/30012/campaign-management/software) - [AI Marketing Tools](https://www.capterra.co.uk/directory/34136/ai-marketing-tools/software) - [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software) ## Alternatives 1. [Adalysis](https://www.capterra.co.uk/software/173311/adalysis) — 4.6/5 (117 reviews) 2. [Semrush](https://www.capterra.co.uk/software/151962/semrush) — 4.6/5 (2316 reviews) 3. [Google Ads](https://www.capterra.co.uk/software/213339/google-ads) — 4.4/5 (1006 reviews) 4. [Quartile](https://www.capterra.co.uk/software/1014346/quartile) — 4.5/5 (93 reviews) 5. [Lebesgue](https://www.capterra.co.uk/software/1019489/lebesgue) — 4.9/5 (43 reviews) ## Reviews ### "Excited for the future\!" — 4.0/5 > **Griffin** | *5 August 2025* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: It's an all-around great tool. I've been impressed with the sponsored ads and DSP management, as well as the AI they've incorporated into building and managing campaigns. > > **Cons**: Custom reporting is not their strong suit. They have made updates, but it's honestly still kind of "clunky" in terms of the user experience. They have done a lot of work on it recently, so it's improving. It would be great if you could also customize the executive dashboard. > > Extremely positive - Our account rep, \[sensitive content hidden\], has been great, and the tool has some amazing features that would be impossible to cover in this review. ----- ### "A Powerful, Flexible Tool That Grows With Us" — 5.0/5 > **Brian** | *2 July 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: We love the level of customization available. Xnurta combines both AI automation and rule-based bidding, which gives us the flexibility to tailor ad strategies to each client’s needs. The platform is constantly being updated to stay aligned with Amazon’s newest features and trends, which makes it an invaluable tool for our agency. It’s perfect for managing multiple client accounts in one place. > > **Cons**: Because the platform has so many features, there was a bit of a learning curve for our team during onboarding. It took us about two weeks to get fully comfortable. But once we did, we were able to use it effectively without issue. > > Our experience has been excellent. The support team is responsive and quick to resolve any questions or issues. Communication has been smooth, and we’ve appreciated the ability to scale our usage based on our needs. Xnurta has even been flexible with pricing based on our specific account usage, which shows they really understand how to support agencies like ours. ----- ### "Got to grab that last $500\!" — 1.0/5 > **Farid** | *30 September 2025* | Alternative Medicine | Recommendation rating: 1.0/10 > > **Pros**: The appeal of automating our PPC campaigns. They have won several awards from Amazon for their platform. > > **Cons**: Inflexible customer service. When it became apparent that this is not a good fit they would not let us out of trial period one month early. > > Xnurta turned out to be a poor fit for our business. We had hoped the platform would replace an agency and automate our PPC campaigns with minimal input, but instead our ACOS worsened and we were told after the fact that manual campaign management would still be required. As a small seller, this was neither cost-effective nor practical. After removing our stores and revoking access, Xnurta still insisted on charging another $500 for a month of service we could not use, pointing to contract terms rather than showing flexibility or customer focus. While I can see how larger brands might benefit from their Amazon Marketing Cloud tools, in our case the experience was disappointing and not supportive of smaller advertisers. ----- ### "The will try to bill you forever" — 1.0/5 > **Scott** | *29 January 2026* | Apparel & Fashion | Recommendation rating: 0.0/10 > > **Pros**: Billing never stops. After cancelling and several reassurances from them they keep trying to hit my card. Now emails to support are unanswered. We had to file a complaint with the FTC > > **Cons**: Didnt fit. Numbers werent accurate. Support was non existant. And billing is neverending.. even after you cancel. > > Horrible. I regret every moment if it. Its shiny and looks great.. but its a trap they try to keep you in ----- ### "Impressive Software and Team to Help Reach Goals on Amazon and Walmart" — 5.0/5 > **Brady** | *7 July 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: xNurta is an easy to use, all in one platform for managing advertising on Walmart and Amazon Seller Central. > > **Cons**: There are so many levers and reports within xNurta, that it can be a lot to learn and navigate. Thankfully, the xNurta team has been a tremendous resource for our team. > > xNurta is a fantastic platform with immense support and firepower to help you achieve your Walmart and Amazon goals. xNurta takes guesswork out of advertising management, and allows you to focus on the higher level decisions and strategies to meet and exceed your goals. ----- Page: 1 / 2\ Next: [Next page](https://www.capterra.co.uk/software/1064940/xmars?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/1064940/xmars) ## This page is available in the following languages | Locale | URL | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | ----- ## Structured Data