---
description: Discover the benefits and disadvantages of Visitor Tracking.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Visitor Tracking Pricing, Cost & Reviews - Capterra UK 2026
---

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# Visitor Tracking

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> Web analytics solution that allows users to track visitor activities, monitor custom journeys, and improve conversion on their website.
> 
> Verdict: Rated **4.9/5** by 10 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Visitor Tracking?

Any website in any location will benefit from Visitor Tracking

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.9/5** | 10 Reviews |
| Ease of Use | 4.9/5 | Based on overall reviews |
| Customer Support | 4.5/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Wordplay.ai

## Commercial Context

- **Starting Price**: US$19.00
- **Pricing model**: Usage Based (Free Trial)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 209 more

## Features

- Funnel Analysis
- Time on Site Tracking
- User Interaction Tracking
- Web Traffic Reporting

## Support Options

- Email/Help Desk

## Category

- [Web Analytics Tools](https://www.capterra.co.uk/directory/30073/web-analytics/software)

## Alternatives

1. [Semrush](https://www.capterra.co.uk/software/151962/semrush) — 4.6/5 (2317 reviews)
2. [Google Analytics 360](https://www.capterra.co.uk/software/177042/google-analytics) — 4.7/5 (8092 reviews)
3. [Similarweb](https://www.capterra.co.uk/software/148472/similarweb-pro) — 4.6/5 (260 reviews)
4. [Squarespace](https://www.capterra.co.uk/software/143461/squarespace) — 4.5/5 (3398 reviews)
5. [SEO PowerSuite](https://www.capterra.co.uk/software/127616/seo-powersuite) — 4.5/5 (382 reviews)

## Reviews

### "Great way to find new ways to improve user experience." — 5.0/5

> **Isaac** | *24 January 2025* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: Ease of use, Visitor tracking compared to other tools is far superior with its seamless and easy integration.
> 
> **Cons**: None come to mind just yet, we just started using Visitor tracking and they seem to have lots ahead on the roadmap for the future.
> 
> Been great so far and easy to set up and get started with lots of useful features\!

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### "Visitor Tracking is an excellent tool that makes website monitoring simple and efficient" — 5.0/5

> **Boaz** | *17 August 2025* | Information Technology & Services | Recommendation rating: 9.0/10
> 
> **Pros**: This tool is simple and easy to use, yet powerful enough to handle large volumes of data tracking and focused events like form submissions. From a single, centralized dashboard, we can monitor traffic across all our domains as well as our clients’ domains, accessing detailed insights with just a click through a user-friendly interface.

It provides valuable visitor data, including traffic sources, IP addresses, the specific webpages visited, duration of visits, and more making it an excellent solution for clear, actionable analytics.
> 
> **Cons**: The platform currently lacks APIs, webhooks, and customizable reports. Reports can only be scheduled to arrive at a fixed time, without giving the end user flexibility to choose when or what data they want included.

Additionally, the absence of webhook support prevents any advanced data manipulation or integration with automation tools, which significantly limits the platform’s potential for more sophisticated workflows.
> 
> Visitor Tracking is a simple, user-friendly platform that provides accurate and reliable data about activity on our website. While similar information can be gathered through Google Analytics, this tool makes the process much easier for most users and saves a significant amount of time and effort otherwise spent configuring and interpreting Google Analytics.

Highly recommended.

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### "Boost your engagement with VisitorTracking.com’s" — 5.0/5

> **Bobby** | *6 October 2024* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: Easy, efficient, simple, and nice UI. The loading is snappy, and the developers seem to add features and enhance the product often.
> 
> **Cons**: can have a bit more on function to help us make most of stats like export, insight and pattern recognize by LLM
> 
> quite smooth fast to installl and see some insight to adjust website, no need million visit or view

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### "Tracking is great" — 4.0/5

> **scott** | *15 March 2025* | Accounting | Recommendation rating: 8.0/10
> 
> **Pros**: smooth and easy to use.  I showed us everything we wanted.
> 
> **Cons**: connecting it to my website wasn't the easiest with the copying of code and pasting.
> 
> No complaints.  Easy to use and gives us everything we wanted to see.

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### "Simple to use but detailed where it needs to be" — 5.0/5

> **Daniel** | *15 August 2024* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Love the capability to add unlimited sites and see all of them in one view
> 
> **Cons**: Would be nice to see heatmaps, but not a total necessity

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## Links

- [View on Capterra](https://www.capterra.co.uk/software/1063299/visitor-tracking)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10018306/Visitor-Tracking/> |
| en-AE | <https://www.capterra.ae/software/1063299/visitor-tracking> |
| en-AU | <https://www.capterra.com.au/software/1063299/visitor-tracking> |
| en-CA | <https://www.capterra.ca/software/1063299/visitor-tracking> |
| en-GB | <https://www.capterra.co.uk/software/1063299/visitor-tracking> |
| en-IE | <https://www.capterra.ie/software/1063299/visitor-tracking> |
| en-IL | <https://www.capterra.co.il/software/1063299/visitor-tracking> |
| en-IN | <https://www.capterra.in/software/1063299/visitor-tracking> |
| en-NZ | <https://www.capterra.co.nz/software/1063299/visitor-tracking> |
| en-SG | <https://www.capterra.com.sg/software/1063299/visitor-tracking> |
| en-ZA | <https://www.capterra.co.za/software/1063299/visitor-tracking> |

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