--- description: Discover the benefits and disadvantages of Playbook. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Playbook Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Digital Asset Management Software](/directory/30203/digital-asset-management/software) > [Playbook](/software/1060408/playbook-ai) # Playbook Canonical: https://www.capterra.co.uk/software/1060408/playbook-ai Page: 1 / 3\ Next: [Next page](https://www.capterra.co.uk/software/1060408/playbook-ai?page=2) > Playbook is a visual-first file management platform that helps creative teams organize, search, and collaborate on their media > > Verdict: Rated **4.8/5** by 36 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Playbook? Agencies, marketing and design teams, creative professionals, freelance designers, visual product and project managers ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 36 Reviews | | Ease of Use | 4.8/5 | Based on overall reviews | | Customer Support | 4.7/5 | Based on overall reviews | | Value for Money | 4.7/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Playbook Digital ## Commercial Context - **Starting Price**: US$25.00 - **Pricing model**: Per User (Free version available) (Free Trial) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000 - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Benin, Bhutan, Bolivia, Bosnia & Herzegovina, Botswana and 174 more ## Features - Access Controls/Permissions - Approval Process Control - Asset Categorisation - Automated Image & Video Editing - Collaboration Tools - Commenting/Notes - Content Generation - Content Management - Creative Design - Customisable Branding - Customisable Templates - Digital Asset Management - File Sharing - Metadata Management - Natural Language Processing - Personalization and Recommendation - Project Management - Prompt Engineering - Reporting/Analytics - Search/Filter - Tagging - Task Progress Tracking - Version Control - Workflow Management ## Integrations (6 total) - Discord - Dropbox Backup - Figma - Google Drive - Slack - Zapier ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Digital Asset Management Software](https://www.capterra.co.uk/directory/30203/digital-asset-management/software) ## Related Categories - [Digital Asset Management Software](https://www.capterra.co.uk/directory/30203/digital-asset-management/software) - [Creative Management Software](https://www.capterra.co.uk/directory/31340/creative-management/software) - [Generative AI Tools](https://www.capterra.co.uk/directory/34155/generative-ai/software) ## Alternatives 1. [Kontainer](https://www.capterra.co.uk/software/143730/kontainer) — 4.6/5 (287 reviews) 2. [Adobe Experience Manager](https://www.capterra.co.uk/software/142300/adobe-experience-manager) — 4.4/5 (145 reviews) 3. [Dash](https://www.capterra.co.uk/software/214529/dash) — 4.8/5 (90 reviews) 4. [Google Workspace](https://www.capterra.co.uk/software/168389/google-workspace) — 4.7/5 (17559 reviews) 5. [Jira](https://www.capterra.co.uk/software/19319/jira) — 4.4/5 (15367 reviews) ## Reviews ### "A very good platform for photography and video" — 5.0/5 > **Levin** | *7 May 2026* | Photography | Recommendation rating: 9.0/10 > > **Pros**: It's a great way to share images and video with clients. The gallery that they receive is professional and they are able to make comments where necessary. > > **Cons**: I like almost everything about Playbook, but I think the AI integration doesn't really serve my purposes. I feel that a lot of companies are somehow putting AI features into their product to stay relevant instead of it being actually useful. > > Having used it with a free creator account and really liking the simplicity of the platform, it was very easy for me to decide to pay for it once my initial subscription came to an end. It's intuitive and it allows clients to see results quickly. ----- ### "Love the effortless organising, storing and sharing files\!" — 5.0/5 > **nikola** | *7 May 2026* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Storing, organising and sharing my files as a UGC creator. I love how easy it is and the limitless subfolders to keep everything super neat and organised. > > **Cons**: New update with an extra window on the side opening every time I select or try to manage any file - it used to be cleaner before\! > > I absolutely love and would recommend to any creative\! The thing that brought me to Playbook was free online storage for creatives - and now using paid version to enjoy all features. ----- ### "Verdin Property x Playbook" — 5.0/5 > **Tyler** | *7 May 2026* | Real Estate | Recommendation rating: 10.0/10 > > **Pros**: Playbook Intelligence is a great addition to the product and the storage limits and customisation options of published pages are very useful to our company > > **Cons**: I wish team plan was cheaper, or perhaps there was a plan in between Pro and Team. However this is not immediately relevant > > Overall excellent. Discovered Playbook when searching for alternatives to Dropbox, and been satisfied ever since ----- ### "Reliable, High-Value DAM Platform with a Responsive Team and Strong Collaboration Tools" — 5.0/5 > **Austin** | *15 May 2026* | Consumer Goods | Recommendation rating: 10.0/10 > > **Pros**: We moved to Playbook from Air.inc after dealing with frequent partial outages, rising costs, and a platform that felt increasingly resistant to feature requests and improvements. The difference in value has been substantial. Playbook offers an incredible balance of functionality, stability, and affordability, especially for companies managing large amounts of creative and marketing assets like we do at Outdoor Living Today. One of the biggest strengths of Playbook has been the responsiveness of the team. Since we joined, the platform has continued to evolve with meaningful updates and new features. While there were a few things Air previously offered that Playbook initially lacked, the Playbook team has been highly receptive to feedback, quick to answer questions, and willing to implement feature requests. Another major positive for us has been team collaboration. The platform is fluid, easy to work within, and for the most part it simply works — which is exactly what you want from a DAM platform. Our team uses it every single day internally, and we also rely on it heavily with external partners. Aside from some UI challenges, the overall collaboration experience has been smooth and dependable for a small-to-medium-sized team like ours. For us, the priorities are stability, value, and responsiveness to customer concerns — and Playbook has delivered on all three. > > **Cons**: The biggest area for improvement is the UI/UX. At times the interface can feel a bit cluttered, and some workflows could be simplified further. Certain actions, like stacking items or downloading assets, can occasionally become messy or unintuitive — for example, downloads sometimes pull every version of an asset rather than the specific one intended. To their credit, the UI has already improved noticeably since we started using the platform, and it’s clear the team is actively refining it. We have also encountered the occasional bug, but in our experience, these issues were addressed quickly and resulted more in minor delays than any meaningful operational impact. > > Overall, our experience with Playbook has been very positive. \[sensitive content hidden\] and the rest of the team have consistently been helpful, responsive, and easy to work with. They made onboarding and migrating all of our assets out of Air and into Playbook essentially stress-free, which was a huge relief for our team. As long as Playbook continues improving the platform while maintaining its current value proposition, we honestly don’t see another DAM option in the market that competes at the same level for the price. ----- ### "Great cloud storage option for complex and expansive file management needs" — 5.0/5 > **Davi** | *10 May 2026* | Entertainment | Recommendation rating: 10.0/10 > > **Pros**: Great value for the price. Lots of storage, lots of features allowing for media file management, including comments, ratings, tags, boards and sub-boards, granular sharing, board rules, copyright and licensing options, and more. Great app interface, great web interface, overall excellent option for cloud storage. > > **Cons**: Would love to have a few of the features in the higher (Team) tier available for Pro tier users - like automatically applying certain fields to all uploads in specific boards (would be very useful for copyright and licensing, especially). > > Overall a great application for my purposes - as a visual and performing artist, photographer, video and audio producer, and independent contractor, it hits all the marks for my work. ----- Page: 1 / 3\ Next: [Next page](https://www.capterra.co.uk/software/1060408/playbook-ai?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/1060408/playbook-ai) ## This page is available in the following languages | Locale | URL | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | ----- ## Structured Data