---
description: Discover the benefits and disadvantages of Salesforce Data Cloud.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Salesforce Data Cloud Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Predictive Analytics Software](/directory/30945/predictive-analytics/software) > [Salesforce Data Cloud](/software/1055120/salesforce-data-cloud)

# Salesforce Data Cloud

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> A hyperscale data engine in Salesforce that helps businesses unify and activate all their customer data across the platform
> 
> Verdict: Rated **4.1/5** by 9 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Salesforce Data Cloud?

Sales, Marketing, and Service teams, and customers

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.1/5** | 9 Reviews |
| Ease of Use | 3.7/5 | Based on overall reviews |
| Customer Support | 3.7/5 | Based on overall reviews |
| Value for Money | 3.6/5 | Based on overall reviews |
| Features | 4.1/5 | Based on overall reviews |
| Recommendation percentage | 60% | (6/10 Likelihood to recommend) |

## About the vendor

- **Company**: Salesforce
- **Location**: San Francisco, US
- **Founded**: 2003

## Commercial Context

- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Canada, Denmark, Finland, France, India, Indonesia, Ireland, Malaysia, Norway, Philippines, Singapore, Sweden, Thailand, United Kingdom, United States, Vietnam

## Features

- Audience Targeting
- Campaign Management
- Contact Management
- Customer Profiles
- Customer Segmentation
- Dashboard
- Data Capture and Transfer
- Data Connectors
- Data Discovery
- Data Import/Export
- Data Visualisation
- Feedback Management
- Interaction Tracking
- Lead Management
- Multi-Channel Data Collection
- Personalisation
- Reporting/Analytics
- Segmentation
- Self Service Data Preparation
- Third-Party Integrations
- Visual Analytics

## Integrations (3 total)

- Criteo
- LiveIntent
- LiveRamp

## Support Options

- Email/Help Desk
- FAQs/Forum
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Predictive Analytics Software](https://www.capterra.co.uk/directory/30945/predictive-analytics/software)

## Related Categories

- [Predictive Analytics Software](https://www.capterra.co.uk/directory/30945/predictive-analytics/software)
- [Business Intelligence Platform](https://www.capterra.co.uk/directory/23/business-intelligence/software)
- [Customer Experience Software](https://www.capterra.co.uk/directory/30671/customer-experience/software)
- [CRM Software](https://www.capterra.co.uk/directory/2/customer-relationship-management/software)
- [Data Analysis Software](https://www.capterra.co.uk/directory/31077/data-analysis/software)

## Alternatives

1. [HubSpot CRM](https://www.capterra.co.uk/software/152373/hubspot-crm) — 4.5/5 (4451 reviews)
2. [Zoho CRM](https://www.capterra.co.uk/software/155928/zoho-crm) — 4.3/5 (6964 reviews)
3. [Salesforce Sales Cloud](https://www.capterra.co.uk/software/61368/salesforce) — 4.4/5 (18768 reviews)
4. [Dynamics 365](https://www.capterra.co.uk/software/157279/dynamics-365) — 4.4/5 (5811 reviews)
5. [Kylas Sales CRM](https://www.capterra.co.uk/software/210630/kylas) — 4.8/5 (573 reviews)

## Reviews

### "Easy to use system but does have cost implications" — 5.0/5

> **Carl** | *15 November 2025* | Automotive | Recommendation rating: 8.0/10
> 
> **Pros**: Having all customer data handy and easily accessible and have an easily readable dashboard available
> 
> **Cons**: The amount of data and the cost can be prohibitatitve for smaller businesses. This is where you seriously need to look at the cost roi
> 
> Not a bad system keeps everything organisedbut does have some serious cost involved and Set up isn't straight forward

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### "Salesforce Data Cloud is a efficient way of sharing data" — 4.0/5

> **Digna** | *2 June 2025* | Mental Health Care | Recommendation rating: 8.0/10
> 
> **Pros**: Great way to consolidate data and allow for sharing and collaboration within and across different organisations.
> 
> **Cons**: Can sometimes enounter delays in data being updated or integration across platforms and takes some time to get used to the platform

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### "Good for our sales team" — 5.0/5

> **Shane** | *4 November 2025* | Sporting Goods | Recommendation rating: 8.0/10
> 
> **Pros**: Saleforce has been a pivitol piece of our sales team. They use the program daily for all of their leads and customer needs.
> 
> **Cons**: There can be a large learning curve for getting familar with everything. It really is an indepth program so some time needs to be taken to fully function.
> 
> Overall it has been good. Our team uses it daily and has gotten familiar with it over the years. I am not sure if we would want to change to anything else

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### "Solid platform, but you’ll need patience" — 4.0/5

> **Khyan** | *24 November 2025* | Computer Software | Recommendation rating: 5.0/10
> 
> **Pros**: Once it’s set up properly, the visibility you get is unreal. Being able to pull customer data, touchpoints, and history into one spot made my day-to-day a lot easier. As someone in inside sales, it was handy seeing cleaner segments and having more accurate lists without having to chase the ops team. It genuinely helps with prioritising who to call and when.
> 
> **Cons**: The setup and ongoing tweaks are the painful part. Nothing is ever “quick”, and unless you’ve got someone technical on hand, you’re waiting around to get changes made. It feels heavier than it needs to be, and you definitely pay for every ounce of capability. For smaller teams or those without a proper admin, it can feel like overkill.
> 
> Overall, it did the job - once the plumbing was sorted. Day-to-day, it gave me better data to work with, fewer dead leads, and more confidence in the pipeline. But it also came with the usual Salesforce tax: complexity, admin overhead, and the sense that you're always one configuration away from needing outside help. Good tool for mature teams, but not something you just “plug in and go”.

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### "Great tool" — 4.0/5

> **Megan** | *10 February 2026* | Education Management | Recommendation rating: 2.0/10
> 
> **Pros**: I like how it utilizes real time updates to keep up with our departments ever changing needs. It is also easy to use.
> 
> **Cons**: The back end bug fixes can be difficult to navigate when it’s hard to reach a customer service representative.

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## Links

- [View on Capterra](https://www.capterra.co.uk/software/1055120/salesforce-data-cloud)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10013117/Salesforce-Data-Cloud/> |
| en-AE | <https://www.capterra.ae/software/1055120/salesforce-data-cloud> |
| en-AU | <https://www.capterra.com.au/software/1055120/salesforce-data-cloud> |
| en-CA | <https://www.capterra.ca/software/1055120/salesforce-data-cloud> |
| en-GB | <https://www.capterra.co.uk/software/1055120/salesforce-data-cloud> |
| en-IE | <https://www.capterra.ie/software/1055120/salesforce-data-cloud> |
| en-IL | <https://www.capterra.co.il/software/1055120/salesforce-data-cloud> |
| en-IN | <https://www.capterra.in/software/1055120/salesforce-data-cloud> |
| en-NZ | <https://www.capterra.co.nz/software/1055120/salesforce-data-cloud> |
| en-SG | <https://www.capterra.com.sg/software/1055120/salesforce-data-cloud> |
| en-ZA | <https://www.capterra.co.za/software/1055120/salesforce-data-cloud> |
| fr | <https://www.capterra.fr/software/1055120/salesforce-data-cloud> |
| fr-BE | <https://fr.capterra.be/software/1055120/salesforce-data-cloud> |
| fr-CA | <https://fr.capterra.ca/software/1055120/salesforce-data-cloud> |
| fr-LU | <https://www.capterra.lu/software/1055120/salesforce-data-cloud> |
| sv | <https://www.capterra.se/software/1055120/salesforce-data-cloud> |

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