--- description: Discover the benefits and disadvantages of Mida.so. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Mida.so Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Website Optimisation Tools](/directory/31557/website-optimization-tools/software) > [Mida.so](/software/1058588/mida-so) # Mida.so Canonical: https://www.capterra.co.uk/software/1058588/mida-so Page: 1 / 3\ Next: [Next page](https://www.capterra.co.uk/software/1058588/mida-so?page=2) > An AI-powered A/B testing platform that helps you run A/B tests on autopilot. > > Verdict: Rated **4.6/5** by 43 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Mida.so? Marketing Managers, Product Managers, UI/UX Specialist, Conversion Rate Optimization (CRO) Specialists ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 43 Reviews | | Ease of Use | 4.7/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 4.6/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Mida ## Commercial Context - **Starting Price**: US$249.00 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200 - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 209 more ## Features - A/B Testing - Alerts/Notifications - Audience Targeting - Behaviour Tracking - Drag & Drop - Reporting/Analytics - Split Testing - Third-Party Integrations - Visual Editor ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base ## Category - [Website Optimisation Tools](https://www.capterra.co.uk/directory/31557/website-optimization-tools/software) ## Related Categories - [Website Optimisation Tools](https://www.capterra.co.uk/directory/31557/website-optimization-tools/software) - [UX Tools](https://www.capterra.co.uk/directory/31036/ux/software) - [Web Analytics Tools](https://www.capterra.co.uk/directory/30073/web-analytics/software) - [Personalisation Software](https://www.capterra.co.uk/directory/30965/personalization/software) - [AB Testing Tools](https://www.capterra.co.uk/directory/30896/ab-testing/software) ## Alternatives 1. 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[Echobox](https://www.capterra.co.uk/software/196249/echobox) — 4.7/5 (96 reviews) ## Reviews ### "Best AB Testing Tool" — 5.0/5 > **Tomas** | *18 August 2024* | Automotive | Recommendation rating: 10.0/10 > > **Pros**: AB Testing is great: - Visual editor works really well - Redirect testing is fantastic (JS script is really small so redirects are super quick) - AB test reports show everything I need to know, allow me to pick apart the data by device type, referer, marketing channel, etc > > **Cons**: Honestly, I can't say we've run into any issues with Mida at all > > Google Optimize used to be our go-to AB testing solution, since being sunset last year, we've been bouncing from provider to provider, never quite feeling satisfied. We've tried VWO, AB Tasty, PostHog, Plerdy and none of them ticked every box for us. Many alternatives require manual dev work for the tests to work (PostHog), some are extremely expensive (AB Tasty) and others lack features that we find important such as only testing a small portion of the user base (Plerdy). Mida is easy to use, quick to setup and provides all the reporting data you need to make quick conclusions on a test before moving onto the next one. ----- ### "Perfect replacement to Google Optimize" — 5.0/5 > **Anthony** | *14 October 2024* | Graphic Design | Recommendation rating: 10.0/10 > > **Pros**: The ease of use, the speed of my websites with the Mida code plugged in > > **Cons**: Nothing. The ease of installing and using Mida.so is perfect. > > I have been looking for a replacement to the now defunct Google Optimize for a long time. I found that most alternatives were too pricey, or bloated with features I have no use for. Mida.so is brilliant at A/B testing websites, its simple and intuitive to get going with. The speed once the code is plugged in is blistering. And the reports it gives you are easy to understand. If you are looking for an alternative to Google Optimize, your search is over. Get this got\! ----- ### "A great GDPR-friendly option" — 5.0/5 > **Verified Reviewer** | *17 July 2024* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Mida allows you to A/B test without pre-loading cookies and using expensive, server-side options. This was the biggest sell for us when we discovered Mida when they were exhibiting at a trade show. It's easy to set up, and works around cookies without invalidating experiments. I don't know many other script-based A/B testing solutions can't do that. > > **Cons**: Nothing at the moment. If I was forced to choose, I'd say lack of multivariate testing, but I think that might be on their roadmap. For now, you can just do A/A and A/B tests (plus a few other features, but testing-wise it's these two). ----- ### "Good Starter for A/B Testing" — 4.0/5 > **Ash** | *10 September 2024* | Internet | Recommendation rating: 8.0/10 > > **Pros**: The simplicity of the platform is on-point. The No-BS design really takes the complexity out of A/B testing > > **Cons**: Nothing much for now since I just started using it ----- ### "A comprehensive A/B testing platform with 5 star support" — 5.0/5 > **Harrison** | *21 May 2024* | Financial Services | Recommendation rating: 10.0/10 > > **Pros**: Mida is comprehensive A/B platform that comes with all the features and tools you need to run effective experiments. Unlike other platforms it's priced very competitively and comes with five star customer service. It's also quick to setup and easy to use. I highly recommend this tool\! > > **Cons**: There's honestly nothing so far I've found that I don't like about this platform. > > We've set up a handful of A/B tests so far- the script runs smoothly without any flicker on our site. I also really like the visual editor and the reporting interface. ----- Page: 1 / 3\ Next: [Next page](https://www.capterra.co.uk/software/1058588/mida-so?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/1058588/mida-so) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data